Reju
Reju is a textile-to-textile polyester regeneration company, wholly owned by Technip Energies N.V., that uses proprietary IBM Research–originated chemical depolymerization technology to convert post-consumer polyester textiles into recycled polyester (Reju Polyester, rBHET) for textile mills, yarn manufacturers, and fashion brands across Europe and North America.
- Company typePrivate
- Founded2023
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reju does
Reju is a textile-to-textile polyester regeneration company that uses proprietary chemical depolymerization technology to convert post-consumer textile waste into high-quality recycled polyester materials. Founded in 2023 and incorporated in Paris, Reju operates as a wholly-owned subsidiary of Technip Energies N.V., a publicly-listed engineering and technology company (Euronext Paris) that generated €6.9 billion in revenue in 2024. The company serves fashion brands, textile mills, filament yarn manufacturers, and feedstock suppliers across Europe and North America, selling its output under the Reju Polyester, rBHET, and Reju PET brands and providing industrial regeneration services at its facilities. The corporate team is based across Europe and North America, with leadership combining Technip Energies engineering depth (COO Alain Poincheval, 35-year veteran) and consumer-brand commercial experience (CEO Patrik Frisk, former Under Armour and Aldo Group CEO).
Reju's core technology is a proprietary chemical depolymerization process originally invented by IBM Research and licensed/advanced by Technip Energies, which breaks down polyester textiles into rBHET intermediates that can be repolymerized into new polyester indefinitely with approximately 50% lower carbon emissions than virgin polyester. The technology is deployed through a network of branded "Regeneration Hubs": Hub Zero (a pilot facility in Frankfurt, Germany, opened October 2024), Hub One (a 50,000-tonne/year industrial facility at Chemelot Industrial Park in Sittard-Geleen, Netherlands, funded by €135M from the Dutch NIKI program), plus announced industrial hubs in Rochester, New York (Eastman Business Park, 18.9 acres, $390M planned investment) and Lacq, France (Induslacq/TotalEnergies platform). Each industrial-scale hub is targeted at processing capacity equivalent to 300 million textile articles annually.
The business model is B2B enterprise sales of Reju Polyester materials and industrial regeneration services, priced on a quote basis under multi-year contracts. Feedstock supply is secured through partnerships with collection and sorting organizations including Goodwill Industries International, WM, Nouvelles Fibres Textiles, Cibutex, Rematrix, and Circle-8 Textile Ecosystems. Downstream adoption is being validated with filament yarn manufacturers Utexa (Honduras) and Antex (Spain). Distribution is direct enterprise field sales supplemented by event-driven engagement at industry conferences. Reju is positioned to benefit from EU Extended Producer Responsibility mandates for textiles effective 2025 and the Eco-design for Sustainable Products Regulation, and the company co-founded the European Circular Textile Coalition to advocate for mandatory recycled content rules.
Reju firmographics
Firmographics- Name
- Reju
- Legal name
- Technip Energies N.V.
- Website
- https://reju.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reju is a textile-to-textile polyester regeneration company, wholly owned by Technip Energies N.V., that uses proprietary IBM Research–originated chemical depolymerization technology to convert post-consumer polyester textiles into recycled polyester (Reju Polyester, rBHET) for textile mills, yarn manufacturers, and fashion brands across Europe and North America.
- Ownership category
- akta.pro rank
Reju industry classification
Industry- Product category
- Textile-to-Textile Polyester Recycling
- NAICS
- Plastics Material and Resin Manufacturing (325211), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)
- akta.pro primary industry
- Chemical Recycling & Depolymerization (e.g., PET/Polyamide/Cellulosics) (IMAOAMAC)
- akta.pro secondary industries
- Recycled & Reprocessed Polymer Resin Manufacturing (rPET, rPP, rPE; PCR/PIR resins) (IMANAAAH), Chemical/Advanced Plastics Recycling (Depolymerization, Pyrolysis, Solvolysis) (IMANAMAD)
Keywords
Where Reju is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Reju business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Reju Polyester Sales: Sale of regenerated polyester material (Reju Polyester, rBHET, Reju PET) to textile manufacturers, brands, and mills for use in new garment production. Revenue generated from converting textile waste into high-value recycled raw materials.
