PT. Astra International Tbk. Daihatsu Sales Operation

What PT. Astra International Tbk. Daihatsu Sales Operation does

PT Astra International Tbk - Daihatsu Sales Operation (Astra Daihatsu) is the exclusive Indonesian distributor and sales operation for Daihatsu brand vehicles, headquartered in Jakarta and operating as a subsidiary of PT Astra International Tbk (IDX:ASII), one of Indonesia's largest publicly listed conglomerates. The entity was established in 1973 and serves Indonesian retail consumers as well as fleet and commercial buyers through a nationwide dealership network. It sells 11 vehicle models across passenger and commercial segments, including entry-level compacts (Ayla, Sigra), family vehicles (Xenia, Sirion, Luxio), SUVs (Terios, Rocky, and the Rocky Hybrid), and commercial vehicles (Gran Max Pick-Up, Gran Max Blind Van, Gran Max Mini Bus). After-sales service is delivered through dealer workshops, the Daihatsu Mobile Service (DMS) home-visit program, Body & Paint centers, and a Genuine Parts distribution operation.

The company operates an integrated digital infrastructure spanning the DaihatsuKu mobile application, an online Sales Purchase Order (SPK) workflow integrated with Digisign.id for electronic signatures and virtual-account payments through multiple Indonesian banks, and the "Daisy" WhatsApp-based chatbot for customer service automation. Recurring-revenue mechanisms include HKS prepaid maintenance subscriptions and ongoing parts and accessories sales, layered on top of new-vehicle retail and fleet sales. The business model combines high-volume entry-segment vehicle distribution with a mid-priced SUV portfolio, supported by Astra International's broader automotive ecosystem and dealer relationships.

Name

PT. Astra International Tbk. Daihatsu Sales Operation

Legal name

PT Astra International Tbk - Daihatsu Sales Operation

Website

https://astra-daihatsu.id

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Astra International Tbk - Daihatsu Sales Operation is the exclusive Indonesian distributor for Daihatsu vehicles, selling 11 passenger and commercial models through a nationwide dealership network, digital channels, and after-sales services including prepaid maintenance and genuine parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. New Vehicle Sales: Retail sales of new Daihatsu vehicles including passenger cars (Ayla, Sigra, Rocky, Xenia, Terios, Sirion) and commercial vehicles (Luxio, Gran Max PU, Gran Max Blindvan, Gran Max Minibus). Revenue recognized upon vehicle delivery with pricing adjusted by customer location (OTR pricing based on KTP domicile). Supports cash (virtual account) and financing (leasing) payment methods.
2. After-Sales Service and Maintenance: Periodic maintenance services, General Repair, Body Repair, and Daihatsu Mobile Service (home service). Service booking available online. Revenue recognized upon service completion. Payment via virtual account or credit card.
3. Genuine Parts and Accessories: Sales of Daihatsu Genuine Parts (spare parts), Genuine Oil (lubricants), and Genuine Accessories. Parts prices exclude installation fees; accessory prices include installation at branch workshops. Cancellation only available offline at branches.
4. Happy Kontrak Service (HKS): Prepaid maintenance contract packages offering periodic vehicle servicing over 1-3 years or 60,000-100,000 km coverage. Available in Super Care, Total Care, and Simple Care tiers. Sold online (for registered vehicles within package km coverage) and offline at branches.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

PT. Astra International Tbk. Daihatsu Sales Operation is the authorized sales operation for Daihatsu vehicles in Indonesia, distributing passenger cars and commercial vehicles through an authorized dealer network. Beyond new vehicle sales, it provides an integrated after-sales offering comprising prepaid maintenance packages (Happy Kontrak Service / HKS), Daihatsu Mobile Service (DMS) for on-site repair, body & paint services, spare parts, and accessories, supported by the DaihatsuKu mobile app for digital sales and service booking.

