ASSE Student Exchange Finland

What ASSE Student Exchange Finland does

ASSE Student Exchange Finland (legal entity: American Scandivanian Student Exchange Oy) is the Finnish branch of ASSE International, a multinational student exchange organization founded in 1976 by the Swedish Ministry of Education. The company operates from a 6-person Helsinki office and runs three core program lines: a high school exchange program (Vaihto-oppilasohjelma) for Finnish teenagers aged 15-18 offering stays of 3-11 months in 14+ destination countries; the Go Campus university placement program for adults 18+ providing access to US universities with pre-negotiated scholarship tuition rates covering 40-55% of total costs; and the EurAuPair program for young adults aged 18-29 placing participants as au pairs with host families in the USA or Europe (Ireland, Spain). The company also recruits and trains Finnish host families for inbound exchange students arriving from Japan, Germany, Italy, Australia, the USA, Canada, and Mexico.

The business runs on a direct-to-consumer go-to-market model with no proprietary technology stack beyond a standard web-based platform with online application forms, email/phone inquiry handling, and webinar delivery infrastructure. There is no mobile app, no public or partner-facing API, and no AI/ML capabilities in evidence. Revenue is generated entirely through one-time program fees paid in installments, with prices ranging from €295 (EurAuPair Europe) to €27,500+ (USA Choice Plus private school year) depending on destination, duration, and program tier. The company also drives demand through information sessions (infotilaisuudet), international webinars with partner universities such as Southern Utah University, and word-of-mouth referrals from past participants and host families.

ASSE Finland operates as part of a global network of 30+ ASSE country offices, which handle in-country student reception, host family placement, school enrollment, and ongoing support. The Finnish entity coordinates placements with counterpart offices in each destination country and manages the Finland side of the host family network. The company explicitly limits student intake per cohort to maintain service quality and maintains daily direct communication with global ASSE offices. No funding rounds, acquisitions, executive leadership changes, or regulatory actions were identified in the source data.

Name

ASSE Student Exchange Finland

Legal name

American Scandivanian Student Exchange Oy

Website

https://asse.fi

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

ASSE Student Exchange Finland is the Finnish branch of ASSE International, offering high school exchange, university placement (Go Campus), and au pair (EurAuPair) programs for Finnish students aged 15-29 across 30+ destination countries. Operates from a 6-person Helsinki office.

Ownership category

akta.pro rank

Product category

International Education and Cultural Exchange Services

NAICS

Educational Services (611), Educational Support Services (611710), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Secondary School Exchange Programs (Academic Year/Semester) (EDAIAHAB)

akta.pro secondary industries

Short-Term Secondary Immersion & Cultural Exchange Trips (EDAIAHAD), Paid Placement & Au Pair/Working Holiday Placement Programs (EDAIAFAD), Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK), University-Led Summer/Winter Schools (Credit/Non-Credit) (EDAIAIAA), Au Pair Training, Orientation & Cultural Exchange Programs (HSAAAEAD)

Keywords

• International student exchange
• High school exchange programs
• Au pair placement
• University study abroad
• Cultural exchange programs

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Exchange Student Program Fees: One-time program fees charged to participants (or their families) for exchange student placements abroad. Fees vary by destination country, program duration (full academic year, semester, or short-term), and program type. The fee covers host family placement, school placement, pre-departure training materials, support during the stay, and local coordinator support. Payment is made in installments (e.g., registration fee followed by balance). Revenue is recognized at the point of acceptance and is non-recurring per student cycle.
2. Go Campus University Program Fees: Registration/program fees for the Go Campus university placement program (€3,600 total, paid in two parts: €360 initial + €1,440 balance after university selection + €1,800 program fee). Semester tuition and campus housing are paid separately by the student directly to the university. This represents a structured, multi-step revenue stream with installments tied to application milestones.
3. EurAuPair Program Fees: EurAuPair charges a one-time program fee for placing au pairs with host families in the USA (€735) or Europe (€295). Additional ancillary revenue may arise from optional services and upgrades. The fee is only charged after the participant receives their host family placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ASSE Student Exchange Finland places Finnish teenagers, university-bound students, and young adults into international exchange and au pair placements abroad, while also placing inbound foreign exchange students with Finnish host families. Core products are the High School Exchange Program (Vaihto-oppilasohjelma, ages 15-18), the Go Campus US university program (18+), and the EurAuPair au pair program (18-29). Revenue is generated primarily through one-time program fees charged to participants or their families.

