Australian Services Union Victorian Private Sector
The Australian Services Union Victorian Private Sector Branch is a regional trade union representing private-sector workers in Victoria, Australia, with a primary focus on the legal industry, delivering industrial relations support, legal services, career resources, and member benefits via its iMIS-powered member portal.
- Company typePrivate
- Founded-
- HeadquartersCarlton South, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Australian Services Union Victorian Private Sector does
The Australian Services Union Victorian Private Sector Branch (ASU Victorian Private Sector, ABN 15 278 369 860) is a regional trade union branch of the national Australian Services Union, operating from 116 Queensberry Street, Carlton South, Victoria, under Branch Secretary Imogen Sturni. The organization represents workers in the Victorian private sector with a particular focus on the legal industry, providing industrial relations support, legal services, career resources, savings benefits, member advice, campaigns on worker rights, and news publications. Its "customers" are individual workers who join as members; revenue mechanics are a membership-subscription (dues) model, though fees are not publicly disclosed.
The union's product surface consists of two core digital assets: a public-facing website (asuvic.org) offering membership signup, campaign information, media releases, submissions, and contact functionality; and a member portal (members.asuvic.org) powered by the iMIS membership management platform, delivering personalized advice, career resources, legal services, savings, events, and downloadable resources. The platform recently implemented responsive web design to ensure full functionality across mobile, tablet and desktop devices. Distribution is direct/self-serve via website signup and the member portal, with outreach amplified through LinkedIn, Facebook, Instagram, Twitter/X and an annual three-day conference. A sponsorship partnership with AustralianSuper extends member value into superannuation education. The geographic footprint is single-country/domestic, limited to Victoria, Australia.
The business is fundamentally a membership-based not-for-profit entity rather than a commercial enterprise, so conventional SaaS, ARR, or growth metrics do not apply. Operational status is active, with ongoing campaigns, media releases and member services. There are no disclosed funding rounds, acquisitions, subsidiaries, or AI/ML capabilities in the source data.
Australian Services Union Victorian Private Sector firmographics
Firmographics- Name
- Australian Services Union Victorian Private Sector
- Legal name
- Australian Services Union Victorian Private Sector Branch
- Website
- https://asuvic.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Australian Services Union Victorian Private Sector Branch is a regional trade union representing private-sector workers in Victoria, Australia, with a primary focus on the legal industry, delivering industrial relations support, legal services, career resources, and member benefits via its iMIS-powered member portal.
- Ownership category
- akta.pro rank
Australian Services Union Victorian Private Sector industry classification
Industry- Product category
- Trade Union Services
- NAICS
- Labor Unions and Similar Labor Organizations (81393)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Employment & Job Readiness Support Services (BPAGAEAJ)
Keywords
Where Australian Services Union Victorian Private Sector is headquartered
LocationHeadquarters
- HQ city
- Carlton South
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Australian Services Union Victorian Private Sector business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels2 records
Marketing channels7 records
Australian Services Union Victorian Private Sector product offering
Product offeringCore offering
The Australian Services Union Victorian Private Sector Branch provides union membership and representation services to private sector workers in Victoria, Australia, with a focus on the legal industry. Its offerings include industrial relations support, workplace advocacy, legal services, career development resources, member savings benefits, advice and support services, news and publications, and campaigns for worker rights. Members access these via a public website and a dedicated member portal.
Product overview
The Australian Services Union Victorian Private Sector Branch operates a membership services platform consisting of a public website and a private member portal. The public website provides information about union activities, campaigns, media releases, submissions, and membership enrollment. The member portal (powered by iMIS software) offers personalized services including advice and support, career resources, legal services, savings information, news, events, and downloadable resources. The organization recently implemented responsive web design enabling mobile access across all devices. The union's product offering is a single unified membership services platform rather than a modular software architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- ASU Victorian Private Sector Union Membership
Companies that use Australian Services Union Victorian Private Sector
Customer profileSegments2 records
Ideal customer profiles2 records
Australian Services Union Victorian Private Sector technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Australian Services Union Victorian Private Sector partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Australian Services Union Victorian Private Sector competitors and assessment
Company assessmentDirect peers
- Finance Sector Union of Australia: Australian union covering finance and insurance sector employees. Comparable as a private-sector union focused on white-collar professional workers, similar in member profile to ASU's legal-industry focus.