- Industrial Regeneration Services: Processing services at Regeneration Hubs to convert post-consumer textiles into circular intermediates. Covers both investment phase and ongoing operations at industrial scale facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing for Reju Polyester |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Reju product offering
Product offeringCore offering
Reju converts post-consumer polyester textile waste into high-quality recycled polyester materials (Reju Polyester, rBHET, Reju PET) using proprietary chemical depolymerization technology originally developed by IBM Research and advanced by Technip Energies. The technology produces recycled polyester that can be regenerated infinitely without quality loss, delivering approximately 50% lower carbon emissions than virgin polyester, verified by the 2024 Reju Lifecycle Assessment. Operations are carried out through industrial Regeneration Hubs in Europe and planned North America.
Product overview
Reju is a textile-to-textile materials regeneration company offering a portfolio of products and facilities centered on its proprietary chemical recycling technology for polyester textiles. The core product is Reju Polyester, a regenerated polyester material made from 100% post-consumer textile waste that delivers approximately 50% lower carbon emissions than virgin polyester and can be regenerated infinitely. This is produced through Reju's network of Regeneration Hubs: Regeneration Hub Zero (pilot facility in Frankfurt, Germany, opened October 2024), Regeneration Hub One (industrial-scale facility planned for Chemelot Industrial Park, Netherlands, funded by €135 million NIKI program), a U.S. Regeneration Hub (planned for Eastman Business Park in Rochester, New York), and a French Regeneration Hub (planned for Lacq, France). All facilities use proprietary depolymerization technology developed through IBM Research and scaled by Technip Energies to convert difficult-to-recycle polyester textiles into high-quality circular intermediates (rBHET) that are repolymerized into Reju PET for reintroduction into the textile supply chain.
Differentiator
Problem solved
Functional benefit
Products and services
- Reju Polyester (rBHET, Reju PET) Regenerated polyester material made from 100% post-consumer textile waste using proprietary chemical depolymerization technology. Delivers approximately 50% lower carbon emissions than virgin polyester (verified by 2024 Reju Lifecycle Assessment) and is engineered to be regenerated infinitely without quality loss. Sold as rBHET (recycled intermediate) and repolymerized as Reju PET to textile mills, filament yarn manufacturers, and fashion brands for use in new garment production.
- Industrial Regeneration Services Processing services at Reju's Regeneration Hubs that convert post-consumer textiles into circular intermediates (rBHET) for repolymerization into Reju PET. Covers both investment phase and ongoing operations at industrial-scale facilities. Targets processing capacity equivalent to 300 million textile articles annually per hub, with 50,000 tonnes per year rBHET capacity at the Netherlands hub.
Quantifiable outcome
- 50% lower carbon emissions compared to virgin polyester
- +3 more outcomes
Companies that use Reju
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Reju technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reju partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and flagship.
- Recycling Europe TextilescoreContinent-wide recycling trade association representing 84 national federations from 24 EU and EFTA countries. Partnership focuses on industrial integration, energy and resource efficiency, and developing circular supply chains to replace fossil-based raw materials.
- BBC StoryWorks / Global Fashion AgendaminorFeatured in Fashion Redressed branded content series produced by BBC StoryWorks Commercial Productions for Global Fashion Agenda. Two short films showcasing Reju's polyester regeneration technology and partnership with Goodwill premiered on BBC.com.
- Induslacq Platform / TotalEnergiescoreIndustrial platform in Lacq, Pyrénées-Atlantiques, France owned by TotalEnergies. Site for French Regeneration Hub. Development supported by Chemparc development agency, Region Nouvelle-Aquitaine, and Community Lacq-Orthez.
- Eastman Business Park / Kodakcore18.9-acre site at Eastman Business Park in Rochester, NY for US Regeneration Hub. Kodak operates the park and provides unique infrastructure and capabilities. Project supported by New York State and regional economic development agencies.
