Astra Hotel
Astra Hotel is an independent 4-star hotel in Ferrara's UNESCO historic center offering four room categories, three meeting rooms, breakfast, bicycle rental, and cultural packages for tourists, business travelers, and families visiting Emilia-Romagna.
- Company typePrivate
- Founded-
- HeadquartersFerrara, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Astra Hotel does
Astra Hotel (legal entity HOTEL ASTRA, S.R.L.) is an independent 4-star hotel operating a single property at Viale Cavour 55 in the UNESCO World Heritage historic center of Ferrara, Italy, located 250 meters from Castello Estense. The hotel offers four room categories — Pure (single, double, triple; allergy-friendly ceramic finishes), Elegance (single, single with French bed, double; marble and wood finishes), Family Room (fourth-floor, up to four guests, balcony), and Suite (separate living room with Chesterfield sofa, 50-inch Samsung Smart TV) — alongside three modular meeting rooms (Sala Astra 150 m² up to 150 persons, Sala Aldighieri 110 m² up to 80 persons, Sala Ariosto 35 m² up to 25 persons), a regional breakfast buffet featuring Emilia-Romagna specialties, bicycle rental, covered parking, shuttle transfers, and pet accommodation. Target segments are tourists visiting the UNESCO heritage sites, business and event clients using the meeting facilities, families, and bleisure travelers.
The property's technology stack consists of standard hospitality infrastructure layered with proprietary investments from a 2023 renovation: an advanced domotics system, automated web check-in, digitization of internal processes, fiber optic connectivity to Smart TVs, and common-area video surveillance, all running on the booking-channel.com booking platform. Sustainability is treated as a stated operating principle rather than a marketing claim, with Legambiente Green Hotel certification, 100% green energy, geothermal heating, LED lighting, and Class A+ appliances.
Revenue is generated across five streams: room accommodations priced seasonally by category, food and beverage (breakfast buffet, AstraBar, room service), meeting and event space rental, ancillary services (bicycle rental, parking, shuttle, €10 pet cleaning fee), and packaged promotions such as the "Three Days Art in Ferrara" two-night package at €149 per person bundled with a 3-day MyFe museum card. Distribution combines a direct booking website with best price guarantee and global OTA presence (Booking.com, Expedia, plus tourism platforms such as Civitatis, Lafourchette, and TripAdvisor). The hotel operates as a privately held Italian S.R.L. with no disclosed parent company, no institutional investor, no management team disclosed in the source material, and a stated headcount of 6 employees.
Astra Hotel firmographics
Firmographics- Name
- Astra Hotel
- Legal name
- HOTEL ASTRA, S.R.L.
- Website
- https://astrahotel.info
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Astra Hotel is an independent 4-star hotel in Ferrara's UNESCO historic center offering four room categories, three meeting rooms, breakfast, bicycle rental, and cultural packages for tourists, business travelers, and families visiting Emilia-Romagna.
- Ownership category
- akta.pro rank
Astra Hotel industry classification
Industry- Product category
- Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
- akta.pro secondary industries
- Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Astra Hotel is headquartered
LocationHeadquarters
- HQ city
- Ferrara
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Astra Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Room Accommodations: The hotel generates primary revenue from room rentals across four room categories: Pure (single, double, triple), Elegance (single, single with French bed, double), Family Room (up to 4 persons), and Suite (with separate living room). Room rates vary by season and room type.
- Food & Beverage: Revenue from breakfast buffet service, AstraBar beverages, and room service. The breakfast features local Emilia-Romagna specialties including torta tenerina (typical Ferrara cake), croissants, and local produce.
- Meeting & Event Spaces: Rental of three modular meeting rooms (Sala Astra 150m², Sala Aldighieri 110m², Sala Ariosto 35m²) for corporate meetings, conferences, and private events including banquet and celebration services.
- Ancillary Services: Additional revenue streams including bicycle rental for exploring Ferrara, covered parking (subject to availability, additional cost), airport/train station/fair shuttle transfers, and pet accommodation (€10 cleaning fee).
- Packages & Promotions: The hotel offers packaged deals such as 'Three days Art in Ferrara' at €149 per person including 2 nights in Elegance double room, breakfast, welcome drink, and 3-day MyFe card for museum access. Extra night available for €49.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Three days Art in Ferrara package: 2 nights in Elegance double room with breakfast and museum access |
| One time/ perpetual license | Pay-as-you-go | Pet accommodation cleaning fee |
| Subscription | Monthly | Pure Rooms - Modern, functional rooms for single, double, or triple occupancy |
| Subscription | Monthly | Elegance Rooms - Sophisticated rooms with marble and wood finishes |
| Subscription | Monthly | Family Room - Fourth floor family accommodation with balcony |
| Subscription | Monthly | Suite - Premium accommodation with separate living room |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Astra Hotel product offering
Product offeringCore offering
Astra Hotel is a 4-star hotel in Ferrara's UNESCO-listed historic center offering four categories of guest rooms (Pure, Elegance, Family Room, and Suite), a regional breakfast buffet, three modular meeting rooms, bicycle rental, and curated cultural tourism packages such as 'Three Days Art in Ferrara'. The hotel targets cultural tourists, families, business travelers, and bleisure guests, with operations certified by Legambiente for sustainability and supported by 2023 technology upgrades including domotics, automated web check-in, and fiber-connected Smart TVs.
