ASSITEJ Norway

What ASSITEJ Norway does

ASSITEJ Norway (ASSITEJ Norge; legal name ASSITEJ Norge) is a Norwegian non-profit membership association founded in 1982, serving as the country's national center within ASSITEJ International — the world's largest network for performing arts for young audiences (TYA). The organization promotes professional performing arts for the 0–19 age group and operates as the Norwegian node of a federation spanning approximately 85 national centers in roughly 90 countries. Headquartered at Sentralen in Oslo, it currently runs on a small administration of approximately 6 staff, with a secondary footprint historically tied to Kristiansand.

The organization's core offerings are programmatic rather than technological: the International Norwegian ASSITEJ Festival (INAF), an annual international TYA festival relocated from Kristiansand to Oslo at Riksteatret in 2025; Teaterlørdag UNG, a recurring Saturday theater series at Sentralen presenting productions for children and youth; the TYAOslo Residency, an annual international artist residency; the International Catalogue, a digital directory of Norwegian TYA companies distributed via QR cards at international festivals; and Speed-Pitch and Concept-Pitch formats that connect Norwegian artists to international programmers. Member-facing programs are supplemented by ASSITEJ-midlene, a funding mechanism launched in 2026 that lets members apply for supplementary financial support. Distribution is increasingly international via the ASSITEJ International and Nordic-Baltic ASSITEJ Network (NBAN, 8 Nordic-Baltic countries) channels.

The business model is multi-stream and subsidy-dominated. Revenue derives from three layers: (i) membership subscriptions at symbolic price points (100 NOK individual, 300 NOK company, 2,000 NOK institution per year), which are not material but act as funnel and commitment mechanisms; (ii) transactional festival pass and program revenue, including per-performer compensation (6,000 NOK per performer, 2,500 NOK company admin fee) and residency fees (12,000 NOK per week plus per diems); and (iii) government and foundation grants from Kultur- og likestillingsdepartementet (Ministry of Culture and Equality), Oslo kommune, and Sparebankstiftelsen, which together constitute the primary funding base. Key customer segments are performing artists and companies working with young audiences, individual TYA professionals, theatre institutions, and — as end audience — children and families. Revenue is not publicly disclosed.

Name

ASSITEJ Norway

Legal name

ASSITEJ Norge

Website

https://assitej.no

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

ASSITEJ Norway is a non-profit membership association founded in 1982 that serves as the Norwegian national center of ASSITEJ International, promoting professional performing arts for audiences aged 0–19 through the INAF festival, Teaterlørdag UNG, TYAOslo residency, and international pitching programs, funded primarily by Norwegian government and foundation grants.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Musical Groups and Artists (71113), Musical Groups and Artists (711130), Independent Artists, Writers, and Performers (71151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

Keywords

• Performing arts network
• Youth theater
• Children's theater
• Arts membership
• Theater festivals

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees providing access to network, consultation, festival passes, and workshop discounts. Three tiers: individual (100 NOK), company (300 NOK), institution/organization (2000 NOK).
2. Festival Revenue: Revenue from International Norwegian ASSITEJ Festival (INAF) including festival passes, with discounted rates for members.
3. Government Funding: Core operational funding from Kultur- og likestillingsdepartementet (Ministry of Culture and Equality), Oslo kommune, and Sparebankstiftelsen. This constitutes the primary funding source for festival operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ASSITEJ Norway promotes and develops professional performing arts for children and young audiences aged 0–19 in Norway through festivals, audience programs such as Teaterlørdag UNG, networking and advocacy for members, and educational resources for schools. As the Norwegian national center of ASSITEJ International, it connects Norwegian theater makers, institutions, and audiences with the international ASSITEJ network.

Product overview

ASSITEJ Norway operates as a portfolio of performing arts programs and services rather than a unified software product. The core offerings center on the International Norwegian ASSITEJ Festival (INAF), a biennial international TYA festival featuring performances, masterclasses, and professional exchange; Teaterlørdag UNG, a regular Saturday theater series at Sentralen in Oslo presenting professional productions for children and youth aged 0-19; and TYAOslo Residency, an annual international artist residency program. Supporting these are the International Catalogue (a digital directory promoting Norwegian artists internationally), Concept Pitch and Speed-Pitch events (professional pitching formats for artists), and ASSITEJ-midlene (a 2026 funding program). All services are designed to promote professional performing arts for young audiences and facilitate international exchange.

