ASUL Lyon 3 Basket

What ASUL Lyon 3 Basket does

ASUL Lyon 3 Basket is a French non-profit sports association (Association Loi 1901) headquartered at 91 Boulevard Marius Vivier Merle in Lyon's 3rd arrondissement, operating a multi-tier community basketball club affiliated with Université Lumière Lyon 3. The club fields 12+ competitive teams across male, female, and mixed categories spanning U9 through Senior divisions, with two competitive levels per senior gender (SEN M-1/M-2, SEN F-1/F-2), and delivers all programming in person across six gymnasium facilities in the 3rd arrondissement.

The core product is structured competitive basketball training and league participation, supported by complementary offerings that broaden the addressable market: Basket Santé (adapted basketball for seniors delivered on-site at retirement homes), ASUL Moov (music-based group fitness led by a dedicated coach), Basket 3x3 (alternative-format leisure play), and an École d'Arbitrage providing FFBB-certified referee training from U13/U15 upwards. A merchandise line is distributed through the Hooper Store e-commerce platform.

Revenue is generated through three streams: recurring annual membership fees from players across all age and skill levels, sponsorship partnerships with a mix of institutional bodies (Ville de Lyon, Région Auvergne-Rhône-Alpes, Ligue Auvergne-Rhône-Alpes Basket, Comité du Rhône), national brands (Puma, Intersport) and local businesses, and online merchandise sales. The club is governed by three co-presidents and is not venture-backed; operational scale is consistent with a mid-sized French amateur sports association.

Name

ASUL Lyon 3 Basket

Legal name

ASUL Lyon 3 Basket

Website

https://asul-lyon3-basket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASUL Lyon 3 Basket is a French non-profit community basketball club in Lyon's 3rd arrondissement, operating competitive teams from U9 to Senior across six gymnasiums and offering complementary wellness, 3x3, and referee-training programs for youth, adults, and seniors.

Ownership category

akta.pro rank

Product category

Amateur Basketball Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Speed, Agility & Quickness (SAQ) Training (HSADAEAC)

Keywords

• Amateur basketball club
• Youth sports training
• Competitive basketball leagues
• Sports association programs
• Community sports facilities

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership fees: Annual membership fees paid by players to join the club's competitive or recreational programs across various age groups and skill levels.
2. Sponsorship partnerships: Partnership deals with private companies and institutional sponsors providing financial support and in-kind benefits in exchange for brand visibility.
3. Merchandise sales: Online merchandise store (Hooper Store) selling club-branded apparel and equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ASUL Lyon 3 Basket is a community basketball club that organizes and delivers competitive basketball training and league participation for youth (U9 through U21) and senior players in male, female, and mixed categories. Beyond competition, it offers adapted basketball for seniors (Basket Santé), music-based group fitness (ASUL Moov), a 3x3 basketball leisure format, and a referee training school with FFBB certification, supplemented by branded merchandise sold through the Hooper Store.

Product overview

ASUL Lyon 3 Basket is a comprehensive basketball club affiliated with Université Lumière Lyon 3, offering a multi-layered sports program portfolio. The core offering consists of competitive basketball teams across masculine, feminine, and mixed categories spanning youth (U9-U21) and senior divisions. Beyond competition, the club operates complementary wellness programs including Basket Santé for seniors and ASUL Moov for general fitness. The organization also provides the Basket 3x3 discipline as a leisure format and maintains an École d'Arbitrage for refereeing training. The portfolio is distributed through a dedicated online merchandise store.

Differentiator

Problem solved

Functional benefit

Products and services

• Compétition Masculine Competitive male basketball teams organized by age categories from U11 through Senior levels (including U13, U15, U18, U21, and Senior), participating in official league competitions with multiple competitive tiers per category.
• Compétition Féminine Competitive female basketball teams organized by age categories from U11 through Senior levels (U13, U15, U18, and Senior), participating in official league competitions with multiple competitive tiers per category.
• Mixte Mixed-gender basketball competition teams for young players in U9 categories, combining boys and girls on the same teams.
• Basket Santé Adapted basketball program for seniors focused on mobility, physical rehabilitation, coordination, and social connection, delivered on-site at retirement homes.
• ASUL Moov Fitness and well-being program led by coach Cyril, featuring weekly sessions of muscle strengthening, cardio, and stretching exercises adapted to all fitness levels, conducted with music in a fun group environment.
• Basket 3x3 Dynamic 3x3 basketball format played on half-court with reduced teams and game time, offered as a leisure activity for U20 and older with two training sessions per week, plus open tournaments accessible to non-licensed participants.
• École d'Arbitrage Refereeing training school for young volunteers starting at U13/U15 age, teaching them to officiate matches with progressive responsibility and formal FFBB certification available upon completion.
• Boutique en ligne (Hooper Store) Online merchandise store operated through the Hooper Store platform, offering official ASUL Basket branded apparel and equipment for purchase.

