ASTREDHOR Seine-Manche, unité territoriale de l'institut technique des professionnels du végétal

What ASTREDHOR Seine-Manche, unité territoriale de l'institut technique des professionnels du végétal does

ASTREDHOR Seine-Manche is one of several regional territorial units of ASTREDHOR, the French Agricultural Technical Institute (Institut Technique Agricole) qualified by the French State since 2008 and founded in 1995 to serve plant sector professionals including horticulturists, nurserymen, landscapers, agro-suppliers, distributors, and local authorities. The institute runs applied research and innovation programs covering crop protection, sustainable resource management, climate change adaptation, and production system innovation through Mixed Technological Units (UMT) and Technological Networks (RMT) that link it to universities, INRAE, Cirad, and industry partners.

Its service portfolio combines membership-based access to a 30-year content library of technical sheets, trial reports, and monitoring bulletins; recurring professional training delivered via catalog and bespoke formats; on-site consulting including Phytosanitary Strategic Consulting and environmental certifications; and two dedicated expert bureaus, Florysage (landscape professions) and Techn'AU (urban agriculture). Digital tools such as the Baco application, DECICONTROL biocontrol decision support, and the S@M information system platform extend its reach beyond traditional research publishing.

Revenue mechanics rely on member subscriptions, training fees (with technical events priced around €15.00 per attendee), professional services fees from consulting, and institutional financing from public grants and agricultural professional bodies. The Seine-Manche unit itself is a lean 8-employee regional operation headquartered within the broader national institute headquartered in Paris (44 rue d'Alésia, 75158 Paris cedex 14), serving the Île-de-France and Normandy territories with regional field proximity to local professional dynamics.

Name

ASTREDHOR Seine-Manche, unité territoriale de l'institut technique des professionnels du végétal

Legal name

ASTREDHOR - Institut des professionnels du végétal

Website

https://astredhor.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

ASTREDHOR Seine-Manche is a regional unit of France's state-qualified Agricultural Technical Institute, delivering applied horticultural research, training, consulting, and digital tools (Baco, Florysage, Techn'AU) to plant sector professionals across Île-de-France and Normandy.

Ownership category

akta.pro rank

Product category

Horticultural Research and Technical Services

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511), Management, Scientific, and Technical Consulting Services (5416), Landscape Architectural Services (54132)

SIC

Agricultural Services (700), Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Yield Optimization & Crop Performance Consulting (AFACABAC)

akta.pro secondary industries

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE), Crop, Soil & Agronomy Technician Training (EDAOAOAF)

Keywords

• Horticultural research institute
• Agricultural technical consulting
• Professional plant training
• Landscape expertise services
• Urban agriculture advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership subscriptions: Annual membership providing access to technical resources, research summaries, technical sheets, trial reports, and monitoring bulletins
2. Professional training services: Continuing education courses for plant sector professionals covering crop protection, weed management, irrigation, fertilization, plant pruning, and massifs design
3. Consulting and advisory services: On-site advisors providing customized solutions adapted to client needs and territories, including specific consulting, Phytosanitary Strategic Consulting, and environmental certifications

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

ASTREDHOR is a French agricultural technical institute delivering applied research, consulting, and professional training to plant sector professionals (horticulture, floristry, landscaping). It sells recurring memberships granting access to technical sheets, trial reports, and monitoring bulletins, runs continuing-education courses on crop protection, irrigation, fertilization, and pruning, and offers customized consulting including Phytosanitary Strategic Consulting and environmental certification support through its Florysage and Techn'AU expertise offices.

Product overview

ASTREDHOR is a research and technical institute for plant professionals, not a traditional product company. Rather than a unified platform, it offers a portfolio of services including two expertise offices (Florysage for landscape professionals and Techn'AU for urban agriculture), digital tools (Baco application, DECICONTROL, S@M platform), along with consulting services, professional training programs, and collaborative research projects spanning horticulture, floristry, and landscape sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Florysage: Expert bureau specializing in landscape architecture, urban agriculture, and green architecture projects with expert advice and consulting services.
• Techn'AU
• Baco

