ADL (Anti-Defamation League)
ADL is a 501(c)(3) nonprofit founded in 1913 that combats antisemitism and hate through a 25-office U.S. field network, proprietary data tools (Audit of Antisemitic Incidents, H.E.A.T. Map, Global 100 Index), K-12 and higher-education programs, legal referrals, and policy advocacy for Jewish communities, schools, government, and law enforcement.
- Company typePrivate
- Founded1913
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What ADL (Anti-Defamation League) does
ADL (Anti-Defamation League) is a 501(c)(3) nonprofit founded in 1913, headquartered in New York, with a mission to stop the defamation of Jewish people and secure justice and fair treatment for all. It operates a nationwide network of 25 regional offices across the United States plus an office in Jerusalem, providing direct incident response, antisemitism and bias education, legal referrals, policy advocacy, and extremism monitoring for Jewish communities, K-12 and higher-education institutions, government bodies, law enforcement, corporations, and the general public. ADL also functions as a research organization, publishing the annual Audit of Antisemitic Incidents (tracking since 1979), the Global 100 Index of Antisemitism across 100+ countries, and the Hate Symbols Database.
ADL's technology portfolio centers on proprietary data assets and digital tools, including the H.E.A.T. Map (interactive hate incident mapping), the Hate Symbols Database, the ADL Global A.T.L.A.S. trends tool, the ADL Tracker, the Campus Antisemitism Report Card (150 institutions across 32 criteria), the ADL AI Index (evaluating large language models on antisemitism detection), the ADL Online Gaming Leaderboard, and the Jewish Policy Index. AI capabilities include ADL Ora (an AI assistant for educators), ADL.AI (an incident-reporting chatbot built on the Sierra chat platform), and AI triage within the Legal Action Network. In 2017 ADL founded the Center for Technology & Society to combat online hate, and in 2022 established the Center for Antisemitism Research.
ADL is funded primarily through individual donations, foundation grants, corporate sponsorships, and membership programs, with core services (incident reporting, educational resources, advocacy support) provided free of charge. Corporate partners include Bank of America, Coca-Cola Foundation, Northrop Grumman, L'Oreal USA, and S&P Global Foundation. Strategic partnerships span the ADL Legal Action Network (40+ law firms including Gibson Dunn, Cooley, Covington, Morgan Lewis, Lieff Cabraser, and Arnold & Porter providing free legal services), Hillel International, National Urban League (Project CODE), U.S. Conference of Mayors (Mayors' Compact Against Hate), the U.S. Holocaust Memorial Museum, USC Shoah Foundation, the Vatican, OSCE, and the J7 Task Force of large Diaspora Jewish communities. In 2022 ADL acquired JLens to extend advocacy into ESG investing.
ADL (Anti-Defamation League) firmographics
Firmographics- Name
- ADL (Anti-Defamation League)
- Legal name
- Anti-Defamation League
- Website
- https://adl.org
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ADL is a 501(c)(3) nonprofit founded in 1913 that combats antisemitism and hate through a 25-office U.S. field network, proprietary data tools (Audit of Antisemitic Incidents, H.E.A.T. Map, Global 100 Index), K-12 and higher-education programs, legal referrals, and policy advocacy for Jewish communities, schools, government, and law enforcement.
- Ownership category
- akta.pro rank
ADL (Anti-Defamation League) industry classification
Industry- Product category
- Civil Rights Advocacy Services
- NAICS
- Human Rights Organizations (813311), Research and Development in the Social Sciences and Humanities (541720), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industries
- Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL), Cyberbullying Prevention, Reporting & Case Management (EDAFALAG)
Keywords
Where ADL (Anti-Defamation League) is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
ADL (Anti-Defamation League) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Philanthropic Contributions: ADL relies primarily on donations from individuals, foundations, and corporations to fund its operations. The organization receives support from major donors, foundations, and corporate partners who contribute to its mission of fighting antisemitism and hate.
- Corporate Partnerships and Sponsorships: Companies partner with ADL through corporate sponsorship programs, providing financial support in exchange for association with the organization's anti-hate mission. Corporate partners receive visibility and engagement opportunities.
