L'Assiette Champenoise

What L'Assiette Champenoise does

L'Assiette Champenoise is a family-owned gastronomic destination in Tinqueux, near Reims in the French Champagne region, founded in 1975 by Jean-Pierre and Colette Lallement and now operated by their son, 3-Michelin-star Chef Arnaud Lallement, his wife Magali, and his sister Mélanie (hotel manager). The single-site property combines a 3-Michelin-star restaurant and a 5-star hotel with 25 rooms and suites (priced from €430 to €2,300 per night), an indoor bar with over 1,000 champagne references and 1,200 wine selections, a park with vegetable garden, greenhouse, and beehives, and a cigar humidor. The business is structured as a French Société Anonyme (SA) under family control, with no external venture or private equity capital evidenced.

The underlying technology stack is intentionally light: standard third-party booking infrastructure (secure-hotel-booking.com for rooms, zenchef.com for restaurant tables, secretbox.fr for gift vouchers and experience packages) plus the company's own website — no proprietary software, AI systems, APIs, or app products are disclosed. The operationally distinctive "technology" is physical: an on-site dehydrator processing daily organic waste into 8kg of fertilizer supporting the garden, an Ecotable 3-star certification (highest level), and a cellar of scale that anchors the F&B program.

The revenue model blends several streams: fine-dining covers (à la carte €110–€155; tasting menus Saveur €295 and Emotion €395; wine pairings €85–€245); nightly hotel accommodation including breakfast and ancillary services; five curated experience packages that combine lodging with champagne-house immersion (Krug €3,950/2, Dom Pérignon €3,850/2, Instant Emotion €2,360/2, Instant Saveur €1,690–1,790/2, Krug Immersive); bar and terrace beverage revenue; and gift voucher sales. Go-to-market is event-driven and network-mediated: the property targets affluent gastronomic tourists and luxury travelers via membership in three elite networks (Relais & Châteaux, Les Grandes Tables du Monde, Virtuoso), Michelin and La Liste guide rankings as earned-media discovery, and direct concierge booking. Customer segments are individual HNW couples, families with young children, and celebration/occasion guests — there is no visible enterprise or B2B contracting.

Name

L'Assiette Champenoise

Legal name

L'Assiette Champenoise

Website

https://assiettechampenoise.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

L'Assiette Champenoise is a family-owned luxury destination in Tinqueux, France, combining a 3-Michelin-star restaurant by Chef Arnaud Lallement with a 5-star 25-room hotel and curated Krug and Dom Pérignon champagne experiences for affluent international travelers.

Ownership category

akta.pro rank

Product category

Luxury fine-dining and 5-star hotel hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Michelin-star fine dining
• Luxury boutique hotel
• Champagne tourism experiences
• Curated gastronomic stays
• Eco-responsible restaurant

Headquarters

HQ city

Tinqueux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fine dining restaurant services: Three Michelin-starred gastronomic restaurant offering à la carte dishes (€110-155 for main courses), tasting menus (Saveur €295, Emotion €395), and wine pairing experiences (€85-245). Revenue generated through per-cover dining with high average check value.
2. Luxury hotel accommodations: 5-star hotel with 25 rooms and suites ranging from Superior (€430-550/night) to Suite n°5 with hammam (€1,950-2,300/night). Revenue from nightly accommodation including breakfast, with ancillary services for valet, massage, and concierge.
3. Curated gastronomic experiences: Premium experience packages including Krug Immersive (€3,950 for 2), Dom Pérignon stay (€3,850 for 2), Instant Emotion (€2,360 for 2), and Instant Saveur (€1,690-1,790 for 2), combining accommodation, dining, and exclusive champagne experiences.
4. Bar and wine cellar: Indoor bar and terrace offering over 1,000 champagne references and 1,200 wine selections, cigar humidor, with beverage revenue from aperitifs and after-dinner drinks. Also features private champagne tastings.
5. Gift vouchers and special offers: Sale of gift vouchers and special offer packages through secretbox.fr platform for experiential gifting occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

L'Assiette Champenoise is a family-run luxury gastronomic destination offering a three-Michelin-star restaurant led by Chef Arnaud Lallement, a five-star hotel with 25 rooms and suites, an indoor bar and terrace with over 1,000 champagne references and 1,200 wine selections, and an eco-responsible park with a vegetable garden, greenhouse, and beehives. The establishment sells à la carte and tasting-menu dining, nightly accommodations, and curated multi-day champagne experiences (Krug, Dom Pérignon, Instant Emotion, Instant Flavor, Krug Immersive).