Products and services

• Florysage expertise bureau Expertise office providing advisory and consulting services in landscape architecture, landscaping projects, and green space management for plant-sector professionals.
• Techn'AU expertise bureau Expertise office providing technical support and advisory services for urban agriculture and green infrastructure projects.
• Baco application Professional application for horticultural risk management and decision support in crop protection, co-developed with research partners.
• DECICONTROL digital tool Digital tool for biocontrol development support, helping identify success factors in biological control strategies through expert networks.
• S@M (Baco platform) digital information system Digital information system platform designed to serve horticultural enterprises with operational tools, developed through the UMT FioriMed² partnership.
• Professional training programs Continuing-education courses for plant-sector professionals covering crop protection, weed management, irrigation, fertilization, plant pruning, and massif design, delivered through a catalog and customized formats.
• Consulting and advisory services (including Phytosanitary Strategic Consulting and environmental certifications) On-site advisor service offering customized solutions adapted to client needs and territories, including specific consulting, Phytosanitary Strategic Consulting, and environmental certification support.
• ASTREDHOR membership subscription Annual recurring membership providing access to technical resources, research summaries, technical sheets, trial reports, and monitoring bulletins.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• VALHORcoreStrategic or Co-development PartnerVALHOR is the national horticultural and landscape federation. ASTREDHOR co-exhibits with VALHOR at the Salon du Végétal trade show, representing the plant sector professionally.
• ARMEFLHORcoreStrategic or Co-development PartnerARMEFLHOR is a partner in the BACO application project, co-conceived within the Mixed Technological Unit FioriMed², working on digital tools for horticultural businesses.
• Université Paris-Saclay / INRAE / CiradminorOthersListed among institutional networks and partners at the national level, contributing to research programs and innovation in plant sciences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chambres d'agriculture France (APCA): National network of publicly mandated agricultural chambers providing advisory, training and technical support to French farmers. Overlaps with ASTREDHOR on producer-facing consulting and training, but with a broader crop scope and a public-mandate funding model rather than member-subscriptions.
• INRAE - Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement: France's national public agricultural research institute and a partner of ASTREDHOR within the UMT/RMT framework. Overlaps on plant science R&D but operates as a much larger, publicly funded research body rather than a member-services technical institute.
• Wageningen University & Research: Major European agricultural and plant-science research institution. Comparable on plant production R&D and applied science, but operates on a much larger scale as a public research university rather than a member-funded French technical institute serving horticulture/floristry/landscape professionals.

Direct peers

• Terres Inovia: French technical institute for oilseeds and protein crops, also ACTA-affiliated. Comparable in member-based funding, applied agronomy research, producer training and consulting services — differs only by crop specialization but matches ASTREDHOR's mission of producing actionable technical references for a defined producer base.
• IDELE - Institut de l'Élevage: French technical institute for livestock, ACTA-affiliated, providing applied research, technical references and consulting to producer members. Comparable institutional model and funding structure; differs by serving livestock producers rather than horticultural and landscape professionals.
• ITAVI - Institut Technique de l'Aviculture: French technical institute for poultry, part of the ACTA network, delivering applied research, consulting and training to producer members. Highly comparable in non-profit technical-institute business model and member-funded advisory role, though operating in a different agricultural sub-sector.
• Arvalis - Institut du végétal: French Institut Technique Agricole (same ACTA umbrella as ASTREDHOR) providing R&D, consulting and technical references for arable crops. Closely comparable in mission, member-based funding model, regional station network and state-recognized advisory role, differing only by crop focus (field crops vs. horticulture/floristry/landscape).
• CTIFL - Centre Technique Interprofessionnel des Fruits et Légumes: French technical institute delivering applied research, consulting and training to fruit and vegetable producers under the same ACTA framework. Directly comparable in business model, regional station footprint and member-funded advisory structure, with a similar mix of crop experimentation, technical references and producer training programs.
• IFV - Institut Français de la Vigne et du Vin: French technical institute for vine and wine under the ACTA umbrella, offering R&D, technical consulting and training to producer members. Comparable in non-profit structure, state qualification, regional stations and member-funded service model, serving a different crop vertical (viticulture) with the same institutional DNA.

Others

• Val'hor - FranceAgriMer Horticulture & Landscape Federation: National interprofessional federation for the ornamental horticulture and landscape sector in France, ASTREDHOR's strategic co-exhibitor at Salon du Végétal. Complementary rather than competitive: Val'hor represents industry interests and collects CVO fees while ASTREDHOR delivers the underlying R&D and technical reference base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/astredhor
• LinkedInlinkedin.com/company/astredhor-seine-manche

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTREDHOR Seine-Manche, unité territoriale de l'institut technique des professionnels du végétal