- Membership Programs: ADL offers membership programs where supporters can join as members, receiving benefits and contributing financially to sustain the organization's operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free public services - ADL provides incident reporting, educational resources, and advocacy support at no cost to individuals and communities. |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels12 records
ADL (Anti-Defamation League) product offering
Product offeringCore offering
ADL is a nonprofit civil rights organization that provides free incident reporting and response, anti-bias and antisemitism education programs for K-12, higher education and workplaces, legal support for antisemitism victims through the Legal Action Network, policy advocacy at federal/state/local levels, extremism intelligence shared with law enforcement, proprietary research publications (Audit of Antisemitic Incidents, Global 100, A.T.L.A.S.), and digital tools (H.E.A.T. Map, Hate Symbols Database, ADL.AI, ADL Ora) to combat antisemitism and all forms of hate.
Product overview
ADL (Anti-Defamation League) is a nonprofit organization founded in 1913 that functions as a multifaceted advocacy, education, and research organization rather than a commercial product company. Its portfolio consists of research centers (Center on Extremism, Center for Technology & Society, Center for Antisemitism Research, Ronald Birnbaum Center to Combat Antisemitism in Education, and ADL Ratings & Assessments Institute), digital tracking tools (H.E.A.T. Map, ADL Tracker, Hate Symbols Database, ADL Global A.T.L.A.S.), assessment products (Campus Antisemitism Report Card, ADL AI Index, ADL Online Gaming Leaderboard, Jewish Policy Index, ADL Global 100 Index), educational programs (No Place for Hate, Words to Action, Echoes & Reflections, Kulanu), legal services (ADL Legal Action Network powered by Gibson Dunn, Campus Antisemitism Legal Line), AI-powered tools (ADL.AI Incident Reporting Assistant, ADL Ora AI assistant), and advocacy campaigns (Not on My Campus, Backspace Hate). The organization also publishes the annual Audit of Antisemitic Incidents and hosts the Never Is Now Summit. These offerings collectively form an integrated ecosystem for fighting antisemitism and extremism through research, education, advocacy, legal action, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- H.E.A.T. Map
- Audit of Antisemitic Incidents
- ADL Global 100: Index of Antisemitism
- ADL Global A.T.L.A.S.
- Campus Antisemitism Report Card
- ADL AI Index
- ADL Online Gaming Leaderboard
- Jewish Policy Index
- ADL Tracker
- Antisemitism Uncovered
- Hate Symbols Database
- No Place for Hate
- Words to Action
- Echoes & Reflections
- Kulanu
- ADL Legal Action Network
- Campus Antisemitism Legal Line (CALL)
- ADL.AI Incident Reporting Assistant
- ADL Ora AI Assistant
- ADL Center on Extremism
- Center for Technology & Society
- Center for Antisemitism Research
- Ronald Birnbaum Center to Combat Antisemitism in Education
- ADL Ratings & Assessments Institute
- Law Enforcement Training Program
- Never Is Now Summit
Quantifiable outcome
- 6,274 antisemitic incidents tracked and reported in 2025
- +5 more outcomes
Companies that use ADL (Anti-Defamation League)
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
ADL (Anti-Defamation League) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
ADL (Anti-Defamation League) partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and major.
- JLenscoreADL acquired JLens, an organization that rates companies on their support for the Israel boycott, to strengthen advocacy efforts on Wall Street. JLens has been active in promoting pro-Israel positions within ESG investing and influenced companies like Morningstar to change systems to prevent bias against Israel.
- Hillel InternationalcorePartnership to counter antisemitism and change campus climate for Jewish students. ADL works with Hillel to call on administrators to address antisemitism and improve campus environments.
- National Urban LeaguecoreADL and National Urban League co-convene Project CODE, a coalition addressing political violence threats to democratic institutions and marginalized communities. Also partners on Community Solidarity & Safety Coalition (CSSC).
- Gibson DunncoreGibson Dunn powers the ADL Legal Action Network, a nationwide system providing victims of antisemitism access to free legal services from top law firms.
