ADL (Anti-Defamation League)

What ADL (Anti-Defamation League) does

ADL (Anti-Defamation League) is a 501(c)(3) nonprofit founded in 1913, headquartered in New York, with a mission to stop the defamation of Jewish people and secure justice and fair treatment for all. It operates a nationwide network of 25 regional offices across the United States plus an office in Jerusalem, providing direct incident response, antisemitism and bias education, legal referrals, policy advocacy, and extremism monitoring for Jewish communities, K-12 and higher-education institutions, government bodies, law enforcement, corporations, and the general public. ADL also functions as a research organization, publishing the annual Audit of Antisemitic Incidents (tracking since 1979), the Global 100 Index of Antisemitism across 100+ countries, and the Hate Symbols Database.

ADL's technology portfolio centers on proprietary data assets and digital tools, including the H.E.A.T. Map (interactive hate incident mapping), the Hate Symbols Database, the ADL Global A.T.L.A.S. trends tool, the ADL Tracker, the Campus Antisemitism Report Card (150 institutions across 32 criteria), the ADL AI Index (evaluating large language models on antisemitism detection), the ADL Online Gaming Leaderboard, and the Jewish Policy Index. AI capabilities include ADL Ora (an AI assistant for educators), ADL.AI (an incident-reporting chatbot built on the Sierra chat platform), and AI triage within the Legal Action Network. In 2017 ADL founded the Center for Technology & Society to combat online hate, and in 2022 established the Center for Antisemitism Research.

ADL is funded primarily through individual donations, foundation grants, corporate sponsorships, and membership programs, with core services (incident reporting, educational resources, advocacy support) provided free of charge. Corporate partners include Bank of America, Coca-Cola Foundation, Northrop Grumman, L'Oreal USA, and S&P Global Foundation. Strategic partnerships span the ADL Legal Action Network (40+ law firms including Gibson Dunn, Cooley, Covington, Morgan Lewis, Lieff Cabraser, and Arnold & Porter providing free legal services), Hillel International, National Urban League (Project CODE), U.S. Conference of Mayors (Mayors' Compact Against Hate), the U.S. Holocaust Memorial Museum, USC Shoah Foundation, the Vatican, OSCE, and the J7 Task Force of large Diaspora Jewish communities. In 2022 ADL acquired JLens to extend advocacy into ESG investing.

Name

ADL (Anti-Defamation League)

Legal name

Anti-Defamation League

Website

https://adl.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

ADL is a 501(c)(3) nonprofit founded in 1913 that combats antisemitism and hate through a 25-office U.S. field network, proprietary data tools (Audit of Antisemitic Incidents, H.E.A.T. Map, Global 100 Index), K-12 and higher-education programs, legal referrals, and policy advocacy for Jewish communities, schools, government, and law enforcement.

Ownership category

akta.pro rank

Product category

Civil Rights Advocacy Services

NAICS

Human Rights Organizations (813311), Research and Development in the Social Sciences and Humanities (541720), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL), Cyberbullying Prevention, Reporting & Case Management (EDAFALAG)

Keywords

• Civil rights advocacy
• Antisemitism research
• Hate incident tracking
• Extremism monitoring
• Anti-bias education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropic Contributions: ADL relies primarily on donations from individuals, foundations, and corporations to fund its operations. The organization receives support from major donors, foundations, and corporate partners who contribute to its mission of fighting antisemitism and hate.
2. Corporate Partnerships and Sponsorships: Companies partner with ADL through corporate sponsorship programs, providing financial support in exchange for association with the organization's anti-hate mission. Corporate partners receive visibility and engagement opportunities.
3. Membership Programs: ADL offers membership programs where supporters can join as members, receiving benefits and contributing financially to sustain the organization's operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

ADL is a nonprofit civil rights organization that provides free incident reporting and response, anti-bias and antisemitism education programs for K-12, higher education and workplaces, legal support for antisemitism victims through the Legal Action Network, policy advocacy at federal/state/local levels, extremism intelligence shared with law enforcement, proprietary research publications (Audit of Antisemitic Incidents, Global 100, A.T.L.A.S.), and digital tools (H.E.A.T. Map, Hate Symbols Database, ADL.AI, ADL Ora) to combat antisemitism and all forms of hate.

