Association AVI - Action contre les Violences Infantiles

What Association AVI - Action contre les Violences Infantiles does

Association AVI – Action contre les Violences Infantiles is a French non-profit organization (association loi 1901, recognized of general interest) founded on February 27, 2023, and headquartered in Boulogne-Billancourt. Its mission is to combat all forms of violence against infants and young children aged 0–3, with a primary focus on shaken baby syndrome. The association was created by Aude Lafitte (mother of a shaken-baby victim), Sylvie Vernassière (lawyer specializing in bodily injury), Elodie Emo (pediatric nurse and founder of Les Cercles de Parents), and Manuel Correia (father of a child left severely disabled after being shaken), giving it a distinctive blend of lived-experience advocacy and medical-legal expertise.

AVI's product portfolio combines physical and digital prevention tools, training, and research infrastructure. Core offerings include the Violentomètre bébé (a graduated color-coded self-assessment tool classifying 19 behaviors toward infants), the Cartes mentales AVI (collaborative mind-map series on child violence), the documentary 'Bébés secoués, la violence inavouable' (broadcast on Public Sénat), the Action Doudou annual program (handmade crochet doudous distributed to newborns on April 5), the OMI epidemiological observatory, and professional training for healthcare and early-childhood workers. These tools are supported by an operational footprint of approximately 8 staff, ~30 volunteer professionals, a network of volunteer crocheters mobilized through influencer partnerships (notably Alextitia Tuto Crochet), and three named partner maternities in Paris, Amiens, and Vénissieux.

AVI operates as a donation-funded non-profit: all tools, training, and prevention materials are provided free of charge to beneficiaries, with donations collected through the HelloAsso platform and supplemented by partner-supported programs such as Ma Mercerie Créative's crochet kit sales. The association does not disclose revenue, has no parent company or external investment structure, and is governed by its four co-founders. It markets through media (documentary, podcasts, press), social media (Facebook), community outreach (Cercles de Parents, Papa Groups), events (annual reflection day), and direct professional engagement with hospitals, PMI centers, EAJEs, and early-childhood training institutions.

Name

Association AVI - Action contre les Violences Infantiles

Legal name

Association AVI – Action contre les Violences Infantiles

Website

https://associationavi.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Association AVI is a French non-profit (loi 1901, founded 2023) that combats violence against infants and young children, especially shaken baby syndrome, through prevention tools, professional training, parent support groups, and the OMI epidemiological observatory, funded by donations.

Ownership category

akta.pro rank

Product category

Child Protection and Social Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industry

Maternal, Child & Adolescent Health Program Evaluation (HLAJANAE)

Keywords

• Child protection services
• Infant violence prevention
• Shaken baby awareness
• Nonprofit social services
• Professional health training

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: AVI relies on public donations to fund prevention actions and save lives of babies who are victims of violence. Donations are collected through HelloAsso platform.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Association AVI is a non-profit organization that combats all forms of violence against infants and young children (0-3 years), with a primary focus on shaken baby syndrome prevention. It develops and distributes free educational tools (the Violentomètre bébé self-assessment tool, mental maps on child violence), runs annual community campaigns (Action Doudou), delivers professional training to healthcare and early childhood workers, organizes parent support circles and father-focused groups, and operates the OMI epidemiological observatory on child maltreatment.

Product overview

Association AVI operates as a non-profit organization (French law 1901) offering a portfolio of educational prevention tools, training programs, advocacy initiatives, and awareness campaigns focused on protecting infants and young children (0-3 years) from all forms of violence — particularly Shaken Baby Syndrome. Its core offerings include the Violentomètre bébé (a color-coded self-evaluation tool), the Action Doudou (annual gift of crochet doudous with prevention materials), and mind map cards on infant violence — all distributed free to parents and professionals. AVI also provides professional training, parent support circles (Cercles de Parents), father groups, an epidemiological observatory (OMI), documentary films, and an annual reflection day on shaken baby prevention. The organization does not offer a software product or platform; its tools are primarily physical/digital educational materials and in-person programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Violentomètre bébé A graduated color-coded self-assessment tool classifying 19 behaviors/attitudes toward infants (0-2 years) on a four-level scale (green, orange, red, black), enabling adults to evaluate whether their interactions with a baby are benevolent or potentially violent. The verso also highlights common violent phrases directed at infants. Designed for parents of newborns and early childhood / healthcare professionals. Available as a free downloadable PDF.
• Action Doudou An annual prevention campaign held on April 5th (National Day Against Shaken Baby Violence) in which hand-crocheted bunny doudous are gifted to newborns born that day at partner maternity hospitals, paired with parent conversations and distribution of prevention toolkits (mental maps and Violentomètre bébé) to raise awareness about shaken baby violence. Designed for parents of newborns and partner maternities.
• Cartes mentales AVI sur les violences infantiles A series of spatial mind map cards visualizing information on violence against young children using pictograms, designed to sensitize the public to infant violence and facilitate understanding of the child protection process. Created in collaboration with Mes Cartes Mentales. Designed for parents and early childhood / healthcare professionals.
• Documentary 'Bébés secoués, la violence inavouable' A documentary produced for Public Sénat television, directed by Anne Palmowski, designed to raise public awareness about shaken baby maltreatment, deconstruct misconceptions that lead to normalization of this violence, and serve as a prevention tool for both the general public and early childhood/health professionals.
• OMI - Observatoire des Maltraitances Infantiles An observatory dedicated to collecting, analyzing, and establishing epidemiological data on infant maltreatment in France, coordinating data from the 119 helpline, judicial records, hospital data, and health insurance records. Aims to build a professional network and promote research on child protection.
• Formation des professionnels de santé et petite enfance Professional training programs for healthcare and early childhood workers covering shaken baby maltreatment mechanisms, symptoms, reporting procedures, and prevention techniques, with the goal of improving early detection and protection of young children. Designed for staff in hospitals, clinics, PMI, RPE, EAJE, and early childhood training centers.
• Cercles de Parents Parent support circles accessible to all families from birth until the child reaches age 3, providing spaces for secure sharing, guidance toward healthcare resources, and awareness about infant safety. Designed for parents of young children (0-3 years).
• Groupes papas Father-focused groups operating within maternity wards and PMI (mother and child protection) centers, designed to engage fathers specifically in infant safety awareness and prevention efforts. Designed for new and expectant fathers in maternity and PMI settings.
• Journée de réflexion sur la prévention du bébé secoué Annual reflection day bringing together medical, judicial, and law enforcement experts to analyze levers and barriers to reducing shaken baby violence, improve prevention strategies, and promote cross-disciplinary collaboration. Designed for multidisciplinary professionals in health, justice, and law enforcement.

Quantifiable outcome

• 150 babies received prevention tools and doudous in first Action Doudou edition 2025
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, important, supportive, key, foundational, influential and research partner.