Differentiator

Problem solved

Functional benefit

Brands

• INAF: International Norwegian ASSITEJ Festival - the organization's flagship international performing arts festival for young audiences.
• INAF25
• INAF27
• Teaterlørdag UNG
• TYAOslo
• TYAOslo26
• ASSITEJ-midlene
• International Catalogue

Products and services

• Membership Program

Quantifiable outcome

• 300+ applications from 60+ countries received for INAF 2023 festival program
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• RiksteatretcoreStrategic or Co-development Partner · 1 January 2025Primary festival venue partner for INAF25 and future festivals. Hosted the first Oslo edition of INAF at Riksteatret's facilities. Riksteatret opened their doors to enable INAF25's festival hub.
• KulturtankencoreStrategic or Co-development Partner · 1 January 2025Collaboration partner for INAF25, providing venue space in Nydalen. Kulturtanken is a key national partner for performing arts programming.
• Det Andre TeatretcoreStrategic or Co-development Partner · 1 January 2025Festival collaborator for INAF25. This Oslo-based improv theater company has performed at and contributed to festival programming, including hosting festival events.
• Kultur- og likestillingsdepartementet (Ministry of Culture and Equality)coreOthers · 1 January 2025Primary government funder providing ongoing support for ASSITEJ Norway's operations and festival programming.
• Oslo kommune (Oslo Municipality)coreOthers · 1 January 2025Provided additional funding for INAF25 festival operations, supporting the festival's move to Oslo.
• SparebankstiftelsenmajorOthers · 1 January 2025Foundation supporter for INAF25, contributing to festival funding alongside government sources.
• Nordic-Baltic ASSITEJ Network (NBAN)coreStrategic or Co-development Partner · 1 January 2013Regional network consisting of 8 Nordic-Baltic countries (Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Sweden). ASSITEJ Norway is a founding/member organization actively shaping regional collaboration, joint pitching events, and cross-border touring facilitation.
• ASSITEJ InternationalcoreStrategic or Co-development Partner · 1 January 1965Global network for performing arts for young audiences. ASSITEJ Norway is the Norwegian national center, part of approximately 85 national centers in 90+ countries. Provides access to international festivals, congresses, and professional exchange programs.
• Next Generation NetworkminorStrategic or Co-development PartnerInternational network under ASSITEJ creating opportunities for young professionals under 36 years through residencies and placements at major festivals.
• ITYARN (International Theatre for Young Audiences Research Network)minorStrategic or Co-development PartnerAcademic research network under ASSITEJ International focusing on research exchange, conferences, symposia, and publications in TYA field.
• Small Size NetworkminorStrategic or Co-development PartnerEuropean network promoting theatre and performing arts for early childhood audiences (0-6 years), focusing on expertise sharing and collaborative projects.
• Write Local, Play Global (WLPG)minorStrategic or Co-development PartnerOnline platform connecting writers, translators, and producers interested in drama for young audiences.
• IIAN (International Inclusive Arts Network)minorStrategic or Co-development PartnerNetwork promoting inclusive arts practices for young audiences, led by artists and companies worldwide.
• Young Dance NetworkminorStrategic or Co-development PartnerNetwork supporting choreographers, dancers, and dramaturgs working in contemporary dance for young audiences.
• SentralencoreStrategic or Co-development PartnerOslo cultural venue housing ASSITEJ Norway's office and hosting Teaterlørdag UNG performances in the gymsal (gymnasium) space.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Riksteatret: Norway's national touring theater and the host venue partner for INAF25/27. Comparable as a larger institutional player in the Norwegian performing arts ecosystem whose infrastructure ASSITEJ Norway leverages rather than competes with.
• Kulturtanken: Norwegian national agency supporting performing arts for young audiences and a core partner for INAF25 (providing venue space in Nydalen). Operates at a larger institutional scale in the same TYA mission space.
• ASSITEJ International: Global parent network for performing arts for young audiences. It is the umbrella body of which ASSITEJ Norway is the Norwegian national center, providing the international infrastructure, congresses, and cross-border programming ASSITEJ Norway channels into Norway.

Others

• Small Size Network: European network promoting performing arts for early childhood (0–6 years) that ASSITEJ Norway is affiliated with. Adjacent rather than directly competing, but comparable as a themed TYA network serving overlapping practitioner audiences.

Direct peers

• ASSITEJ Finland: Finnish national center of ASSITEJ International. Direct structural peer operating the same membership, festival, and pitching model in a closely adjacent Nordic market.
• ASSITEJ UK: UK national center of ASSITEJ International. Functional peer offering similar membership, festival, and TYA development services in a larger English-language market, and a regular co-programming partner at international gatherings.
• ASSITEJ Denmark: Danish national center of ASSITEJ International. As a fellow Nordic-Baltic national center, it pursues the same mandate (TYA promotion, international exchange, festival organization) under a different national jurisdiction.
• ASSITEJ Sweden (Bibu): Swedish national center of ASSITEJ International and organizer of the Bibu festival. It is the closest functional peer — a sibling national center running a TYA festival, residency programs, and pitching formats in the Nordic region.

Regional players

• Det Andre Teatret: Oslo-based improv and TYA theater company that collaborates with ASSITEJ Norway on festival programming and is featured in INAF. Comparable as a producing TYA company in the same Norwegian market that ASSITEJ Norway services.
• Nordic-Baltic ASSITEJ Network (NBAN): Regional network of eight Nordic-Baltic national centers (Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Sweden) that ASSITEJ Norway co-leads. It is a structural peer in joint pitching events, cross-border touring facilitation, and regional TYA collaboration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/assitejnorway
• Facebookfacebook.com/assitejnorway
• Instagraminstagram.com/assitejnorway
• LinkedInlinkedin.com/company/assitej-norway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSITEJ Norway