AT-A-GLANCE

What AT-A-GLANCE does

AT-A-GLANCE is a US-based manufacturer of physical planning and organizing products, operating as a wholly-owned brand/division of ACCO Brands Corporation (NYSE: ACCO), headquartered in Lake Zurich, Illinois. The company produces dated and undated daily, weekly, and monthly planners, wall and desk calendars, journals, diaries, notebooks, and accessories, sold primarily to individual consumers across the United States and Canada. Its core technology centers on physical materials and binding engineering rather than software: proprietary ink-bleed-resistant paper, durable twin-wire binding, and the modular CREATE planning system that lets users mix interchangeable covers with separately purchased refill pages (weekly, daily/timeboxing, budget, health & fitness, goal setting, notes). The product portfolio is organized into distinct sub-brands including FOUNDATION, CREATE, BADGE, Signature, QuickNotes, Harmony, Contemporary, Fine Diary, and the Emily Ley Simplified co-branded collection, with premium lines commanding $34–$52 and pocket/entry-level planners priced from approximately $19.

Revenue is generated through one-time unit purchases at price points ranging from roughly $1.69 for accessories to $52 for premium planners, distributed via the company's own ataglance.com e-commerce site (shipping to all 50 US states and territories, but no international orders) and through retail stores and office product dealers. Customer segmentation is horizontal — individual consumers, working professionals, and students/educators — with no enterprise or B2B contract concentration visible in the data. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube), an email newsletter, and a content/blog resource hub. The brand carries 90+ years of heritage (trademark established 1934) and operates with no app, no public API, and no disclosed AI or digital product capabilities; its competitive positioning rests on brand recognition, materials quality, and the recurring-refill economics of the CREATE ecosystem.

Name

AT-A-GLANCE

Legal name

ACCO Brands Corporation

Website

https://ataglance.com

Company type

Public

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

AT-A-GLANCE is a US-based brand division of ACCO Brands that manufactures physical planners, calendars, journals, and notebooks, serving individual consumers, professionals, and students in the United States and Canada through its own e-commerce site and retail dealer channels.

Ownership category

akta.pro rank

Product category

Paper-based Planning and Stationery Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Planners and calendars
• Appointment books
• Wall calendars
• Business notebooks
• Planner accessories

Headquarters

HQ city

Lake Zurich, Illinois

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Physical Planner and Calendar Sales: One-time purchase of physical planning products including daily planners, weekly/monthly planners, wall calendars, desk calendars, journals, diaries, notebooks, and accessories. Products are sold at various price points based on size, format, and collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AT-A-GLANCE designs, manufactures, and sells physical paper-based planners, calendars, notebooks, journals, and organizational accessories for individuals and professionals. The product portfolio includes dated and undated weekly/monthly planners, daily planners, wall calendars, desk calendars, business notebooks, address books, and the CREATE modular planning system with interchangeable covers and refill pages. Founded in 1934, the brand is the leading maker of planners and calendars in the United States and Canada.

Product overview

AT-A-GLANCE is a leading manufacturer of physical planning and organizing products, primarily paper-based planners, calendars, and notebooks. The product portfolio centers on three main categories: (1) Planners & Calendars including Planners & Appointment Books, Wall Calendars, Desk Calendars & Pads, and Journals & Diaries; (2) Notebooks including Business Notebooks and Address Books; and (3) Planning Collections including FOUNDATION Planners (undated goal-setting planners), the CREATE Planning System (modular interchangeable cover and refill platform), BADGE (decorative poly planners with stickers), Signature Collection (premium faux leather planners), Emily Ley Simplified, Harmony, and Contemporary lines. Key product lines include QuickNotes weekly monthly appointment books (with QuickNotes writing areas), Executive and 800 Range planners, and Fine Diary pocket diaries. The CREATE system offers a custom-build approach with interchangeable covers, starter kits, individual refills (Weekly Monthly, Daily Monthly/TIMEBOXING, BUDGET, HEALTH & FITNESS, GOAL SETTING), and accessories (Washi Tape, Bookmarks, Sticker Sheets, Tabs, Storage Dividers, Pen Holders). Founded in 1934, AT-A-GLANCE became part of ACCO Brands Corporation in 2012 and is the leading planner and calendar brand in the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• FOUNDATION: Undated planners available in GOAL SETTING, WELLNESS and BUDGET options, designed to help users learn planning basics.
• CREATE
• Emily Ley
• QuickNotes
• Signature
• BADGE
• Harmony
• Contemporary
• Fine Diary
• DayMinder

