ATAG Verwarming
ATAG Verwarming is a Dutch heating-technology manufacturer founded in 1948, part of the Ariston Group, producing boilers, hybrid and all-electric heat pumps, solar thermal systems, and smart controls. It serves residential consumers, certified installers, and business-market housing projects through a 600+ dealer network across the Netherlands, Belgium, the UK, and Germany.
- Company typePrivate
- Founded1949
- HeadquartersLichtenvoorde, Gelderland, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ATAG Verwarming does
ATAG Verwarming (legal entity ATAG Heating B.V.) is a Dutch heating-technology company headquartered in Lichtenvoorde, Netherlands, founded in 1948/1949 and operating for over 75 years. The company designs and manufactures an integrated portfolio of residential and commercial heating solutions, including HR gas boilers (CV-ketels), hybrid and all-electric air-to-water heat pumps in monobloc and split configurations, solar thermal systems, and smart thermostats. Underlying technology includes a proprietary stainless steel RVS heat exchanger (iCon), a patented Economizer flue-gas heat-recovery system, the ATAG Zone domotics platform with Apple HomeKit integration, and the Interion — the world's first hybrid heat pump without an outdoor unit. ATAG is the first manufacturer certified by KIWA for 30% hydrogen blending in CV-ketels and is designated to lead hydrogen development within the Italian Ariston Group, which acquired and consolidated WOLF heating activities into ATAG effective January 1, 2025.
The company serves three primary customer segments — residential consumers, certified installers, and the business market (housing corporations, contractors, and project developers) — via a hybrid go-to-market model. Distribution flows through a captive network of over 600 SelectDealers and GreenDealers, three named national accounts (Feenstra, Warmteservice, Essent), and a growing footprint of physical ComfortCenter showrooms, complemented by digital lead-generation tools (ComfortKiezer, WP Configurator) and remote-service platforms (ProZone, ComfortConnect). Revenue is generated primarily through one-time hardware sales across the boiler, heat pump, solar, and accessory lines, supplemented by recurring subscription services including ComfortLease (rental), ComfortGarantie (extended warranty covering years 11-15), and ComfortConnect (paid remote monitoring with quarterly performance reports). ISDE government subsidies materially reduce effective customer cost for heat pumps and play a central role in the pricing model. The company operates localized websites across the Netherlands, Belgium (Dutch and French), United Kingdom, and Germany, and reports that more than 1,000,000 households worldwide are supplied with heat by ATAG products.
ATAG Verwarming firmographics
Firmographics- Name
- ATAG Verwarming
- Legal name
- ATAG Heating B.V.
- Website
- https://atagverwarming.nl
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ATAG Verwarming is a Dutch heating-technology manufacturer founded in 1948, part of the Ariston Group, producing boilers, hybrid and all-electric heat pumps, solar thermal systems, and smart controls. It serves residential consumers, certified installers, and business-market housing projects through a 600+ dealer network across the Netherlands, Belgium, the UK, and Germany.
- Ownership category
- akta.pro rank
ATAG Verwarming industry classification
Industry- Product category
- Residential Heating Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
- akta.pro secondary industries
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where ATAG Verwarming is headquartered
LocationHeadquarters
- HQ city
- Lichtenvoorde, Gelderland
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ATAG Verwarming business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - CV-Ketels: Sale of central heating boilers (HR ketels) including i-Serie, Q-Serie, and new iQ-Serie. Revenue generated from one-time product sales through dealer network.
- Hardware Sales - Heat Pumps: Sale of hybrid and all-electric heat pumps including Energion M, Energion S, Interion, and Premion series. Products sold through certified installer network with ISDE subsidy support.
- Accessories and Components: Sale of thermostats, zone control systems, boilers, solar collectors, and spare parts for heating systems.
- ComfortLease (Rental): Product rental program allowing consumers to enjoy comfortable warmth without upfront purchase cost. Monthly subscription payments over contract period.
- ComfortGarantie (Extended Warranty): Extended warranty program covering years 11-15 on boiler parts, providing predictable maintenance costs for consumers.
- ComfortConnect (Monitoring): Paid monitoring service for heat pump installations, with quarterly performance reports and remote troubleshooting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | ATAG Hybrid Light 50 - Complete Installed Price |
| Other | Pay-as-you-go | ISDE Subsidies for Hybrid Heat Pumps |
| Subscription | Monthly | ComfortLease - Monthly Rental |
| Subscription | Annual | ComfortGarantie - Extended Warranty |
| Subscription | Monthly | ComfortConnect - Remote Monitoring |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
ATAG Verwarming product offering
Product offeringCore offering
ATAG Verwarming manufactures and sells residential heating equipment including HR gas boilers (CV-ketels), hybrid and all-electric air-to-water heat pumps, solar thermal systems (zonneboilers), and smart thermostats under the ATAG One Zone and ATAG Zone brands. Products are distributed primarily through a certified network of over 600 SelectDealers and GreenDealers in the Netherlands, with additional business market support for housing corporations, contractors, and project developers.
