Astoria Boracay

What Astoria Boracay does

Astoria Boracay is a single-asset beachfront resort property located in Station 1, Boracay Island, Malay, Aklan, Philippines, operated under The Astoria Group by the corporate entity Millennium Properties and Brokerage Incorporated (MPBI). Built in 2010 as the first resort in the Astoria Hotels and Resorts portfolio, the property offers 71 rooms across five categories — Deluxe Rooms, Deluxe Pool Access, Luxury Rooms, Premier Rooms, and a Honeymoon Suite — with interiors designed by Gallego & Associates. Supporting amenities include White Café (in-house F&B outlet), three function rooms (Cerulean Blue Hall, Ceylon Blue Hall, and the combined Cerulean Ceylon Hall), a 30-meter lap pool, fitness center, garden area, in-room massage, and airport transfer services. The property is DOT-accredited and has earned consecutive TripAdvisor Traveler's Choice (2019–2022), Agoda Customer Review (2020–2022), and Booking.com Traveler Review (2020, 2022) awards.

The business operates four revenue streams: accommodation (quote-based nightly room rates, not publicly disclosed), food and beverage (fixed buffet rates of PHP 1,155 nett for breakfast/lunch and PHP 1,340 nett for dinner), meeting and event space rental, and ancillary services (airport transfers, spa). Go-to-market is predominantly direct-to-consumer through the company's own website (integrated with The Booking Button booking engine), a staffed reservations office, and walk-in guests, supplemented by online travel agencies (TripAdvisor/Agoda/Booking.com) and co-marketing credit card promotions with five Philippine banks (UnionBank, Security Bank, Metrobank, EastWest, PNB). Distribution is augmented by content marketing (blog), email newsletters, and active Facebook, Instagram, and TikTok accounts. Primary customers are leisure travelers (couples, families, friends), with secondary segments in corporate/MICE events, romance/anniversary guests, and influencer/celebrity stays; the affiliated Astoria Vacation and Leisure Club, Inc. (AVLCI) timeshare program provides a recurring captive-booking channel. The company is privately held, has 53 employees, is led by CEO Jeffrey T. Ng and COO Vivian S. Ng, and is not publicly listed with no disclosed funding rounds or external investors.

Name

Astoria Boracay

Legal name

Millennium Properties and Brokerage Incorporated (MPBI)

Website

https://astoriaboracay.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Astoria Boracay is a 71-key beachfront resort in Station 1, Boracay, Philippines, operated by The Astoria Group and serving leisure travelers, corporate MICE clients, and timeshare members through accommodation, F&B, function rooms, and ancillary services.

Ownership category

akta.pro rank

Product category

Beach Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Beach resort accommodation
• Hospitality services
• Hotel rooms
• Meeting event venues
• Vacation dining

Headquarters

HQ city

Malay, Aklan

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation Services: Room bookings across various room categories including Deluxe Rooms, Deluxe Pool Access, Luxury Rooms, Premier Rooms, and Honeymoon Suite. Revenue generated from nightly stays with standard check-in at 2:00 PM and check-out at 12:00 PM.
2. Food and Beverage: White Café restaurant serving local and international cuisines. Generates revenue from dining services including buffet rates (Breakfast P1,155 nett/person, Lunch P1,155 nett/person, Dinner P1,340 nett/person) and à la carte offerings.
3. Meeting and Event Spaces: Revenue from renting function rooms for corporate events, seminars, conferences, and social gatherings. Venues include Cerulean Blue Hall (68 sq.m., up to 45 pax), Ceylon Blue Hall (53 sq.m., up to 32 pax), and combined Cerulean Ceylon Hall (121 sq.m., up to 80 pax).
4. Airport Transfers: Transportation services to and from Caticlan Airport for guests, arranged through the reservations office.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Astoria Boracay operates a 71-room beachfront resort in Station 1, Boracay, offering distinct accommodation categories (Deluxe Rooms, Deluxe Pool Access, Luxury Rooms, Premier Rooms, and Honeymoon Suite), on-site dining at White Café, three function rooms (Cerulean Blue Hall, Ceylon Blue Hall, and combined Cerulean Ceylon Hall) for corporate events and celebrations, and ancillary services including airport transfers and in-room massage. The resort is positioned as a secluded, design-driven alternative to Stations 2 and 3, and operates on standard hotel property management infrastructure.

Product overview

Astoria Boracay is a single beachfront resort property operated by Astoria Hotels and Resorts. The property offers accommodation across five room types (Honeymoon Suite, Premier Rooms, Luxury Rooms, Deluxe Pool Access, and Deluxe Rooms), totaling 71 rooms. The resort features dining at White Café, meeting/event facilities including three function rooms (Cerulean Blue Hall, Ceylon Blue Hall, and combined Cerulean Ceylon Hall), a 30-meter swimming pool, fitness center, and garden area. Additional services include airport transfers and in-room massage. The property is the first resort from Astoria Hotels and Resorts, established in 2010.

Differentiator

Problem solved

Functional benefit

Brands

• White Café: In-house restaurant serving local and international flavors, famous for well-loved cuisine with Boracay beach views.

