What Brigadoon Village does

Brigadoon Village (legally Brigadoon Children's Camp Society) is a registered Canadian non-profit charitable organization that operates the first and only pediatric medical camp facility in Atlantic Canada and the largest in the country. Founded in 2001 and opened to campers in 2011, the organization delivers condition-specific week-long overnight camp programs for children and youth ages 7–18 living with chronic illnesses or significant life challenges — including celiac disease, juvenile arthritis, cancer, epilepsy, IBD, kidney disease, hearing/vision differences, and bereavement. Each program is supported by a fully licensed on-site medical team, condition-tailored nutrition, and a 1:6 staff-to-camper ratio, with the core technology stack centered on the third-party CampBrain registration and staff management platform rather than proprietary software.

The business model is donation-anchored: approximately two-thirds of the $2.5M CAD annual operating budget comes from fundraising, with 85% of campers requiring financial support at the pay-what-you-can pricing tier (actual cost ~$1,750–$1,800 per camper per week; average family contribution $300–$500). Revenue streams include individual and monthly donations, corporate sponsorship at Platinum/Gold/Silver tiers, charitable partner funding of specific camp weeks (Canadian Cancer Society's Camp Goodtimes, Arthritis Society Canada's Camp JoinTogether), facility rentals to school/corporate/community groups September through mid-June, merchandise sales through the Brigadoon Tuck Shop e-store, and signature fundraising events such as Campfire Songs and The BIG SWIM.

Go-to-market relies on healthcare-channel referrals (IWK Children's Hospital, Nova Scotia pharmacy partnerships distributing pill-bottle messages), word-of-mouth from families, community events, and social media. The organization serves all four Atlantic Canadian provinces, with 780 children served across ~25 programs in 2025, post-expansion capacity of up to 1,000 children each summer, and a ~$12.5M capital facility completed in 2022 on the shores of Aylesford Lake, Nova Scotia.

Name

Brigadoon Village

Legal name

Brigadoon Children's Camp Society

Website

https://brigadoonvillage.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Aylesford

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream. Individual donors contribute one-time or monthly donations. Corporate sponsors fund camp weeks at Platinum/Gold/Silver tiers. 85% of campers require financial support; funds raised cover the gap between family contributions and actual costs of approximately $1,800 per camper per week.
2. Pay-What-You-Can Camper Fees: Families choose what they can afford to pay. The actual cost is approximately $1,750-$1,800 per camper per week. Average family contribution ranges from $300-$500. Two camps (Camp Goodtimes and Camp JoinTogether) are fully funded by partner charities.
3. Facility Rentals and Group Bookings: The facility is available for school/youth group bookings and corporate/community retreats from September through mid-June. Revenue supports camp programming. All proceeds from bookings help support children and youth living with health conditions.
4. Merchandise Sales (Tuck Shop): The Brigadoon Tuck Shop e-store sells branded merchandise including bucket hats, beach towels, mugs and more. 100% of proceeds fund camper experiences.
5. Event Revenue: Signature events including Campfire Songs (gala dinner with live music), The BIG SWIM (swimming challenge), and participation in community events generate fundraising revenue and community awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brigadoon Village operates condition-specific overnight summer camp programs for children and youth ages 7-18 living with chronic health conditions or significant life challenges, delivered at a barrier-free facility on Aylesford Lake in Nova Scotia. Programs are designed with clinical advisors and supported by an on-site licensed medical team, condition-tailored nutrition, and a 1:6 staff-to-camper ratio. Revenue is generated through camper fees (Pay-What-You-Can for Atlantic Canadian families), donations, sponsorships, facility rentals, and merchandise sales.

Product overview

Brigadoon Village operates a unified camp offering centered on seasonal overnight programs for children and youth with chronic health conditions or life challenges, supported by on-site medical staff and tailored nutrition. The portfolio includes nearly 20 condition-specific summer camp programs (ages 7-18), a Junior Counsellor Program, and a Summer Leadership Program for older campers. Beyond summer, the organization generates revenue through year-round facility rentals to school, corporate, and community groups, and through a merchandise e-store (Tuck Shop). Fundraising is anchored by signature events (Campfire Songs, The BIG SWIM) and a child sponsorship program.

Differentiator

Problem solved

Functional benefit

Brands

• It Takes A Village: A program that allows donors to sponsor a child or multiple children for their camp stays at Brigadoon.

Products and services

• Summer Camp Programs Week-long overnight summer camp programs for children and youth ages 7-18 living with chronic health conditions (celiac disease, juvenile arthritis, cancer, epilepsy, IBD/ostomies, heart conditions, kidney disease, liver conditions, scoliosis, bleeding disorders, craniofacial differences, asthma/anaphylaxis, deaf/hard of hearing, blindness/low vision, chronic pain, neurosurgery conditions) or life challenges. Each program is condition-specific with on-site licensed medical support, tailored nutrition, and a 1:6 staff-to-camper ratio.
• Facility Rentals Year-round venue rental of the barrier-free Annapolis Valley facility to schools, youth groups, corporate organizations, and community groups. Includes meeting spaces, accessible accommodations (148 beds in spring/fall, 60 in winter), catering through Aramark, and optional team-building activities. Available September through mid-June; July-August is reserved for camp programs.
• Brigadoon Tuck Shop E-commerce merchandise store selling Brigadoon-branded products including bucket hats, beach towels, and mugs. 100% of proceeds support children and youth living with health conditions.
• It Takes A Village Sponsorship Program Donor sponsorship program that lets individuals fund a child or multiple children's week-long camp stays at approximately $1,800 per camper, directly underwriting the Pay-What-You-Can fee model.