Product overview

ADL (Anti-Defamation League) is a nonprofit organization founded in 1913 that functions as a multifaceted advocacy, education, and research organization rather than a commercial product company. Its portfolio consists of research centers (Center on Extremism, Center for Technology & Society, Center for Antisemitism Research, Ronald Birnbaum Center to Combat Antisemitism in Education, and ADL Ratings & Assessments Institute), digital tracking tools (H.E.A.T. Map, ADL Tracker, Hate Symbols Database, ADL Global A.T.L.A.S.), assessment products (Campus Antisemitism Report Card, ADL AI Index, ADL Online Gaming Leaderboard, Jewish Policy Index, ADL Global 100 Index), educational programs (No Place for Hate, Words to Action, Echoes & Reflections, Kulanu), legal services (ADL Legal Action Network powered by Gibson Dunn, Campus Antisemitism Legal Line), AI-powered tools (ADL.AI Incident Reporting Assistant, ADL Ora AI assistant), and advocacy campaigns (Not on My Campus, Backspace Hate). The organization also publishes the annual Audit of Antisemitic Incidents and hosts the Never Is Now Summit. These offerings collectively form an integrated ecosystem for fighting antisemitism and extremism through research, education, advocacy, legal action, and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• H.E.A.T. Map
• Audit of Antisemitic Incidents
• ADL Global 100: Index of Antisemitism
• ADL Global A.T.L.A.S.
• Campus Antisemitism Report Card
• ADL AI Index
• ADL Online Gaming Leaderboard
• Jewish Policy Index
• ADL Tracker
• Antisemitism Uncovered
• Hate Symbols Database
• No Place for Hate
• Words to Action
• Echoes & Reflections
• Kulanu
• ADL Legal Action Network
• Campus Antisemitism Legal Line (CALL)
• ADL.AI Incident Reporting Assistant
• ADL Ora AI Assistant
• ADL Center on Extremism
• Center for Technology & Society
• Center for Antisemitism Research
• Ronald Birnbaum Center to Combat Antisemitism in Education
• ADL Ratings & Assessments Institute
• Law Enforcement Training Program
• Never Is Now Summit

Quantifiable outcome

• 6,274 antisemitic incidents tracked and reported in 2025
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

29 partnerships are on record, tiered core and major.

