What Haag-Streit does

Haag-Streit AG is a privately held Swiss medical device company, founded in 1858 and headquartered in Köniz, Switzerland, that develops, manufactures, and globally distributes diagnostic and surgical instrumentation for eye care professionals. The company's portfolio spans general diagnostics (slit lamps including the Elara 900, BQ 900, and BX 900; the Refractor 900 digital phoropter; Goldmann tonometers; Imaging Module 910), specialty diagnostics (swept-source OCT and optical biometry via Eyestar 900 and Lenstar 900, Octopus 900/600 perimeters, and the Lenstar Myopia management system), surgical visualization (METIS microscope and METIS 3D digital heads-up module), and VR-based medical simulation (Eyesi Surgical, Eyesi Slit Lamp with the new SLT Module, and Eyesi Indirect Ophthalmoscope). All key optical components are designed and quality-controlled as an integrated system rather than modular off-the-shelf parts, and the EyeSuite software platform connects the device family to EMR and DICOM systems for clinical workflow and image management. Sub-brands DOMS and Reliance supply ophthalmic furniture, and the Ophthalmic Skills Training Center (OSTC) service partners with institutions such as Wills Eye Hospital to equip teaching facilities.

The business model is primarily hardware-led, with revenue from direct equipment sales through wholly-owned subsidiaries in Switzerland, Germany, UK, USA, and Japan, complemented by a global authorized distributor network. Secondary recurring revenue streams include EyeSuite software licensing and updates, plus service and support contracts (maintenance, repairs, extended warranties, accessories) sold against the installed base. Products are quote-priced with no public price list. Go-to-market is enterprise field sales targeting ophthalmologists, optometrists, opticians, hospitals, eye clinics, and training institutions, supported by presence at major congresses (ESCRS, AAO, WOC, DOC, RCOphth, DOG) and digital content marketing.

The customer base is horizontal across ophthalmic professionals and institutions globally, with no single end-customer concentration disclosed; concentration risk is moderate due to enterprise hospital and clinic procurement patterns and longer equipment replacement cycles (mitigated somewhat by service-contract annuities). Haag-Streit operates with 501–1,000 employees and a multi-entity corporate structure (Haag-Streit AG, Haag-Streit Deutschland GmbH, Haag-Streit Surgical GmbH & Co. KG, Möller-Wedel Optical GmbH, Haag-Streit DOMS GmbH, Haag-Streit UK, Haag-Streit USA, Spectros AG, John Weiss & Son). Recent strategic activity has been product-led: the Elara 900 and Refractor 900 launch in September 2025 at ESCRS/AAO 2025, the Eyesi SLT Module in April 2026, and the appointment of a new CCO in June 2026.

Name

Haag-Streit

Legal name

Haag-Streit AG

Website

https://haag-streit.com

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haag-Streit AG is a privately held Swiss medical device company, founded in 1858, that develops and globally distributes precision ophthalmic diagnostic, surgical, and VR simulation instruments (slit lamps, OCT biometers, perimeters, microscopes, Eyesi simulators) for ophthalmologists, optometrists, opticians, hospitals, and training institutions, connected through its EyeSuite software platform.

Ownership category

akta.pro rank

Product category

Ophthalmic Diagnostic Instruments

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)

akta.pro primary industry

Retinal Imaging & OCT Systems (OCT/OCTA, Fundus Cameras, Fluorescein/ICG Angiography) (HLAHAJAB)

akta.pro secondary industry

Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)

Keywords

• Ophthalmic diagnostic instruments
• Slit lamp microscopy
• Optical biometry
• Surgical microscopes
• Medical simulation training

Headquarters

HQ city

Köniz

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales: Sale of ophthalmic diagnostic equipment including slit lamps, biometry devices, perimeters, surgical microscopes, refraction devices, and surgical instruments. Products are sold directly through subsidiaries and via distributor network globally.
2. Simulation and Training Systems: Sale and licensing of VR-based medical simulation training systems (Eyesi product line) for ophthalmic skills training including surgical, slit lamp, and indirect ophthalmoscopy simulation.
3. Software Licensing and Updates: EyeSuite software licensing, updates, and maintenance for device integration and EMR connectivity.
4. Service and Support: Global service packages including maintenance, repairs, on-site service visits, warranty services, and extended warranty packages. Revenue derived from existing installed base through service contracts and accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haag-Streit develops, produces, and distributes precision optical diagnostic instruments for ophthalmologists, optometrists, and opticians. Its portfolio spans slit lamps, digital phoropters, optical biometers, perimeters, surgical microscopes, and VR-based medical simulation training systems. The EyeSuite software platform connects these devices to enable EMR integration and practice workflow management.

Product overview

Haag-Streit is a globally leading company in diagnostic ophthalmology and medical simulation, headquartered in Köniz, Switzerland with a heritage dating to 1858. The product portfolio operates as a unified platform-plus-modules architecture centered around the EyeSuite software platform, which connects diagnostic and surgical devices for integrated workflow management. General diagnostics include slit lamps (Elara 900, BQ 900, BX 900) with imaging modules (IM 910), digital phoropters (Refractor 900), and tonometry solutions. Specialty diagnostics encompass swept-source OCT and optical biometry devices (Eyestar 900, Lenstar 900), perimetry systems (Octopus 900/600), and myopia management (Lenstar Myopia). Surgical offerings feature the METIS ophthalmic microscope system with 3D digital heads-up module. Medical simulation includes Eyesi VR training simulators for surgical, slit lamp, and indirect ophthalmoscopy procedures, supported by the Ophthalmic Skills Training Center service. The portfolio is complemented by ophthalmic furniture brands (DOMS, Reliance).