Products and services

• Astoria Boracay Resort A beachfront resort hotel located in Boracay Station 1, Philippines, offering 71 design-driven rooms across multiple categories, on-site dining, function rooms, and resort amenities for leisure travelers and corporate events.
• Honeymoon Suite Intimate suite setting designed for romance and beauty, offering the most private accommodation experience for honeymooners and couples.
• Premier Rooms Chic and spacious interiors with private veranda offering stunning views of the swimming pool.
• Luxury Rooms Beautifully appointed rooms featuring vibrant interiors and chic living space.
• Deluxe Pool Access Room with balcony offering direct access to the swimming pool, located a step away from the iconic pool.
• Deluxe Rooms Sophisticated and spacious rooms perfect for groups seeking chic hotel accommodation on the island.
• White Café In-house restaurant famous for serving local and international flavors, with continental cuisine selections and views of Boracay beach and sunset. Open to in-house guests and walk-in diners at fixed per-person buffet rates (Breakfast P1,155 nett; Lunch P1,155 nett; Dinner P1,340 nett) and à la carte offerings.
• Cerulean Blue Hall Function room for seminars, conferences, and business functions. Seating capacity up to 45 guests, 68 sq. m.
• Ceylon Blue Hall Fully furnished function room for intimate events. Seating capacity up to 32 guests, 53 sq. m.
• Cerulean Ceylon Hall Connected combined function room merging Cerulean Blue and Ceylon Blue halls. Seating capacity up to 80 guests, 121 sq. m.
• Airport Transfer Service Transportation service to and from Caticlan Airport for guests, arranged through the reservations office, using vans equipped with first-aid kit, protective barrier, and sanitization supplies.
• In-Room Massage Service Spa and massage services available in-room, arranged through the Front Desk, providing rejuvenating wellness experiences for guests.

Quantifiable outcome

• Recognized with TripAdvisor Traveler's Choice awards for 2019, 2020, 2021, 2022
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• UnionBankminorGTM or Marketing PartnerBank promotion partnership allowing UnionBank credit and debit cardholders to enjoy special discounts or promotional offers when booking or dining at Astoria Boracay.
• Security BankminorGTM or Marketing PartnerSecurity Bank credit and debit card promo valid until November 15, 2026 (except blackout dates) for dining at White Café.
• MetrobankminorGTM or Marketing PartnerMetrobank credit card promotion offering special discounts for stays at Astoria Boracay.
• EastWest BankminorGTM or Marketing PartnerEastWest credit card promo at White Café valid until July 30, 2026 (except blackout dates).
• Philippine National Bank (PNB)minorGTM or Marketing PartnerPNB credit card promotional offers available for Astoria Boracay stays and White Café dining.
• Astoria Vacation and Leisure Club, Inc. (AVLCI)coreStrategic or Co-development PartnerTimeshare membership program affiliated with Astoria Boracay. AVLCI members can use their holiday entitlements to book stays at Astoria properties. AVLCI is the leading vacation club in the Philippines, duly registered with the Securities and Exchange Commission (SEC).

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Crimson Resort & Spa Boracay: Upscale beachfront resort operating in the Station 0/1 area with comparable amenities (pool, spa, F&B, function rooms) and a similar mid-upper leisure and events orientation.
• The Lind Boracay: Design-forward boutique beachfront hotel in Station 2 targeting couples and style-conscious leisure travelers. Comparable luxury positioning, room count, and amenity set on Boracay's White Beach.
• Shangri-La Boracay: International luxury beachfront resort on Boracay's north shore. Overlaps in honeymoon, family leisure, and MICE segments with full F&B and event facilities, targeting the same affluent travelers.
• Movenpick Resort & Spa Boracay: Internationally branded upscale beachfront resort offering similar rooms, dining, pool, and event facilities. Targets premium leisure and corporate retreats in the same Boracay market.
• Discovery Shores Boracay: Premium Station 1 beachfront resort with comparable room count, dining outlet, and target market. Directly competes for the same upscale leisure and MICE demand in Boracay's prime station.
• Astoria Current (sister property, Station 3): Sister property of Astoria Boracay under The Astoria Group, also operating on White Beach with comparable rooms, dining, and amenities. Shares guests, rewards, and central reservations with the subject.
• Two Seasons Boracay Resort: Boutique beachfront resort in Station 1 with comparable room scale, in-house dining, and family/couple leisure focus. Direct competitor in the same micro-station of Boracay.

Emerging players

• Coast Boracay: Mid-upscale beachfront hotel in Boracay with comparable dining and event offerings. Competes in the same leisure and small MICE segments with a similar boutique footprint.
• Belmont Hotel Boracay: Mid-range hotel near Boracay White Beach with similar dining, pool, and event spaces. Comparable amenity set and target market, positioned below luxury but adjacent to Astoria's tier.
• Henann Prime Beach Resort: Beachfront Boracay resort catering to upper-mid leisure travelers with pool, dining, and function amenities. Comparable scale and overlap in family/couple segments but more value-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/astoriaboracay
• LinkedInlinkedin.com/company/astoria-boracay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astoria Boracay