Association of Music Producers

What Association of Music Producers does

The Association of Music Producers (AMP) is a 501(c)(6) not-for-profit trade association founded in 1998 and headquartered in New York City at 50 Broad Street (operating out of AICP's facility). AMP represents creators of music and sound for advertising, branded entertainment, film, television, trailers, and video games, serving approximately 60+ member companies alongside freelance professionals and students.

The association's core offerings are four membership tiers — General ($299-$1,499/yr based on company revenue), Associate ($299-$999/yr), Individual ($149/yr), and Student ($49/yr) — plus the flagship annual AMP Awards, the only U.S. awards show exclusively dedicated to branded audio content. Supporting products include the Members Portal with Knowledge Base resources, the AMP Scholarship Program (with Building Beats and Berklee), educational courses via UCLA Extension and West Valley College, the 'Look Over My Shoulder' mentoring program, and the AMP Awards Trophy Store.

AMP's revenue mechanics combine recurring membership dues with transaction-based income from awards entry fees, trophy duplicate sales, and multi-tier corporate sponsorships. The organization operates as a community-led trade body, recruiting members through industry events, panels, and meetups, and leveraging a sister-organization relationship with AICP for administrative, legal, and lobbying infrastructure. There is no proprietary technology platform; AMP's competitive position rests on community network effects, regulatory advocacy (originating from a successful 1998 ASCAP royalty lobbying campaign), and brand recognition conferred by the AMP Awards.

Name

Association of Music Producers

Legal name

Association of Music Producers

Website

https://associationofmusicproducers.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association of Music Producers is a 501(c)(6) U.S. trade association founded in 1998 that advocates for and serves the advertising music industry, offering tiered memberships, the annual AMP Awards, educational programs, and networking events to 60+ member companies and freelance creators.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Motion Picture and Sound Recording Industries (512), Record Production and Distribution (51225), Music Publishers (512230)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAIAHAB

Music Producers & Production Teams

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

SECONDARYMPAIALAD

Custom Music & Original Score/Composition

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Sync & Music Licensing Services (Film/TV/Ads/Games)

SECONDARYMPAIABAA

Songwriting & Composition (Topliners, Co-writers, Camps)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Publishing (Songwriting, Rights Administration, Licensing)

SECONDARYMPAIALAB

Music Supervision Services

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Sync & Music Licensing Services (Film/TV/Ads/Games)

Keywords

• Trade association services
• Advertising music industry
• Professional membership organization
• Industry awards programs
• Music rights advocacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Dues: Annual membership fees collected from General, Associate, Individual, and Student members. Pricing varies by company revenue tier for General and Associate members, with fixed rates for Individual and Student tiers. This is the primary recurring revenue stream.
2. AMP Awards Entry Fees: Fees charged for entries to the annual AMP Awards competition. Early bird discounts available. Awards cover categories for original songs, scores, sound design, sonic identity, and more.
3. AMP Awards Trophy Sales: Sale of trophy duplicates for award winners, priced from $235 depending on category. Ryan Barkan Best in Show trophy is larger and more expensive.
4. Sponsorships: Corporate sponsorships at multiple tiers (Platinum, Gold, Supporting, Media, Production, Beverage) provide revenue and support the organization's operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Association of Music Producers is a 501(c)(6) not-for-profit trade association that sells tiered annual memberships (General, Associate, Individual, Student) to professionals and companies creating music and sound for advertising, branded entertainment, TV, film, trailers, and video games. Its flagship annual product is the AMP Awards, the only U.S. awards show dedicated to branded audio content, complemented by advocacy, education, networking events, mentoring, scholarships, and a Members Portal.

Product overview

The Association of Music Producers (AMP) operates as a trade organization offering a portfolio of membership-based products and services for the advertising and media music industry. The core offerings include four membership tiers (General, Associate, Individual, and Student) providing access to networking, advocacy, industry knowledge, and member discounts. The flagship product is the AMP Awards, an annual ceremony celebrating excellence in branded audio content. Additional services include educational programs (Look Over My Shoulder mentoring, UCLA Extension courses, Film Scoring Classes), the AMP Scholarship Program for underrepresented youth, a secure Members Portal with resources, an Awards Trophy Store, and various networking events throughout the year including mixers, panels, and the annual AMP Awards gala.