- European Circular Textile CoalitioncoreCoalition of 12+ textile value chain companies advocating for EU policy changes. Reju co-founded with Synergies TLC, Sympany, Erdotex, Nouvelles Fibres Textiles, Coleo, Resortecs, Selenis, European Spinning Group, Noyfil, Utexbel, Tissages de Charlieu, Velor Cycling, and Ariadne. Calls for mandatory recycled content and competitive European textile chain.
- Circle-8 Textile EcosystemscoreUK partnership for circular textile industry. Circle-8 supplies preprocessed textile feedstock from its first digitized Automated Textile Sorting and Preprocessing (ATSP) facility to Reju's European Regeneration Hubs. Addresses UK's estimated 700,000 metric tons of annual non-reusable textile waste.
- Petcore EuropeminorForemost Brussels-based organization in PET value chain. Reju COO Alain Poincheval serves as Chairman of Textile SIG. Petcore Europe extending efforts from PET packaging to tackle polyester fiber recycling in textiles.
- Chemelot Industrial ParkcoreLeading European industrial park and innovation hub in Sittard-Geleen, Netherlands. Selected for established industrial ecosystem, shared utilities and logistics infrastructure, and proximity to innovation/research capabilities. Hosts 17 production companies across 60 plants with strongly interconnected energy and raw material flows.
- UtexaflagshipState-of-the-art filament yarn manufacturer in Honduras (joint venture with Parkdale Mills). Strategic partnership for product validation and commercial adoption of Reju Polyester in multifilament yarns for textile applications. Yarns scheduled for brand partner garment development by October 2025.
- AntexflagshipSpanish textile group specializing in synthetic fibers and yarns with industrial plants in Spain, Brazil, Mexico, and Poland. Strategic partnership for product validation of Reju Polyester in multifilament yarns at Girona facility.
- RematrixcoreItalian Producer Responsibility Organization (PRO) in Vicenza. Partnership secures robust, compliant, sustainable supply of end-of-life textiles for Reju's Regeneration Hubs. Manages entire lifecycle from collection to recycling with proprietary traceability platform.
- Nouvelles Fibres Textiles (NFT)coreFrench company specializing in recovery of end-of-life textiles. NFT supplies secondary raw materials from used/unused waste textiles for Reju recycling. Partnership includes automated sorting technologies from Pellenc ST and tearing lines from Andritz.
- Goodwill Industries InternationalcoreMulti-year initiative for textile collection, sortation, reuse and recycling in North America. Goodwill (with 3,300+ stores) and WM to collect and sort discarded textiles; non-viable textiles supplied to Reju as feedstock for US Regeneration Hub. Includes 11 Goodwill organizations across northeastern US.
- WM (Waste Management)corePartnership with Goodwill and Reju for textile recycling in North America. WM provides environmental solutions expertise and waste management infrastructure.
- IBM ResearchcoreTechnology originator. Depolymerization technology originally invented by IBM Research and licensed to Reju/Technip Energies for advancement and commercial deployment.
- CibutexcoreCooperative of companies dedicated to sustainable textile supply chain. Partnership establishes circular ecosystem among member companies (Blycolin, Dibella, Edelweiss Groep, Lamme Textile Management, Nedlin). Cibutex members supply post-consumer textile waste for Reju regeneration.
Scale indicators11 records
Recent moves11 records
Expansion highlights7 records
Reju competitors and assessment
Company assessmentDirect peers
- Worn Again Technologies: UK-based chemical recycling startup focused on textile-to-textile recovery of polyester and cotton blends. Operates a demonstration plant and partners with major fashion brands. Directly comparable to Reju in pursuing closed-loop polyester regeneration for apparel.
- Loop Industries: Canadian company using chemical depolymerization to break down PET (including polyester fiber) into monomers for repolymerization. Comparable to Reju in core depolymerization technology platform, though Loop has historically focused more on PET bottle feedstock than textile waste.
