Associazione Rubens - ASD/APS

What Associazione Rubens - ASD/APS does

Associazione Rubens is a non-profit sports and social promotion association (ASD/APS) founded in 2013 and headquartered at Il Borgo Rubens in Turin, Italy. It delivers animal-assisted interventions (AAI) following Italian National Guidelines, using horses, dogs, cats, rabbits, and donkeys as therapeutic mediators across three operational areas: rehabilitation, education, and social/work inclusion. Services include equine rehabilitation, psychotherapy, the Centro Hygge adolescent support program, COSP parenting support, "I Sabati del Borgo" family workshops, school-based dog activities, summer camps, and PASS/TIS vocational programs. The association employs a multidisciplinary team of 14 staff including psychologists, psychotherapists, psychiatric rehabilitation therapists, psychomotor experts, biologists, ethologists, equestrian technicians, and veterinarians.

The organization operates a fully integrated community hub: Il Borgo Rubens serves as the main facility hosting therapy, education, family programming, and the nature trail Sentiero Rampante, while Il Bistrot del Borgo functions as a social restaurant providing work-integration opportunities for vulnerable youth. Sub-brands include Centro Hygge (adolescent support), COSP (parenting), and Il Bistrot (social enterprise). Distribution is conducted through direct on-site service delivery, school outreach, and event-based family programming.

Name

Associazione Rubens - ASD/APS

Website

https://associazionerubens.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Associazione Rubens is a Turin-based Italian non-profit (ASD/APS) delivering animal-assisted interventions — equine rehabilitation, psychotherapy, adolescent and family programs — for individuals with disabilities, psychiatric conditions, children, and families, using a multidisciplinary clinical team at its Borgo Rubens facility.

Ownership category

akta.pro rank

Product category

Animal-Assisted Therapy and Rehabilitation Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Equine Hospital & Surgical Services (HLAMABAF)

akta.pro secondary industries

Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI), Animal Shelters & Adoption Services (BPAGAIAA), Equine Care & Stable Management (EDAOAOAE)

Keywords

• Animal-assisted interventions
• Equine rehabilitation therapy
• Psychotherapy and counseling
• Social inclusion programs
• Nonprofit association services

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Service Fees: Fees for rehabilitation, education, and inclusion services provided to individuals and families
2. Membership and Contributions: Annual membership fees (AICS, CNS LIBERTAS, OPES affiliation) and member contributions
3. Solidarity Gifts and Donations: Solidarity gifts (regali solidali), bomboniere solidali, donations, and 5x1000 tax designation
4. Activity Contributions: Participation fees for family activities like 'I Sabati del Borgo' (15 euro members, 20 euro non-members)
5. Social Project Funding: Funding through social tenders and grants for projects supporting people in difficulty

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Associazione Rubens is an Italian non-profit association (ASD/APS) that delivers animal-assisted interventions, equine rehabilitation, psychotherapy, and educational programs for individuals, children, adolescents, and families. Operating from its Il Borgo Rubens facility in Turin, the association integrates horses, dogs, cats, rabbits, and donkeys as therapeutic co-mediators following the Italian National Guidelines (Linee Guida Nazionali) for Animal-Assisted Interventions, and complements clinical services with social inclusion programs such as internships, vocational training, and a social bistrot.

Product overview

Associazione Rubens is a non-profit sports and social promotion association (ASD/APS) offering integrated rehabilitation, education, and social/work inclusion programs centered on animal-assisted interventions and nature-based therapies. The organization operates from Il Borgo Rubens, a multi-service facility in Turin, and provides a portfolio of therapeutic and educational services including equestrian rehabilitation, psychotherapy, adolescent support (Centro Hygge), family workshops (I Sabati del Borgo), school programs, summer camps, and a social restaurant (Il Bistrot del Borgo). The services are delivered by a multidisciplinary team of psychologists, psychotherapists, rehabilitation therapists, and animal-assisted intervention specialists, utilizing horses, dogs, cats, rabbits, and donkeys as therapeutic mediators.

Differentiator

Problem solved

Functional benefit

Brands

• Il Borgo Rubens: The central headquarters and physical location of Associazione Rubens, serving as the main site for all rehabilitation, education, and social inclusion programs, as well as housing Il Bistrot del Borgo.
• Il Bistrot del Borgo
• Centro Hygge
• COSP – Il Circolo della Sicurezza
• Sentiero Rampante

