Name

Asume Tu Vida

Legal name

Asume Tu Vida

Website

https://asumetuvida.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Coaching and Organizational Development

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Change Management for Operations Transformations (EDABAKAM), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)

Keywords

• Executive coaching services
• Organizational development consulting
• Emotional intelligence training
• Career transition coaching
• Team building workshops

Headquarters

HQ city

Lindora

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Services: Individual and group coaching programs offered in both online and in-person modalities. Programs include executive coaching, career coaching (ABC Career), and life transition support (Compás de Vida).
2. Organizational Development Services: Training, workshops, team building, performance management, organizational climate surveys, and training needs detection services customized for organizational clients.
3. Outplacement Services: Career transition and reinsertion programs including psychometric testing, interview simulations, CV analysis, and professional development.
4. Emotional Intelligence Certification: Six Seconds certified emotional intelligence training programs for individuals and teams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Asume Tu Vida delivers personalized executive, career, and life-transition coaching in both online and in-person formats, alongside a suite of organizational development services including customized training programs, organizational climate surveys, training needs detection (DNC), assessments/development centers, performance management, team building, emotional intelligence development using the Six Seconds SEI framework, outplacement, and change management. Programs are tailored to the specific requirements of each individual or organizational client.

Product overview

Asume Tu Vida is a coaching and organizational development consultancy offering a unified portfolio of services. The core coaching program is delivered in both online and in-person modalities, featuring specialized sub-programs including Compás de Vida (life transition support) and ABC Career (vocational/career guidance). The organizational services suite complements coaching with training/workshops, organizational climate surveys, training needs detection (DNC), assessments/Development Centers, performance management, team building, emotional intelligence development, outplacement, and change management services. All offerings are customized to individual and organizational requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Executive coaching programs offered in both individual and group formats, available online and in-person, aimed at developing personal and professional skills for executives and individuals.
• Compás de Vida Personalized support and accompaniment program for individuals navigating life transitions across different stages, providing guidance through personal and professional changes.
• ABC Career Vocational guidance and career re-orientation program for individuals seeking personal purpose in their work life, developing natural skills according to chosen career paths.
• Capacitaciones, Talleres y Entrenamientos Customized training programs and workshops designed to meet specific company needs, focused on 100% experiential (theoretical/practical) learning approaches for organizational clients.
• Encuesta de Clima Organizacional Organizational climate survey conducted electronically or in-person to evaluate employee satisfaction and identify critical success factors affecting workplace performance.
• Detección de Necesidades de Capacitación (DNC) Training needs detection process that guides the structure and development of plans and programs to establish and strengthen knowledge, skills, or attitudes in organizational collaborators.
• Assessments / Development Centers Competency analysis methodology-based personnel development, designing exercises to evaluate behaviors and reactions to real job situations through observation of key behavioral indicators.
• Gestión del Desempeño Performance management service that helps design, develop, and execute achievable objectives aligned with organizational strategic goals, establishing tools to support strategy compliance.
• Desarrollo de Equipos (Team Building) Team building services that sensitize participants on group dynamics, form high-performance teams, and apply psychometric tests to identify team strengths and improvement opportunities, based on five principles: complementarity, commitment, communication, trust, and coordination.
• Inteligencia Emocional y Desarrollo de Competencias Personalized group and individual programs supported by psychometric tests and certified tools for measuring Emotional Intelligence using the SEI (Six Seconds Emotional Intelligence) framework.
• Outplacement Career transition and accompaniment programs (individual and group) with personalized sessions supported by psychometric tests and job interview simulations, including professional CV analysis and development.
• Gestión del Cambio Change management services offering group and individual sessions, including results analysis and sensitization during the change phase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Six SecondscoreTechnology or IntegrationAsume Tu Vida is part of the Six Seconds network of certified professionals. The company uses Six Seconds Emotional Intelligence (SEI) tools and methodologies for their emotional intelligence programs and assessments. Alexandra Loaiza is a Six Seconds Certified professional.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent management. Relevant as a broad incumbent whose executive coaching and leadership development practices overlap directly with Asume Tu Vida's core offerings, although at a vastly larger scale.
• FranklinCovey: Global training and coaching company selling leadership, performance, and organizational development programs to enterprises. Comparable to Asume Tu Vida in offering structured training, workshops, and coaching engagements, but operates at significantly greater scale with proprietary content libraries.
• Center for Creative Leadership: Research-driven leadership development organization offering executive coaching, assessments, and training programs globally. Comparable to Asume Tu Vida in the leadership development and assessment methodology space, though at a much larger institutional scale.
• DDI (Development Dimensions International): Global leadership and assessment provider offering executive coaching, training, performance management, and development center services. Highly comparable in service breadth, particularly around assessments/development centers and performance management which mirror Asume Tu Vida's offerings.
• Egon Zehnder: Global executive search and leadership advisory firm offering executive coaching and leadership development as part of a broader advisory portfolio. Comparable in the executive coaching and C-suite advisory space, though operating at the top end of the market.
• Heidrick & Struggles: Global leadership advisory and executive search firm offering leadership assessment, coaching, and organizational consulting. Comparable to Asume Tu Vida in the executive coaching and leadership assessment domain, though at enterprise scale with international reach.

Emerging players

• BetterUp: Digital coaching platform scaling enterprise executive and team coaching through a subscription model. Comparable as a coaching service provider targeting similar enterprise buyers, though delivered via technology platform rather than in-person consulting.

Others

• International Coach Federation (ICF): Global professional body for the coaching industry, setting standards and certifying coaches. Relevant as an ecosystem organization that defines the competitive landscape in which Asume Tu Vida operates and could influence buyer expectations around credentials.
• Six Seconds: The methodology partner whose SEI tools and certification framework Asume Tu Vida uses. Comparable as an ecosystem participant and indirect network peer (other certified Six Seconds practitioners offering competing EI services in adjacent markets).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/164318993721624
• LinkedInlinkedin.com/company/asumetuvida

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asume Tu Vida