ASTORIA PARK CONSERVANCY

What ASTORIA PARK CONSERVANCY does

Astoria Park Conservancy is a Wyoming-incorporated nonprofit (founded 2018; took official stewardship of the 100-acre property in January 2020) that operates the Astoria Hot Springs commercial public facility and is developing the surrounding Astoria Park along the Wild and Scenic Snake River, 20 minutes south of Jackson, Wyoming. The hot springs core consists of six man-made soaking pools (Leisure, Meadow, Waterfall, River, Children's, Cold Plunge) fed by ~1,000 gallons per minute of natural geothermal mineral water through a chlorine-free flow-through system, with capacity capped at 70 visitors per session across five two-hour sessions daily. Revenue streams include per-session ticket sales ($18.75 resident / $26.25 standard adult), annual memberships ($425 adult / $305 child, sold out for 2026), private event rentals (weddings, corporate retreats, buyouts), children's swim lessons in partnership with JH Swimming ($400/10-week session), Snack Shack F&B/retail, four-tier corporate sponsorships ($2,500-$20,000), and donations via Old Bill's Fun Run and direct giving — with 100% of hot springs revenue directed to the nonprofit mission.

The broader Astoria Park product surface spans community access programs (Access Fund subsidies distributed through partners like Voices JH, Camina Conmigo, Coombs Outdoors, Teton Adaptive, Teton Youth and Family Services; Frontline Resilience wellness for 20+ critical-service-provider organizations including TCSAR, Jackson Hole Fire/EMS, Jackson Police, Senior Center, Mental Health & Recovery Services, and Teton Literacy Center), educational programs with Jackson Elementary, JH Children's Museum, and Grand Teton Music Festival, and Phase II park expansion (trails, wildlife overlooks, nature playground, meditation trail, river overlook, Ducks Unlimited wetland restoration). Underlying infrastructure integrates Singenuity for booking/ticketing, Google/iCalendar/Outlook event feeds, and a Vimeo content channel. The organization also deployed Sensibee AI pollinator monitoring in April 2026 as the first U.S. user of the technology.

The business model is fundamentally mission-driven nonprofit rather than commercial: ticket and membership revenue cross-subsidizes subsidized access for underserved residents, frontline workers, and equity-deserving communities in a region identified as having the nation's widest wealth disparity. Workforce housing completed in May 2026 through a Jackson/Teton County Housing Authority partnership addresses Jackson Hole's acute affordability constraints. Pricing models span pay-as-you-go tickets, annual subscriptions, unit-priced wellness programming, and tiered corporate sponsorships; GTM is direct-to-consumer with online reservations, walk-up sales, event inquiry, and corporate direct sales. The organization completed a 2026 leadership transition with Quinn McColly, Ph.D. appointed Executive Director effective February 16, 2026.

Name

ASTORIA PARK CONSERVANCY

Legal name

Astoria Park Conservancy

Website

https://astoriahotspringspark.org

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Astoria Park Conservancy is a Jackson, Wyoming nonprofit that operates a six-pool natural geothermal hot springs facility and is developing a 100-acre conservation park, serving Teton County residents, tourists, frontline workers, and underserved community members through ticketed admissions, memberships, wellness programming, and donor-funded access initiatives.

Ownership category

akta.pro rank

Product category

Natural Hot Springs and Park Recreation

NAICS

Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Hot Springs & Nature Wellness Lodges (THAAAHAH)

Keywords

• Natural hot springs
• Wellness programming
• Nonprofit conservancy
• Mineral pools
• Community recreation

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hot Springs Admissions: Ticket sales for hot springs access generate revenue, with 100% of hot springs revenue supporting the Astoria Park Conservancy's nonprofit mission. Standard tickets range from $18.75-$26.25 depending on residency and age.
2. Annual Memberships: Unlimited hot springs access through annual pass memberships. Adult membership is $425, Child membership is $305. Sold out for 2026.
3. Private Event Rentals: Revenue from venue rentals including weddings, corporate events, birthday parties, and hot springs buyouts. 100% of booking proceeds support the nonprofit mission.
4. Swim Lessons: Children's swim lessons partnered with JH Swimming. Ten-week summer sessions priced at $400 plus tax and fees. Each lesson includes complimentary hot springs soak.
5. Food, Beverage & Retail: Snack Shack sales including craft and domestic beer, hard seltzers, non-alcoholic beverages, healthy snacks, and retail items like hats, tees, hoodies and water bottles. Proceeds support programming.
6. Donations & Sponsorships: Donor support through direct donations, corporate sponsorships (ranging from $2,500 to $20,000 tiers), Old Bill's Fun Run participation, and gifts of stock/estate gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Astoria Park Conservancy operates Astoria Hot Springs and Park, a commercial public hot springs facility with six naturally-fed soaking pools on a nearly 100-acre conservancy property along the Snake River in Jackson Hole, Wyoming. The organization sells hot springs admission tickets, annual memberships, gift cards, private event venue rentals, swim lessons, and wellness programming, and reinvests 100% of revenue into its nonprofit mission of providing equitable access to natural resources through subsidized community programs and conservation.

