ACE | Athletics Cheer Elite

What ACE | Athletics Cheer Elite does

ACE | Athletics Cheer Elite is a privately-held cheerleading and tumbling training organization headquartered in Québec City, Canada, operating three physical facilities across the province of Quebec in Québec City, Drummondville, and Montréal (Lasalle). The company delivers a tiered athlete development program spanning recreational cheerleading, pre-competitive (novice) preparation, and elite All-Star competitive teams, alongside private and group tumbling instruction, summer and specialty camps, birthday party events, and B2B school services (facility rentals, custom choreography, stunt camps, and gymnastics clinics). Its customer base is composed primarily of individual athletes and families enrolling in recurring program seasons, supplemented by schools and parents booking birthday celebrations; pricing is not publicly disclosed and is conveyed through per-location seasonal information documents.

The business model is subscription-recurring for the core training programs (with seasonal registration via the Amilia platform) and one-time fees for ancillary services such as birthday parties. ACE markets through organic social channels (Facebook, Instagram, Twitter/X) and a Wix-hosted website that serves as both content hub and registration funnel; programs are delivered exclusively in-person at company facilities, with no digital product, mobile app, or remote instruction offering. Founded around 2016 with approximately 8 employees, ACE positions itself as a family-oriented organization emphasizing respect, rigor, perseverance, and performance, with self-described qualified coaching staff and safe facilities. There is no disclosed funding, parent company, or institutional ownership, and the entity operates as an independent local athletics business within Quebec.

Name

ACE | Athletics Cheer Elite

Legal name

ACE Athletics

Website

https://athleticscheerelite.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ACE | Athletics Cheer Elite is a privately-held Quebec-based cheerleading and tumbling training organization operating three facilities across Québec City, Drummondville, and Montréal, serving athletes from recreational to elite All-Star levels.

Ownership category

akta.pro rank

Product category

Cheerleading and tumbling training services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Recreational & Intramural Sports Programs (MPAKACAG), Sports Performance Personal Training (HSADAAAF)

Keywords

• Cheerleading instruction
• Tumbling classes
• All-star cheerleading
• Youth sports training
• Gymnastics programs

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cheerleading Programs: Recurring revenue from cheerleading instruction programs including competitive/all-star teams, pre-competitive/novice programs, and recreational classes. Programs are offered across three locations in Quebec.
2. Tumbling/Gym Programs: Revenue from tumbling and gymnastics instruction including private lessons and group classes at the company's facilities.
3. Summer and Specialty Camps: Seasonal camp programs offering full-day and specialized cheerleading camps during summer and other school breaks.
4. Birthday Party Services: One-time event revenue from birthday party celebrations featuring cheerleading, tumbling, obstacle courses, games, and activities for children ages 18 months to 18 years.
5. School Services: B2B revenue from providing specialized facility rentals, custom choreography, stunt camps, and gymnastics instruction to schools.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ACE Athletics delivers cheerleading and tumbling training programs out of three Quebec facilities, structured across recreational, pre-competitive (Novice), and competitive (All-Star) tiers for athletes ranging from 18 months to adult. Complementary paid offerings include private and group tumbling classes, summer and specialty camps, hosted birthday parties, and B2B school services such as facility rental, custom choreography, stunt camps, and floor gymnastics clinics.

