Associação Viver Bem

What Associação Viver Bem does

Associação Viver Bem is a São Paulo-based nonprofit research, study, and treatment association founded in 2004 by Dr. Hermano Tavares, focused on Impulse Control Disorders (Transtornos do Controle dos Impulsos) and Non-Chemical Dependencies. It operates in academic and clinical affiliation with the University of São Paulo (USP) through PRO-AMITI, an outpatient ambulatory (Ambulatório de Pesquisa e Tratamento dos Transtornos do Controle dos Impulsos) physically housed within Hospital das Clínicas FMUSP. The organization serves three distinct constituencies: patients presenting with conditions such as gambling disorder, compulsive buying, sex addiction, food addiction, technology/internet addiction, pathological jealousy, and pathological love; family members seeking structured support; and mental health professionals pursuing specialization and clinical supervision.

The association's service portfolio is built around four programmatic pillars. First, clinical care is delivered through the PRO-AMITI ambulatory at Hospital das Clínicas FMUSP, supplemented by online psychotherapeutic groups including an 18-session program for technology addiction. Second, family-facing support includes the 'Vencendo as Apostas em Família' program addressing the collateral effects of gambling on relatives. Third, professional education is delivered via the USP-certified 'Curso de Aperfeiçoamento em Transtornos do Impulso e Dependências Comportamentais' distributed through uspdigital.usp.br, alongside weekly PRO-AMITI case discussions and clinical supervision. Fourth, public-facing digital assets include the Programa Virando o Jogo (an unassisted online self-help tool for gamblers), the Autoteste do Jogo self-assessment, and an active educational blog covering behavioral addictions. The underlying technology stack is non-proprietary — a Wix-hosted static website, WhatsApp and Instagram for outreach, video conferencing for online groups, and standard payment processing via PIX, Boleto Bancário, and major credit card networks.

Revenue mechanics are donation-driven with suggested contribution tiers at R$25 (daily operations), R$50 (educational network expansion), and R$100 (research and prevention campaigns), supplemented by course fee participation routed through USP's platform. The 22-person operation distributes services domestically through direct website engagement, WhatsApp contact, in-person consultations at Hospital das Clínicas, and the USP digital platform. The association has demonstrated regulatory compliance (Federal, State, and Municipal fiscal regularity certificates) and financial transparency (annual reports for 2020-2024), but no revenue figures are publicly disclosed in the available sources.

Name

Associação Viver Bem

Legal name

ASSOCIAÇÃO VIVER BEM

Website

https://associacaoviverbem.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Viver Bem is a São Paulo-based nonprofit founded in 2004 that researches and treats impulse control disorders and non-chemical dependencies through PRO-AMITI, its USP-affiliated ambulatory, serving patients, families, and mental health professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donations at R$25 (daily operations), R$50 (education network), and R$100 (research and prevention campaigns) levels. Donations are collected through the website with various payment methods including credit cards, PIX, and boleto.
2. Educational Courses: Specialization courses in Impulse Control Disorders and Behavioral Addictions, such as the 'Curso de Aperfeiçoamento em Transtornos do Impulso e Dependências Comportamentais' offered in partnership with Universidade de São Paulo (USP).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Associação Viver Bem is a nonprofit association that provides clinical treatment, research, and education for Impulse Control Disorders and Non-Chemical/Behavioral Addictions. It operates the PRO-AMITI ambulatory clinic affiliated with Hospital das Clínicas FMUSP (University of São Paulo), offering patient treatment, family support programs, professional specialization courses, and online self-help tools for conditions such as gambling disorder, compulsive buying, sex addiction, food addiction, and technology/internet addiction.

Product overview

Associação Viver Bem operates as a research, study, and treatment association for Impulse Control Disorders and Non-Chemical Dependencies. The organization functions as a unified service portfolio centered around PRO-AMITI (the flagship clinical treatment center affiliated with Hospital das Clínicas FMUSP at University of São Paulo), supplemented by educational programs including a professional specialization course, online self-help tools (Programa Virando o Jogo), family support programs (Vencendo as Apostas em Família), online psychotherapeutic groups for technology addiction, and an educational blog. The organization offers services for three distinct audiences: patients seeking treatment, family members needing support, and mental health professionals seeking training and supervision. Financial support is facilitated through an online donation platform.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-AMITI: Ambulatório de Pesquisa e Tratamento dos Transtornos do Controle dos Impulsos - outpatient clinic affiliated with HC - Hospital das Clínicas FMUSP offering treatments and support for Impulse Control Disorders.
• Virando o Jogo

