Asselux B.V.
Asselux B.V. is a Dutch manufacturer of premium ceramic specialty products — Keratop porcellanato tiles, Tec-Board prefab panels, sanitary ware and bespoke maatwerk solutions — serving Dutch hotels, hospitality, wellness, and high-end residential projects from its Neede production facility as a subsidiary of the Asschert Group.
- Company typePrivate
- Founded-
- HeadquartersNeede, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Asselux B.V. does
Asselux B.V. is a Dutch manufacturer and distributor of premium ceramic specialty products, operating as a subsidiary of the Asschert Group from its Neede, Gelderland headquarters and production facility. The company's core technology is Keratop porcellanato — a sintered ceramic produced from a clay, sand and flux mixture fired at 1200-1400°C, yielding a non-porous, through-color mass with heat-, scratch-, stain- and acid-resistance. This material is sold as a curated tile collection spanning three lines (Exclusive, Naturals and Re-Stile 12mm with 35+ variants), as the Keratop Tec-Board prefabricated panel system (hard foam core with large-format ceramic finish for modular renovation), as in-house sanitary ware (washbasin tops, pre-fixed toilet and bath surrounds, shower floors and walls), and as bespoke maatwerk products co-designed with customers.
Revenue is generated entirely through one-time product sales across these four streams — Keratop tile collections, custom ceramic products, sanitary products and Tec-Board panels — with pricing held privately and distributed on request via sample order and price list channels. The go-to-market is sales-led and B2B, combining a direct field sales team and project advisors, a by-appointment project showroom in Neede, a domestic dealer/verkooppunten network, trade show presence (Renovatiebeurs, Cersaie Bologna) and content marketing via an inspiration magazine and website.
The customer base is concentrated in Dutch hotels and hospitality (multiple Van der Valk properties), wellness and spa (Thermen Berendonck), high-end residential villas, and commercial/office interiors, served through direct relationships with architects, interior builders, retailers and design studios such as Studio Linda Pol, Nijboer Interieur, HansKuijten and Artiqua.
Asselux B.V. firmographics
Firmographics- Name
- Asselux B.V.
- Legal name
- Asselux B.V.
- Website
- https://asselux.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asselux B.V. is a Dutch manufacturer of premium ceramic specialty products — Keratop porcellanato tiles, Tec-Board prefab panels, sanitary ware and bespoke maatwerk solutions — serving Dutch hotels, hospitality, wellness, and high-end residential projects from its Neede production facility as a subsidiary of the Asschert Group.
- Ownership category
- akta.pro rank
Where Asselux B.V. is headquartered
LocationHeadquarters
- HQ city
- Neede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Asselux B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ceramic Tile Sales: Sale of Keratop branded ceramic tile collections (Exclusive, Naturals, Re-Stile 12mm) in various sizes, thicknesses and finishes for floors and walls.
- Custom Ceramic Products: Custom-made ceramic products including washbasins, countertops, bar counters, wall panels and furniture pieces designed and produced to customer specifications.
- Sanitary Products: Production and sale of ceramic sanitary ware including washbasin tops, pre-fixed toilet and bath surrounds, shower floors and walls, partition and niche walls. Products made in own production facility.
- Keratop Tec-Board Panels: Sale of prefabricated Tec-Board panels consisting of hard foam core with ceramic tile finish, targeting renovation and new construction professionals.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Asselux B.V. product offering
Product offeringCore offering
Asselux B.V. designs, produces and sells premium ceramic special products for high-end interior projects, including the Keratop ceramic tile collection (Exclusive, Naturals, and Re-Stile 12mm lines), pre-fixed sanitary ware (washbasin tops, toilet/bath surrounds, shower floors and walls), and bespoke custom-manufactured ceramic solutions. All products are produced in its own manufacturing facility in Neede, Netherlands, and complemented by the Keratop Tec-Board prefabricated panel system that combines rigid foam with large-format ceramic finish.
Product overview
Asselux B.V. is a Dutch company that designs and produces ceramic special products with a passion for interior design. The company operates a platform-plus-products model centered around the Keratop ceramic collection (available in Exclusive, Naturals, and Re-Stile 12mm sub-series), complemented by the innovative Keratop Tec-Board prefabricated panel system. The portfolio spans three main categories: the Keratop ceramic tile collection, sanitary products (wastafelbladen, toilet surrounds, shower floors/walls, bath surrounds, separation walls), and custom/bespoke solutions. All products leverage large-format ceramic materials known for durability, heat resistance, scratch resistance, stain resistance, and non-porous properties. The company serves sectors including hotels, hospitality, offices, retail, wellness, residential construction, and private residences.
Differentiator
Problem solved
Functional benefit
Brands
- Keratop: Brand name for the ceramic tile collection, also known as porcellanato. Products include large-format ceramic tiles in various colors and finishes including Exclusive, Naturals, and Re-Stile collections.
- Keratop Tec-Board
Products and services
- Keratop Ceramic Tile Collection Premium porcellanato ceramic tile collection in three lines (Exclusive, Naturals, Re-Stile 12mm) made from a clay-sand-flux mixture fired at 1200-1400°C, marketed to architects, interior designers, project developers and dealers for high-end floors and walls.
- Keratop Tec-Board Prefabricated Panels Modular prefabricated panels with a rigid foam (hardschuim) core and large-format Keratop ceramic finish, designed for efficient installation in renovation and new-build interior projects.
- Ceramic Sanitary Ware (Sanitair) In-house manufactured ceramic sanitary products including washbasin countertops, pre-fixed toilet surrounds, shower floors and walls, bath surrounds, and partition/niche walls with seamless design for hospitality, wellness and residential bathrooms.
