What Pendleton Woolen Mills does

Pendleton Woolen Mills is a privately held, family-influenced American textile manufacturer founded in 1909 and headquartered in Portland, Oregon, with woolen mills in Pendleton, Oregon and Washougal, Washington. The company produces wool blankets, throws, apparel (including the iconic Original Board Shirt), home goods (quilts, robes, towels, rugs), and pet products using in-house weaving techniques — jacquard construction, overshot weaving, and dobby loom double-weave — executed by artisan staff and finished by hand. Its proprietary pattern library (Chief Joseph, Harding, Blue Ridge, Wyeth Falls) and Eco-Wise Wool and OEKO-TEX certified sustainable line underpin product differentiation.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce at pendleton-usa.com, company-owned US retail stores, wholesale/B2B and corporate gifting, and a steady cadence of artist/designer collaborations (Lindsey Thornburg since 2011, Schoolhouse, Bobby Ruiz, Jess Mudgett, Shwood) plus cause-driven collections tied to the National Park Foundation and American Indian College Fund. Pricing is unit-based and spans budget accessories (~$35 throws) to premium heritage and designer pieces (~$550 blankets, ~$1,200–$1,800 blanket cloaks). Pendleton employs 501–1,000 people and serves heritage lifestyle consumers, pet owners, gift buyers, and Western/outdoor apparel buyers domestically, with limited global e-commerce reach.

In June 2025 the company appointed Jennifer Ingraffea — formerly of Nike and The North Face — as its first woman CEO, with prior CEO John Bishop transitioning to chairman; this is only the third CEO from outside the founding family. In 2026 Pendleton launched a flagship Alaska-themed blanket partnership with Holland America Line tied to America's 250th anniversary, signaling continued emphasis on heritage storytelling and hospitality/collaborative channels as growth levers.

Name

Pendleton Woolen Mills

Legal name

Pendleton Woolen Mills

Website

https://pendleton-usa.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pendleton Woolen Mills is a Portland, Oregon-based, family-influenced textile manufacturer founded in 1909 that designs, weaves, and sells wool blankets, throws, apparel, home goods, and pet products through DTC e-commerce, company-owned US retail, wholesale, and artist/designer collaborations.

Ownership category

akta.pro rank

Product category

Wool Textiles and Apparel

NAICS

Textile Mills (313), Broadwoven Fabric Mills (31321), Apparel Knitting Mills (31512), Apparel Knitting Mills (315120)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253), Knitting Mills (2250)

akta.pro primary industry

Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)

akta.pro secondary industry

Knitted Fabric Mills (IMAOABAB)

Keywords

• Wool blankets
• Wool apparel
• Heritage textiles
• American-made woolens
• Home textiles

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Sales: Direct-to-consumer online sales through pendleton-usa.com, offering wool blankets, throws, apparel, home goods, pet products, and accessories. Products sold at various price points from budget-friendly items to premium heritage pieces.
2. Retail Store Sales: Brick-and-mortar retail stores selling the full product assortment including blankets, apparel, and home goods.
3. Wholesale/B2B: Wholesale inquiries for bulk orders, corporate gifts, and hospitality partnerships. Custom blanket requests available for corporate gifting programs.
4. Partnership Products: Limited-edition collaborative products with partners like Holland America Line (Alaska-themed blanket) sold through partner channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pendleton Woolen Mills designs and manufactures wool blankets, throws, apparel, home textiles, and pet products at its American mills in Pendleton, Oregon and Washougal, Washington. The company sells these products direct-to-consumer through its e-commerce site, retail stores, and wholesale partnerships, with iconic patterns such as Chief Joseph and Harding serving as signature design assets.

Product overview

Pendleton Woolen Mills is a heritage textile manufacturer founded in 1909, producing wool blankets, throws, apparel, and home goods from American mills in Pendleton, Oregon and Washougal, Washington. The product portfolio centers on wool textiles (blankets, throws, jacquard blankets, quilts), apparel (men's and women's clothing including the iconic Original Board Shirt), home goods (bath towels, robes, rugs), and pet products (beds, coats, accessories). The company operates through collaborations with artists and designers (Schoolhouse, Bobby Ruiz, Jess Mudgett, Lindsey Thornburg, Shwood), a National Park Collection supporting the National Park Foundation, and an Eco-Wise sustainable wool line. Key differentiators include 100+ years of American manufacturing heritage, OEKO-TEX certified products, and partnerships with American heritage brands like Holland America Line for limited-edition themed blankets.