Product overview
Astra Hotel is a 4-star hotel located in the historic center of Ferrara, operating as a single-property hospitality business. The hotel offers four distinct room categories (Pure, Elegance, Family Room, and Suite) providing accommodation for solo travelers, couples, and families of up to 4 guests. Additional offerings include three modular meeting rooms for events, a breakfast buffet service, and bicycle rental for exploring the UNESCO World Heritage city. The hotel also offers a special 'Three Days Art in Ferrara' package combining accommodation, museum access, and local experiences.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% green energy with zero CO2 emissions from heating
- +3 more outcomes
Companies that use Astra Hotel
Customer profileSegments4 records
Ideal customer profiles4 records
Astra Hotel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Astra Hotel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MyFe CardcoreExclusive partnership providing hotel guests with a 3-day MyFe card offering privileged access to Ferrara's main monuments and museums. The card is included in the 'Three days Art in Ferrara' package, enabling immersive cultural experiences for visitors exploring the UNESCO World Heritage city.
- booking-channel.comcoreTechnology platform powering the hotel's booking engine, website infrastructure, and reservation management system. Provides booking-channel.com domain services for online reservations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Astra Hotel competitors and assessment
Company assessmentBroad incumbents
- Starhotels: Italian-owned upscale hotel group with 4-star properties in major Italian cities and heritage locations. Targets similar upper-upscale leisure and corporate segments as Astra but with broader geographic reach.
- NH Hotels (Italy): Major European hotel chain with multiple Italian city properties including Emilia-Romagna. Competes with Astra for business and leisure travelers in nearby cities like Bologna, but operates at a larger scale with loyalty programs and broader distribution.
- Mercure Hotels (Accor): Upscale midscale brand of Accor present across Italian historic cities, often in restored heritage buildings. Targets similar cultural-tourism and business segments as Astra but with brand-network distribution advantages.
- UNA Esperienze: Italian upscale hotel chain operating 4-star properties in heritage cities and resorts across Italy. Comparable product positioning to Astra with chain-affiliated distribution and meetings capabilities.
Regional players
- Hotel & Resort / Meeting Venues (Italy): Comparable Italian regional 4-star hotels with integrated meeting facilities, often in heritage cities. Provides benchmarking on event-driven revenue mix and heritage-location ADR economics relevant to Astra.
Direct peers
- Hotel Carlton Ferrara: Historic 4-star hotel in central Ferrara with meeting facilities and F&B, competing head-to-head with Astra for cultural tourists and business travelers. Similar room categories, full-service offering, and heritage-center location make it a direct comparable.
- Best Western Hotel Astoria: Best Western operates multiple 4-star properties in Ferrara, including the Hotel Astoria, offering similar full-service city-hotel experiences (lodging, breakfast, meeting space) in direct competition with Astra. Comparable upscale independent-affiliated positioning targeting cultural tourists.
- Hotel De La Ville Ferrara: Upscale 4-star property in central Ferrara offering meeting/event spaces, restaurant, and bar. Overlaps with Astra's product mix and customer segments including corporate clients and cultural tourists.
- Hotel Annunziata: 4-star hotel in Ferrara's historic center with comparable room portfolio, breakfast service, and proximity to UNESCO heritage sites. Direct competitor for the same cultural-tourism and bleisure traveler segments Astra targets.
Others
- Keytel (Booking-channel.com): Technology partner powering Astra's booking engine and distribution platform. Indirectly comparable as ecosystem infrastructure provider for independent European hotels similar to Astra.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Astra Hotel social profiles
Digital presenceAstra Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astra Hotel leadership team
Management profileNumber of profiles
Astra Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astra Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astra Hotel
What does Astra Hotel do?
Astra Hotel is a 4-star hotel in Ferrara's UNESCO-listed historic center offering four categories of guest rooms (Pure, Elegance, Family Room, and Suite), a regional breakfast buffet, three modular meeting rooms, bicycle rental, and curated cultural tourism packages such as 'Three Days Art in Ferrara'. The hotel targets cultural tourists, families, business travelers, and bleisure guests, with operations certified by Legambiente for sustainability and supported by 2023 technology upgrades including domotics, automated web check-in, and fiber-connected Smart TVs.
Is Astra Hotel a public or private company?
Astra Hotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astra Hotel founded?
Astra Hotel was founded in -1. It employs 1 to 10 people.
Where is Astra Hotel based?
Astra Hotel is headquartered in Ferrara, Italy, in the Europe region.
How does Astra Hotel make money?
Five revenue lines are on record. Room Accommodations are the primary driver. The others are food & Beverage, meeting & Event Spaces, ancillary Services and packages & Promotions.
Who are Astra Hotel's main competitors?
Broad incumbents on record are Starhotels, NH Hotels (Italy), Mercure Hotels (Accor) and UNA Esperienze. Hotel & Resort / Meeting Venues (Italy) is listed as a regional player. Direct peers are Hotel Carlton Ferrara, Best Western Hotel Astoria, Hotel De La Ville Ferrara and Hotel Annunziata. Keytel (Booking-channel.com) is listed as an others.
Does Astra Hotel have an API?
No public API is recorded for Astra Hotel.
What industry is Astra Hotel in?
Astra Hotel's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of THAGALAL, Historic/Heritage Conference Hotels. Its NAICS code is 72111 and its SIC code is 7011.