Product overview

Astoria Park Conservancy operates a unified offering centered on a commercial public hot springs facility with six naturally-fed soaking pools, complemented by a developing 95+ acre park. The product portfolio includes core admission offerings (hot springs tickets, annual memberships, gift cards), wellness programming (yoga/sound bath sessions, swim lessons), community access initiatives (Access Fund, Frontline Resilience Programs, Partner Programs), private event venues (weddings, retreats, gatherings), and corporate sponsorships. The organization is also pioneering conservation technology through its Sensibee AI-powered pollinator monitoring system. All revenue from hot springs operations directly funds the nonprofit mission of providing equitable access to natural resources for community education, well-being, and belonging.

Differentiator

Problem solved

Functional benefit

Products and services

• Astoria Hot Springs Soaking Experience Commercial public hot springs facility featuring six man-made soaking pools (Leisure Pool, Meadow Pool, Waterfall Pool, River Pool, Children's Pool, Cold Plunge) filled with 100% natural thermal mineral water via a chlorine-free flow-through system; up to 70 visitors per two-hour session, five sessions daily, year-round. Targeted at general visitors and local residents seeking wellness and recreation.
• Annual Membership Subscription-style annual membership ($425 Adult, $305 Child, valid Jan 1 – Dec 31) granting unlimited hot springs access without reservations, access to sold-out sessions, four visitor passes, 10% Snack Shack discount, 50% off wellness programs, and 10% off swim lessons. Sold out for 2026.
• Hot Springs Gift Cards Gift cards in $50 and $100 denominations available through the Singenuity online store for gifting the hot springs soaking experience to family, friends, or colleagues.
• Private Event Venue Rentals Event venue rental services covering weddings, wellness retreats, corporate events, family reunions, and birthday parties. Available venues include Riverside Event Lawn, Johnny Counts Cabin, Park Event Lawn, River Pool Area, Poolside Picnic Pavilion, and full Hot Springs buyouts. 100% of booking proceeds support the nonprofit mission.
• Yoga + Sound Bath Wellness Sessions Wellness program combining restorative yoga flow, crystal sound bowl healing, and hot springs soaking. Facilitated by Medicine Wheel Wellness at $40 per person including the yoga, sound healing, and soak session; subsidized pricing available for residents facing financial barriers.
• Children's Swim Lessons Eight to ten-week summer swim program for children ages 6 months to 4.5 years in partnership with JH Swimming, with Trout, Otter, and Beaver class levels. $400 plus tax and fees; each lesson includes complimentary hot springs soak for participant and one accompanying adult.
• Astoria Park Nearly 100-acre public park along the Wild and Scenic Snake River with walking trails, wildlife-watching overlooks, a nature playground, meditation trail, river overlook, native plant garden, and gathering spaces; conservation wetland restoration with Ducks Unlimited on three ponds. Public access admission to the park experience.
• Corporate Sponsorship Program Four-tiered corporate sponsorship program — Fostering Bluebird ($2,500, 1–25 employees), Rising Trout ($5,000, 26–50 employees), Empowering Elk ($10,000, 51–100 employees), and Uplifting Eagle ($20,000, 100+ employees) — providing employee soaking passes, food/beverage and retail discounts, brand recognition, and complimentary venue rentals. Designed to help local businesses offer unique employee wellness benefits.