Product overview

L'Assiette Champenoise is a family-run gastronomic destination comprising a 3-Michelin-starred restaurant led by Chef Arnaud Lallement and a 5-star hotel with 25 rooms and suites in Tinqueux, near Reims. The offering includes signature dining experiences, curated bar and terrace services, and eco-responsible park facilities. Five curated experience packages are offered: Private Champagne Krug (€3,950/2 persons), Private Champagne Dom Pérignon (€3,850/2 persons), Instant Emotion (€2,360/2 persons), Instant Flavor (€1,690-1,790/2 persons), and Krug Immersive Experience (2-8 persons). The property also features a park with vegetable garden, greenhouse, and beehives contributing to the restaurant's cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Assiette Champenoise Restaurant Three-Michelin-star gastronomic restaurant led by Chef Arnaud Lallement, offering contemporary French cuisine that sublimates Champagne terroir products with refined service and elegant surroundings. Open to individual guests and private events.
• L'Assiette Champenoise Hotel Five-star hotel featuring 25 rooms and suites, indoor heated pool, comfortable lounges, and comprehensive services including valet parking, massage, babysitting, and electric vehicle charging stations.
• Bar and Terrace Indoor bar offering over 1,000 champagne references and 1,200 wine selections, plus an outdoor terrace with park views, design furniture, and bioclimatic pergola. Also features a cigar humidor.
• The Eco-Responsible Park Eco-responsible park featuring a vegetable garden, greenhouse, beehives, and aromatic herb garden. Certified Ecotable (3 Ecotable) and awarded the Special Prize for Ethical and Environmental Responsibility by La Liste.
• Private Champagne Krug Experience Gastronomic stay including one night in a terrace suite with Krug Grande Cuvée champagne, dinner with the Emotion menu paired with Krug champagnes, and exclusive visit to the Krug house in Reims. Priced at €3,950 for 2 persons (€2,760 for 1 person), with limited availability and email booking required.
• Private Champagne Dom Pérignon Experience Gastronomic stay featuring one night in a terrace suite with Dom Pérignon, dinner with the Emotion menu paired with three Dom Pérignon vintages, and tour of Moët & Chandon cellars in Epernay. Priced at €3,850 for 2 persons (€2,660 for 1 person), with limited availability and email booking required.
• Instant Flavor Experience One-night stay in a junior suite with dinner for two featuring the Saveur tasting menu paired with Champagne winegrower selections, priced at €1,690–€1,790 for two people.
• Instant Emotion Experience One-night stay in a balcony suite with Zen lounge, breakfast, champagne on arrival, and dinner with the Emotion tasting menu combining creations and house classics, priced at €2,360 for two people.
• Krug Immersive Experience Unique immersive experience in the restaurant kitchens with aperitif facing the chefs, followed by dinner in the dining room with a selection of prestigious Krug cuvées chosen from the menu. Available for 2-8 people by reservation.
• Gift Vouchers and Special Offers Gift vouchers and special offer packages sold through secretbox.fr for experiential gifting occasions, covering dining, overnight stays, and curated champagne experiences.

