Astra UD Trucks

Name

Astra UD Trucks

Legal name

PT Astra International – UD Trucks Sales Operation

Website

https://astraudtrucks.co.id

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Product category

Commercial Trucks

NAICS

Support Activities for Road Transportation (4884), Other Support Activities for Road Transportation (48849)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industries

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB), Mobile Heavy-Duty Repair & Roadside Assistance (On-Site Service) (TLAKABAN)

Keywords

• Commercial truck distribution
• Heavy-duty vehicles
• Fleet management services
• Automotive spare parts
• Euro 5 trucks

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Truck Sales: Sale of new commercial trucks including Quester and Kuzer product lines. Trucks are sold through authorized dealer network with various configurations for different industry applications.
2. Spare Parts & Genuine Parts: UD Genuine Parts and lubricants sold through dealer network and online marketplace channels including Tokopedia, Shopee, and Blibli.
3. Service & Maintenance Contracts: Aftermarket services including UD Genuine Service, UD Trust maintenance agreements, UD Ultimate comprehensive service contracts, and UD Pro-Care packages. Revenue generated from scheduled maintenance, repairs, and service agreements.
4. Fleet Management Solutions: UD Telematics services providing fleet monitoring, tracking, and analytics capabilities with subscription-based access to My UD Fleet platform.
5. Driver Training Programs: UD Driver Training services providing fuel efficiency and driving skill development programs for customer fleet drivers and mechanics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Astra UD Trucks is the authorized distributor of UD Trucks commercial vehicles in Indonesia, selling the Quester heavy-duty truck series and the Kuzer light/medium-duty truck with Euro 5 emission technology. The company offers a total transportation solution combining truck sales, genuine spare parts, comprehensive maintenance services (UD Genuine Service, UD Trust, UD Ultimate, UD Pro-Care), UD Telematics fleet management, UD Driver Training, AdBlue diesel exhaust fluid, Mobile Workshop on-site service, and 24-hour technical assistance across more than 20 cities in Indonesia.

Product overview

Astra UD Trucks is the authorized distributor of UD Trucks in Indonesia, offering a comprehensive portfolio of commercial vehicles and fleet management solutions. The product lineup centers on two main truck series: Quester (heavy-duty trucks for construction, mining, and logistics with Euro 5 technology) and Kuzer (light/medium-duty trucks for urban delivery). Supporting the vehicle portfolio is a suite of after-sales services including UD Telematics fleet management, UD Genuine Service maintenance, UD Trust/UD Ultimate service agreements, UD Driver Training, and Mobile Workshop. The company also provides genuine parts, lubricants, and AdBlue DEF solutions through an extensive dealer network across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Quester: Heavy-duty truck line with Euro 5 technology featuring Quester CKE, CDE, CWE, GKE, and GWE variants for various applications including construction, mining, general cargo, and petroleum/chemical transport.
• Kuzer
• ESCOT

Products and services

• Quester (Heavy-Duty Truck Series) Heavy-duty commercial truck lineup with Euro 5 emission technology using SCR system. Available in multiple configurations (CWE 6x4, CDE 6x2, CKE 4x2 rigid; GWE 6x4, GKE 4x2 tractor heads) for construction, mining, logistics, petroleum/chemical transport, and general cargo applications. Powers range from 250 to 410 HP.
• Kuzer (Light/Medium-Duty Truck) Light to medium-duty truck designed for urban delivery and flexible business operations, featuring new generation CRS (Common Rail System) engine with 150 HP power. Built for compact city driving, fuel efficiency, maneuverability, and comfortable cabin for daily operations.
• UD Telematics / My UD Fleet Subscription-based fleet management solution providing real-time vehicle tracking, fuel monitoring, driver behavior analysis, geofencing, and remote diagnostics. Features include Track & Trace, Full Utilizations analysis, Fuel Loss Alert, Geofencing, and UD Proactive Support for operational optimization.
• UD Genuine Service Professional scheduled maintenance service performed by certified technicians using genuine parts and diagnostic equipment at authorized workshops throughout Indonesia, with customized service planning based on actual business operations.
• UD Trust / UD Ultimate / UD Pro-Care Service Agreements Tiered comprehensive maintenance agreement packages with monthly billing. UD Trust provides scheduled servicing with certified mechanics and genuine parts. UD Ultimate offers full maintenance and repair coverage with Cost Per Km (CPK) calculation for predetermined fixed costs. UD Pro-Care includes service, parts, professional cooperation agreements, special discounts, and priority services.
• UD Driver Training Professional driver training program focusing on fuel efficiency, productivity improvement, and safety. Includes eco-driving techniques, continuous follow-up, and dedicated training for mechanics and fleet customers' drivers.
• Mobile Workshop (UD Mobile Workshop) On-site maintenance and repair service that brings certified mechanics and genuine parts directly to customer locations, covering routine maintenance, minor repairs, and vehicle diagnostics to minimize vehicle downtime.
• 24H Technical Assistance Round-the-clock emergency technical support available across 16 cities in Indonesia through the dealer network, providing immediate assistance for breakdowns and urgent repairs.
• AdBlue Diesel Exhaust Fluid Diesel Exhaust Fluid (DEF) solution required for SCR emissions reduction system on Euro 5 trucks. Contains 32.5% urea and 67.5% deionized water. Available in 200-liter plastic drums and 50L tank capacities for Quester trucks.