- Custom (Maatwerk) Ceramic Solutions Bespoke ceramic design and production service creating unique washbasins, countertops, bar counters, wall panels, and furniture pieces in collaboration with customers, leveraging Asselux's in-house custom manufacturing capability.
- Floor & Wall Cladding (Vloer- & Wandbekleding) Large-format ceramic tile cladding solutions for floor and wall applications in renovation and new construction projects, designed to integrate with Asselux's other ceramic product lines.
Quantifiable outcome
- Large format tiles up to 1620 x 3240 mm reduce installation joints and create seamless appearances
- +1 more outcomes
Companies that use Asselux B.V.
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Asselux B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Asselux B.V. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ArtiquacoreGerman bathroom furniture manufacturer for which Asselux produces washbasins in series. Joint collaboration to continuously elevate products to a higher level by discussing ideas and fine-tuning to achieve perfect results. Currently developing a new collection for the high-level segment.
- Unit-XminorDesign partner collaborating with Asselux on interior projects.
- HansKuijtenminorInterior design studio partner collaborating on interior projects.
- Studio WestgeestminorInterior design studio partner collaborating on interior projects.
- Nijboer InterieurcoreInterior design firm that commissioned Asselux for tile and custom work on multiple luxury villa projects including Bar Coci at Van der Valk Harderwijk. Long-standing collaborative relationship.
- Rosenthal InteriorminorInterior design partner collaborating on interior projects.
- Linda PolcoreDesign studio (Linda Pol Ontwerpstudio) that collaborates with Asselux on multiple villa projects including Raalte and Haaksbergen, providing high-quality ceramic solutions in collaboration with Asselux.
- Elise BadmeubelenminorBathroom furniture manufacturer partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Asselux B.V. competitors and assessment
Company assessmentEmerging players
- Caesar Ceramiche: Italian mid-sized porcelain tile manufacturer focused on design-driven, large-format surfaces. Comparable to Asselux's positioning between artisanal customization and industrialized ceramic tile collections.
Broad incumbents
- Florim Ceramiche: Italian large-format porcelain slab and tile producer with a strong B2B/specifier channel. Comparable to Asselux on the architectural surfaces, customization and large-format technology side.
- Marazzi Group: Italian ceramic tile and slab producer (part of Mohawk Industries) offering large-format porcelain surfaces. Directly comparable on product (large-format porcellanato) and end-markets (hospitality, residential, commercial).
- Porcelanosa Grupo: Spanish multinational ceramic and porcelain manufacturer of large-format tiles and sanitary ware. Comparable as a premium large-format porcelain producer targeting upscale interior and hospitality projects.
- Villeroy & Boch: Major European manufacturer of ceramic tiles and sanitary ware, offering a broad portfolio across bathroom, tableware and surface solutions. Comparable to Asselux's combination of premium ceramic tile collections (Keratop) and ceramic sanitary products.
- Roca Sanitario: Spanish global bathroom ceramics manufacturer producing sanitary ware, tiles and shower solutions. Overlaps with Asselux on the ceramic sanitary and prefab wet-room panel value proposition.
- Duravit AG: German premium sanitary ware and bathroom furniture manufacturer. Overlaps with Asselux's custom washbasins, shower floors and bathroom ceramic components under brands like Artiqua partnerships.
- Laufen Bathrooms: Swiss premium sanitary ware manufacturer with strong presence in European hotels and wellness. Comparable to Asselux's ceramic sanitary products and focus on high-end hospitality and spa installations.
- Iris Ceramica / FMG: Italian manufacturer of large-format porcelain slabs and ceramic surfaces. Direct comparability on large-format porcellanato technology and luxury architectural applications similar to Keratop.
Direct peers
- Mosa B.V. Dutch ceramic tile manufacturer based in Maastricht. Closest direct peer to Asselux in the Netherlands, producing wall and floor ceramic tiles with strong design credentials for architects and hospitality projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Asselux B.V. social profiles
Digital presenceAsselux B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asselux B.V. leadership team
Management profileNumber of profiles
Profiles2 records
Asselux B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asselux B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asselux B.V.
What does Asselux B.V. do?
Asselux B.V. designs, produces and sells premium ceramic special products for high-end interior projects, including the Keratop ceramic tile collection (Exclusive, Naturals, and Re-Stile 12mm lines), pre-fixed sanitary ware (washbasin tops, toilet/bath surrounds, shower floors and walls), and bespoke custom-manufactured ceramic solutions. All products are produced in its own manufacturing facility in Neede, Netherlands, and complemented by the Keratop Tec-Board prefabricated panel system that combines rigid foam with large-format ceramic finish.
Is Asselux B.V. a public or private company?
Asselux B.V. is a private company. It is classified as corporate owned and is currently operating.
When was Asselux B.V. founded?
Asselux B.V. was founded in -1. It employs 1 to 10 people.
Where is Asselux B.V. based?
Asselux B.V. is headquartered in Neede, Netherlands, in the Europe region.
How does Asselux B.V. make money?
Four revenue lines are on record. Ceramic Tile Sales are the primary driver. The others are custom Ceramic Products, sanitary Products and keratop Tec-Board Panels.
Who are Asselux B.V.'s main competitors?
Caesar Ceramiche is listed as an emerging player. Broad incumbents are Florim Ceramiche, Marazzi Group, Porcelanosa Grupo, Villeroy & Boch, Roca Sanitario, Duravit AG, Laufen Bathrooms and Iris Ceramica / FMG. Mosa B.V. is listed as a direct peer.
Does Asselux B.V. have an API?
No public API is recorded for Asselux B.V..