- Community and Public Sector Union (CPSU): Sister union under the broader union movement in Australia. Comparable as a union organization with similar structure, governance and member-services model, though focused on public sector.
- Australian Workers' Union: Large national union covering private-sector workers in construction, manufacturing, and services. Comparable as a competing private-sector union operating in Australia with overlapping member profiles.
- United Workers Union: One of Australia's largest private- and community-sector unions, formed through merger of several unions including ASU-aligned groups. Directly comparable in representing private-sector workers across multiple industries in similar geographies.
- Shop, Distributive and Allied Employees' Association (SDA): Major Australian private-sector union covering retail, fast-food and warehouse workers. Comparable in business model (membership dues, iMIS-style portals, employer negotiation) and target of private-sector workers.
- Australian Services Union (National): The parent national union under which the Victorian Private Sector Branch operates. Directly comparable as a same-brand, same-purpose labor union organization, with the national body providing overall structure and representation.
Regional players
- Victorian Trades Hall Council: The peak union body for Victoria — operates in the same geographic market as ASU Victorian Private Sector and represents affiliated unions, providing direct overlap in target jurisdiction and member-advocacy scope.
- Law Institute of Victoria: Professional association for Victorian lawyers. Comparable as a Victoria-based membership organization serving the same legal-industry vertical that ASU Victorian Private Sector targets, offering an alternative to union membership for that cohort.
Others
- AustralianSuper: Profit-for-member superannuation fund and an active sponsor/partner of ASU Victorian Private Sector. Comparable as an ecosystem partner providing member benefits, not a competing organization.
Broad incumbents
- Australian Council of Trade Unions (ACTU): The national peak body for Australian trade unions. Comparable as the apex advocacy and coordination organization for the union movement, of which ASU Victorian Private Sector is a constituent affiliate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Australian Services Union Victorian Private Sector social profiles
Digital presenceAustralian Services Union Victorian Private Sector financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Services Union Victorian Private Sector leadership team
Management profileNumber of profiles
Profiles1 record
Australian Services Union Victorian Private Sector funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Services Union Victorian Private Sector M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Services Union Victorian Private Sector
What does Australian Services Union Victorian Private Sector do?
The Australian Services Union Victorian Private Sector Branch provides union membership and representation services to private sector workers in Victoria, Australia, with a focus on the legal industry. Its offerings include industrial relations support, workplace advocacy, legal services, career development resources, member savings benefits, advice and support services, news and publications, and campaigns for worker rights. Members access these via a public website and a dedicated member portal.
Is Australian Services Union Victorian Private Sector a public or private company?
Australian Services Union Victorian Private Sector is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Australian Services Union Victorian Private Sector founded?
Australian Services Union Victorian Private Sector was founded in -1. It employs 1 to 10 people.
Where is Australian Services Union Victorian Private Sector based?
Australian Services Union Victorian Private Sector is headquartered in Carlton South, Australia, in the Oceania region.
Who are Australian Services Union Victorian Private Sector's main competitors?
Direct peers on record are Finance Sector Union of Australia, Community and Public Sector Union (CPSU), Australian Workers' Union, United Workers Union, Shop, Distributive and Allied Employees' Association (SDA) and Australian Services Union (National). Regional players are Victorian Trades Hall Council and Law Institute of Victoria. AustralianSuper is listed as an others. Australian Council of Trade Unions (ACTU) is listed as a broad incumbent.
Does Australian Services Union Victorian Private Sector have an API?
No public API is recorded for Australian Services Union Victorian Private Sector.
What industry is Australian Services Union Victorian Private Sector in?
Australian Services Union Victorian Private Sector's product category is Trade Union Services. Its primary akta.pro industry code is BPAGAEAJ, Employment & Job Readiness Support Services. Its NAICS code is 81393 and its SIC code is 8600.