ATAG Verwarming België

What ATAG Verwarming België does

ATAG Verwarming België (legal entity ATAG Heating Belgium NV/SA, VAT BE0414.905.028) is the Belgian sales and marketing subsidiary of the ATAG Group, a European residential heating equipment manufacturer whose data-protection infrastructure now routes through Ariston Group, indicating corporate ownership integration. Founded in 1996 and headquartered at Vorst Humaniteitslaan 292 in Antwerp with a mailing address in Kapellen, the company markets and distributes central heating boilers (CV-ketels), monobloc air-to-water heat pumps (under the ENERGION M Hybrid, Compact, and Plus lines using refrigerants R290, R410A, and R32), solar thermal systems, and the ATAG One Zone WiFi smart thermostat. Its core technology portfolio is positioned around condensing boilers certified to Blue Angel standards and heat pump-ready boilers that can pair with hybrid heat pumps for energy-transition retrofits.

The business operates a pure channel-partner go-to-market model: products are not sold direct-to-consumer but distributed exclusively through a certified network of 283 ATAG SelectDealers and 87 ATAG GreenDealers, including 89 hybrid and 88 all-electric heat pump specialists, providing nationwide coverage across Flanders, Wallonia, and Brussels-Capital. End customers request quotes through an online portal that routes leads to local dealers; pricing is quote-based and not publicly listed. Revenue mechanics are driven by hardware sales (condensing boilers, heat pumps, thermostats and controls) plus ancillary professional services such as installer training, technical documentation, and dealer support, with channel stickiness reinforced by a dealer loyalty program, quarterly newsletters, and the online Comfortkiezer (Comfort Selector) advisory tool that drives qualified leads into the dealer network.

Name

ATAG Verwarming België

Legal name

ATAG Heating Belgium NV/SA

Website

https://atagverwarming.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ATAG Verwarming België is the Belgian sales subsidiary of the ATAG Group, distributing residential condensing boilers, monobloc air-to-water heat pumps (ENERGION series), and the ATAG One Zone smart thermostat exclusively through a nationwide network of 370+ certified SelectDealers and GreenDealers.

Ownership category

akta.pro rank

Product category

Residential Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

akta.pro secondary industries

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• Residential heating systems
• Condensing boilers
• Air-to-water heat pumps
• Smart heating controls
• Solar thermal systems

Headquarters

HQ city

Antwerp (Vorst/Forest)

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Hardware Sales - Condensing Boilers: Sales of condensing central heating boilers (CV-ketels) including combi-ketel, ketel met aparte boiler, and solo-ketel variants. Revenue generated through the ATAG SelectDealer network.
2. Hardware Sales - Heat Pumps: Sales of air-to-water heat pump systems including hybrid and all-electric monobloc models. Products include ENERGION M Hybrid and ENERGION M Compact/Plus series with various power ratings.
3. Hardware Sales - Thermostats and Controls: Sales of thermostats and heating control systems including the ATAG One Zone smart thermostat with WiFi connectivity.
4. Professional Services - Installation Support: Technical support, documentation, and training services for certified installers through the SelectDealer program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ATAG Verwarming België sells residential heating equipment in Belgium, including condensing central heating boilers (CV-ketels), monobloc air-to-water heat pumps, hybrid heat pump systems, smart WiFi thermostats, hot water boilers, and solar thermal systems. Products are distributed exclusively through a nationwide network of ATAG SelectDealers and ATAG GreenDealers who provide installation, quotes, and after-sales service. The company supports the channel with technical documentation, training, and a ComfortGarantie (comfort guarantee) and Zuinigheidscontract (economy contract) service offering.

