Assyriska FF
Assyriska FF is a Swedish non-profit football club founded in 1974 and based in Södertälje, competing in Ettan Norra (3rd tier). It serves the Assyrian diaspora community through men's first-team football, a 300+ player youth academy, merchandise, memberships, and matchday events at Södertälje Fotbollsarena.
- Company typePrivate
- Founded1974
- HeadquartersSödertälje, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Assyriska FF does
Assyriska FF is a Swedish football club (fotbollförening) founded in 1974 and headquartered at Södertälje Fotbollsarena (6,700 capacity) in Södertälje, Sweden. The club competes in Ettan Norra, the third tier of Swedish football, and serves as a primary sporting and cultural institution for the Assyrian diaspora community in Sweden and globally. It operates a comprehensive youth academy serving over 300 young players, a men's first team, and community programs that extend the club's role beyond football into cultural identity and social integration for the Södertälje area.
The club's commercial operations are built on a unified digital platform anchored at assyriska.se. Core digital products include a QR-code-based ticketing system and member portal (Digital Tickets & Member Portal), an online merchandise shop selling jerseys (home kit at 1,099 kr, commemorative Seyfo jersey at 1,499 kr, t-shirts at 149 kr), live match streaming via the Ettanplay integration, a PayPal-enabled donations platform, and the Club 1974 membership program offering 25% merchandise discounts and exclusive benefits. Technology is conventional and consumer-facing: a website hub, mobile QR ticketing, e-commerce storefront, and third-party streaming rather than proprietary AI or data systems.
Assyriska FF is a non-profit sports association governed by a board under Chairman Moussa Esa, Director of Sports Nemrud Awrohum, and Youth Director Ninous Toma. Revenue is generated through a diversified mix of matchday ticket sales (120 kr adult / 80 kr youth and senior), merchandise, the Club 1974 subscription membership, donations, and local match sponsorships (including with Liberalerna Södertälje and Centerpartiet Södertälje). The club has approximately 40 employees and ~40 listed management and coaching staff contacts, and reports revenue figures are not publicly disclosed. The club is in a turnaround phase after a weak spring 2026 campaign, with a restructured coaching staff in place for the autumn season.
Assyriska FF firmographics
Firmographics- Name
- Assyriska FF
- Legal name
- Assyriska FF
- Website
- https://assyriska.se
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assyriska FF is a Swedish non-profit football club founded in 1974 and based in Södertälje, competing in Ettan Norra (3rd tier). It serves the Assyrian diaspora community through men's first-team football, a 300+ player youth academy, merchandise, memberships, and matchday events at Södertälje Fotbollsarena.
- Ownership category
- akta.pro rank
Assyriska FF industry classification
Industry- Product category
- Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where Assyriska FF is headquartered
LocationHeadquarters
- HQ city
- Södertälje
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Assyriska FF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from matchday ticket sales at Södertälje Fotbollsarena. Adult tickets priced at 120 kr, youth/senior tickets at 80 kr. Box office opens 1 hour before kick-off.
- Merchandise Shop: Official club merchandise including match jerseys, clothing, accessories, books, and baby items sold through the online shop. Products priced in SEK with Club 1974 membership offering 25% discount.
- Membership: Club 1974 membership program offering exclusive benefits including 25% discount on merchandise, digital tickets, and special offers.
- Donations: Donation program supporting youth development, first team competitiveness, and community programs in Södertälje.
- Sponsorship: Partnerships with local political parties (Liberalerna, Centerpartiet) sponsoring specific matches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult match tickets for home games at Södertälje Fotbollsarena |
| Unit Pricing | Pay-as-you-go | Reduced price tickets for youth and seniors |
| Unit Pricing | Pay-as-you-go | Away supporters visiting Södertälje Fotbollsarena |
| Unit Pricing | Pay-as-you-go | Home kit jersey commemorating club's 50th anniversary (1974-2024) |
| Unit Pricing | Pay-as-you-go | Children's version of anniversary home kit |
| Unit Pricing | Pay-as-you-go | Special commemorative jersey honoring Seyfo martyrs |
| Unit Pricing | Pay-as-you-go | Basic club merchandise t-shirt |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Assyriska FF product offering
Product offeringCore offering
Assyriska FF is a Swedish community football club based in Södertälje that competes in Ettan Norra (the third tier of Swedish football). The club sells match tickets, official merchandise, memberships, and operates a youth football academy with over 300 young players, while also running community programs connected to Assyrian heritage.
Product overview
Assyriska FF operates a unified digital platform offering football club services including match operations, fan engagement, and merchandise. The core products consist of: (1) Digital Tickets & Member Portal enabling ticket purchases, digital ticket delivery, and membership management; (2) Online Merchandise Shop selling official jerseys including the Home Kit and commemorative Seyfo jersey, clothing, and accessories; (3) Academy & Youth Programs supporting 300+ young players; (4) Match Streaming via Ettan Play integration; (5) Donations Platform for supporting youth development, first team, or community initiatives; and (6) Club 1974 Membership Program offering exclusive 25% merchandise discounts. These products are interconnected through a central website hub that connects ticketing, shop, streaming, and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Tickets & Member Portal Digital ticketing platform enabling fans to purchase match tickets, access digital tickets on their phones, track order history, and manage membership accounts with exclusive benefits.