- Crowell & Moring LLPcoreLaw firm partner filing lawsuits against perpetrators of October 7 attack including Hamas, Iran, and other state sponsors of terrorism. Also filed suit against Iran, Syria & North Korea for supporting Hamas.
- Louis D. Brandeis Center for Human Rights Under LawcoreOngoing litigation partner filing Title VI complaints against universities for antisemitism, including Yale, UMass-Amherst, Ohio State, and Concord-Carlisle school district.
- StandWithUs Saidoff LegalcoreLegal partner for federal lawsuits against educational institutions failing to address antisemitism, including Culver Summer Academy and Scripps College.
- Paul WeissmajorLaw firm partner filing civil lawsuit against Blood Tribe neo-nazi group on behalf of City of Springfield, OH, elected officials and residents.
- Jones DaymajorLaw firm partner in lawsuit against White Lives Matter chapter for anti-LGBT hate crime attack on Ohio church.
- Mayer BrownmajorLaw firm partner in Title VI complaint against Concord-Carlisle Regional School District for antisemitic harassment.
- Covington & Burling LLPmajorLaw firm partner in Title VI complaint against Baltimore City Public Schools and Intel employment discrimination case.
- Nixon Peabody LLPmajorLaw firm partner in federal lawsuit against Culver Educational Foundation for antisemitic bullying of Jewish camper.
- Akerman LLPmajorLaw firm partner in Title VI complaint against Bay County, Florida School District for antisemitic harassment.
- Benesch Law FirmmajorLaw firm partner in lawsuit against Jerusalem Coffee House in Oakland for antisemitic discrimination against Jewish customer.
- Cooley LLPcoreSteering committee member of ADL Legal Action Network providing legal support to antisemitism victims.
- Morgan Lewis & Bockius LLPcoreSteering committee member of ADL Legal Action Network providing legal support to antisemitism victims.
- Lieff Cabraser Heimann & Bernstein LLPcoreSteering committee member of ADL Legal Action Network providing legal support to antisemitism victims.
- Arnold & Porter Kaye Scholer LLPcoreSteering committee member of ADL Legal Action Network; partner in federal complaint against Scripps College.
- Sports Leadership CouncilmajorCouncil of professional athletes and sports industry leaders including NBA legend Kareem Abdul-Jabbar and sports icon Billie Jean King promoting social justice and combating hate.
- Entertainment Leadership CouncilmajorGroup of top executives, creatives and decision-makers in film, television, music and media joining to combat antisemitism and hate using entertainment influence.
- U.S. Conference of MayorsmajorADL joined with mayors to form Mayors' Compact Against Hate, Extremism and Bigotry following devastating hate incidents in cities.
- Jewish Federations of North AmericacoreJewish communal organization partner advocating for security funding and supporting ADL initiatives.
- Islamic Society of North AmericamajorCivil rights partner endorsing the SACRED Act for 100-foot buffer zones around places of worship.
- Hindu American FoundationmajorCivil rights partner endorsing the SACRED Act and collaborating on religious freedom advocacy.
- Organization for Security and Co-operation in Europe (OSCE)majorADL works with OSCE to address antisemitism and hate crime across Europe and former Soviet Union, presenting on best practices, anti-bias education, and Holocaust education.
- USC Shoah FoundationmajorADL partners with USC Shoah Foundation and Yad Vashem to launch Echoes and Reflections, comprehensive multimedia Holocaust education program for U.S. schools.
- U.S. Holocaust Memorial MuseummajorADL partners with museum to deliver Law Enforcement and Society training program.
- Vatican/Catholic ChurchmajorADL worked with Vatican officials to help develop Nostra Aetate, the historic 1965 statement repudiating Jewish guilt in Jesus's death, launching new era of Catholic-Jewish relations.
- J7 Task ForcecoreADL established J7 Task Force comprised of leaders from seven large Diaspora Jewish communities to discuss common challenges, develop coordinated strategies and share best practices.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
ADL (Anti-Defamation League) competitors and assessment
Company assessmentDirect peers
- Simon Wiesenthal Center: Jewish human rights organization focused on Holocaust education, combating antisemitism, and tracking extremist activity. Direct mission overlap with ADL on antisemitism research and education.
