ASSPM

What ASSPM does

ASSPM (Associação dos Subtenentes e Sargentos da Polícia Militar do Estado de São Paulo) is a non-profit civil association founded on October 20, 1933, dedicated to representing active, veteran, and retired non-commissioned officers — specifically subtenentes (master sergeants) and sargentos (sergeants) — of the Military Police of the State of São Paulo (PMESP). The association operates a portfolio of member benefits delivered through a network of 20 regional offices across São Paulo state, including fully-funded legal advisory services via partnerships with Capano e Passafaro Advogados Associados and C.J.Brito Advocacia, subsidized recreation facilities (Clube de Campo Caieiras, event halls), educational discounts (Mackenzie University), pharmacy and dental partnerships (Drogaria SP, AE4SP Odonto), the Plano Cuidar (funeral plan, telemedicine, and benefits club at R$19.90/month), tourism and pilgrimage packages (Jubileu Militar, Italy/Rome), beauty services at Espaço Beleza ASSPM, and social/financial assistance (funeral aid, birth assistance).

The organization is funded primarily through recurring membership dues and partner-channel commissions. Its go-to-market is community-led, relying on word-of-mouth within the police force, social media presence (Facebook, Instagram, YouTube, TikTok, LinkedIn), in-person onboarding at regional offices, and political engagement. Distribution combines direct online registration through asspm.org.br with field presence via 20+ regional offices. ASSPM, together with sister associations AOPM, ACS, and ASPOMIL, collectively represents over 150,000 military police families across São Paulo state, and the organization maintains a dedicated Grupo Político and an annual Political Congress targeting pre-candidates for municipal office.

Technology does not play a material role in ASSPM's value proposition — the entity operates as a traditional membership association with an online registration portal, social media, and standard web presence, but no proprietary digital platform, application, or AI-driven products.

Name

ASSPM

Legal name

Associação dos Subtenentes e Sargentos da Polícia Militar do Estado de São Paulo

Website

https://asspm.org.br

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

ASSPM is a 92-year-old non-profit association representing active, veteran, and retired subtenentes and sargentos of the São Paulo State Military Police, delivering legal advisory, recreation, educational, health, and political advocacy benefits through 20 regional offices and a statewide ecosystem covering over 150,000 military police families.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: ASSPM generates revenue primarily through membership fees paid by active, veteran, and retired military police personnel and their families. Members gain access to a broad suite of benefits including legal assistance, leisure facilities (clubs and colonies), educational partnerships, funeral plans, beauty services, and other social welfare programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ASSPM is a non-profit membership association representing subtenentes and sargentos (non-commissioned officers) of the São Paulo State Military Police, founded on October 20, 1933. The association delivers legal advisory, recreation/colony facilities, tourism, funeral assistance, telemedicine, beauty services, social assistance, and educational partnership benefits to its members and their families through 20 regional offices across São Paulo state.

Product overview

ASSPM is an association for non-commissioned officers of the São Paulo State Military Police. The organization operates as a membership association offering a portfolio of member benefits including legal advisory services (through law firm partnerships with Capano e Passafaro and C.J.Brito), tourism/pilgrimage services (Jubileu Militar, Jubileu Desporto, Jubileu Itália/Roma), recreation facilities (Clube de Campo Caieiras, event halls), health benefits (Plano Cuidar with funeral plan, telemedicine, and benefits club), beauty services (Espaço Beleza ASSPM), and educational partnerships. Services are delivered through a network of 20 regional offices across São Paulo state, an online member portal, and magazine publications. The organization also conducts political advocacy and organizes the annual Congresso Político SP for member political training.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria Jurídica (Legal Advisory) Legal advisory and assistance service dedicated to military police subtenentes and sargentos and their families, addressing rights, benefits, and legal matters specific to the military police career.
• Turismo e Lazer (Tourism and Leisure) Travel packages, tours, and leisure services offered to members and their families at negotiated association rates.
• Colônia de Férias e Clubes (Vacation Colony and Clubs) Recreation colony and club facilities providing vacation accommodations, leisure areas, and event spaces reserved for ASSPM members across São Paulo state.
• Plano Cuidar (Care Plan) Subscription-style assistance plan covering funeral assistance (Auxílio Funeral) and telemedicine services for members and their dependents.
• Espaço Beleza ASSPM Beauty salon space operated by ASSPM offering grooming, aesthetic, and personal care services to members.
• Salões de Eventos e Áreas de Lazer (Event Halls and Leisure Areas) Event halls and leisure areas available for member events, celebrations, and gatherings at association venues.
• Assistência Social (Social Assistance) Social welfare support including Auxílio Funeral (funeral assistance) and Auxílio Natalidade (birth assistance) for members and their families in times of need.