Product overview

PT. Astra International Tbk. Daihatsu Sales Operation operates as the authorized sales operation for Daihatsu vehicles in Indonesia. The product portfolio comprises 11 distinct vehicle models spanning compact SUVs (ROCKY, ROCKY HYBRID, TERIOS), MPVs (SIGRA, XENIA, LUXIO), compact cars (AYLA, SIRION), and commercial vehicles (GRAN MAX Pick Up, GRAN MAX Blind Van, GRAN MAX Mini Bus). The digital platform enables online vehicle purchasing with credit simulation, digital contract signing, and virtual account payment processing. After-sales services include Happy Kontrak Service (prepaid maintenance packages), Daihatsu Mobile Service (on-site maintenance), Body & Paint repairs, and a full range of Genuine Parts, Genuine Oil, and Genuine Accessories. The DaihatsuKu mobile application integrates these services for customer convenience.

Differentiator

Problem solved

Functional benefit

Brands

• DaihatsuKu: Mobile application for Daihatsu customers to access vehicle catalog, booking service, and other automotive services
• Daisy
• Happy Kontrak Service (HKS)
• Daihatsu Value Part (DVP)
• Genuine Part Daihatsu
• Genuine Oil
• Genuine Accessories Daihatsu
• Daihatsu Mobile Service (DMS)

Products and services

• Rocky Hybrid Hybrid-powered compact SUV sold under the Daihatsu lineup through the authorized dealer network in Indonesia.
• Sigra Entry-level 7-seat MPV passenger vehicle for Indonesian consumers.
• Ayla Compact hatchback passenger vehicle targeted at the mass-market segment.
• Xenia 7-seat MPV passenger vehicle targeted at families.
• Rocky Compact SUV passenger vehicle in the Daihatsu lineup.
• Terios Compact SUV passenger vehicle positioned for family and lifestyle use.
• Sirion Compact hatchback passenger vehicle for urban use.
• Luxio Multi-purpose passenger van for small group and shuttle transport.
• Gran Max Pick Up Light commercial pickup truck for small businesses and logistics operators.
• Gran Max Blind Van Enclosed light commercial van for goods transport and delivery operations.
• Gran Max Mini Bus Light commercial passenger mini bus for shuttle and small group transport.
• Happy Kontrak Service (HKS) Prepaid periodic maintenance package covering scheduled service costs for a defined period/mileage, sold to vehicle owners for predictable maintenance budgeting.
• Daihatsu Mobile Service (DMS) On-site/home vehicle maintenance and minor repair service delivered at the customer's location.
• Body & Paint Service Authorized body repair and paint services for Daihatsu vehicles.
• DaihatsuKu Mobile App Customer-facing mobile application supporting digital vehicle browsing, ordering (Online SPK with electronic signature), service booking, and payment.

Quantifiable outcome

• Free periodic maintenance service up to 50,000 km or 30 months on select Daihatsu models
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• PT Solusi Net Internusa (Digisign.id)coreTechnology or IntegrationTechnology partnership for electronic signature certification services. Digisign.id provides certified electronic signature infrastructure required for legally binding online vehicle purchase agreements (SPK online) compliant with Indonesian electronic transaction law (UU No. 11/2008 jo. UU No. 19/2016). Customers must register/log in to Digisign.id platform integrated with Astra Daihatsu website for electronic document signing.
• Partnered Banks (Virtual Account Services)coreTechnology or IntegrationPartnership with multiple banks providing virtual account payment infrastructure for vehicle purchases and service transactions. Virtual accounts serve as open payment collection accounts enabling customers to make payments (cash purchase, down payment, booking fee, service fees) without manual confirmation as payments are automatically booked to company accounts.
• Financing/Leasing CompaniescoreChannel Partner/ Reseller/ DistributorPartnership with multiple vehicle financing and leasing companies enabling customer access to credit financing for vehicle purchases. Customers select preferred financing partner during online purchase process. Financing approval is solely at the discretion of the selected leasing company. Alternative financing providers available through 'others' selection.
• IT Infrastructure and Technology ProviderssupportingTechnology or IntegrationThird-party technology partners providing cloud computing, big data analytics, machine learning, data cleansing, data insight, credit scoring, and hosting services. Data processing may occur on servers located outside Indonesia.
• Payment Gateway and Fintech ProviderssupportingTechnology or IntegrationThird-party payment service providers handling payment gateway, fund transfers, electronic wallets, electronic money, and other payment system services for transactions within products and services.
• GooglesupportingTechnology or IntegrationTechnology partnership for Android mobile application distribution through Google Play Store and OAuth login integration for customer authentication.
• ApplesupportingTechnology or IntegrationTechnology partnership for iOS mobile application distribution through Apple App Store and Apple ID/OAuth login integration for customer authentication.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wuling Motors Indonesia: Chinese-brand automotive distributor in Indonesia with local assembly and aggressive pricing in the MPV and EV segments (Confero, Almaz, Air ev). Comparable as a single-brand national distributor but differentiated by focus on electrification and price disruption in Astra Daihatsu's core segments.
• Hyundai Motors Indonesia: Authorized distributor of Hyundai vehicles in Indonesia with new manufacturing footprint in Cikarang. Comparable as a national distributor but differentiated by EV-first product strategy (Ioniq 5) targeting the same Indonesian consumer base Astra Daihatsu serves.