Differentiator

Problem solved

Functional benefit

Products and services

• AMP Awards AMP's flagship annual awards ceremony celebrating the best work in branded audio content. The only U.S. awards show exclusively dedicated to honoring excellence in music and sound for advertising, branded entertainment, trailers, video games, and other visual media.
• General Membership Annual membership tier for companies in the business of producing or creating music for advertising, including ads and branded entertainment for television, film, trailers, video games, and other visual media. Pricing based on annual company revenue (honor system).
• Associate Membership Annual membership tier for companies that provide services in support of the advertising music and sound production industry, including publishers, labels, sync agents, E&O insurance providers, PROs, audio post-production houses, and equipment suppliers.
• Individual Membership Annual membership tier for freelance music producers, composers, supervisors, or sound designers not affiliated with a larger company who have worked in the ad music industry.
• Student Membership Non-voting annual membership for young musicians or professionals looking to get into the ad and media music business, providing access to educational resources, industry panels, workshops, and networking opportunities.
• Members Portal Secure member-only portal providing access to Knowledge Base Documents, FAQs, Guidelines, and member-only content and resources for AMP members.
• Look Over My Shoulder Mentoring Program Free mentoring/studio-observation program allowing aspiring media music creators to observe AMP member producers during vocal sessions or mixes, providing behind-the-scenes access to recording and tracking dates.
• AMP Scholarship Program Scholarship program in partnership with Building Beats that provides underrepresented youth with internship opportunities at AMP member companies, music production equipment, and tuition for courses at Berklee College of Music.
• UCLA Extension - Music Composition for Commercials Online 11-class semester through UCLA-X Open Enrollment program teaching students how to write music for commercials, taught by Liz Myers.
• Film Scoring Classes Online course series teaching basics of scoring for film, TV, and games, taught by Michael Lande and offered through West Valley College.
• AMP Awards Trophy Store Store offering duplicate trophies for AMP Awards winners, with options to add contributor designations. Includes various award categories such as Ryan Barkan Best In Show, Best Sound Design, Outstanding Original Song, and more.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• AICP (Association of Independent Commercial Producers)coreStrategic or Co-development PartnerAMP is a sister organization of AICP. AICP provides comprehensive operational support including bookkeeping, membership administration, email list management, legal counsel (attorney retainer), physical headquarters, use of facilities, lobbying on AMP's behalf, a line of credit, and consultation. This affiliation enhances AMP's ability to function effectively as a trade association.
• Berklee College of MusiccoreStrategic or Co-development PartnerBerklee College of Music partners with AMP on educational initiatives including advertising music panels at Berklee campus and online music production courses. The partnership supports the scholarship program providing free Berklee courses to underrepresented students.
• Guild of Music SupervisorsmajorGTM or Marketing PartnerAMP collaborates with the Guild of Music Supervisors on events including the annual 'Hang the DJ' party at SXSW, MONDO.NYC Pre-Party, and other industry networking events. The partnership co-presents industry events and raises funds for AMP scholarships.
• Music Managers Forum (MMF)majorGTM or Marketing PartnerAMP co-hosts educational panels on advertising music with the Music Managers Forum, including events at Berklee College of Music. Partnership supports industry education and awareness.
• Building BeatscoreStrategic or Co-development PartnerAMP partners with Building Beats non-profit to run the AMP Scholarship program for underrepresented youth. The scholarship provides music production courses, equipment kits, and internship opportunities at AMP member companies to help diverse students enter the advertising music industry.
• BMATminorChannel Partner/ Reseller/ DistributorBMAT is listed as an AMP vendor partner providing discounts to members. BMAT offers music analytics and royalties tracking services.
• SweetwaterminorChannel Partner/ Reseller/ DistributorSweetwater is listed as an AMP vendor partner providing discounts to members on music production equipment and gear.
• Extreme ReachminorChannel Partner/ Reseller/ DistributorExtreme Reach is listed as an AMP vendor partner providing video and asset management services with member discounts.
• Vintage KingminorChannel Partner/ Reseller/ DistributorVintage King is listed as an AMP vendor partner providing audio equipment and studio gear with member discounts.
• Spitfire AudiominorChannel Partner/ Reseller/ DistributorSpitfire Audio is listed as an AMP vendor partner providing virtual instruments and sample libraries with member discounts.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ASCAP: One of the two largest U.S. performing rights organizations (PROs). AMP was originally founded in 1998 to advocate for higher ASCAP royalties in advertising, and PRO advocacy remains a core part of AMP's mission — making ASCAP a structural peer in the rights-and-royalty ecosystem AMP serves.
• The Recording Academy: The U.S. trade body behind the Grammy Awards, representing the broader recorded music industry. While AMP is a much smaller niche association, the Recording Academy is the dominant peer in operating a member-driven music industry awards platform and advocacy function.

Direct peers

• National Music Publishers' Association (NMPA): U.S. trade association representing music publishers and songwriters. AMP's Associate membership tier explicitly includes publishers, sync agents, and labels, putting NMPA in a directly comparable advocacy and membership-representation role for the music rights ecosystem.
• Audio Engineering Society (AES): International professional society for audio engineers and producers. AES operates as a membership body, runs an annual convention, and serves the technical side of music production — directly comparable to AMP's role for the creative/business side of ad-music production.
• Music Managers Forum (MMF): International trade body for artist managers. MMF co-hosts educational panels with AMP on advertising music at Berklee, and serves an adjacent but parallel role organizing the management-side of music creators who work across advertising, branded, and recorded music.
• Association of Independent Commercial Producers (AICP): Sister trade association representing the U.S. commercial production industry. AMP is formally affiliated with AICP, which provides AMP's operational backbone (HQ, legal, lobbying, bookkeeping), and they share members, events, and infrastructure. Both serve adjacent verticals of the U.S. commercial/advertising production ecosystem.
• Production Music Association (PMA): Trade association representing production music libraries and publishers. Several AMP member companies (APM Music, Marmoset, West One Music) are production library operators, making PMA a directly comparable industry body in the same music-for-media ecosystem.
• Guild of Music Supervisors: U.S. trade organization for music supervisors in film, TV, advertising, and games. AMP and the Guild co-host events (e.g., SXSW 'Hang the DJ,' MONDO.NYC Pre-Party) and serve overlapping professional communities across the music-for-media value chain.
• Society of Composers & Lyricists (SCL): U.S. professional association for composers, songwriters, and lyricists working in film, television, and media. AMP and SCL serve overlapping creator communities in music-for-media, with parallel advocacy, awards (SCL Awards), and educational programs.

Emerging players

• Songtradr: Global B2B music licensing marketplace and rights platform that has acquired several music companies (including MASSIVEMUSIC, whose president chairs AMP's National Board). Songtradr represents a tech-enabled, platform-driven evolution of the same music-for-advertising ecosystem AMP's members operate in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/association-of-music-producers

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association of Music Producers