ATEAL - Associação Terapêutica de Estimulação Auditiva e Linguagem

What ATEAL - Associação Terapêutica de Estimulação Auditiva e Linguagem does

ATEAL is a Brazilian nonprofit therapeutic association headquartered in Jundiaí, São Paulo, founded in 1982 by speech-language pathologist Mariza Cavenaghi Argentino Pomilio along with patients' parents and collaborators. The organization operates as a civil, assistance, and research association without economic ends (associação civil sem fins econômicos) and is governed by a voluntary board of directors. ATEAL delivers audiological diagnostic and rehabilitation services, including universal newborn hearing screening (TANU), hearing aid selection and fitting, cochlear implant activation and rehabilitation, and multidisciplinary speech-language therapy supported by psychology, psychopedagogy, occupational therapy, otolaryngology, and neuropediatrics.

The organization operates three interconnected service lines. The clinical line generates revenue through direct healthcare delivery reimbursed via SUS (Brazil's Unified Health System), private appointments, and health insurance plans. A complementary line includes cultural and social programs such as the ATmimos theatrical mime performances by deaf individuals (with a dedicated mobile app), the ATRun inclusive running event, the Arteiros creative workshop, and PRONAS/PRONAC tax-incentive-funded projects. A retail line operates through the Loja ATEAL online store (loja.ateal.org.br), selling hearing aid batteries and accessories, educational games and books, accessibility products, and branded merchandise.

Revenue mechanics span healthcare service fees, individual and corporate donations (accepted via PIX, PayPal, credit card, and the Nota Fiscal Paulista program), government-funded incentive-law projects, e-commerce sales, and proceeds from social events. Distribution combines on-site service delivery at the Jundiaí facility, SUS public health system channels, the e-commerce storefront, WhatsApp-based direct contact, and event-driven community engagement. With 57 employees and a single operational site, ATEAL functions as a regional reference center for hearing disability diagnosis and rehabilitation serving Jundiaí and the broader São Paulo and Campinas region.

Name

ATEAL - Associação Terapêutica de Estimulação Auditiva e Linguagem

Legal name

Associação Terapêutica de Estimulação Auditiva e Linguagem

Website

https://ateal.org.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

ATEAL is a Brazilian nonprofit therapeutic association in Jundiaí, São Paulo, providing audiological diagnosis, hearing aid fitting, cochlear implant rehabilitation, and speech-language therapy to hearing-impaired individuals and their families, funded through SUS, private services, donations, and government incentive-law programs.

Ownership category

akta.pro rank

Product category

Audiology and Speech Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Educational Support Services (611710)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Deaf/Hard of Hearing & Vision Services (Audiology, Interpreting, Orientation & Mobility) (EDAJAKAI), Related Therapy Services (Speech, Occupational, Physical, Feeding) (EDAJAKAD)

Keywords

• Audiological rehabilitation services
• Hearing aid fitting services
• Cochlear implant rehabilitation
• Speech language therapy
• Newborn hearing screening

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Healthcare Services: Direct healthcare services including audiological exams, hearing aid provision and fitting, cochlear implant rehabilitation, and speech therapy. Services delivered through SUS (public health system), private patients, and health insurance plans.
2. Donations: Individual and corporate donations from supporters who help fund hearing technology, financial assistance, and educational resources for families. Accepts donations via PayPal, PIX, credit card, and Nota Fiscal Paulista program.
3. Public Health Programs (PRONAS/PRONAC): Government-funded health programs including hearing aid distribution projects, IT education for hearing-impaired children, speech therapy mapping, and cultural projects funded through tax incentive laws.
4. Online Store Sales: E-commerce sales of batteries, hearing aid accessories, games, books, clothing, and other products through the online store (loja.ateal.org.br)
5. Social Events and Campaigns: Revenue from events like ATRun (inclusive race), social bazars, raffles (Ação Entre Amigos), and cultural projects

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

ATEAL delivers clinical audiological and speech-language therapy services focused on hearing loss diagnosis and rehabilitation, including Universal Neonatal Hearing Screening (TANU) in partner maternities, complete audiological exams, hearing aid selection and fitting, cochlear implant activation and rehabilitation, and multidisciplinary speech-language therapy. The association supplements clinical services with cultural inclusion programs (ATmimos theatrical performances, ATRun inclusive race) and an online retail store selling hearing aid batteries, accessories, educational games, books, accessibility products, and ATEAL-branded merchandise.

