Athens YMCA

Name

Athens YMCA

Legal name

The Young Men's Christian Association of Athens Georgia

Website

https://athensymca.org

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Development Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Group Camping & Scout Camps (THAGAOAI), Recreational & Intramural Sports Programs (MPAKACAG), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness center
• Youth development programs
• Swim lessons
• Summer day camp
• Nonprofit wellness services

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly auto-draft memberships on the 15th of each month, perpetual month-to-month with no contract required.
2. Program Registration Fees: Fees for youth programs, day camp, swim lessons, sports camps, specialty camps, and other programs.
3. Donations and Fundraising: Annual campaign, capital campaign, planned giving, memorial gifts, corporate partnerships, and membership round-up program.
4. Grant Funding: Funding from foundations including Kroger Foundation, Jackson EMC Foundation, Publix Super Markets Charities, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Athens YMCA is a community-based 501(c)(3) nonprofit that delivers youth development, healthy living, and social responsibility programs. It sells month-to-month memberships, swim lessons, day and residential camps, group exercise and personal training, plus adaptive programs for individuals with special needs. Operations are funded through membership dues, program fees, donations, and foundation grants.

Product overview

Athens YMCA operates as a community-focused nonprofit organization offering a comprehensive suite of programs and services organized around three core mission areas: youth development, healthy living, and social responsibility. The organization provides aquatic facilities and instruction (swim lessons, summer swim, lifeguard training, adaptive swim), diverse youth programming (summer day camp, residential camps, specialty camps, fall youth programs, field trips, basketball training), health and wellness services (personal training, group exercise, cancer wellness partnership), adaptive programs for individuals with special needs (adaptive swim, Sunshine Studio, music therapy), and various membership and charitable giving options. The YMCA also conducts a major capital campaign for facility renovations. The service model is community-based with tiered membership options and financial assistance for those in need.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Kelley: Summer day camp celebrating 90 years, providing adventure, character building, and outdoor fun in a day camp setting. Named after the camp facility.
• Athens Y Camp
• Camp Chattooga

Products and services

• Summer Day Camp (Camp Kelley)
• Residential Camp (Athens Y Camp & Camp Chattooga)
• Specialty Camps
• Swim Lessons
• Summer Swim Program
• Lifeguard Training
• Adaptive Swim
• Pool Facilities
• Personal Training
• Group Exercise Classes
• Cancer Wellness
• Sunshine Studio

Quantifiable outcome

• 11,000 people served annually
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Piedmont Athens RegionalcoreStrategic or Co-development Partner · 1 January 2012Partnership created in 2012 to promote wellness in the community. Piedmont Athens Regional staff provide free individual blood pressure screenings, nutritional consults, and certified wellness coaching on-site at the YMCA two days a week. Includes cancer wellness partnership through The Loran Smith Center.
• Dance FXminorStrategic or Co-development PartnerLocal dance studio collaboration for Summer 2026 Dance Camp, providing experienced instructors for choreography, teamwork, and self-expression.
• Safe Kids WorldwideminorStrategic or Co-development PartnerNational nonprofit working to help families and communities keep children safe from injuries. April Dorsett serves as Athens Safe Kids Coordinator.
• Lily Pad SANE CenterminorStrategic or Co-development PartnerPartner in child abuse prevention sessions and awareness, hosting educational sessions at the YMCA.
• Cottage Sexual Assault Center & Children's Advocacy CenterminorStrategic or Co-development PartnerPartner in child abuse prevention sessions, hosting educational programming with the YMCA.
• Jittery Joe's CoffeeminorGTM or Marketing PartnerCoffee sales partnership through Joe Fund Me - portion of every coffee sale goes toward the YMCA. Coffee available on one-time or subscription basis.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Camp Twin Lakes: Georgia-based nonprofit residential camp operator serving children with illnesses, disabilities, and other challenges. Direct comparable to Athens Y Camp and Camp Chattooga operations in the Blue Ridge-adjacent market, particularly on adaptive/specialty programming.
• YMCA of Metropolitan Atlanta: Largest YMCA in Georgia operating multiple branches with similar programming mix (memberships, youth camps, swim lessons, fitness). Directly comparable mission and service lines, with overlapping donor and corporate partner ecosystem in the broader Georgia market.
• Macon-Bibb County YMCA: Mid-size Georgia community YMCA offering youth development, aquatics, and wellness programming with comparable scale (single main facility plus program sites). Direct operational analogue to Athens YMCA in a different Georgia market.
• Marcus Jewish Community Center of Atlanta (MJCCA): Large JCC offering membership-based fitness, aquatics, day camps, residential-style programs, and senior services. Closest structural analogue to a YMCA outside the YMCA system itself, operating as a community-anchored nonprofit recreation center.
• Greater Augusta Family YMCA: Regional Georgia YMCA with comparable programming (memberships, day camps, swim lessons, sports leagues, adaptive programs) and similar mix of facility-based and community-delivered services. Operates on a comparable community-nonprofit model with charitable campaigns.

Others

• Piedmont Athens Regional Wellness Center: Healthcare system's community wellness arm providing clinical health programming, screenings, and rehabilitation. Currently a partner of Athens YMCA via 2012 alliance; potential peer for wellness programming overlap and a model for hospital-affiliated fitness expansion.

Broad incumbents

• Boys & Girls Club of Athens: Local Boys & Girls Club serving youth development, after-school programming, and summer camps in Athens. Direct competitor for youth and family segments, with overlapping donor base and similar nonprofit funding model.
• Gold's Gym Athens: Commercial fitness operator with Athens-area location competing for adult membership and personal training revenue. Direct competitor in fitness and wellness segment with different business model (commercial, no financial assistance mandate).

Regional players

• University of Georgia University Health Center & Ramsey Center: University of Georgia's recreation and wellness complex offering fitness, aquatics, group exercise, and intramural sports to students, faculty, and surrounding community members. Significant Athens-area competitor for adult fitness and youth programming.
• Athens-Clarke County Leisure Services Department: Municipal recreation operator offering public pools, fitness programming, youth sports, and senior activities in Athens. Competes on price (public funding) for similar programming and shared customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AthensYMCA
• Instagraminstagram.com/athensymca
• LinkedInlinkedin.com/company/athens-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athens YMCA