Product overview

ACE Athletics is a cheerleading and tumbling service provider operating as a unified program with multiple complementary service lines. The core offerings include competitive (All-Star), pre-competitive (Novice), and recreational cheerleading programs, alongside private and group tumbling/gym classes. Additional services include summer and specialty camps, birthday party packages, and school-based programs. All services are delivered across three locations in Quebec (Québec City, Drummondville, and Montreal/Lasalle) with programs designed for athletes from beginners to elite veterans, ages 18 months to adult.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive All-Star Cheerleading Program (Cheerleading Compétitif / ALL-STAR) Competitive All-Star cheerleading programs for elite athletes pursuing high-level performance and competition; available at the Québec City, Drummondville, and Montréal (Lasalle) locations.
• Pre-Competitive / Novice Cheerleading Program (Cheerleading Pré-Compétitif / Novice) Pre-competitive cheerleading programs for athletes preparing for competition, bridging recreational and elite levels; offered across all three Quebec locations.
• Recreational Cheerleading Program (Cheerleading Récréatif / REC) Recreational cheerleading programs for beginners of all ages, focused on fun and skill development in a family-oriented environment; offered across all three Quebec locations.
• Private Tumbling Lessons (Cours Privés) One-on-one or small-group tumbling instruction providing personalized coaching for skill development; offered at ACE Athletics facilities across Quebec.
• Group Tumbling Classes (Cours en Groupe) Group tumbling classes offering structured instruction in gymnastics floor exercises; offered at ACE Athletics facilities across Quebec.
• Summer Camps (Camps d'été) Day camps during summer months providing cheerleading, tumbling, and related activities for children and teens; offered across Quebec locations.
• Specialty Camps (Camps Spécialisés) Specialized camps focused on specific cheerleading or tumbling disciplines for targeted skill development; offered year-round as scheduled programming.
• Birthday Parties (Anniversaires) Hosted birthday party events featuring cheerleading, tumbling, obstacle courses, games, and activities for children and groups aged 18 months to 18 years; held at ACE Athletics facilities.
• School Services (Services aux Écoles) B2B services for schools including specialized facility rental, custom choreography creation, cheerleading and stunt camps, and floor gymnastics instruction; pricing provided on request via [email protected].

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• East Celebrity Elite (ECE): A multi-location US all-star cheerleading gym chain offering competitive teams, tumbling, and recreational programs across several states — comparable in multi-site cheerleading academy operations and subscription-style programming.
• Top Gun All Stars: A US-based competitive all-star cheerleading program with multiple gym locations and elite team development — comparable as a competitive cheerleading-focused academy with tiered recreational-to-elite programming.
• Cheer Extreme: A large US all-star cheerleading gym network operating multiple training facilities and competitive teams — directly comparable in scale aspiration, multi-location cheerleading training, and competitive all-star programming.
• Cheer Sport Sharks: A Canadian cheerleading all-star program operating multiple gym locations offering competitive teams, recreational classes, and tumbling — directly comparable to ACE's three-location Quebec model and Canadian cheerleading training focus.
• Spirit Sports: A cheerleading and tumbling training provider operating competitive all-star programs, recreational classes, and specialty camps — directly comparable to ACE's service mix and youth/competitive cheerleading focus.

Others

• USA Cheer: The national governing body for cheerleading in the US — adjacent ecosystem participant that sets safety standards, competition rules, and sanctioning for the sport ACE competes in, making it relevant for industry context and peer benchmarking.
• Cheerleading Ontario / Cheer Canada: Provincial and national cheerleading sport federations in Canada — adjacent governing bodies that organize competitions, certify coaches, and shape the competitive landscape in which ACE operates.

Broad incumbents

• Cheer Athletics: One of the largest and most decorated all-star cheerleading programs in the US, operating multiple large training facilities — comparable as a much larger incumbent in the same competitive cheerleading category.
• Varsity Spirit: The dominant US provider of cheerleading and dance competitions, camps, and uniforms — broader incumbent with overlapping camp/competition services but operating at much larger scale as an industry organizer rather than a single gym operator.

Regional players

• Velocity Cheer Canada: A Canadian competitive cheerleading all-star program offering team training and tumbling instruction — comparable as a Canadian cheerleading gym peer, though concentrated in different regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aceathletics_
• Facebookfacebook.com/AthleticsCheerElite
• Instagraminstagram.com/ace.athletics
• LinkedInlinkedin.com/company/ace-athletics-cheer-elite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE | Athletics Cheer Elite