What Astana TV does

Astana TV (legal name: «Астана» телеарнасы) is a Kazakh-language national television broadcaster headquartered at Zheltoqsan Street 51, Astana (formerly Nur-Sultan), Kazakhstan. Founded in 2018, the channel operates a 24/7 linear broadcast serving audiences in Kazakhstan and the broader Kazakh-speaking diaspora, with programming delivered in Kazakh and Russian across multiple verticals — daily news, government affairs, cultural and entertainment programming, original television series (телехикаялар), and dedicated editorial projects such as Astana Times and Sarap Times. Its product portfolio comprises the core Astana TV channel, the Orda FM radio sub-brand, online live streaming via astanatv.kz, and mobile applications for tablets and smartphones; no mobile app store links or SDK/API layers are disclosed. The business model is advertising-led, with International Media Service (IMS), based in Almaty, acting as the primary sales partner managing corporate advertisers, direct ad placement, and sponsorship relationships across Kazakhstan. State-affiliation signals (notably prominent linkage to gov.kz content) suggest state funding or affiliated revenue supplements commercial advertising, though no explicit ownership, subsidy, or audited revenue figures are disclosed. Astana TV employs approximately 10 listed personnel (likely executive-level only) and holds no disclosed patents, certifications, AI capabilities, or external funding rounds.

Name

Astana TV

Legal name

«Астана» телеарнасы

Website

https://astanatv.kz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Astana TV is a Kazakh-language national television broadcaster founded in 2018 and based in Astana, Kazakhstan, operating a 24/7 broadcast channel, the Orda FM radio station, online live streaming, and mobile applications serving Kazakh-speaking audiences domestically and abroad.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Regional/Sub-National Broadcast Networks (MPABAAAM)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Television broadcasting
• News media
• Live streaming
• Radio broadcasting
• Digital media

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels1 record

Core offering

Astana TV is a Kazakh-language television broadcaster operating a 24/7 channel from Astana, Kazakhstan, delivering news, documentaries, TV series, and live programming in Kazakh and Russian languages. The company complements its broadcast channel with the Orda FM radio station, an online live streaming service on its website, and a mobile application for on-the-go viewing, along with digital news and project content (Astana Times, Sarap Times).

Product overview

Astana TV operates as a multi-platform media company offering television broadcasting, radio, and online streaming services. The core offering consists of the Astana TV channel with news, projects, TV series (телехикаялар), and scheduled programs, complemented by Orda FM radio station. Online services include live streaming and a mobile application for accessing content on-the-go. The channel operates in Kazakh and Russian languages.

Differentiator

Problem solved

Functional benefit

Brands

• Orda FM: Radio station linked to Astana TV

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Media Service (IMS)coreChannel Partner/ Reseller/ DistributorInternational Media Service serves as the primary advertising sales and placement partner for Astana TV's broadcast airtime. IMS manages relationships with advertisers and corporate clients, providing direct contact with key sales, marketing, and sponsorship managers. IMS is based in Almaty with additional regional contacts in Kazakhstan.

Recent moves5 records

Expansion highlights4 records

Emerging players

• Caspian News: English-language news platform covering Central Asia and the Caspian region — adjacent to Astana TV's news output but online-only, multilingual, and aimed at international rather than domestic audiences.

Regional players

• Almaty TV: Regional Kazakh television channel based in Almaty, covering news and city-level information — analogous to Astana TV as a sub-national broadcaster but for Kazakhstan's largest city rather than the capital.

Broad incumbents

• TRT World: Turkish state-backed international English-language news broadcaster — comparable to a potential future evolution of Astana TV as a state-affiliated broadcaster expanding into digital/international news distribution.

Direct peers

• Channel One Eurasia (Первый канал Евразия): Kazakh version of Russia's Channel One, broadcasting national news and entertainment to Kazakh audiences — competes with Astana TV for both viewers and ad spend in the same market.
• KTK (Kazakhstan): One of Kazakhstan's largest privately owned national TV channels, broadcasting entertainment and news in Russian/Kazakh — competes with Astana TV for the same Kazakh household audience and ad budget.
• Khabar 24: 24/7 Kazakh news channel operated by the Khabar media group — the closest direct competitor to Astana TV's news/current affairs programming and digital news portal offering.
• NTK (Nurbike): Astana-based Kazakh television channel with strong news and current affairs focus — closely mirrors Astana TV's positioning as a capital-city national broadcaster with government-affiliated content.
• Khabar TV: Flagship Kazakh national television broadcaster based in Almaty, producing news and general programming in Kazakh/Russian — directly comparable to Astana TV in audience, language and category, with a much larger national footprint.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/astana-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astana TV