Quantifiable outcome

• Ranked 2nd best restaurant in the world by La Liste (2023)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VirtuosocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Membership in luxury travel network connecting high-net-worth travelers with elite properties. Provides privileged access, enhanced amenities, and referrals from luxury travel advisors and concierges worldwide.
• Relais & ChâteauxcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Membership in international association of luxury hotels and restaurants committed to preserving heritage and delivering excellence. Provides cross-referral bookings from international travelers seeking authentic château and fine dining experiences.
• Les Grandes Tables du MondecoreChannel Partner/ Reseller/ Distributor · 1 January 2006Membership in prestigious association of world's finest dining establishments. Provides international recognition and referral network among elite restaurants and their discerning clientele.
• Domaine Vranken PommeryminorOthersPartnership for wine tourism experiences. The establishment assists guests in booking visits to the Vranken Pommery estate in Reims, featuring 18km of underground cellars with unique contemporary art exhibitions and the Art Deco Villa Demoiselle.
• Maison Veuve ClicquotminorOthersWine tourism partnership. Staff assists guests in booking visits to the Veuve Clicquot underground cellars in Reims, featuring 24km of chalk quarries retracing the history of Madame Clicquot, with tasting of different crus.
• Maison RuinartminorOthersUNESCO-designated wine tourism partnership. The establishment facilitates guest visits to Ruinart's 8km of UNESCO World Heritage chalk cathedral cellars at 40 meters depth across 2 levels, with on-site tasting of house cuvées.
• Krug Champagne HousecoreStrategic or Co-development PartnerExclusive gastronomic partnership offering private Krug experiences including terrace suite with Krug Grande Cuvée, dinner pairing with Krug Grande Cuvée/Vintage/Rosé, and exclusive Krug house visits in small groups. The Krug Immersive Experience allows guests aperitif in the kitchen facing chefs before dining. Limited availability.
• Dom Pérignon (Moët & Chandon)coreStrategic or Co-development PartnerExclusive Dom Pérignon experience package including terrace suite with Dom Pérignon on arrival, 3-vintage Dom Pérignon dinner pairing, and Moët & Chandon cellar visits in Epernay. Limited availability, email booking required.

Scale indicators5 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Hôtel Plaza Athénée: Dorchester Collection Parisian palace hosting Alain Ducasse au Plaza Athénée (3-Michelin-star) and multiple other dining venues; broader incumbent in palace-hospitality + Michelin dining category reaching overlapping ultra-wealthy clientele.
• Le Meurice: Dorchester Collection 5-star Parisian palace with 2-Michelin-star restaurant Le Meurice Alain Ducasse; comparable ultra-luxury hotel + starred gastronomy combination, though part of a broader hospitality portfolio rather than a single independent property.

Direct peers

• La Maison Troisgros: Family-owned 3-Michelin-star restaurant in Roanne with attached hotel; analogous multi-generational family business combining 3-star cuisine with luxury accommodations in a regional French setting.
• Château de la Chèvre d'Or: Relais & Châteaux member with Michelin-starred gastronomic restaurant in Èze; identical luxury boutique-hotel + Michelin dining + R&C distribution model targeted at affluent gourmet travellers.
• Le Bristol Paris: Parisian 5-star palace featuring the 3-Michelin-star restaurant Epicure; closely mirrors the L'Assiette Champenoise model of a top-tier luxury hotel integrated with a 3-star Michelin gastronomic destination.
• Régis et Jacques Marcon: Family 3-Michelin-star restaurant in Saint-Bonnet-le-Château; comparable family-owned, multi-generational haute-cuisine operation with limited capacity and total chef-driven identity.
• Domaine Les Crayères: 5-star Relais & Châteaux property in Reims (Champagne region) with Michelin-starred restaurant; closest geographic and conceptual peer — combining luxury accommodations with fine dining and ties to the Champagne ecosystem.
• Michel Bras à Laguiole: Family-run 3-Michelin-star restaurant with hotel on the Aubrac plateau, a long-standing benchmark for combining regional gastronomy with luxury lodging — same format and family-ownership DNA as L'Assiette.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assiettechampenoise
• Instagraminstagram.com/assiettechampenoise
• LinkedInlinkedin.com/company/assiette-champenoise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Assiette Champenoise