Product overview

ATAG Verwarming België offers a comprehensive heating solutions portfolio centered on central heating boilers (CV-ketels) and heat pumps (warmtepompen). The product range includes combi-ketels, solo-ketels (including XL-Serie), hybrid central heating boilers, and monobloc heat pumps in both hybrid and all-electric variants. The ENERGION M product family (Hybrid, COMPACT, and PLUS series) represents the core heat pump offerings, using refrigerants R290, R410A, and R32. Smart home integration is enabled through the ATAG One Zone WiFi thermostat. The portfolio also includes hot water solutions (boilers, warmtepompboilers), thermostats and controls, and solar systems. Products are distributed through a network of ATAG SelectDealers and ATAG GreenDealers across Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• ENERGION: Product line for heat pumps including ENERGION ODM and ENERGION M series models.

Products and services

• CV-ketels (Central Heating Boilers) Central heating boilers (CV-ketels) that provide heating and hot water for residential homes. Includes combi-ketels, solo-ketels, XL-series, and hybrid CV-ketel variants, with Q-series carrying the Blue Angel eco-label.
• Warmtepompen (Heat Pumps) Monobloc air-to-water heat pumps (including ENERGION M Hybrid, Compact, Plus, and ODM series) that extract heat from outside air to provide heating, cooling, and hot water for residential homes. Available in hybrid and all-electric configurations.
• Warmtepompboiler (Heat Pump Water Heater) Heat pump water heaters that use heat pump technology to efficiently heat domestic hot water for residential homes.
• ATAG One Zone Smart Thermostat Smart WiFi thermostat for remote temperature control via smartphone apps (iPhone and Android). Connects ATAG heating systems to the internet for convenient home climate management.
• Boilers (Hot Water Storage) Hot water storage tanks available with or separate from central heating systems for residential hot water supply.
• Zonlichtsystemen (Solar Systems) Solar energy systems including solar panels and solar collectors for renewable energy integration with residential heating installations.

Quantifiable outcome

• COP up to 5.1 at +7/35°C for hybrid heat pumps
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Saunier Duval: Part of the Vaillant Group, Saunier Duval markets condensing boilers, heat pumps and controls to Belgian households via professional installers — directly comparable product portfolio and channel to ATAG.
• Bosch Thermotechnology: Bosch's residential heating division in Belgium (including the Junkers brand) sells condensing boilers, hybrid and all-electric heat pumps and connected controls — a direct multi-brand competitor across ATAG's product lines.
• Viessmann: German premium heating OEM with Belgian operations offering condensing boilers, heat pumps and integrated system solutions — overlaps with ATAG's residential heating portfolio and installer-channel model.
• Vaillant: Major European heating manufacturer with a strong Belgian presence in condensing boilers, hybrid heat pumps and smart controls — competes directly with ATAG's CV-ketels, ENERGION M hybrid range and ATAG One thermostat.
• Bulex: Belgian residential heating brand (part of BDR Thermea Group) selling condensing boilers, heat pumps and hybrid systems through an installer network — the closest head-to-head competitor to ATAG Verwarming in the Belgian market.
• Remeha: Benelux-focused heating brand (BDR Thermea Group) offering boilers, hybrid heat pumps and smart controls through a Belgian installer network — very comparable GTM and product mix to ATAG Verwarming.

Broad incumbents

• BDR Thermea Group: Pan-European heating group owning Bulex, Remeha and other Benelux brands — competes with ATAG Verwarming across boilers, hybrids and heat pumps via multiple Belgian brands and a deep installer network.
• Mitsubishi Electric Belgium: Sells Ecodan air-to-water heat pumps and related controls in Belgium — a significant incumbent competing with ATAG in the residential heat-pump category the company is pushing into.
• Daikin Belgium: Global heat-pump leader with a strong Belgian presence focused on air-to-water heat pumps and refrigeration — competes most directly with ATAG's ENERGION M heat-pump line as the heat-pump market scales.

Others

• Ariston Group: Likely parent/affiliate of the ATAG brand (DPO routed via ariston.com); a global heating and hot-water manufacturer whose condensing boiler and heat-pump portfolio underpins ATAG's product range and whose capital allocation shapes ATAG's strategic options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atagverwarmingbe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATAG Verwarming België