Direct peers

• Honda Prospect Motor: Authorized distributor of Honda vehicles in Indonesia with nationwide sales-service network. Competes head-to-head with Astra Daihatsu in LCGC (Brio vs Ayla), small MPV (Mobilio vs Xenia/Sigra), and SUV segments, with similar branch-and-dealer distribution architecture.
• Toyota Astra Motor: Authorized distributor of Toyota vehicles in Indonesia, also operating under the Astra International conglomerate. Directly comparable as a sister Astra automotive distributor with similar nationwide dealer/service network model and competing in overlapping LCGC, MPV and SUV segments (Calya, Avanza, Innova).
• Nissan Motor Distributor Indonesia: Authorized distributor of Nissan vehicles in Indonesia with national sales and service network. Comparable in operating model as a single-brand franchise distributor, with overlapping compact and SUV offerings.
• Suzuki Indomobil Motor: Authorized distributor of Suzuki vehicles in Indonesia with established dealer and service network. Directly competes in small cars and MPV segments (Ignis, Ertiga) that overlap with Astra Daihatsu's core Ayla, Sigra, and Xenia lineups.
• Isuzu Astra Motor Indonesia: Authorized distributor of Isuzu commercial vehicles in Indonesia under the Astra International conglomerate. Sister Astra distributor directly comparable in commercial-vehicle dealer/service operations and part of the same corporate governance and financial ecosystem.
• Mitsubishi Motors Krama Yudha Indonesia: Authorized distributor of Mitsubishi vehicles in Indonesia with nationwide dealer network. Direct competitor in the MPV and SUV segments (Xpander, Pajero Sport) that overlap with Astra Daihatsu's Xenia, Xpander-style seven-seaters, and Terios lineup.
• BMW Astra Motor: Authorized distributor of BMW vehicles in Indonesia operating under the same Astra International conglomerate. Sister distributor with identical nationwide branch/dealer support infrastructure but serving the premium segment, illustrating the multi-brand distribution model Astra applies to Daihatsu.

Broad incumbents

• PT Astra International Tbk: Parent conglomerate and Indonesia-listed holding company (IDX: ASII) that owns the Daihatsu Sales Operation alongside Toyota, BMW, Isuzu, and other automotive franchises. Relevant as the controlling parent and as a benchmark for the multi-brand automotive distribution model under which Astra Daihatsu operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AstraDaihatsuID
• YouTubeyoutube.com/user/DaihatsuSahabatku
• Facebookfacebook.com/DaihatsuAstraID
• Instagraminstagram.com/daihatsuind
• LinkedInlinkedin.com/company/pt-astra-international-tbk-daihatsu-sales-operation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Astra International Tbk. Daihatsu Sales Operation