Differentiator

Problem solved

Functional benefit

Brands

• Eyesi: High-end VR training simulators for ophthalmic surgery, slit lamp examination, and indirect ophthalmoscopy training.
• EyeSuite
• METIS
• Elara 900
• Refractor 900

Products and services

• Elara 900 Slit Lamp Advanced slit lamp microscope with P-Type illumination, one-touch presets, joystick-controlled height and magnification, optional dual-camera 4K imaging, and EMR/DICOM connectivity for ophthalmic diagnostics.
• BQ 900 Slit Lamp Most versatile slit lamp in the Haag-Streit portfolio, designed for general diagnostic examinations.
• BX 900 Slit Lamp Specialized slit lamp optimized for high-quality slit lamp imaging and documentation for clinical photographers.
• Refractor 900 Digital Phoropter Digital phoropter providing fast and accurate refractions with slim ergonomic design, 1/8 diopter adjustments, real-time video imaging, and EMR connectivity.
• Eyestar 900 Biometer Swept-source OCT device for biometric measurements in cataract and refractive surgery, providing comprehensive eye analysis with high-accuracy data.
• Lenstar 900 Optical Biometer Optical biometer for precise measurements in cataract and refractive surgery planning.
• Lenstar Myopia Myopia management solution utilizing Lenstar technology for tracking and managing myopia progression in patients.
• Octopus 900 Perimeter Full field static and kinetic perimeter for visual field testing and glaucoma assessment.
• Octopus 600 Perimeter Central field static perimeter for focused visual field analysis.
• METIS Surgical Microscope Ophthalmic surgical microscope combining over a century of optical excellence with brilliant red reflex, motorized controls, programmable switches, and integrated 4K video.
• Eyesi Surgical VR Simulator High-end VR simulator for cataract and vitreoretinal surgery training, providing realistic surgical practice environments with haptic feedback.
• Eyesi Slit Lamp VR Simulator VR training system for eye examinations and laser treatment, including the Eyesi Slit Lamp SLT Module for glaucoma Selective Laser Trabeculoplasty therapy training.
• Eyesi Indirect Ophthalmoscope VR Simulator Training simulator for indirect ophthalmoscopy examination techniques.
• EyeSuite Software Platform Proprietary software platform that connects to Haag-Streit diagnostic devices for image and video capture, documentation, practice management, and secure EMR data transfer.
• Ophthalmic Skills Training Center (OSTC) Consulting service helping training facilities plan and equip training rooms with Eyesi simulators and wet-lab workstations equipped with Haag-Streit microscopes.
• DOMS Ophthalmic Furniture Ophthalmic furniture brand offering examination units and instrument tables for eye care practices.
• Reliance Ophthalmic Furniture Ophthalmic furniture brand providing examination units and practice setup solutions.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

One partnership is on record.

• Wills Eye HospitalcoreStrategic or Co-development PartnerCollaboration on the Ophthalmic Skills Training Center (OSTC) initiative, where Haag-Streit provides expertise in training facility design and equipment. The collaboration features testimonial endorsement from Dr. Douglas M. Wisner of Wills Eye Hospital.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alcon: Alcon is a global leader in ophthalmic surgery and vision care, with a much broader portfolio across IOLs, surgical equipment, and pharmaceuticals. Listed alongside Haag-Streit in the retinal surgery devices and aberrometer/topography markets as a major industry player.
• Essilor Instruments: Essilor Instruments (part of EssilorLuxottica) supplies ophthalmic instruments for refraction and lens edging to optical retail chains and professionals, listed with Haag-Streit as a key player in the auto-keratometer market and competing in adjacent refraction/measurement categories.
• Bausch + Lomb: Bausch + Lomb is a broad ophthalmic health company with surgical, pharmaceutical, and lens offerings, including diagnostic instruments and surgical microscopes that overlap with Haag-Streit's surgical and diagnostic portfolio.

Direct peers

• Topcon Corporation: Topcon is a Japanese manufacturer of ophthalmic diagnostic instruments including auto-keratometers, OCT, perimeters, and refraction devices, named alongside Haag-Streit as a key player in the global auto-keratometer and aberrometer markets.
• Heidelberg Engineering: Heidelberg Engineering specializes in OCT, confocal laser ophthalmoscopy, and perimetry systems, competing directly with Haag-Streit's Eyestar and Octopus product lines for diagnostic imaging customers.
• Tomey Corporation: Tomey is a Japanese manufacturer of ophthalmic diagnostic equipment including specular microscopes, ultrasound biometers, and OCT systems, competing with Haag-Streit in specialty biometry and imaging segments.
• Carl Zeiss Meditec: Carl Zeiss Meditec is a leading global manufacturer of ophthalmic diagnostic and surgical devices (slit lamps, OCT, perimetry, surgical microscopes, IOLs), competing head-to-head with Haag-Streit across nearly every diagnostic category and serving the same ophthalmologist and optometrist customer base.
• NIDEK: NIDEK is a Japanese ophthalmic equipment manufacturer producing auto-keratometers, aberrometers, OCT systems, and slit lamps, listed alongside Haag-Streit in ophthalmic diagnostic market reports.
• Kowa Company (Ophthalmics): Kowa manufactures ophthalmic diagnostic instruments including retinal cameras, OCT, and perimeters, competing with Haag-Streit for diagnostic imaging customers in ophthalmology practices and clinics.

Emerging players

• Visionix (incl. Optovue): Visionix (through the Optovue brand) offers OCT and ocular surface analysis systems, providing emerging niche-focused competition to Haag-Streit's Eyestar biometer and broader diagnostic imaging portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@haag-streit6833
• Facebookfacebook.com/haagstreitag
• LinkedInlinkedin.com/company/haag-streit-ag/mycompany
• Instagraminstagram.com/haagstreit_/#
• Xtwitter.com/HSDiagnostics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haag-Streit