- Carbios: French biotech company pioneering enzymatic depolymerization of PET for textile-to-textile recycling. Carbios is the closest direct competitor to Reju in chemical depolymerization of polyester, targeting similar fashion-brand customers and operating out of France. Comparable in feedstock ambition and downstream yarn partnerships.
- Aquafil: Italian synthetic fiber manufacturer producing ECONYL regenerated nylon from pre- and post-consumer waste for textile and carpet applications. Comparable to Reju as a recycled synthetic fiber producer supplying fashion brands and flooring/carpet customers with circular raw materials.
- Circ: US-based textile recycling company using hydrothermal processing to separate and recover polyester and cellulose from blended fabrics. Comparable to Reju in addressing mixed textile waste for fashion industry circularity, though Circ's process targets blends rather than pure polyester streams.
Broad incumbents
- Teijin: Japanese chemical and fiber conglomerate operating the Eco Circle closed-loop chemical recycling program for polyester. Pioneer in textile-to-textile polyester regeneration. Comparable to Reju in core chemistry but operating as part of a much larger diversified fiber and materials portfolio.
- Far Eastern New Century: Taiwanese textile and polyester conglomerate producing recycled polyester fibers and yarns at industrial scale. Comparable to Reju in supplying recycled-content yarns to apparel brands, but operates as a vertically integrated incumbent with much broader product portfolio.
- Eastman Chemical: Major US specialty chemical company with Naia Renew cellulose acetate recycling and broader molecular recycling programs. Serves textile and packaging customers with recycled-content offerings. Broader incumbent that overlaps with Reju in the chemical recycling of polyester and adjacent fiber inputs.
- Indorama Ventures: One of the world's largest PET producers, with growing recycled PET (rPET) capacity serving both packaging and fiber markets. Broad incumbent that competes with Reju for recycled-content demand and has scale advantages, though historically more PET-bottle focused than textile-to-textile.
Others
- Saxion (Enabling partners / sorting): While primarily an academic institution, Saxion's research into automated textile sorting supports the feedstock sorting infrastructure Reju depends on. Adjacent ecosystem participant rather than direct competitor, but enables feedstock quality for textile-to-textile recyclers including Reju.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Reju social profiles
Digital presenceReju compliance and trust
Trust signalCompliance1 record
Reju financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reju leadership team
Management profileNumber of profiles
Profiles9 records
Reju funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reju M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reju
What does Reju do?
Reju converts post-consumer polyester textile waste into high-quality recycled polyester materials (Reju Polyester, rBHET, Reju PET) using proprietary chemical depolymerization technology originally developed by IBM Research and advanced by Technip Energies. The technology produces recycled polyester that can be regenerated infinitely without quality loss, delivering approximately 50% lower carbon emissions than virgin polyester, verified by the 2024 Reju Lifecycle Assessment. Operations are carried out through industrial Regeneration Hubs in Europe and planned North America.
Is Reju a public or private company?
Reju is a private company. It is classified as corporate owned and is currently operating.
When was Reju founded?
Reju was founded in 2023. It employs 11 to 50 people.
Where is Reju based?
Reju is headquartered in Frankfurt, Germany, in the Europe region.
How does Reju make money?
Two revenue lines are on record. Reju Polyester Sales are the primary driver. The others are industrial Regeneration Services.
Who are Reju's main competitors?
Direct peers on record are Worn Again Technologies, Loop Industries, Carbios, Aquafil and Circ. Broad incumbents are Teijin, Far Eastern New Century, Eastman Chemical and Indorama Ventures. Saxion (Enabling partners / sorting) is listed as an others.
Does Reju have an API?
No public API is recorded for Reju.
What industry is Reju in?
Reju's product category is Textile-to-Textile Polyester Recycling. Its primary akta.pro industry code is IMAOAMAC, Chemical Recycling & Depolymerization (e.g., PET/Polyamide/Cellulosics), with a secondary code of IMANAAAH, Recycled & Reprocessed Polymer Resin Manufacturing (rPET, rPP, rPE; PCR/PIR resins). Its NAICS code is 325211 and its SIC code is 2821.