- American Jewish Committee (AJC): Direct peer in Jewish advocacy with global operations, policy work, diplomacy, and intergroup programs. Closely comparable mission, donor base, and advocacy portfolio.
- Brennan Center for Justice: Nonpartisan law and policy institute combining research, litigation, and advocacy on democracy and civil rights. Comparable as a research-driven advocacy nonprofit with policy influence.
- Jewish Federations of North America: Central coordinating body for Jewish communal fundraising and security grant-making — a strategic partner of ADL and overlapping funder/advocate constituency.
- Hillel International: Jewish student organization operating on U.S. campuses, partnering with ADL on antisemitism response. Direct peer in Jewish communal education and student engagement.
- Southern Poverty Law Center (SPLC): Closest U.S. peer to ADL — a civil rights nonprofit that tracks hate groups, extremists, and incidents, operates education programs, and litigates against white nationalist organizations. Highly comparable mission, structure, and product set.
- NAACP: Historic U.S. civil rights organization with litigation, advocacy, and education programs targeting racial discrimination. Highly comparable structure and constituency-advocacy model.
- American Civil Liberties Union (ACLU): National civil rights nonprofit providing legal advocacy, litigation, and policy work across a broader civil liberties agenda. Comparable in scale, advocacy model, and donor-funded nonprofit structure.
- Human Rights Watch: Global human rights organization producing research, advocacy, and litigation. Directly comparable as a mission-aligned advocacy nonprofit operating internationally with strong research output.
Emerging players
- Center for Democracy & Technology (CDT): Tech-policy nonprofit that overlaps with ADL's Center for Technology & Society on online hate, platform governance, and AI accountability. Comparable mission subset with policy-research orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ADL (Anti-Defamation League) social profiles
Digital presenceADL (Anti-Defamation League) financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADL (Anti-Defamation League) leadership team
Management profileNumber of profiles
Profiles1 record
ADL (Anti-Defamation League) subsidiaries and ownership
Company hierarchySubsidiaries1 record
ADL (Anti-Defamation League) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADL (Anti-Defamation League) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADL (Anti-Defamation League)
What does ADL (Anti-Defamation League) do?
ADL is a nonprofit civil rights organization that provides free incident reporting and response, anti-bias and antisemitism education programs for K-12, higher education and workplaces, legal support for antisemitism victims through the Legal Action Network, policy advocacy at federal/state/local levels, extremism intelligence shared with law enforcement, proprietary research publications (Audit of Antisemitic Incidents, Global 100, A.T.L.A.S.), and digital tools (H.E.A.T. Map, Hate Symbols Database, ADL.AI, ADL Ora) to combat antisemitism and all forms of hate.
Is ADL (Anti-Defamation League) a public or private company?
ADL (Anti-Defamation League) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ADL (Anti-Defamation League) founded?
ADL (Anti-Defamation League) was founded in 1913. It employs 251 to 500 people.
Where is ADL (Anti-Defamation League) based?
ADL (Anti-Defamation League) is headquartered in New York, United States, in the North America region.
How does ADL (Anti-Defamation League) make money?
Three revenue lines are on record. Donations and Philanthropic Contributions are the primary driver. The others are corporate Partnerships and Sponsorships and membership Programs.
Who are ADL (Anti-Defamation League)'s main competitors?
Direct peers on record are Simon Wiesenthal Center, American Jewish Committee (AJC), Brennan Center for Justice, Jewish Federations of North America, Hillel International, Southern Poverty Law Center (SPLC), NAACP, American Civil Liberties Union (ACLU) and Human Rights Watch. Center for Democracy & Technology (CDT) is listed as an emerging player.
Does ADL (Anti-Defamation League) have an API?
No public API is recorded for ADL (Anti-Defamation League).
What industry is ADL (Anti-Defamation League) in?
ADL (Anti-Defamation League)'s product category is Civil Rights Advocacy Services. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPAGAFAL, Digital Rights, Privacy & Free Expression Advocacy. Its NAICS code is 813311 and its SIC code is 8300.