• Mes Cartes MentalescoreStrategic or Co-development PartnerCollaboration with Mes Cartes Mentales team to design and create the Violentomètre Bébé prevention tool, featuring visual design with color-coded graduated ruler showing 19 behaviors for infant interaction assessment.
• Stéphanie Eleaume-Lachaud, Maud (Filf), Juliette GuênécoreOthersTalented illustrators who created the series of mental maps for child violence awareness and child protection pathway understanding.
• Claire Royer de la Bastie du Collectif Je Suis Infirmière PuéricultriceimportantStrategic or Co-development PartnerPrecious support provided for the creation of mental maps series on child violence prevention.
• Ma Mercerie CréativesupportiveGTM or Marketing PartnerPartner who created a special kit for Action Doudou with all necessary materials for crocheting bunny toys. For each kit purchased, 1€ is donated to AVI for family awareness activities.
• Alextitia Tuto CrochetkeyGTM or Marketing PartnerRecognized crochet influencer with over 33,000 people on Facebook who created a dedicated tutorial and mobilized volunteers for the first Action Doudou edition, producing 150 bunny toys.
• Maternité de Port-Royal à PariskeyOthersType 3 maternity hospital in Paris 14th arrondissement handling approximately 5,500 births per year, partner for Action Doudou 2025 distribution of prevention materials to new parents.
• Maternité de la Clinique Victor Pauchet à AmienskeyOthersIHAB-labeled maternity with 55 beds, partner for Action Doudou 2025 distribution of prevention materials to new parents.
• Maternité du Groupement Hospitalier Les Portes du Sud à VénissieuxkeyOthersMaternity with 30 beds handling 1,000 births per year, currently seeking IHAB label, partner for Action Doudou 2025 distribution of prevention materials.
• French GovernmentfoundationalOthersIn 2020, Aude convinced the government to create a national awareness campaign on shaken baby violence, with expert working groups including AVI founders.
• Haute Autorité de Santé (HAS)influentialOthersOfficial healthcare authority whose 2011 shaken baby diagnosis guidelines (updated 2017) form the clinical basis for AVI's training programs and prevention materials.
• Hôpital Necker-Enfants Malades AP-HP and Insermresearch partnerOthersResearch teams that published 2022 study showing doubling of shaken baby cases in 2021 and mortality multiplied by 9, providing epidemiological data for AVI's awareness campaigns.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Haute Autorité de Santé (HAS): French independent health authority whose 2011/2017 shaken-baby guidelines form the clinical basis for AVI's training programs. Not a competitor but a key institutional reference and potential funder/partner for scaled prevention.

Broad incumbents

• Allo 119 (Allô Enfance en Danger): French national helpline for endangered children, operated under government authority. A structural peer whose data feeds into AVI's OMI observatory and whose prevention remit overlaps AVI's awareness mission.
• Secours Populaire Français: Large French nonprofit supporting vulnerable families and children, including through parenting support and child welfare programs. Comparable in donor-funded nonprofit structure and beneficiary overlap (vulnerable parents of young children).
• Fondation des Femmes pour les Enfants (UNICEF France): French branch of UNICEF, a broad incumbent in child rights and welfare with overlapping mission on violence against children. Operates at much larger scale than AVI but addresses the same ultimate beneficiary population and policy themes.
• Croix-Rouge Française: Major French humanitarian organization running child-protection, parent-support, and first-aid training programs. Comparable on training delivery to healthcare professionals and parents, though at vastly greater scale and with broader scope.

Direct peers

• Enfance et Partage: French nonprofit focused on child protection and the prevention of violence against children. Operates the 119 helpline network, runs awareness campaigns, and advocates for child rights — directly comparable to AVI's mission on child maltreatment prevention.
• Association Nationale des Centres de PMI: French national association of PMI (maternal and child protection) centers that train professionals and intervene on early childhood welfare, including maltreatment prevention. Direct institutional peer for AVI's professional training channel.
• Fondation pour l'Enfance: French foundation dedicated to protecting children from violence and supporting their well-being. Runs research, awareness, and field programs on child maltreatment, sharing AVI's hybrid model of prevention, advocacy, and professional training.

Emerging players

• National Center on Shaken Baby Syndrome: US-based nonprofit dedicated specifically to shaken baby syndrome prevention through education, training, and research. Closest international functional analog to AVI, with similar tool-based and training-based prevention approach.
• Collectif Je Suis Infirmière Puéricultrice: French collective of pediatric nurses that supports AVI's mental-map tool development. Comparable as a professional-network-driven actor in early-childhood prevention and pediatric training, with similar scale and advocacy orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/19H3thRW5r
• LinkedInlinkedin.com/company/association-avi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association AVI - Action contre les Violences Infantiles