Quantifiable outcome

• 780 children & youth served at nearly 25 camp programs in 2025
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nova Scotia Pharmacies (including Larry's Pharmacy, Berwick)coreGTM or Marketing Partner · 16 February 2023Partnership with select pharmacies across Nova Scotia to distribute pill bottles labeled with messages about what camp provides that medicine cannot (e.g., 'no medication for making new friends'). Pamphlets with camp information are included. Pharmacists are positioned to reach eligible children who may not be regularly seen at hospitals or clinics.
• Halifax Wanderers Football ClubcoreGTM or Marketing Partner · 1 April 2022Partnership to create Brigadoon Corner at Wanderers Grounds, bringing the magic of camp to a sports venue. Raises awareness and funds while connecting campers, families, and supporters outside the traditional camp environment.
• Maritime Kids Health Partnership (IWK Foundation, Ronald McDonald House Charities Atlantic, Make-A-Wish Canada)coreStrategic or Co-development Partner · 14 September 2021Unprecedented four-organization partnership to amplify the health of children in the Maritimes. Inaugural Maritime Kids Health Day proclaimed in Halifax, Fredericton, and Cape Breton Regional Municipality on September 14, 2021. Joint social media campaign encouraging paper boat posts with hashtag #AllAboutYou.
• AramarkminorImplementation/ SI/ Consulting PartnerFood service management partner providing on-site kitchen management and catering for facility bookings. Aramark's chef builds menus that meet groups' dietary needs and budgets.
• Donate A Car CanadaminorChannel Partner/ Reseller/ DistributorVehicle donation partner that accepts car, truck, RV, boat, and motorcycle donations on behalf of Brigadoon Village. Free towing is provided across Canada. Vehicles are recycled or sold at auction with proceeds going to Brigadoon.
• Canadian Cancer SocietycoreStrategic or Co-development PartnerCharitable partner that fully funds Camp Goodtimes, a week-long camp for children living with or beyond cancer. This is one of Brigadoon's longest-standing condition-specific programs, enabling children with cancer to experience camp with appropriate medical support.
• Arthritis Society CanadacoreStrategic or Co-development PartnerCharitable partner that fully funds Camp JoinTogether, a week-long camp for children with juvenile arthritis. Provides specialized programming appropriate for children managing arthritis symptoms.
• IWK Health CentrecoreGTM or Marketing PartnerIWK Children's Hospital in Halifax serves as a key referral partner for recruiting campers. Featured in the IWK Health Centre's Annual Report (2003). The IWK is Atlantic Canada's primary pediatric healthcare centre.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Arthritis Society Canada: National charity that fully funds Camp JoinTogether at Brigadoon's facility for children with juvenile arthritis. Comparable as both a strategic partner and as a broader condition-specific incumbent in pediatric chronic illness support.
• Tim Hortons Children's Foundation (Tim Camps): National youth camp program funded by Tim Hortons that operates multi-week summer camps for low-income children ages 9-15. Comparable as a Canadian donation-funded residential camp serving children with specific needs/barriers.
• Canadian Cancer Society - Camp Goodtimes: National charity that operates and fully funds Camp Goodtimes at Brigadoon's facility. As Brigadoon's largest program partner for oncology campers, it represents both a strategic partnership and a broader incumbent in pediatric cancer support services.
• Easter Seals Canada: National disability services organization operating accessible summer camps across Canada (e.g., Camp Easter Seal in BC, various provincial camps). Comparable as a national accessible-camp provider serving children with physical disabilities and chronic conditions.

Direct peers

• Camp Quality Canada: National volunteer-driven organization providing free camping experiences for children with cancer and their families. Directly comparable as a condition-specific pediatric medical camp operating across Canada on a donation-funded model.
• SeriousFun Children's Network: Global umbrella network of medical camps founded by Paul Newman, comprising 30+ member camps serving children with serious illnesses. Brigadoon operates in the same condition-specific pediatric medical camp category and competes for similar donor and corporate sponsor pools.
• Camp Oochigeas (Ooch): Ontario-based pediatric oncology camp that has expanded into year-round programs and a hospital-based facility in Toronto. Comparable as a Canadian condition-specific pediatric medical camp serving children with serious illnesses, with similar fundraising model and partnership structure.
• Camp Trillium (now Campfire Circle): Ontario-based pediatric cancer camp (now merged into Campfire Circle) operating year-round oncology and bereavement programs. Directly comparable mission (children with health challenges), donation-dependent model, and residential camp programming.

Regional players

• YMCA of the Maritimes: Regional youth services organization in Atlantic Canada where current CEO Heather MacDonald previously held executive leadership. Comparable as a youth-serving organization in the same geography offering camp programming, though broader in scope.

Others

• Ronald McDonald House Charities Atlantic: Regional healthcare-adjacent charity partner in the Maritime Kids Health Partnership alongside Brigadoon, IWK Foundation, and Make-A-Wish. Comparable as a complementary (non-competing) pediatric support organization serving the same Atlantic Canadian families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzPySfWfgSFKTUZ1kmJ6suA
• Facebookfacebook.com/BrigadoonVillage
• LinkedInlinkedin.com/company/brigadoon-children-s-camp-society
• Instagraminstagram.com/brigadoonvillage
• Xx.com/Brigadoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brigadoon Village