Product overview
ATAG Verwarming is a Dutch heating solutions manufacturer offering an integrated portfolio of heating and hot water products for residential and commercial applications. The product range centers on heat pumps (hybrid and all-electric in monobloc and split configurations), central heating boilers (CV-ketels in combi, solo, and separate boiler variants), solar thermal systems (zonneboilers and collectors), and smart controls (thermostats and zone management). Key products include the ATAG Interion (first hybrid heat pump without outdoor unit), ATAG iQ-Serie (premium boiler launching 2026), ATAG Premion CHA (premium all-electric), ATAG Energion M/S (heat pumps), i-Serie/Q-Serie (CV-ketels), ATAG One Zone (smart thermostat), and ATAG Zone (domotica platform with Apple HomeKit integration). The portfolio is supported by the ATAG GreenDealer installer network, ComfortKiezer/WP Configurator selection tools, ATAG ProZone remote maintenance platform, and ISDE subsidy facilitation services.
Differentiator
Problem solved
Functional benefit
Brands
- ATAG One: Smart WiFi thermostat with app control for remote heating management
- ATAG One Zone
- ATAG Zone
- ATAG Interion
- ATAG Energion
- ATAG Premion
- ATAG iQ
- ATAG GreenDealer
- ATAG ComfortCenter
- ATAG ComfortKiezer
- ATAG ProZone
Products and services
- ATAG Interion Hybrid heat pump without outdoor unit, installed entirely indoors (typically on the attic), working with the existing CV-ketel to take over most of the heating load. Targets Dutch residential market.
- ATAG Premion CHA Premium all-electric monoblock heat pump for residential heating, cooling and hot tap water, with low noise levels, Smart Grid ready capability for solar panel combination, and flow temperatures up to 70°C.
- ATAG Energion M (Hybrid / All-electric) Air-to-water heat pump in monobloc configuration available as hybrid or all-electric variants. The Hybrid Light 50 achieves up to 80% gas savings with COP of 5, flow temperatures up to 70°C, and operation down to -20°C.
- ATAG Energion S (Split) Split-configuration heat pump with indoor and outdoor units connected via refrigerant lines. Lighter outdoor unit (~10 kg less) and larger indoor unit compared to monobloc variants.
- ATAG Energion Compact All-electric monobloc heat pump with integrated boiler for hot water. Compact design eliminates need for a separate boiler and maintains high efficiency at outdoor temperatures down to -7°C.
- ATAG i-Serie (CV-ketel) Domestic central heating boiler series available as i-Solo Zone (heating only) and i-Combi Zone / i-Combi EC Zone (heating and hot water). Features the proprietary RVS warmtewisselaar stainless steel heat exchanger, compact 44x73x27.5 cm design, and ATAG Zone domotica compatibility.
- ATAG Q-Serie (CV-ketel) Central heating boiler series available in capacities Q25, Q38, Q42, Q51, and Q60 for domestic and commercial applications. Configurations include Solo-ketel, Combi-ketel, and separate boiler setups.
- ATAG iQ-Serie (CV-ketel)
Quantifiable outcome
- Up to 80% gas savings with hybrid heat pump compared to traditional boiler
- +6 more outcomes
Companies that use ATAG Verwarming
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ATAG Verwarming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
ATAG Verwarming partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Ariston GroupflagshipATAG Verwarming is part of Ariston Group, an Italian company producing sustainable heating products worldwide. ATAG serves as the European center of excellence and leads hydrogen development initiatives within the group. Heating activities of WOLF were consolidated under ATAG Verwarming effective January 1, 2025.
- WOLFcoreWOLF and ATAG are both part of Ariston Group. Heating activities of WOLF were consolidated under ATAG Verwarming in a country structure reorganization effective January 1, 2025. ATAG provides service information and spare parts catalog access for WOLF products.
- FeenstracoreFeenstra is a large national account distributing and installing ATAG heating products as part of their service offering to consumers.
- WarmteservicecoreLarge national account distributing ATAG heating products through their retail network across the Netherlands.
- EssentcoreMajor energy supplier offering ATAG heating products as part of their energy transition solutions to residential customers.
- KIWAcoreKIWA certified ATAG as the first CV-ketel manufacturer for 30% hydrogen blending with natural gas. This certification demonstrates ATAG's readiness for future hydrogen integration in gas networks.