Quantifiable outcome

• Basketball Santé provides mobility, balance, coordination, and social connection benefits for senior participants

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Ligue Auvergne-Rhône-Alpes BasketcoreOthersRegional basketball league governing body for the Auvergne-Rhône-Alpes region, providing official league affiliations and competitive structures for the club's teams.
• My Sending BoxminorGTM or Marketing PartnerPrivate partner providing logistics and sending services, with branding presence on the club's partner page.
• SigmaLogisminorGTM or Marketing PartnerLogistics and supply chain company sponsoring the club.
• AmiltoneminorGTM or Marketing PartnerPartner company supporting the club with branding presence.
• PumaminorGTM or Marketing PartnerGlobal sportswear brand providing equipment sponsorship to the club.
• Boucherie BernardinminorGTM or Marketing PartnerLocal butcher shop as community partner supporting the club.
• IntersportminorGTM or Marketing PartnerSports retail chain partner providing equipment and merchandise support.
• Region Auvergne-Rhône-AlpescoreOthersRegional government council providing institutional funding and support to the club.
• Comité du RhônecoreOthersDepartmental basketball committee providing local sports governance and support.
• Ville de LyoncoreOthersCity of Lyon municipal government providing facilities access and institutional support.
• LDLC ASVELminorOthersProfessional basketball club and partner organization in the Lyon region.
• Maison BernardinminorGTM or Marketing PartnerLocal partner with branding presence on the club's partner page.
• Maisons ValentineminorGTM or Marketing PartnerLocal partner company sponsoring the club.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JDA Dijon Basket: Established French basketball club operating competitive teams across multiple professional and youth tiers. Comparable as a multi-tier French basketball organization with similar competitive league structures and youth development pathways, although at a higher competitive tier than ASUL.
• Le Mans Sarthe Basket: French basketball club operating competitive teams across multiple levels with strong regional identity. Comparable organizational structure as a French basketball club combining professional-level operations with youth development.
• Chorale de Roanne: Historic French basketball club in the Auvergne-Rhône-Alpes region — the same region as ASUL. Comparable as a community-rooted basketball organization with competitive teams and youth development pathways operating in the same regional sports ecosystem.
• SIG Strasbourg: French basketball club operating senior competitive teams alongside youth academy programs. Similar organizational model combining competitive basketball with broader community engagement and regional league participation.
• Châlons-Reims Basket: French basketball club operating competitive teams and youth programs in eastern France. Comparable as a community-based basketball organization with multi-tier competitive structures and federation-affiliated programming.
• BCM Gravelines-Dunkerque: French basketball club with a community-rooted identity, operating competitive teams and youth programs in northern France. Directly comparable as a regional basketball club anchored in a specific community with multi-tier programming.
• Élan Béarnais: French basketball club in Pau-Lacq-Orthez with multi-tier competitive teams and strong community identity. Similar community-anchored basketball organization model combining senior competition with youth programming.
• Nanterre 92: Paris-region basketball club with multi-tier competitive teams and youth development programs. Comparable as a structured French basketball organization offering competitive pathways from youth through senior levels.

Others

• Fédération Française de BasketBall (FFBB): National governing body for basketball in France, providing official league affiliations, certification frameworks (referenced via ASUL's École d'Arbitrage), and competitive structures. Comparable as the institutional ecosystem enabler governing ASUL's operations.

Broad incumbents

• LDLC ASVEL: France's flagship professional basketball club, also based in the Lyon metropolitan area and explicitly partnered with ASUL. Comparable as a basketball organization in the same geography, but operates at a vastly larger professional scale with a broader portfolio including EuroLeague competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ASUL.basket
• LinkedInlinkedin.com/company/asul-lyon-3-basket
• Instagraminstagram.com/asullyon3basket

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASUL Lyon 3 Basket