- Online Merchandise Shop E-commerce platform selling official club merchandise including match jerseys (home kit, commemorative jerseys), clothing, accessories, baby items, books, and gift cards.
- Academy & Youth Programs Youth football academy supporting over 300 young players with training, equipment, and development programs for children and youth in Södertälje.
- Club 1974 Membership Program Club membership program offering 25% discounts on merchandise, exclusive benefits, digital tickets, and special access for supporters who joined the club's membership initiative.
- Donations Platform Online donation system allowing supporters to contribute to youth development, first team operations, or community programs via PayPal.
- Match Streaming (Ettan Play) Live streaming service for league matches via ettanplay.se, allowing fans to watch games online with QR ticket and instant confirmation features.
Quantifiable outcome
- 300+ youth players trained in academy programs
- +2 more outcomes
Companies that use Assyriska FF
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Assyriska FF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Assyriska FF partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Centerpartiet SödertäljeminorPolitical party sponsoring the Assyriska FF vs IFK Stocksund match on September 4, 2026. Logo displayed on match page.
- Liberalerna SödertäljeminorPolitical party sponsoring the Assyriska FF vs Gefle IF FF match on August 23, 2026. Logo displayed on match page.
- EttanplaycoreOfficial streaming partner providing live and recorded match coverage for Assyriska FF games. Fans access streams via ettanplay.se for remote viewing.
- Svensk Fotboll (Swedish Football Association)coreOfficial statistics provider for match data and player statistics. Season stats sourced from svenskfotboll.se with official match logs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Assyriska FF competitors and assessment
Company assessmentDirect peers
- FBK Karlstad: Ettan Norra newcomer referenced as the league's surprise package in spring 2026; FBK Karlstad is a direct Assyriska competitor at the same division and provides a useful comparable for sporting form analysis (Assyriska beat them 2-0 in the autumn opener).
- Dalkurd FF: Swedish football club founded by the Kurdish diaspora, with a near-identical cultural-identity-driven community model to Assyriska FF. Both clubs leveraged diaspora communities to climb Swedish football and serve as the closest structural analog in the Swedish football landscape.
- Syrianska FC: Södertälje-based football club also rooted in the Syriac/Assyrian diaspora community, with a closely overlapping supporter base and historical competitive overlap with Assyriska FF. The closest cultural-and-geographic peer given shared heritage and city.
- Vasalunds IF: Direct Ettan Norra opponent and Stockholm-area football club with comparable semi-professional positioning, youth development focus, and match-day economics to Assyriska FF.
- Sollentuna FK: Direct league peer competing alongside Assyriska FF in Ettan Norra (Swedish third tier, 2026). Sollentuna FK is Assyriska's next scheduled league opponent and operates at the same competitive and commercial tier with similar community-based membership economics.
- Gefle IF FF: Ettan Norra opponent (23 August 2026 fixture) with historical top-flight heritage. Comparable Swedish football club with similar membership-based structure and regional city identity.
- IFK Stocksund: Direct Ettan Norra opponent on Assyriska's 2026 fixture list (4 September 2026). Comparable Stockholm-region semi-professional club with similar community-led governance and scale.
- IF Karlstad Fotboll: League leader in Ettan Norra during spring 2026 and direct competitor to Assyriska FF in the same division. Comparable semi-professional community club model with similar revenue scale, fan base, and operational footprint in a regional Swedish city.
- Enköpings SK: Direct Ettan Norra opponent and similarly-sized Swedish semi-professional football club with comparable community-led operating model and youth-development emphasis.
- AFC Eskilstuna: Ettan Norra opponent of Assyriska FF with a broadly similar profile as a community-rooted Swedish semi-professional club, offering a direct comparison for league-level financial and operational benchmarks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Assyriska FF social profiles
Digital presenceAssyriska FF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assyriska FF leadership team
Management profileNumber of profiles
Profiles8 records
Assyriska FF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assyriska FF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assyriska FF
What does Assyriska FF do?
Assyriska FF is a Swedish community football club based in Södertälje that competes in Ettan Norra (the third tier of Swedish football). The club sells match tickets, official merchandise, memberships, and operates a youth football academy with over 300 young players, while also running community programs connected to Assyrian heritage.
Is Assyriska FF a public or private company?
Assyriska FF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Assyriska FF founded?
Assyriska FF was founded in 1974. It employs 11 to 50 people.
Where is Assyriska FF based?
Assyriska FF is headquartered in Södertälje, Sweden, in the Europe region.
How does Assyriska FF make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Shop, membership, donations and sponsorship.
Who are Assyriska FF's main competitors?
Direct peers on record are FBK Karlstad, Dalkurd FF, Syrianska FC, Vasalunds IF, Sollentuna FK, Gefle IF FF, IFK Stocksund, IF Karlstad Fotboll, Enköpings SK and AFC Eskilstuna.
Does Assyriska FF have an API?
No public API is recorded for Assyriska FF.
What industry is Assyriska FF in?
Assyriska FF's product category is Football Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.