Assistance League of Atlanta

What Assistance League of Atlanta does

Assistance League of Atlanta is a Georgia-incorporated 501(c)(3) nonprofit and a local chapter of the national Assistance League network, in continuous operation since 1987. The organization is all-volunteer, with 300+ member volunteers supported by only 7 paid staff, and delivers nine philanthropic programs targeting children and adults affected by homelessness, abuse, and poverty in the Atlanta metropolitan area. The program portfolio spans food security (Backpack Buddies), clothing (Operation School Bell), literacy (Operation Literacy), scholarships (Links to Education), aid for unhoused and abuse-survivor populations (New Beginnings), comfort items for traumatized children (Bears for Children), newborn layettes (Wee Help), rehabilitation support via the Shepherd Center partnership, and redistribution of excess goods to other charities (Waste Not). In FY2025-2026 the chapter returned $839,400 to the community, served 58,000 people, and logged 56,000 volunteer hours.

The revenue model is donation- and thrift-driven rather than product- or service-priced. Income is generated through sales of donated goods at the Attic Treasures Thrift Shop in Chamblee, GA, via the Attic Treasures Online e-commerce storefront, through direct monetary donations, and via an annual fundraising golf tournament (the 2026 edition scheduled for October 5, 2026). Distribution of program goods and services is executed through a network of 250 community partner organizations that refer clients and help deliver aid. The chapter's primary customers/clients are vulnerable populations served free of charge; the paying counterparties are distributed individual thrift shop buyers, individual monetary donors, and event sponsors.

The organization has no proprietary technology platform, no mobile or web application, no API, no AI/ML capabilities, and no identified integrations. Outreach is limited to the chapter website, a weekly email newsletter to thrift shop shoppers, the annual golf tournament, and awareness generated passively through its 250 community partners. The chapter is affiliated with the national Assistance League (headquartered in Burbank, CA, EIN 95-1945908) and uses the shared LeagueLink platform, but operates independently with its own Board of Directors and EIN 58-1526123. Operating geography is restricted to the Atlanta metropolitan area.

Name

Assistance League of Atlanta

Legal name

Assistance League of Atlanta

Website

https://assistanceleagueatl.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Assistance League of Atlanta is an all-volunteer 501(c)(3) nonprofit chapter delivering nine philanthropic programs to children and adults affected by homelessness, abuse, and poverty in the Atlanta metro area, funded by thrift shop sales and donations.

Ownership category

akta.pro rank

Product category

Charitable Nonprofit Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422), Community Food Services (62421), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Food Assistance & Food Banks (BPAGAEAA), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Charitable nonprofit services
• Thrift shop operations
• Community philanthropy
• Volunteer social services
• Humanitarian aid programs

Headquarters

HQ city

Peachtree Corners

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Thrift Shop Sales: Operates Attic Treasures Thrift Shop selling donated goods to generate revenue that funds philanthropic programs.
2. Monetary Donations: Receives direct monetary donations from individuals and organizations to support program operations and community impact.
3. Fundraising Events: Hosts annual golf tournament as a fundraising event to support programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Assistance League of Atlanta is an all-volunteer 501(c)(3) nonprofit that delivers nine philanthropic programs providing clothing, food, books, hygiene kits, comfort items, scholarships, and rehabilitation support to children and adults affected by homelessness, abuse, and poverty in the Atlanta metropolitan area. The organization funds these programs through two retail channels—Attic Treasures Thrift Shop (physical) and Attic Treasures Online (e-commerce)—along with monetary donations and annual fundraising events.

Product overview

Assistance League of Atlanta is an all-volunteer nonprofit charitable organization offering a portfolio of community service programs focused on helping children and adults in need. The organization operates nine distinct philanthropic programs including Backpack Buddies (weekend food), Bears for Children (comfort items), Links to Education (scholarships), New Beginnings (homeless/abuse assistance), Operation School Bell (clothing), Operation Literacy (books), Shepherd Center Patient Support (rehabilitation), Waste Not (food/goods redistribution), and Wee Help (newborn layettes). Additionally, the organization operates two retail channels—Attic Treasures Thrift Shop (physical location in Chamblee, GA) and Attic Treasures Online (e-commerce platform)—to generate funds for these charitable programs. Through its network of 250 community partners, the organization returned $839,400 to the community in 2025-2026 while serving 58,000 people with 56,000 volunteer hours.