Differentiator

Problem solved

Functional benefit

Products and services

• Wool Blankets Heritage wool blankets in jacquard, napped, and throw sizes, woven in American mills from virgin wool, intended for bedding, home decor, and gifting.
• Throws Oversized wool throws produced with traditional weaving methods including Four Square double-weave construction, intended for layering on sofas and beds.
• Original Board Shirt Men's 100% virgin wool shirt introduced in 1924, sold as a signature heritage apparel piece for outdoor and everyday wear.
• Women's Clothing Women's apparel line covering shirts, blouses, sweaters, jackets, coats, tees, sweatshirts, skirts, dresses, pants, shorts, and bathrobes/pajamas for everyday and Western lifestyle wear.
• Men's Clothing Men's apparel line covering wool shirts, cotton & linen shirts, sweaters, jackets, coats, tees, sweatshirts, pants, shorts, and bathrobes/pajamas.
• Quilts & Bedding Bedding collection including quilts, coverlets, and mattress pads featuring Pendleton patterns, sold alongside wool blankets.
• Bathrobes & Towels Cotton terry velour bathrobes and spa towels with shawl collars, deep pockets, and self-fabric waist ties, OEKO-TEX Standard 100 certified.
• Rugs Wool rugs including pile rugs and flat weave rugs in various Pendleton patterns and sizes for home decor.
• Pet Beds Pet beds in Kuddler (bolster bed with orthopedic foam base) and Napper (flat cushion bed) styles with Pendleton-pattern covers, including polyester fleece options.
• Pet Coats & Sweaters Knit pet sweaters and coats featuring Pendleton patterns, available in sizes for pets from 3 lbs to 60 lbs.
• Accessories Accessories including bags, wallets, sunglasses, hats, bandanas, scarves, socks, and cold weather accessories.
• National Park Collection Sub-brand collection of blankets, throws, pet products, and accessories featuring designs inspired by America's National Parks, with contributions to the National Park Foundation.
• Eco-Wise Wool Products Sustainable wool collection made from colorfast virgin wool that is machine-washable, resists shrinking and pilling, and is OEKO-TEX certified.
• Schoolhouse x Pendleton Collection Limited collaboration with Schoolhouse Electric producing the Abington Hall Throw, an oversized plaid in heritage-inspired colors with brushed wool finish.
• Bobby Ruiz x Pendleton Collection Collaboration with artist Bobby Ruiz producing men's board shirts, graphic tees, flat brim hats, and blankets featuring his designs.
• Jess Mudgett x Pendleton Saratoga Blanket Artist Series blanket collaboration with contemporary muralist Jess Mudgett featuring her hand-drawn motifs and signature style.
• Lindsey Thornburg x Pendleton Blanket Cloak Heirloom-quality blanket cloaks and garments hand-cut and sewn in designer Lindsey Thornburg's Manhattan studio from USA-woven Pendleton wool jacquard blankets, produced as an ongoing collaboration since 2011.
• Shwood x Pendleton Eyewear Polarized sunglasses and readers with Pendleton patterns, produced in collaboration with Portland-based Shwood Eyewear using frames made from recycled plastic water bottles.
• Holland America Line Alaska-Themed Blanket Limited-edition Alaska-themed throw blanket featuring Alaskan landscapes, wildlife, and Northern Lights imagery, sold exclusively aboard Holland America Line cruise ships in Alaska during 2026.