• JLenscoreStrategic or Co-development Partner · 10 November 2022ADL acquired JLens, an organization that rates companies on their support for the Israel boycott, to strengthen advocacy efforts on Wall Street. JLens has been active in promoting pro-Israel positions within ESG investing and influenced companies like Morningstar to change systems to prevent bias against Israel.
• Hillel InternationalcoreStrategic or Co-development PartnerPartnership to counter antisemitism and change campus climate for Jewish students. ADL works with Hillel to call on administrators to address antisemitism and improve campus environments.
• National Urban LeaguecoreStrategic or Co-development PartnerADL and National Urban League co-convene Project CODE, a coalition addressing political violence threats to democratic institutions and marginalized communities. Also partners on Community Solidarity & Safety Coalition (CSSC).
• Gibson DunncoreImplementation/ SI/ Consulting PartnerGibson Dunn powers the ADL Legal Action Network, a nationwide system providing victims of antisemitism access to free legal services from top law firms.
• Crowell & Moring LLPcoreImplementation/ SI/ Consulting PartnerLaw firm partner filing lawsuits against perpetrators of October 7 attack including Hamas, Iran, and other state sponsors of terrorism. Also filed suit against Iran, Syria & North Korea for supporting Hamas.
• Louis D. Brandeis Center for Human Rights Under LawcoreStrategic or Co-development PartnerOngoing litigation partner filing Title VI complaints against universities for antisemitism, including Yale, UMass-Amherst, Ohio State, and Concord-Carlisle school district.
• StandWithUs Saidoff LegalcoreStrategic or Co-development PartnerLegal partner for federal lawsuits against educational institutions failing to address antisemitism, including Culver Summer Academy and Scripps College.
• Paul WeissmajorImplementation/ SI/ Consulting PartnerLaw firm partner filing civil lawsuit against Blood Tribe neo-nazi group on behalf of City of Springfield, OH, elected officials and residents.
• Jones DaymajorImplementation/ SI/ Consulting PartnerLaw firm partner in lawsuit against White Lives Matter chapter for anti-LGBT hate crime attack on Ohio church.
• Mayer BrownmajorImplementation/ SI/ Consulting PartnerLaw firm partner in Title VI complaint against Concord-Carlisle Regional School District for antisemitic harassment.
• Covington & Burling LLPmajorImplementation/ SI/ Consulting PartnerLaw firm partner in Title VI complaint against Baltimore City Public Schools and Intel employment discrimination case.
• Nixon Peabody LLPmajorImplementation/ SI/ Consulting PartnerLaw firm partner in federal lawsuit against Culver Educational Foundation for antisemitic bullying of Jewish camper.
• Akerman LLPmajorImplementation/ SI/ Consulting PartnerLaw firm partner in Title VI complaint against Bay County, Florida School District for antisemitic harassment.
• Benesch Law FirmmajorImplementation/ SI/ Consulting PartnerLaw firm partner in lawsuit against Jerusalem Coffee House in Oakland for antisemitic discrimination against Jewish customer.
• Cooley LLPcoreImplementation/ SI/ Consulting PartnerSteering committee member of ADL Legal Action Network providing legal support to antisemitism victims.
• Morgan Lewis & Bockius LLPcoreImplementation/ SI/ Consulting PartnerSteering committee member of ADL Legal Action Network providing legal support to antisemitism victims.
• Lieff Cabraser Heimann & Bernstein LLPcoreImplementation/ SI/ Consulting PartnerSteering committee member of ADL Legal Action Network providing legal support to antisemitism victims.
• Arnold & Porter Kaye Scholer LLPcoreImplementation/ SI/ Consulting PartnerSteering committee member of ADL Legal Action Network; partner in federal complaint against Scripps College.
• Sports Leadership CouncilmajorStrategic or Co-development PartnerCouncil of professional athletes and sports industry leaders including NBA legend Kareem Abdul-Jabbar and sports icon Billie Jean King promoting social justice and combating hate.
• Entertainment Leadership CouncilmajorStrategic or Co-development PartnerGroup of top executives, creatives and decision-makers in film, television, music and media joining to combat antisemitism and hate using entertainment influence.
• U.S. Conference of MayorsmajorGTM or Marketing PartnerADL joined with mayors to form Mayors' Compact Against Hate, Extremism and Bigotry following devastating hate incidents in cities.
• Jewish Federations of North AmericacoreStrategic or Co-development PartnerJewish communal organization partner advocating for security funding and supporting ADL initiatives.
• Islamic Society of North AmericamajorStrategic or Co-development PartnerCivil rights partner endorsing the SACRED Act for 100-foot buffer zones around places of worship.
• Hindu American FoundationmajorStrategic or Co-development PartnerCivil rights partner endorsing the SACRED Act and collaborating on religious freedom advocacy.
• Organization for Security and Co-operation in Europe (OSCE)majorGTM or Marketing PartnerADL works with OSCE to address antisemitism and hate crime across Europe and former Soviet Union, presenting on best practices, anti-bias education, and Holocaust education.
• USC Shoah FoundationmajorStrategic or Co-development PartnerADL partners with USC Shoah Foundation and Yad Vashem to launch Echoes and Reflections, comprehensive multimedia Holocaust education program for U.S. schools.
• U.S. Holocaust Memorial MuseummajorStrategic or Co-development PartnerADL partners with museum to deliver Law Enforcement and Society training program.
• Vatican/Catholic ChurchmajorStrategic or Co-development PartnerADL worked with Vatican officials to help develop Nostra Aetate, the historic 1965 statement repudiating Jewish guilt in Jesus's death, launching new era of Catholic-Jewish relations.
• J7 Task ForcecoreStrategic or Co-development PartnerADL established J7 Task Force comprised of leaders from seven large Diaspora Jewish communities to discuss common challenges, develop coordinated strategies and share best practices.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simon Wiesenthal Center: Jewish human rights organization focused on Holocaust education, combating antisemitism, and tracking extremist activity. Direct mission overlap with ADL on antisemitism research and education.
• American Jewish Committee (AJC): Direct peer in Jewish advocacy with global operations, policy work, diplomacy, and intergroup programs. Closely comparable mission, donor base, and advocacy portfolio.
• Brennan Center for Justice: Nonpartisan law and policy institute combining research, litigation, and advocacy on democracy and civil rights. Comparable as a research-driven advocacy nonprofit with policy influence.
• Jewish Federations of North America: Central coordinating body for Jewish communal fundraising and security grant-making — a strategic partner of ADL and overlapping funder/advocate constituency.
• Hillel International: Jewish student organization operating on U.S. campuses, partnering with ADL on antisemitism response. Direct peer in Jewish communal education and student engagement.
• Southern Poverty Law Center (SPLC): Closest U.S. peer to ADL — a civil rights nonprofit that tracks hate groups, extremists, and incidents, operates education programs, and litigates against white nationalist organizations. Highly comparable mission, structure, and product set.
• NAACP: Historic U.S. civil rights organization with litigation, advocacy, and education programs targeting racial discrimination. Highly comparable structure and constituency-advocacy model.
• American Civil Liberties Union (ACLU): National civil rights nonprofit providing legal advocacy, litigation, and policy work across a broader civil liberties agenda. Comparable in scale, advocacy model, and donor-funded nonprofit structure.
• Human Rights Watch: Global human rights organization producing research, advocacy, and litigation. Directly comparable as a mission-aligned advocacy nonprofit operating internationally with strong research output.

Emerging players

• Center for Democracy & Technology (CDT): Tech-policy nonprofit that overlaps with ADL's Center for Technology & Society on online hate, platform governance, and AI accountability. Comparable mission subset with policy-research orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ADL
• YouTubeyoutube.com/user/ADLNational
• Facebookfacebook.com/anti.defamation.league
• LinkedInlinkedin.com/company/anti-defamation-league
• Instagraminstagram.com/adl_national
• TikToktiktok.com/@adl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADL (Anti-Defamation League)