Products and services

• FOUNDATION Undated Weekly Monthly Planner Undated weekly monthly planner with a 3-step goal-setting system including vision board, mind map, and planning pages. Features hardcover, magnetic closure, built-in pocket, ribbon marker, 2 pen loops, and 2 sticker sheets. Available in GOAL SETTING, WELLNESS, and BUDGET variants for individuals learning planning basics.
• CREATE Planning System Modular planner system allowing users to build custom planners by mixing and matching interchangeable covers and refill pages. Includes starter kits, individual refills (Weekly Monthly, Daily Monthly/TIMEBOXING, BUDGET, HEALTH & FITNESS, GOAL SETTING, NOTES & TO-DO'S), and accessories (Washi Tape, Bookmarks, Sticker Sheets, Tabs, Storage Dividers, Pen Holders).
• QuickNotes Weekly Monthly Appointment Book Planner Weekly monthly planner featuring quarter-hourly or hourly appointment times with yellow highlighted QuickNotes writing areas for tasks and reminders. Available in Large (8 1/4\" x 11\"), Medium (8\" x 10\"), and Small (5\" x 8\") sizes, covering 12-13 months with ruled weekly and monthly spreads.
• BADGE Weekly Monthly Planner Weekly monthly planner with stylish designs (Lattice, Floral) featuring poly covers with gold twin wire binding. Includes tabbed monthly spreads, unruled daily blocks, 70-150+ stickers, contacts pages, notes pages, and storage pockets on FSC-certified paper.
• Signature Collection Weekly Monthly Planner Premium weekly monthly planner with sleek faux leather design. Features ruled weekly planning pages, tabbed monthly overviews, twin wire binding, and special pages including holiday list, 3-year reference calendar, event calendar, contacts, and storage pocket. Available in Black, Gray, and Brown.
• Fine Diary Weekly Monthly Diary Compact pocket-sized weekly monthly diary with casebound spine. Features ruled weekly planning space, unruled monthly blocks, future planning pages, address/phone pages, and perforated corners. Available in multiple pocket sizes including 2 3/4\" x 4 1/4\" and 3\" x 6\".
• Wall Calendars Wall-mounted calendar products for tracking monthly schedules and important dates at home or office.
• Desk Calendars and Pads Desktop calendar products including calendar pads for quick reference and daily planning on a desk.
• Journals and Diaries Personal journals and diaries for reflective writing, goal tracking, and personal documentation.
• Refillable Planners and Refills Reusable planner covers with compatible loose-leaf refill pages available in three sizes: Folio (8 1/2\" x 11\"), Desk (5 1/2\" x 8 1/2\"), and Portable (3 3/4\" x 6 3/4\"). Allows users to replace pages annually while keeping the cover.
• Emily Ley Simplified Collection Planning and notetaking collection partnered with Emily Ley since 2019. Designed to inspire and equip women to declutter, simplify, and create margin for what matters most. Includes planners and accessories with Emily Ley's signature aesthetic.
• Harmony Planner Collection Planning collection featuring contemporary designs for daily organization and goal tracking, including hardcover daily-monthly planners with organization features for tasks, appointments, goals, and trackers.
• Contemporary Planner Collection Modern planner designs with contemporary aesthetics for everyday planning needs.
• Business Notebooks Professional-grade notebooks for business note-taking, meeting notes, and professional documentation.
• Address Books and Record Books Organizational books for tracking contacts, addresses, and business records.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Emily Leyfeatured partnerStrategic or Co-development Partner · 1 January 2019Emily Ley is a featured partner of AT-A-GLANCE since 2019. Her Simplified collection by Emily Ley for AT-A-GLANCE inspires and equips women to declutter, simplify, and create margin for the good stuff of life. The collection includes planners and accessories designed with her signature aesthetic.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Erin Condren: Erin Condren is a leading lifestyle planner brand with strong design and customization positioning, including interchangeable covers, colorful layouts, and personalization. Direct competitor in the customizable planner category and a benchmark for design-driven DTC paper planning.
• Mead (ACCO Brands): Mead is a sister ACCO Brands company offering notebooks, journals, and organizational products. Direct overlap in product category and shared parent company distribution resources make Mead one of the closest comparables within the portfolio.
• Day-Timer: Day-Timer is a sister brand to AT-A-GLANCE under ACCO Brands, offering planners, calendars, and organizers for professionals. Both brands share the same corporate parent and overlap heavily in product category and target customer, making it the most directly comparable peer.
• Day Designer: Day Designer offers flagship daily planners targeting busy professionals and entrepreneurs. Direct competitor in the daily planning and productivity category with similar premium positioning and product structure.
• Happy Planner (Me & My Big Ideas): Me & My Big Ideas creates the Happy Planner line of decorative, customizable planners with stickers and accessories. Direct competitor in the lifestyle/modular planner category with strong retail and DTC presence among female consumers.
• Filofax: Filofax is the original refillable personal organizer brand, with ring-bound planners and interchangeable refills. Direct competitor in the modular planner category where AT-A-GLANCE's CREATE system also operates.
• Passion Planner: Passion Planner is a goal-setting-focused planner brand popular with students and young professionals. Direct competitor in the productivity/goal-setting planner category and a benchmark for purpose-driven planner positioning.
• Moleskine: Moleskine is a premium notebooks and planners brand with strong lifestyle positioning globally. Direct competitor in the premium paper planner and notebook category, with overlapping target customers seeking quality writing and organization products.
• Clever Fox Planner: Clever Fox produces productivity planners with structured layouts for goals, habits, and budgets. Direct competitor in the structured productivity planner category, often sold via Amazon and DTC channels at similar mid-tier price points.

Broad incumbents

• Five Star (ACCO Brands): Five Star is another ACCO Brands sibling offering notebooks, binders, and study tools targeting students. While focused more on academic/student supplies than professional planners, it shares parent infrastructure, retail relationships, and overlapping customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ATAGLANCE_products
• Facebookfacebook.com/ataglance
• Instagraminstagram.com/_at_a_glance
• LinkedInlinkedin.com/company/at-a-glance-brand

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT-A-GLANCE