Products and services

• PRO-AMITI Clinical Ambulatory Ambulatory clinic affiliated with Hospital das Clínicas FMUSP at the University of São Paulo, offering patient consultations, psychiatric evaluations, and treatment for impulse control disorders and behavioral addictions.
• Curso de Aperfeiçoamento em Transtornos do Impulso e Dependências Comportamentais (Specialization Course) USP-certified professional specialization course covering DSM-5-aligned diagnosis, psychotherapeutic intervention models, assessment scales, and clinical case discussion for impulse control disorders and behavioral dependencies. Targeted at mental health professionals.
• Programa Virando o Jogo Automated online unassisted support program designed by Pro-AMITI specialists for gamblers seeking self-assessment, decision-making guidance, and behavioral changes.
• Vencendo as Apostas em Família (Family Support Program) Family support program offering guidance and counseling to family members affected by gambling disorder, preparing them to address the family-wide impact of gambling addiction.
• Grupo Psicoterapêutico Online para Dependência Tecnológica Online psychotherapeutic group with 18 sessions focused on treating technology addiction, targeting reflection, awareness of digital habits, and self-regulation strategies for healthier technology use.
• Autoteste do Jogo (Self-Assessment Tool) Online self-assessment tool that allows individuals to evaluate their gambling behavior and identify potential impulse control issues. Accessible 24/7 via the association's website.

Quantifiable outcome

• Online psychotherapeutic group with 18 sessions for technology addiction treatment
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Two partnerships are on record, tiered core.

• Hospital das Clínicas FMUSPcoreStrategic or Co-development PartnerPRO-AMITI is the official ambulatory linked to HC - Hospital das Clínicas FMUSP (Hospital das Clínicas, Faculty of Medicine, University of São Paulo). This provides the association with institutional academic backing, clinical facilities, and integration with Brazil's leading medical institution for treating impulse control disorders.
• Universidade de São Paulo (USP)coreStrategic or Co-development PartnerThe association's educational programs, including the 'Curso de Aperfeiçoamento em Transtornos do Impulso e Dependências Comportamentais', are offered through USP's digital platform. The association also conducts assistance work within the scope of the Instituto de Psiquiatria da USP, providing academic certification for its training courses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Council on Problem Gambling (NCPG): US-based advocacy and service organization for problem gambling providing helpline, public education, and policy work; directly comparable as a national nonprofit combining gambling-harm treatment, family support, professional training, and public awareness under a single brand.
• GamCare: UK-based leading provider of information, advice, and treatment for gambling harm; operates a comparable model of helpline support, treatment services, and professional training for gambling-related harm, but at significantly larger national scale and as an incumbent in a more mature regulatory market.
• CAPS - Centros de Atenção Psicossocial: Brazilian public mental-health outpatient network providing free psychosocial care nationwide; serves overlapping patient populations with mental-health and addiction needs but as a much broader public-system incumbent rather than specializing in impulse-control disorders.
• Associação Brasileira de Psiquiatria (ABP): National professional psychiatric association providing continuing education, congresses, and clinical guidelines; comparable as a Brazilian mental-health membership organization that certifies and trains psychiatrists but operates at a much broader specialty level.

Emerging players

• Gambling Therapy: Global online gambling-support service offering live chat, forums, and self-help in multiple languages; comparable as a digitally-distributed gambling-harm support program serving a similar patient segment to PRO-AMITI's online psychotherapeutic groups.
• Instituto Vita Alere de Prevenção e Posvenção do Suicídio: Brazilian nonprofit focused on suicide prevention, training professionals and supporting families in mental-health crises; comparable as a focused nonprofit offering specialized training, family support, and awareness content in a related mental-health niche.

Direct peers

• AMBULIM - Ambulatório de Bulimia e Transtornos Alimentares: USP-based ambulatory at Instituto de Psiquiatria HC-FMUSP offering outpatient treatment for eating disorders and behavioral compulsivity, sharing the same academic hospital structure and target population of non-chemical/behavioral addictions under FMUSP's psychiatric umbrella.
• Jogadores Anônimos do Brasil: Brazilian chapter of Gamblers Anonymous providing peer-support meetings for compulsive gamblers; directly comparable as a recovery-oriented support program for the same gambling-disorder population targeted by PRO-AMITI's clinical services and 'Vencendo as Apostas em Família' program.
• PROTOC - Ambulatório de Transtornos do Espectro Obsessivo-Compulsivo: Specialized USP ambulatory for obsessive-compulsive and related disorders at Hospital das Clínicas FMUSP; operates with the same academic ambulatory model, multidisciplinary clinical team, and USP-certified course delivery that anchors PRO-AMITI.
• GREA - Grupo Interdisciplinar de Estudos sobre Álcool e Drogas: Interdisciplinary research, treatment, and training group at IPq-HC-FMUSP for substance use disorders; comparable as a USP-affiliated academic ambulatory offering clinical care, professional training, and psychoeducational content for addiction-related conditions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/proamiti
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-viver-bem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Viver Bem