Assistance Dogs UK

What Assistance Dogs UK does

Assistance Dogs UK (ADUK) is a registered charity in England and Wales (charity number 1119538) that operates as the umbrella body for the UK's leading accredited assistance dog organisations. ADUK does not train or place assistance dogs itself; rather, it convenes a coalition of charities that hold accreditation from Assistance Dogs International and the International Guide Dog Federation, and it coordinates sector-wide advocacy aimed at securing access rights for disabled people partnered with trained assistance dogs. Its geographic remit is the United Kingdom, served from a headquarters co-located with Hearing Dogs for Deaf People at The Grange, Wycombe Road, Saunderton, Princes Risborough.

ADUK's product surface is informational and educational rather than technology-based. The portfolio comprises downloadable Quick Guides and Resources (sector-specific PDF guides for businesses, healthcare providers, holiday accommodation, rented housing, workplaces, schools, further education, and beaches), an E-Learning offering, Policy Support, Training and Education sessions for service providers, an Information Hub for disabled individuals, an authenticated Membership Zone for member-organisation staff, and a Discovery Call booking service. No APIs, integrations, or proprietary software platforms are offered. The core technology field is recorded as not applicable, reflecting that ADUK's value lies in standards-setting, advocacy, and human-coordinated training rather than technology development.

ADUK's business model is that of a small non-profit organisation. It is staffed by approximately five paid personnel (Executive Director, Head of Learning & Allyship, Ambassador Coordinator, Training and Education Coordinator, Administrative Officer), supported by trustees and volunteer ambassadors. Revenue is described as derived from membership contributions by member organisations, donations, and potentially grants, and no public pricing schedule exists for its informational resources. Distribution to disabled individuals occurs primarily through referrals from member charity websites, while service-provider outreach is delivered via the website, Quick Guides, and direct training sessions — a community-led go-to-market motion without paid acquisition channels.

Name

Assistance Dogs UK

Legal name

Assistance Dogs (UK)

Website

https://assistancedogs.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Assistance Dogs UK (ADUK) is a UK registered charity (number 1119538) and the umbrella body for accredited assistance dog charities, convening members accredited by Assistance Dogs International and the International Guide Dog Federation to champion sector standards, advocate for access rights, and deliver training and Quick Guides for service providers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Disability Advocacy Services

NAICS

Educational Support Services (6117), Educational Support Services (611710), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)

Keywords

• Assistance dog advocacy
• Disability access rights
• Charity umbrella body
• Service provider training
• Assistance dog standards

Headquarters

HQ city

Saunderton, Princes Risborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Charitable activities: ADUK operates as a registered charity (number 1119538) and relies on membership contributions from member organisations, donations, and potentially grants to fund their advocacy, standards-setting, and training activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Assistance Dogs UK (ADUK) is the umbrella body for the UK's leading accredited assistance dog organisations, accredited by Assistance Dogs International (ADI) and the International Guide Dog Federation (IGDF). It does not train or place assistance dogs directly; instead it provides Quick Guides, E-Learning, Policy Support, Training and Education, an Information Hub, a Membership Zone for member organisations, and Discovery Call bookings to help service providers understand their legal obligations and to help disabled people with assistance dogs understand their rights.

Product overview

Assistance Dogs UK (ADUK) is an umbrella body for the UK's leading accredited assistance dog organisations, accredited by Assistance Dogs International and the International Guide Dog Federation. ADUK does not train or provide assistance dogs directly; this is done by member organisations. The portfolio consists of informational resources and support services: Quick Guides and Resources (downloadable PDF guides for service providers across sectors including businesses, healthcare, education, and hospitality), E-Learning modules, Policy Support, Training and Education services, and an Information Hub. ADUK also provides a Membership Zone for member organisation staff and offers Discovery Call bookings for personalised guidance. The offering is primarily informational and educational, focused on championing standards and breaking down barriers for assistance dog partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• ADUK Quick Guides and Resources A collection of downloadable PDF guides providing information about legal obligations for service providers regarding assistance dog partnerships. Includes guides for businesses, holiday accommodation, rented accommodation, workplaces, schools, further education, beaches, and GP surgeries.
• E-Learning Online learning resources and training materials for service providers and assistance dog awareness education, hosted on ADUK's support and services portal.
• Policy Support Advisory services helping member organisations and service providers understand and implement assistance dog policies and legal requirements.
• Training and Education Training sessions and educational resources for service providers on welcoming assistance dog partnerships, including specialised one-to-one or group training.
• Information Hub Comprehensive resource centre providing information about assistance dogs, applying for assistance dogs, rights of assistance dog partnerships, and training information.
• ADUK Card Information Information about identification cards issued to assistance dog handlers trained by ADUK member organisations, supporting access rights for partnerships.
• Discovery Call Booking Service allowing organisations to book discovery calls with ADUK for personalised guidance on assistance dog policies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Assistance Dogs InternationalcoreStrategic or Co-development PartnerADUK member organisations are accredited by Assistance Dogs International, one of the two leading global authorities in the assistance dog industry. This accreditation ensures high standards of training and welfare.
• International Guide Dog FederationcoreStrategic or Co-development PartnerADUK member organisations are accredited by the International Guide Dog Federation, one of the two leading global authorities in the assistance dog industry. This accreditation sets the benchmark for training excellence.
• Hearing Dogs for Deaf PeoplecoreOthersADUK's headquarters is co-located with Hearing Dogs for Deaf People, which serves as the administrative host for the umbrella organisation.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assistance-dogs-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistance Dogs UK