Products and services

• Equine Rehabilitation (Riabilitazione Equestre) Equine-assisted rehabilitation programs that use horses as therapeutic co-facilitators to help individuals achieve rehabilitation goals, with specialized technical staff trained in psychiatric pathology and behavioral disorders rehabilitation.
• Animal-Assisted Interventions (Interventi Assistiti con gli Animali - IAA) Animal-assisted interventions utilizing horses, dogs, cats, rabbits, and donkeys as therapeutic mediators in rehabilitation, educational, and inclusive programs, following the Italian National Guidelines (Linee Guida Nazionali).
• Psychotherapy and Psychological Support (Psicoterapia e Sostegno Psicologico) Psychotherapy and psychological support services delivered by qualified psychologists and psychotherapists, including specialists in analytical psychotherapy, EMDR, and sexology.
• Centro Hygge - Adolescent Support (Sostegno all'adolescenza) Adolescent support center offering programs to help teenagers develop autonomy, emotional well-being, and socialization through dedicated therapeutic and educational activities.
• COSP - Il Circolo della Sicurezza (Parenting Support Program) Parenting support program designed to strengthen family relationships and parenting skills through animal-assisted interventions and the Circle of Security approach.
• TOCCA A NOI - Autonomy and Socialization Support Program supporting autonomy and socialization for individuals in difficulty, helping participants develop life skills through structured activities.
• I Sabati del Borgo - Family Nature Workshops (Laboratori in famiglia) Monthly family workshops held outdoors offering nature-based creative activities for children and parents together, priced at 15 euro per participant for SOCIO RUBENS members and 20 euro for non-members.
• Dog Activities in Schools (Attività con i Cani nelle Scuole) School-based programs featuring dog-assisted activities for educational purposes, delivered directly in schools by specialized animal-assisted intervention technicians.
• Summer Camps and Stays (Centri Estivi e Soggiorni) Summer camps and residential programs for children and adolescents held at the Borgo Rubens facility.
• PASS and TIS for People in Difficulty (Tirocini Formativi e Borse Lavoro) Internship programs and work grants (tirocini formativi e borse lavoro) for people experiencing difficulties, including work-integrated social restaurant training.
• Il Bistrot del Borgo - Social Restaurant Social restaurant operated by young people in training (Ragazzi del Bistrot), providing work-integration experience in hospitality while serving meals and hosting events at the Borgo Rubens facility.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AICScoreChannel Partner/ Reseller/ DistributorAffiliated sports promotion entity recognized by CONI and the Ministry of Interior. Enables the association to offer sports and recreational programs.
• CNS LIBERTAScoreChannel Partner/ Reseller/ DistributorAffiliated sports promotion entity recognized by CONI and the Ministry of Interior. Supports the association's sports and promotion activities.
• OPEScoreChannel Partner/ Reseller/ DistributorAffiliated sports promotion entity recognized by CONI and the Ministry of Interior. Partner in sports promotion activities.
• Cpd - Consulta per le Persone in DifficoltàcoreStrategic or Co-development PartnerMember of the Consultative Committee for People in Difficulty, a network of organizations working on inclusion and support for vulnerable populations.
• University of TurincoreOthersHost institution for university internships, providing practical training opportunities for students in relevant fields.
• Social Services (Servizi Sociali)minorStrategic or Co-development PartnerCollaborates with public social services for comprehensive care of individuals with disabilities and those in difficulty.
• Dipartimento di Salute MentaleminorStrategic or Co-development PartnerCollaborates with public Mental Health Department for psychiatric rehabilitation services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Caritas Italiana: Largest Italian nonprofit confederation providing social assistance, inclusion programs, and community welfare. Comparable as a domestic nonprofit operating rehabilitation-adjacent social programs with public-sector partnerships and volunteer-driven service delivery.
• ANFFAS - Associazione Nazionale Famiglie di Persone con Disabilità Intellettiva e Relazionale: National Italian network supporting people with intellectual and relational disabilities and their families. Overlaps with Rubens on disability rehabilitation, family support (COSP-like programs), and inclusive social programming, though at much larger scale.
• Lega del Filo d'Oro: Major Italian nonprofit providing rehabilitation and education services to people with deafblindness and multiple disabilities. Comparable as an established Italian third-sector organization delivering integrated rehabilitation and social inclusion services with multidisciplinary teams.
• ABIO Italia - Associazione per il Bambino in Ospedale: Italian nonprofit providing volunteer support to children and families in hospitals. Comparable in mission around vulnerable children and families, multidisciplinary volunteer-driven model, and Italian third-sector operating context.

Direct peers

• Pet Partners: Largest U.S. nonprofit registering therapy animal teams for animal-assisted interventions in healthcare, education, and community settings. Directly comparable in mission, multi-species therapy model, and nonprofit structure delivering IAA services to vulnerable populations.

Emerging players

• HETI - Horses in Education and Therapy International: International federation supporting equine-assisted services in education, therapy, and personal development. Closely comparable to Associazione Rubens's Riabilitazione Equestre and IAA programs, though operating as a global standards body rather than a single service provider.

Others

• ENPA - Ente Nazionale Protezione Animali: Italy's oldest and largest animal welfare association. Related as an Italian nonprofit whose mission centers on animal wellbeing and welfare advocacy, overlapping with Rubens's responsibility for co-therapist animals but not delivering therapy services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AssociazioneRubens
• Facebookfacebook.com/associazionerubens
• Instagraminstagram.com/rubens_larelazionechecura
• LinkedInlinkedin.com/company/associazione-rubens-asd-aps

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associazione Rubens - ASD/APS