Quantifiable outcome

• ESCOT transmission reduces fuel consumption through optimized gear shifting at ideal engine RPM
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Pertamina Patra NiagacoreStrategic or Co-development Partner · 27 January 2026Astra UD Trucks and PT Pertamina Patra Niaga formed a strategic partnership through Memorandum of Understanding (MoU) for operational support and reliability of commercial vehicle fleet. This partnership strengthens national energy logistics reliability through coordinated fleet operations.
• Patra LogistikcoreStrategic or Co-development Partner · 1 August 2025Astra UD Trucks and PT Patra Logistik signed a Memorandum of Understanding (MoU) at GIIAS 2025 for General Maintenance services covering fuel tanker fleet maintenance. The partnership addresses the logistics sector's need for efficiency, safety, and sustainability.
• UD TruckscoreOthersAstra UD Trucks serves as the authorized distributor of UD Trucks in Indonesia since 1984, originally as Astra Nissan Diesel, rebranded in 2010 as UD Trucks and 2011 as Astra UD Trucks. UD Trucks is the parent brand providing truck technology and products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PT Hino Motors Manufacturing Indonesia: Hino's Indonesian distributor/sales operation is the closest direct peer: Japanese heavy- and medium-duty commercial truck brand with comparable Indonesian dealer network, multi-decade presence, and similar enterprise customer base across logistics, construction, and mining.
• PT Krama Yudha Tiga Berlian Motors (Mitsubishi Fuso): Authorized distributor of Mitsubishi Fuso trucks in Indonesia — directly competes with Astra UD in light/medium and heavy-duty commercial trucks with a long-standing dealer footprint and similar enterprise customer overlap.
• PT Isuzu Astra Motor Indonesia: Isuzu's Indonesian distributor and fellow Astra International subsidiary — competes in light/medium-duty trucks and shares Astra group backing, making it both a competitor and an internal group peer.
• PT Toyota Astra Motor (Toyota Dyna commercial trucks): Distributes Toyota commercial trucks including the Dyna line in Indonesia; shares the Astra group parent and competes in medium-duty commercial truck segments.
• PT Daimler Commercial Vehicles Indonesia (Mercedes-Benz Trucks): Imports and distributes Mercedes-Benz heavy-duty trucks in Indonesia, competing in the premium heavy-haul, construction, and logistics segments with overlapping enterprise customers.
• PT Volvo Trucks Indonesia (Indotruck / United Tractors): Distributes Volvo heavy-duty trucks in Indonesia, competing in premium heavy-haul and mining/logistics segments with similar ESCOT-class automation features and telematics offerings.
• PT Scania Indonesia (United Tractors): Distributes Scania premium heavy-duty trucks in Indonesia; competes in mining and long-haul logistics with advanced fleet management and service contract offerings similar to UD Trust / UD Ultimate.

Broad incumbents

• UD Trucks Corporation (parent manufacturer): The Japanese parent manufacturer and brand owner of the trucks Astra UD distributes; relevant as the principal whose product roadmap, pricing, and technology decisions drive Astra UD's competitive position and margin structure.

Emerging players

• PT FAW Trucks Indonesia / Sinotruk Indonesia: Chinese commercial truck brands expanding in Indonesia at significantly lower price points; emerging threat to Astra UD's Kuzer light/medium-duty line in urban distribution and SMB segments.
• PT MAN Trucks & Bus Indonesia: Distributes MAN heavy-duty trucks in Indonesia; smaller Indonesian footprint but competes in premium heavy-haul and construction segments with similar service contract economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astra UD Trucks