Quantifiable outcome

• 74% of Frontline Resilience program attendees reported reduced stress and improved well-being
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Balneology Association of North AmericaminorStrategic or Co-development Partner · 1 January 2021Astoria references this organization for information about the benefits of mineral hot springs as part of their wellness programming education.
• Trust for Public LandcoreStrategic or Co-development PartnerIn 2012, when a plan to bulldoze Astoria and create a luxury hotel arose, The Trust for Public Land stepped in and launched a $6 million campaign to protect Astoria and revive the space for the community. In 2018-2020, The Trust for Public Land partnered with Astoria Park Conservancy to complete the campaign, transferring ownership of the 100-acre property to APC in January 2020.
• Ducks UnlimitedcoreStrategic or Co-development PartnerPartnership for restoration of the three existing ponds on site as part of park expansion. Includes nearly $2 million in conservation work.
• Snake River Sporting ClubcoreStrategic or Co-development PartnerResolved litigation regarding allocation of costs for the historic Astoria 'Red Bridge' replacement after it was hit by a truck in December 2022. Both organizations committed to collaborative relationship moving forward for the broader community benefit.
• Jackson/Teton County Housing Authority (JTCHA)coreStrategic or Co-development PartnerPartnership to make Astoria's workforce housing units available to the broader community through the Jackson/Teton County Workforce Housing program, supporting teachers, service workers, first responders, and other professionals.
• Community Foundation of Jackson HolecoreStrategic or Co-development Partner2026 Frontline Resilience program was funded by a Behavioral Health Initiative Grant from the Community Foundation of Jackson Hole.
• JH SwimmingcoreStrategic or Co-development PartnerPartner organization providing swim instruction for Astoria's children's swim program, combining lessons with complimentary hot springs soaks.
• Medicine Wheel WellnessStrategic or Co-development PartnerFacilitates wellness programming including Yoga + Sound Bath sessions at Astoria Hot Springs.
• The Mental Wellness CollaborativeminorStrategic or Co-development PartnerPartnership for complimentary wellness programming for mental health providers through the Provider Pause program.
• Voices JHcoreStrategic or Co-development PartnerAccess Fund partner distributing free and subsidized hot spring passes to community members facing financial barriers.
• Camina ConmigocoreStrategic or Co-development PartnerAccess Fund partner organization working to break down barriers to Astoria access for underserved communities.
• LGBTQ+ Community MemberscoreStrategic or Co-development PartnerTarget community for Access Fund programs and partnerships working to reduce barriers to wellness and recreation access.
• Jackson Hole Chamber of CommerceminorStrategic or Co-development PartnerHosted ribbon-cutting ceremony for workforce housing project, recognizing Astoria's community investment and workforce housing contributions.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Chico Hot Springs: Natural mineral hot springs resort and day-use facility in Pray, Montana with multiple outdoor soaking pools, lodging, dining, and event venues serving a rural/mountain tourism market—closest direct analog to Astoria's natural hot springs + private event model.
• Strawberry Park Hot Springs: Natural cedar-bath hot springs in Steamboat Springs, Colorado offering pool soaking, massages, and camping in a forested river setting—highly comparable outdoor natural hot springs experience without a hotel dependency.
• Glenwood Hot Springs Resort: Historic hot springs pool complex in Glenwood Springs, Colorado operating the world's largest hot springs pool plus a water park and spa—overlapping but larger-scale commercial hot springs operator.
• Iron Mountain Hot Springs: Newer (2015) outdoor hot springs facility in Glenwood Springs, Colorado with 16 mineral pools along the Colorado River—directly comparable multi-pool pay-per-entry hot springs model.
• Quapaw Baths & Spa: Restored historic bathhouse in Hot Springs National Park offering thermal bath, spa, and event services—similar multi-pool, pay-per-entry hot springs experience with wellness focus.

Regional players

• Thermopolis Hot Springs State Park: Wyoming state-operated park featuring the world's largest mineral hot springs plus bathhouses, trails, and a waterfall—same Wyoming geography and natural mineral hot springs offering, but state-run.
• Jackson Hole Mountain Resort: Major four-season mountain resort in Teton Village, Wyoming operating skiing, lodging, dining, weddings, and events—same Jackson Hole visitor market and corporate event clientele.

Broad incumbents

• Xanterra Travel Collection (Yellowstone): Concessioner operating lodging, dining, and recreational experiences inside Yellowstone National Park including hot springs-adjacent tourism—broader incumbent in nature park hospitality with overlapping visitor base.
• Hot Springs National Park (Bathhouse Row): National park in Arkansas centered on geothermal hot springs with historic bathhouses, visitor centers, and trails—comparable hot springs + nature park + education combination.

Others

• The Trust for Public Land: National nonprofit focused on creating parks and protecting land—Astoria's capital campaign partner ($6M) and a model peer for nonprofit land stewardship plus community park operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/astoriahotspringsandpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTORIA PARK CONSERVANCY