Differentiator

Problem solved

Functional benefit

Brands

• Attic Treasures Thrift Shop: Physical thrift store location at 3534 Broad Street, Chamblee, GA 30341
• Attic Treasures Online

Products and services

• Backpack Buddies Provides weekend food for schoolchildren in need through the organization's philanthropic programs. Designed for children facing food insecurity in the Atlanta metropolitan area.
• Bears for Children Provides comfort items to traumatized children served through the organization's philanthropic programs. Designed for children affected by abuse and crisis situations.
• Links to Education Funds scholarships for college and technical school students in need. Designed for students pursuing higher education or technical training.
• New Beginnings Aids the unhoused and abused population by providing essential support services. Designed for adults affected by homelessness and abuse in the Atlanta area.
• Operation School Bell Provides new clothing for schoolchildren in need. Designed for children who lack adequate clothing for school through the national Assistance League network.
• Operation Literacy Provides books to children to support literacy development. Designed for children in need of educational resources.
• Shepherd Center Patient Support Supports patient rehabilitation at the Shepherd Center, a specialty rehabilitation hospital. Designed for patients undergoing rehabilitation treatment.
• Waste Not Shares excess goods with other charities to reduce waste and expand distribution reach. Designed for partner charitable organizations that can use donated goods.
• Wee Help Provides layettes to newborns in need. Designed for families with newborns who lack infant care supplies.
• Attic Treasures Thrift Shop Physical thrift store selling donated goods to generate revenue funding the organization's nine philanthropic programs. Located at 3534 Broad Street, Chamblee, GA 30341. Customers are individual thrift shoppers in the Atlanta metropolitan area.
• Attic Treasures Online Online platform for purchasing donated items to support the organization's charitable programs. Customers are individual online thrift shoppers.

Quantifiable outcome

• $839,400 returned to community; 58,000 people served; 56,000 volunteer hours; 250 community partners (2025-2026)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 250 Community Partner OrganizationscoreOthersNetwork of 250 community partner organizations that receive and distribute donated goods and services to children and adults in need. Partners refer clients to Assistance League programs and help deliver aid to those affected by homelessness, abuse, and poverty.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salvation Army of Metro Atlanta: Provides emergency shelter, food, clothing, and rehabilitation services through a network of community programs and thrift stores. Highly comparable multi-program social services model with overlapping beneficiary population.
• Catholic Charities Atlanta: Delivers food, clothing, housing, and refugee services through parish and community partnerships in the Atlanta area. Comparable multi-program social services nonprofit with faith-based volunteer base.
• United Way of Greater Atlanta: Funds and coordinates a broad network of health and human services nonprofits across metro Atlanta. Comparable as a community-coordination layer directing donor capital to local social service programs.
• Habitat for Humanity Atlanta: Builds and rehabilitates housing for low-income families in metro Atlanta. Comparable on the housing/homeless services orientation and volunteer-driven construction model.
• Atlanta Community Food Bank: Distributes food to a partner network serving households facing hunger across metro Atlanta and north Georgia. Closely comparable to the Backpack Buddies and Waste Not programs and partner-distribution model.
• Hosea Feed the Hungry and Homeless: Atlanta-based nonprofit providing food, housing assistance, and emergency aid to families experiencing homelessness and crisis. Directly comparable on beneficiary population and food/shelter service mix.
• Furniture Bank of Metro Atlanta: Collects donated household goods and distributes them to families transitioning out of homelessness and poverty. Comparable on the donated-goods redistribution model feeding into thrift-adjacent services.
• Goodwill Industries of Atlanta: Operates thrift retail stores whose proceeds fund job training and social programs for at-risk populations. Directly comparable on the thrift-funded social services model serving the Atlanta metro area.

Others

• Shepherd Center: Atlanta-based rehabilitation hospital for spinal cord and brain injury patients and an existing named partner of Assistance League of Atlanta. Comparable as a beneficiary/recipient organization within the local social services ecosystem.

Regional players

• Lost-n-Found Youth: Atlanta-based nonprofit serving LGBTQ youth experiencing homelessness, with shelter and basic-needs programs. Comparable on beneficiary overlap (at-risk youth, basic necessities) within the same metro geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assistance-league-of-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistance League of Atlanta