Product overview

ATEAL operates as a therapeutic association providing three interconnected service lines: (1) Clinical audiological and speech-language services including hearing diagnostics, hearing aid fitting, and cochlear implant rehabilitation; (2) Cultural and social projects including ATMIMOS theatrical performances, ATRUN inclusive running events, and educational workshops like Arteiros; and (3) An online retail store selling hearing aid supplies (batteries, accessories), educational games and books for language development, accessibility products, and ATEAL-branded merchandise. The organization serves patients through SUS (public health system), private payments, and health insurance plans.

Differentiator

Problem solved

Functional benefit

Brands

• ATmimos: Mime project using universal gestures and communication, presented by deaf individuals assisted by ATEAL.
• ATEAL Link
• ATRun
• ATEAL Store (Loja ATEAL)
• At.Bazar

Quantifiable outcome

• Early hearing loss detection in newborns through Universal Newborn Hearing Screening (TANU) in maternities
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• SIGEF (Fórum de Inovação e Ética Global)minorStrategic or Co-development Partner · 1 January 2014Participation in the 1st SIGEF (Global Innovation and Ethics Forum) held in Geneva, Switzerland in 2014. SIGEF brings together diverse international organizations (NGOs, foundations, associations) and personalities promoting social good, solidarity, and ethics.
• UNICAMP (Universidade Estadual de Campinas)coreStrategic or Co-development Partner · 1 January 2009Partnership in organizing the I Encontro LatinHear in 2009 - an international event focused on hearing and language. UNICAMP collaboration demonstrates academic and research partnership for advancing hearing healthcare practices.
• Secretaria Municipal da Educação de JundiaícoreOthersFormal agreement (convênio) between ATEAL and Municipal Education Secretariat to serve hearing-impaired students enrolled in the municipal school network, providing specialized educational services for better inclusion.
• Santander Bank (PIX)minorChannel Partner/ Reseller/ DistributorPIX payment method provider for donations and purchases. CNPJ: 51910842000111. Enables donation processing through instant payment system.
• Local Business Partners (Corporate Sponsors)minorGTM or Marketing PartnerMultiple local businesses provide financial and in-kind support including: Alfatel, Jund Extintores, BELESSO, CBMEG, FM, Hospital Universitário, SANTOME, Kernell, Gib, CCR-AUTOBAN, BIC, CRS-BRANDS, desenvolveSP, DR-LAVA-TUDO, DRESSER-RANDS, MAXI-SHOPPING, PICADILLY, UNIP, and others shown in partner logos.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MED-EL: Cochlear implant manufacturer and provider of implantable hearing solutions with rehabilitation services — directly comparable as a supplier of cochlear implant technology and as a broad incumbent in implantable hearing care.
• Cochlear Limited: Global leader in cochlear implant technology and rehabilitation services — relevant as the manufacturer of the implant technology ATEAL activates and rehabilitates, and as a broader hearing-healthcare incumbent in the same value chain.
• Sonova (Phonak): Global hearing-care company (Phonak, Unitron) manufacturing hearing aids and providing audiology services — comparable as a broad incumbent operating across hearing-aid supply and hearing healthcare.
• Demant (Oticon): Global hearing healthcare group (Oticon, Bernafon, Sonic) — broad incumbent offering hearing aids, diagnostics, and services overlapping with ATEAL's clinical and retail scope.
• Advanced Bionics (Sonova): Cochlear implant manufacturer (owned by Sonova) — relevant as a provider of cochlear implant technology and rehabilitation programs serving the same patient population as ATEAL's cochlear implant center.
• GN Hearing (ReSound): Global hearing-aid manufacturer (ReSound, Beltone) — broad incumbent in the same hearing-aid retail and clinical-services value chain as ATEAL.

Regional players

• Centro Audição Brasil: Specialized audiology and speech-therapy clinics operating in Brazil — comparable as a regional audiology services provider with similar clinical offerings.

Direct peers

• APADA - Associação de Pais e Amigos dos Deficientes Auditivos: Brazilian nonprofit association supporting hearing-impaired individuals and their families — directly comparable as a peer civil-society organization addressing the same community with education, rehabilitation, and advocacy services.
• FADA - Fundação para o Deficiente Auditivo: Brazilian nonprofit foundation serving hearing-impaired individuals with diagnosis, rehabilitation, and education — directly comparable as a peer civil-society organization with overlapping mission and service mix.
• Instituto Ganz Sanchez: Specialized Brazilian audiology clinic offering hearing diagnostics, hearing aids, and tinnitus treatment — comparable as a regional audiology services provider with similar clinical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ATEAL2/featured
• Facebookfacebook.com/atealjundiai
• Instagraminstagram.com/atealjundiai
• TikToktiktok.com/@atealjundiai?lang=pt-BR
• LinkedInlinkedin.com/company/atealjundiai

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATEAL - Associação Terapêutica de Estimulação Auditiva e Linguagem