Astra Hotel

What Astra Hotel does

Astra Hotel (legal entity HOTEL ASTRA, S.R.L.) is an independent 4-star hotel operating a single property at Viale Cavour 55 in the UNESCO World Heritage historic center of Ferrara, Italy, located 250 meters from Castello Estense. The hotel offers four room categories — Pure (single, double, triple; allergy-friendly ceramic finishes), Elegance (single, single with French bed, double; marble and wood finishes), Family Room (fourth-floor, up to four guests, balcony), and Suite (separate living room with Chesterfield sofa, 50-inch Samsung Smart TV) — alongside three modular meeting rooms (Sala Astra 150 m² up to 150 persons, Sala Aldighieri 110 m² up to 80 persons, Sala Ariosto 35 m² up to 25 persons), a regional breakfast buffet featuring Emilia-Romagna specialties, bicycle rental, covered parking, shuttle transfers, and pet accommodation. Target segments are tourists visiting the UNESCO heritage sites, business and event clients using the meeting facilities, families, and bleisure travelers.

The property's technology stack consists of standard hospitality infrastructure layered with proprietary investments from a 2023 renovation: an advanced domotics system, automated web check-in, digitization of internal processes, fiber optic connectivity to Smart TVs, and common-area video surveillance, all running on the booking-channel.com booking platform. Sustainability is treated as a stated operating principle rather than a marketing claim, with Legambiente Green Hotel certification, 100% green energy, geothermal heating, LED lighting, and Class A+ appliances.

Revenue is generated across five streams: room accommodations priced seasonally by category, food and beverage (breakfast buffet, AstraBar, room service), meeting and event space rental, ancillary services (bicycle rental, parking, shuttle, €10 pet cleaning fee), and packaged promotions such as the "Three Days Art in Ferrara" two-night package at €149 per person bundled with a 3-day MyFe museum card. Distribution combines a direct booking website with best price guarantee and global OTA presence (Booking.com, Expedia, plus tourism platforms such as Civitatis, Lafourchette, and TripAdvisor). The hotel operates as a privately held Italian S.R.L. with no disclosed parent company, no institutional investor, no management team disclosed in the source material, and a stated headcount of 6 employees.

Name

Astra Hotel

Legal name

HOTEL ASTRA, S.R.L.

Website

https://astrahotel.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Astra Hotel is an independent 4-star hotel in Ferrara's UNESCO historic center offering four room categories, three meeting rooms, breakfast, bicycle rental, and cultural packages for tourists, business travelers, and families visiting Emilia-Romagna.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Meeting room rentals
• Sustainable hospitality
• Cultural tourism packages
• Boutique hotel rooms

Headquarters

HQ city

Ferrara

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: The hotel generates primary revenue from room rentals across four room categories: Pure (single, double, triple), Elegance (single, single with French bed, double), Family Room (up to 4 persons), and Suite (with separate living room). Room rates vary by season and room type.
2. Food & Beverage: Revenue from breakfast buffet service, AstraBar beverages, and room service. The breakfast features local Emilia-Romagna specialties including torta tenerina (typical Ferrara cake), croissants, and local produce.
3. Meeting & Event Spaces: Rental of three modular meeting rooms (Sala Astra 150m², Sala Aldighieri 110m², Sala Ariosto 35m²) for corporate meetings, conferences, and private events including banquet and celebration services.
4. Ancillary Services: Additional revenue streams including bicycle rental for exploring Ferrara, covered parking (subject to availability, additional cost), airport/train station/fair shuttle transfers, and pet accommodation (€10 cleaning fee).
5. Packages & Promotions: The hotel offers packaged deals such as 'Three days Art in Ferrara' at €149 per person including 2 nights in Elegance double room, breakfast, welcome drink, and 3-day MyFe card for museum access. Extra night available for €49.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Astra Hotel is a 4-star hotel in Ferrara's UNESCO-listed historic center offering four categories of guest rooms (Pure, Elegance, Family Room, and Suite), a regional breakfast buffet, three modular meeting rooms, bicycle rental, and curated cultural tourism packages such as 'Three Days Art in Ferrara'. The hotel targets cultural tourists, families, business travelers, and bleisure guests, with operations certified by Legambiente for sustainability and supported by 2023 technology upgrades including domotics, automated web check-in, and fiber-connected Smart TVs.

Product overview

Astra Hotel is a 4-star hotel located in the historic center of Ferrara, operating as a single-property hospitality business. The hotel offers four distinct room categories (Pure, Elegance, Family Room, and Suite) providing accommodation for solo travelers, couples, and families of up to 4 guests. Additional offerings include three modular meeting rooms for events, a breakfast buffet service, and bicycle rental for exploring the UNESCO World Heritage city. The hotel also offers a special 'Three Days Art in Ferrara' package combining accommodation, museum access, and local experiences.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% green energy with zero CO2 emissions from heating
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MyFe CardcoreStrategic or Co-development PartnerExclusive partnership providing hotel guests with a 3-day MyFe card offering privileged access to Ferrara's main monuments and museums. The card is included in the 'Three days Art in Ferrara' package, enabling immersive cultural experiences for visitors exploring the UNESCO World Heritage city.
• booking-channel.comcoreTechnology or IntegrationTechnology platform powering the hotel's booking engine, website infrastructure, and reservation management system. Provides booking-channel.com domain services for online reservations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Starhotels: Italian-owned upscale hotel group with 4-star properties in major Italian cities and heritage locations. Targets similar upper-upscale leisure and corporate segments as Astra but with broader geographic reach.
• NH Hotels (Italy): Major European hotel chain with multiple Italian city properties including Emilia-Romagna. Competes with Astra for business and leisure travelers in nearby cities like Bologna, but operates at a larger scale with loyalty programs and broader distribution.
• Mercure Hotels (Accor): Upscale midscale brand of Accor present across Italian historic cities, often in restored heritage buildings. Targets similar cultural-tourism and business segments as Astra but with brand-network distribution advantages.
• UNA Esperienze: Italian upscale hotel chain operating 4-star properties in heritage cities and resorts across Italy. Comparable product positioning to Astra with chain-affiliated distribution and meetings capabilities.

Regional players

• Hotel & Resort / Meeting Venues (Italy): Comparable Italian regional 4-star hotels with integrated meeting facilities, often in heritage cities. Provides benchmarking on event-driven revenue mix and heritage-location ADR economics relevant to Astra.

Direct peers

• Hotel Carlton Ferrara: Historic 4-star hotel in central Ferrara with meeting facilities and F&B, competing head-to-head with Astra for cultural tourists and business travelers. Similar room categories, full-service offering, and heritage-center location make it a direct comparable.
• Best Western Hotel Astoria: Best Western operates multiple 4-star properties in Ferrara, including the Hotel Astoria, offering similar full-service city-hotel experiences (lodging, breakfast, meeting space) in direct competition with Astra. Comparable upscale independent-affiliated positioning targeting cultural tourists.
• Hotel De La Ville Ferrara: Upscale 4-star property in central Ferrara offering meeting/event spaces, restaurant, and bar. Overlaps with Astra's product mix and customer segments including corporate clients and cultural tourists.
• Hotel Annunziata: 4-star hotel in Ferrara's historic center with comparable room portfolio, breakfast service, and proximity to UNESCO heritage sites. Direct competitor for the same cultural-tourism and bleisure traveler segments Astra targets.

Others

• Keytel (Booking-channel.com): Technology partner powering Astra's booking engine and distribution platform. Indirectly comparable as ecosystem infrastructure provider for independent European hotels similar to Astra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/astra-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astra Hotel