Product overview

ASSE Student Exchange Finland operates a multi-product portfolio of international youth exchange and cultural programs under the ASSE Group umbrella. The core offerings include: (1) the Vaihto-oppilasohjelma for high school students aged 15-18 seeking exchange stays of 3 months to a full academic year across 14+ destination countries, with variants including Traditional, Private High School, and Choice Plus programs; (2) the Go Campus / Yliopisto-ohjelma for university-bound students 18+, providing access to US colleges with negotiated scholarship rates; and (3) the EurAuPair program for young adults 18-29, placing them as au pairs with host families in the USA or Europe (Ireland/Spain), which includes comprehensive insurance, flights, and a New York orientation workshop. All programs share a common infrastructure of host family matching, local coordinator support, pre-departure preparation, and ongoing oversight, while the Au Pair program is positioned as a distinct sub-brand with its own identity and pricing structure.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Go Campus scholarships typically cover 40–55% of total program costs for US university studies.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Southern Utah University (SUU)minorStrategic or Co-development Partner · 8 April 2025ASSE co-hosts international webinars with Southern Utah University (SUU) to promote the Go Campus USA university placement program. SUU representatives participate in webinars alongside ASSE staff and current exchange students, presenting scholarship opportunities to Finnish applicants. The webinar took place on April 8, 2025.
• ASSE International / ASSE GroupcoreStrategic or Co-development Partner · 1 January 1976ASSE Student Exchange Finland is the Finnish branch of ASSE International, a global student exchange organization founded in 1976 by the Swedish Ministry of Education. The Finnish office operates under the ASSE International network, using standardized procedures, training materials, and global quality standards. ASSE International operates in over 30 countries, offering exchange student, university (Go Campus), au pair (EurAuPair), and work & travel programs.
• ASSE Country Offices (30+ countries)coreStrategic or Co-development PartnerASSE maintains offices in over 30 countries that coordinate student placements, host family recruitment and training, school enrollment, and ongoing student support. The Finnish office works daily with counterpart offices in destination countries such as the USA, Japan, Germany, France, Italy, Spain, Australia, Canada, China, and South Korea.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• World Learning (School for International Training): World Learning operates SIT Study Abroad and high school exchange programs. Its study abroad network overlaps with Go Campus in placing international students at US universities, though at a broader scale.
• EF Education First: EF is a much larger incumbent in international education, language travel, and high school exchange. EF High School Exchange Year competes directly with ASSE's traditional and Choice Plus programs, while EF Academic Travel overlaps with Go Campus and language immersion.

Direct peers

• Rotary International Youth Exchange: Rotary Youth Exchange provides long-term high school exchange placements in 100+ countries. Comparable to ASSE's high school exchange program, particularly in Nordic sending countries, with similar host family infrastructure.
• AFS Intercultural Programs: AFS is one of the world's largest international student exchange nonprofits, operating in 50+ countries. Directly comparable to ASSE Finland's high school exchange, host family, and intercultural program offerings at comparable price points.
• Youth For Understanding (YFU): YFU is a direct competitor in long-duration high school exchange programs across 60+ countries. Overlaps with ASSE's secondary school exchange, including host family placement and academic-year/semester products.
• Cultural Care Au Pair: Cultural Care is the largest US au pair agency, providing year-long childcare exchange placements. Directly competes with ASSE's EurAuPair USA program (€735) on placement fees, host family matching, and the weekly stipend structure.
• CIEE (Council on International Educational Exchange): CIEE runs high school exchange, study abroad, and au pair programs globally. Comparable to ASSE's multi-product portfolio (high school, Go Campus-style programs, inbound hosting) and exchange infrastructure.
• Nacel International: Nacel is a smaller international student exchange organization operating in 20+ countries with high school and language programs. Directly comparable niche peer to ASSE's multi-country exchange offering from a similar organizational scale.

Emerging players

• People to People International: People to People International runs student ambassador programs and international exchange for high schoolers. Overlaps with ASSE's homestay and academic-year exchange models, though at smaller scale.
• AuPairWorld: AuPairWorld is a digital marketplace matching au pairs with host families across 30+ countries. Competes with EurAuPair on European placements (Ireland, Spain) where families may bypass agency fees for a self-serve platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=TCfYwJ9tKG0
• Facebookfacebook.com/ASSEUSA
• Instagraminstagram.com/assefinland
• TikToktiktok.com/@assefinland
• LinkedInlinkedin.com/company/asse-student-exchange-finland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSE Student Exchange Finland