Quantifiable outcome

• Over 150,000 military police families represented across São Paulo state
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• CuidarcoreOthers · 1 December 2025Partnership offering ASSPM members a comprehensive plan including full funeral plan, telemedicine, and a benefits club (pharmacies, exams, universities, gyms, hotels, restaurants, courses, entertainment). Pricing: R$ 19.90/month for associates, R$ 11.90/month for dependents up to 75 years, R$ 12.00/month for dependents aged 75-85.
• Grupo Escoteiro KairóscoreStrategic or Co-development Partner · 4 October 2025ASSPM provides access to its Clube de Campo Caieiras for the Grupo Escoteiro Kairós to conduct camping and outdoor activities. In return, the group provides volunteer labor and financial contributions for club maintenance, as well as executes community projects with legislative and executive support from Caieiras municipality. The partnership began October 4-5, 2025.
• Família Zona Norte – Bodes do AsfaltominorStrategic or Co-development Partner · 20 September 2025Bodes do Asfalto is a motorcycle group composed exclusively of Freemasons. ASSPM provides venue access at the Clube de Campo Caieiras. The group supports the club through labor and financial contributions. A lecture was held for the group on September 20, 2025.
• AFRESP (Associação dos Auditores Fiscais da Receita Estadual de São Paulo)minorStrategic or Co-development Partner · 13 September 2024President Írio visited AFRESP headquarters to expand the network of sister entities, aligned with ASSPM's political plan. Meeting with Auditor Fiscal Victor Lins (Secretary General) and Gustavo Sardinha.
• AFPESP (Associação dos Funcionários Públicos do Estado de São Paulo)coreStrategic or Co-development Partner · 27 May 2023Mutual exchange visits between ASSPM and AFPESP to discuss matters of mutual interest and strengthen ties between the two institutions. AFPESP represents public servants; ASSPM represents military police. Both organizations are committed to promoting the interests and well-being of their members.
• Mackenzie Presbyterian University (Mackenzie)minorGTM or Marketing PartnerExclusive partner offering educational discounts to ASSPM members. Mackenzie is listed as an exclusive partner on ASSPM's homepage partner section.
• Drogaria SPminorGTM or Marketing PartnerPharmacy chain offering discounted medications and health products to ASSPM members. Listed as an exclusive partner on ASSPM's homepage.
• CEMAminorGTM or Marketing PartnerPartner offering health-related services or products to ASSPM members at exclusive rates. Listed as an exclusive partner on ASSPM's homepage.
• AE4SP OdontominorGTM or Marketing PartnerDental care partner providing exclusive discounts to ASSPM members. Listed as an exclusive partner on ASSPM's homepage.
• AOPM (Associação dos Oficiais Policiais Militares)coreStrategic or Co-development PartnerSister association representing military police officers. Together with ASSPM and ACS, AOPM forms part of the unified representation of all military police ranks. They co-organized the 1º Congresso Político do Estado de São Paulo.
• ACS (Associação dos Cabos e Soldados)coreStrategic or Co-development PartnerSister association representing corporals and soldiers of the military police. Together with ASSPM and AOPM, ACS forms part of the unified representation of all military police ranks covering over 150,000 families.
• ASPOMIL (Associação de Assistência Social dos Policiais Militares)coreStrategic or Co-development PartnerSister association providing social assistance to military police families. Co-organized the 1º Congresso Político do Estado de São Paulo with ASSPM, AOPM, ACS, and CREF4/SP.
• CREF4/SP (Conselho Regional de Educação Física)minorGTM or Marketing PartnerRegional Council of Physical Education co-organized the 1º Congresso Político do Estado de São Paulo with ASSPM and sister associations.
• PRD (Republican Party of Brazil)minorOthersSecretary Executive of PRD, Duarte Barreto, visited ASSPM for political alignment. The visit represents an important political coordination between the party and the association.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ACS - Associação dos Cabos e Soldados da Polícia Militar: ACS represents corporals and privates of the São Paulo Military Police, operating the same membership-based benefits and political advocacy model for the junior enlisted ranks. Together with ASSPM and AOPM, it forms the unified 150,000+-family police representation coalition in São Paulo.
• ASPOMIL - Associação de Assistência Social dos Policiais Militares: ASPOMIL provides social assistance specifically to military police families in São Paulo, overlapping significantly with ASSPM's social welfare and benefit portfolio. It is a direct coalition partner, co-organizing the 1st Political Congress with ASSPM and the other sister associations.
• AOPM - Associação dos Oficiais Policiais Militares: AOPM is the sister association representing commissioned officers of the São Paulo Military Police. It is directly comparable to ASSPM because both serve São Paulo PMESP personnel with membership-based legal, social, and political advocacy services, and they co-organize joint political events.
• ABEPOL - Associação Brasileira dos Oficiais da Polícia Militar: ABEPOL is the national-level federation representing military police officer associations across Brazilian states. It is comparable to ASSPM as a police-officer professional association and operates as the federal umbrella for many of the state-level entities like AOPM.
• FENAPRF - Federação Nacional dos Policiais Federais: FENAPRF is the national federation of federal police officers, providing the same union-style representation, benefits coordination, and political advocacy role that ASSPM provides at the state level for São Paulo military police. ASSPM attended FENAPRF-affiliated inauguration events, evidencing direct operational overlap.

Regional players

• APMBM - Associação dos Praças Policiais e Bombeiros Militares de Minas Gerais: APMBM is a major military police and firefighters' enlisted association in Minas Gerais with a comparable membership-based benefits and political advocacy model. It is a useful external benchmark for ASSPM, though it operates in a different state and serves a broader rank constituency.
• AFPESP - Associação dos Funcionários Públicos do Estado de São Paulo: AFPESP is the broad public-servant association of São Paulo state, operating a comparable membership-based benefits, leisure, and legal assistance model across a much larger cross-agency constituency. ASSPM and AFPESP maintain a formal mutual exchange relationship and serve similar member needs in the same geography.

Others

• AFRESP - Associação dos Auditores Fiscais da Receita Estadual de São Paulo: AFRESP is a São Paulo state public-servant association with a similar member-benefit and political advocacy model, but for tax auditors rather than military police. ASSPM's leadership explicitly engages AFRESP as part of its political expansion network, making it a thematic peer in public-servant representation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ASSPM-yp2vo
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/asspm
• Instagraminstagram.com/asspmsp
• TikToktiktok.com/@asspmesp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSPM