What Amissima Vita does

Athora Italia S.p.A., formerly Amissima Vita, is an Italian life insurance company headquartered in Genoa and wholly owned by Athora Group, a European life and reinsurance platform. The company sells savings and investment policies (Ramo I and Ramo III/unit-linked, including multiramo), a PIP individual pension plan (Athora Futuro Previdenza), and a term-life protection product (Athora Tu per Loro). Its flagship economic engine is the Separate Management Fund 'Athora Risparmio Protetto,' which reached €1 billion in assets and posted a 4.55% gross yield for the Nov 2024–Oct 2025 period — rated best in market by Prometeia. The company serves approximately 125,000 policyholders and operates with a 191% Solvency Ratio as of 31 December 2025, well above regulatory minima. Athora Italia generates revenue through insurance premiums and asset-based fees on its €6 billion in assets under management, collecting roughly €500 million in premiums in 2025. Distribution runs through banks, financial advisory networks, private banking, insurance brokers, the proprietary agency channel, and online comparison platforms — a multi-channel model explicitly designed to reach retail and high-net-worth segments without a proprietary direct-to-consumer technology stack. Marketing and customer engagement rely on content (corporate blog, newsletter, social channels) and the 'Look to the Future' financial education Observatory rather than on technology differentiation. The company has positioned itself for steady share-of-wallet growth within the Italian long-term savings and pension market, leveraging Athora Group's capital backing and a recognized 50+ year operating heritage under the legacy Amissima Vita brand.

Name

Amissima Vita

Legal name

Athora Italia S.p.A.

Website

https://athora.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Athora Italia S.p.A. (formerly Amissima Vita) is an Italian life insurer owned by Athora Group, selling savings, investment, pension and protection policies through banks, advisors, brokers, agencies and comparison platforms to roughly 125,000 retail and private banking customers in Italy.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

akta.pro secondary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Life insurance
• Savings products
• Investment products
• Pension planning
• Family protection

Headquarters

HQ city

Genova, Liguria

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Life Insurance Premiums: Athora Italia generates revenue through life insurance premiums across savings, investment, pension, and protection product lines. The company collected approximately €500 million in premiums in 2025.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Amissima Vita, operating as Athora Italia S.p.A., is an Italian life insurance company that sells life insurance policies across four lines: savings (Ramo I), investment (Ramo III / unit-linked), pension planning (PIP individual pension plans), and family protection (term life). Products are distributed through banks, financial advisors, private bankers, brokers, agencies, and comparison platforms, and invest primarily in the proprietary Separate Management Fund Athora Risparmio Protetto, which delivered a 4.55% gross return for the period November 2024 to October 2025.

Product overview

Amissima Vita (now operating as Athora Italia) is a life insurance company specializing in savings and investment (Ramo I, Ramo III), pension (previdenza complementare), and protection (protezione) products. The product portfolio includes: (1) Savings products under the Athora Rendimento + line, including Athora Linea Futuro, Linea Futuro 5, Target Wealth Plus, Valore Risparmio, Obiettivo Patrimonio, and Vita Facile, all investing in the Athora Risparmio Protetto Separate Management Fund; (2) Investment products including Athora MultiPiù (multiramo combining Separate Management and unit-linked funds), SCM Titan Virtus, and SCM Nexus; (3) Pension products including Athora Futuro Previdenza (PIP individual pension plan); (4) Protection products including Athora Tu per Loro (term life insurance). The company distributes through banks, financial advisory networks, private banking, brokers, agencies, and comparison platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Athora Rendimento + Savings insurance product (Ramo I) with minimum guaranteed return, investing in the Athora Risparmio Protetto Separate Management Fund, for customers seeking capital protection and growth.
• Athora Linea Futuro Savings and investment insurance product designed for future financial planning purposes.
• Athora Linea Futuro 5 Savings insurance product with a 5-year investment horizon, investing in the Separate Management Fund.
• Athora Target Wealth Plus Wealth target savings product designed to help customers meet personalized financial goals.
• Athora Valore Risparmio Savings insurance product offering capital protection and growth through the Separate Management Fund.
• Athora Obiettivo Patrimonio Savings insurance product designed to achieve specific wealth objectives through the Separate Management Fund.
• Athora Vita Facile Simple life savings insurance product designed for straightforward financial planning.
• Athora MultiPiù Multi-branch (multiramo) investment insurance product combining the Separate Management Fund and unit-linked investment funds for diversified professional management.
• SCM Titan Virtus Investment insurance product managed through SCM (Società di Consulenza Mobiliare) funds.
• SCM Nexus Investment insurance product linked to the SCM Nexus unit-linked fund.
• Athora Futuro Previdenza Pension planning insurance product structured as a PIP (Piano Individuale Pensionistico) for supplemental retirement savings.
• Athora Tu per Loro Term life insurance product (Temporanea Caso Morte) providing financial protection for beneficiaries in case of the policyholder's death.
• Athora Risparmio Protetto (Separate Management Fund) Separate Management Fund (Gestione Separata) with reported gross return of 4.55% for the November 2024 to October 2025 period, surpassing EUR 1 billion in assets, and rated best in market by Prometeia.
• Athora Rendimento + Premium Premium single-premium version of Athora Rendimento + offering capital protection and growth through the Separate Management Fund, typically distributed through private banking channels.

Quantifiable outcome

• 4.55% gross yield on Separate Management (Gestione Separata) for period 01/11/24-31/10/25, rated best in market by Prometeia analysis

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Poste Vita: Italian life insurer and bancassurance leader (part of Poste Italiane group) offering savings, pension, and protection products to Italian retail customers. Direct overlap with Athora Italia across Ramo I savings, PIP, and protection, primarily through the post-office/bancassurance channel.
• Sara Assicurazioni: Italian insurer majority-owned by the BCC/Crédit Agricole banking ecosystem; distributes savings and protection products through affiliated bank branches. Highly comparable to Athora Italia's bank-affiliated, channel-driven Italian life model.
• Reale Mutua: Italian mutual (non-life & life) insurer operating savings, pension and protection lines through bank and agency channels. Closely comparable to Athora Italia in mid-tier Italian life provider positioning with channel-driven distribution.
• UniCredit Life (CNP UniCredit Vita / Invesco Insurance JV): UniCredit's life insurance operation distributing savings and pension products through UniCredit's Italian branch network. Direct competitor on bancassurance channels and similar product mix (Ramo I and unit-linked), making it highly comparable to Athora Italia's distribution-led model.
• Intesa Sanpaolo Vita: Italian life insurer owned by Intesa Sanpaolo banking group. Competes head-to-head with Athora Italia on Italian retail savings, unit-linked, multiramo, and pension products distributed primarily through the Intesa Sanpaolo banking network.
• Vittoria Assicurazioni: Italian listed insurance group with life and non-life operations and a significant agent-driven distribution network. Comparable mid-tier Italian life insurer competing on savings, protection and pension products.

Broad incumbents

• Allianz Italia (Allianz Life): Italian arm of Allianz, offering unit-linked, savings, pension, and protection products through bank partnerships, agents and direct channels. Comparable product range and target segments to Athora Italia, with global group backing analogous to Athora Group.
• AXA Italia: Italian subsidiary of AXA offering life and non-life products through agents, brokers and bank partners. Overlaps significantly with Athora Italia on savings, pension and protection in the Italian retail market.
• Generali Italia: Italy's largest incumbent insurer with the deepest direct and bancassurance distribution, broad savings, pension, and protection portfolio, and the largest brand equity. Provides the primary scale benchmark against which smaller carriers like Athora Italia compete for share.
• Zurich Italy: Italy-based Zurich entity distributing savings and protection products through brokers, agents and bank partners. Directly comparable in mid-size Italian life insurer positioning and channel distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@athora_italia
• Facebookfacebook.com/AthoraItalia
• LinkedInlinkedin.com/company/amissima-vita-s.p.a.
• Instagraminstagram.com/athora_italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amissima Vita