Quantifiable outcome

• Nearly $2.4 million contributed to National Park Foundation
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Holland America LineflagshipGTM or Marketing Partner · 3 January 2026Heritage brand partnership creating a limited-edition Alaska-themed throw blanket commemorating Alaska Statehood Day and America's 250th anniversary. The blanket features Alaskan landscapes, wildlife, and Northern Lights imagery in deep ocean blues and Holland America's signature orange. Available exclusively aboard Holland America Line's Alaska cruise ships in 2026. Both companies emphasize deep roots in Alaska and shared commitment to American heritage craftsmanship.
• American Indian College FundcoreStrategic or Co-development Partner · 28 November 2025Long-standing partnership since 1995 supporting Native American and Alaska Native students at tribal colleges. The partnership includes the sixth annual Tribal College Blanket Design Contest accepting submissions until January 15, 2026. First-place winner has their design produced and distributed internationally, with top three designers receiving scholarships and cash prizes. Pendleton has provided over $1.5 million in scholarship support for tribal college students.
• Lindsey ThornburgcoreStrategic or Co-development Partner · 1 January 2011Over 13-year collaboration creating heirloom-quality blanket cloaks and garments from Pendleton's iconic wool blankets. Designer Lindsey Thornburg studied in Santa Barbara, trained in Los Angeles, and moved to NYC in 2003. Inspired by childhood familiarity with Pendleton blankets and need for an affordable winter coat, she transforms blankets into garments. Each piece is handcrafted in her Manhattan Chinatown atelier. Shell fabric is woven in Pendleton's American mills; cloaks are sewn and finished in NYC.
• Schoolhouse ElectricminorStrategic or Co-development PartnerCollaboration creating the Abington Hall Throw, a bold oversized plaid inspired by traditional academic patterns. The name nods to dormitories at Reed College in Portland, OR. Rich heritage-inspired colors and brushed wool finish make it perfect for layering on bed or sofa.
• Shwood EyewearminorStrategic or Co-development PartnerPortland, Oregon-based eyewear brand collaboration producing polarized sunglasses and readers featuring Pendleton patterns. Frames are constructed from recycled plastic water bottles. Products sold through Pendleton's e-commerce and retail channels.
• Bobby RuizminorStrategic or Co-development PartnerArtist collaboration creating board shirts and blankets featuring Bobby Ruiz's designs. Men's Bobby Ruiz x Pendleton Board Shirt priced at $219 ($146.99 on sale), graphic tees, and flat brim hats.
• Jess MudgettminorStrategic or Co-development PartnerArtist collaboration creating the Saratoga Blanket as part of Pendleton's Artist Series. The blanket represents the artist's vision and creative interpretation of Pendleton heritage patterns.
• National Park FoundationminorStrategic or Co-development PartnerPendleton is proud to support the National Park Foundation, the official charity of America's national parks. Nearly $2.4 million has been contributed so far thanks to customers. National Park Collection includes pet beds, blankets, vests, collars, and leashes featuring iconic park stripes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Woolrich: Woolrich is one of the oldest American woolen mills (founded 1830) producing wool blankets, outerwear, and heritage apparel. Directly comparable as a heritage wool textile manufacturer with iconic buffalo check patterns and global distribution.
• Filson: Filson is a Seattle-based heritage American brand producing wool apparel, blankets, and outdoor goods with similar 'Made in USA' positioning and Pacific Northwest roots. Directly comparable as a heritage wool and outdoor lifestyle brand with multi-channel DTC and wholesale distribution.
• Faribault Woolen Mill: Faribault is a Minnesota-based woolen mill producing wool blankets, throws, and home textiles with American-made heritage positioning. Directly comparable as a heritage wool mill focused on blankets and home goods with wholesale and DTC channels.

Emerging players

• Boll & Branch: Boll & Branch is a premium home textiles DTC brand offering sheets, towels, and bedding with sustainability and ethical sourcing positioning. Comparable as a premium home textiles brand selling through DTC channels with sustainability credentials, though focused on bedding versus wool.
• Brooklinen: Brooklinen is a DTC premium home goods brand offering bedding, bath, and loungewear products with mid-premium price positioning. Comparable as a digitally native home textiles brand targeting similar design-conscious consumers, though without wool textile manufacturing heritage.
• Icebreaker: Icebreaker is a merino wool apparel brand specializing in base layers, socks, and activewear with sustainability positioning. Comparable as a wool-specialty apparel brand with natural fiber emphasis, though focused on performance wear rather than heritage home goods and blankets.
• Smartwool: Smartwool specializes in merino wool socks, base layers, and apparel for outdoor and active use. Comparable as a wool-specialty apparel brand, though focused on performance/active use cases versus Pendleton's heritage lifestyle positioning.

Broad incumbents

• Patagonia: Patagonia is a major outdoor apparel brand with merino wool base layers, sweaters, and fleece products. Comparable as a broader outdoor lifestyle brand with overlapping wool apparel category and similar Pacific Coast DNA, though significantly larger scale and broader category scope.
• L.L.Bean: L.L.Bean is a heritage American outdoor brand with a broad wool blanket and wool apparel assortment including the iconic Woolrich-made blankets. Comparable as a larger heritage multi-category brand serving similar American-made-seeking consumers across multiple channels.
• Orvis: Orvis is a heritage American brand offering outdoor apparel, home goods, and pet products with multi-channel DTC and retail distribution. Comparable as a multi-category heritage lifestyle brand with overlapping wool apparel and pet product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pendletonwm
• Xx.com/PendletonWM
• Facebookfacebook.com/pendletonwoolenmills
• LinkedInlinkedin.com/company/pendleton-woolen-mills

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pendleton Woolen Mills