- ELCOminorELCO (Utiliteit) serves as a separate commercial/business heating brand under ATAG for larger capacity applications, referenced as a related brand in the ATAG ecosystem.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ATAG Verwarming competitors and assessment
Company assessmentBroad incumbents
- BDR Thermea Group: European heating group (parent of Remeha, De Dietrich Thermique, Baxi) operating across multiple European countries. Directly comparable European-wide strategic operator with overlapping product lines in boilers and heat pumps.
- Mitsubishi Electric (Ecodan): Japanese conglomerate with a leading air-to-water heat pump line (Ecodan) actively marketed through Dutch installers. Competes with ATAG's hybrid heat pumps on efficiency and brand recognition in the residential retrofit segment.
- Bosch Thermotechnology: Global HVAC division of Bosch offering residential boilers, heat pumps, and hybrid systems through multiple brands including Nefit. Broader incumbent competing with ATAG across the full Dutch product spectrum.
- Daikin (Netherlands): Global HVAC leader with a strong Dutch heat pump presence (Altherma monobloc/split) and growing dealer program. A larger incumbent competing with ATAG's Energion line on air-to-water heat pumps and broader climate control solutions.
Others
- Ariston Group: ATAG's Italian parent company and global heating brand. Related rather than competitive — produces boilers and heat pumps under the Ariston brand internationally while ATAG handles the Benelux/Dutch market and leads group hydrogen initiatives.
Direct peers
- Vaillant (Netherlands): German-headquartered Vaillant Group operates in the Netherlands with HR boilers (ecoTEC), aroTHERM heat pumps, and hybrid systems. Comparable product portfolio and direct competitor in residential heating with active Dutch dealer network.
- Viessmann (Netherlands): German premium heating manufacturer (now part of Carrier) offering Vitodens boilers, Vitocal heat pumps, and hybrid solutions. Competes with ATAG on premium positioning and installer relationships in the Dutch market.
- Nefit (Bosch Thermotechnology): Bosch-owned Dutch heating brand producing HR gas boilers (TopLine, ProLine), heat pumps (Compress), and hybrid systems. One of ATAG's primary Dutch competitors with similar installer network and product positioning in residential heating.
- Remeha: Dutch heating brand owned by BDR Thermea Group, manufacturing HR boilers, hybrid heat pumps, and solar thermal systems for the Benelux market. Closest direct competitor to ATAG in Dutch residential heating, serving installers and housing corporations through a comparable dealer network.
- Intergas: Dutch manufacturer of high-efficiency gas combi boilers (Combi Compact, Xtreme) and increasingly hybrid heat pump solutions. Direct Dutch competitor focused on similar residential and small commercial installer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ATAG Verwarming social profiles
Digital presenceATAG Verwarming compliance and trust
Trust signalCompliance2 records
ATAG Verwarming financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATAG Verwarming leadership team
Management profileNumber of profiles
Profiles1 record
ATAG Verwarming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATAG Verwarming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATAG Verwarming
What does ATAG Verwarming do?
ATAG Verwarming manufactures and sells residential heating equipment including HR gas boilers (CV-ketels), hybrid and all-electric air-to-water heat pumps, solar thermal systems (zonneboilers), and smart thermostats under the ATAG One Zone and ATAG Zone brands. Products are distributed primarily through a certified network of over 600 SelectDealers and GreenDealers in the Netherlands, with additional business market support for housing corporations, contractors, and project developers.
Is ATAG Verwarming a public or private company?
ATAG Verwarming is a private company. It is classified as corporate owned and is currently operating.
When was ATAG Verwarming founded?
ATAG Verwarming was founded in 1949. It employs 101 to 250 people.
Where is ATAG Verwarming based?
ATAG Verwarming is headquartered in Lichtenvoorde, Gelderland, Netherlands, in the Europe region.
How does ATAG Verwarming make money?
Six revenue lines are on record. Hardware Sales - CV-Ketels are the primary driver. The others are hardware Sales - Heat Pumps, accessories and Components, comfortLease (Rental), comfortGarantie (Extended Warranty) and comfortConnect (Monitoring).
Who are ATAG Verwarming's main competitors?
Broad incumbents on record are BDR Thermea Group, Mitsubishi Electric (Ecodan), Bosch Thermotechnology and Daikin (Netherlands). Ariston Group is listed as an others. Direct peers are Vaillant (Netherlands), Viessmann (Netherlands), Nefit (Bosch Thermotechnology), Remeha and Intergas.
Does ATAG Verwarming have an API?
No public API is recorded for ATAG Verwarming.
What industry is ATAG Verwarming in?
ATAG Verwarming's product category is Residential Heating Equipment. Its primary akta.pro industry code is IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers), with a secondary code of IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment. Its NAICS code is 33341 and its SIC code is 3585.