Younger Associates

What Younger Associates does

Younger Associates is a privately held, full-service research and marketing agency operating under the brand 'Younger: Economic Development, Research & Marketing' from its headquarters in Jackson, Tennessee, with a secondary office in Memphis. Founded in 1990, the firm employs between 11 and 50 people and serves two primary verticals: economic development organizations (agencies, development districts, and government economic development entities) and banking and financial institutions seeking regional market intelligence. Sharon Younger serves as President.

The company's offering splits into two core service lines. Research Services encompass economic development research and market research, with specialized deliverables including impact analyses (e.g., the Campbellsville University Impact Analysis) and portfolio analyses (e.g., the EDGE Portfolio Analysis). Marketing Services cover digital and traditional marketing for the same client set. The two lines are bundled in practice to help clients understand local markets, formulate growth strategies, and communicate value propositions to stakeholders — notably community banks and government economic development partners.

Younger Associates operates on a project-based professional services model, with no publicly disclosed pricing and no recurring subscription or productized offering. The firm acquires customers through direct, relationship-driven sales, supported by a website that publishes case studies and client testimonials (including long-tenured relationships such as the partnership with Commercial Bank and Trust dating to 2006). There is no proprietary technology platform, mobile app, API, or AI/ML capability referenced in available sources; delivery appears to rest on human analyst and strategist labor. Geographic scope is regional, centered on Tennessee with case-study activity extending into adjacent states.

Name

Younger Associates

Legal name

Younger Associates

Website

https://younger-associates.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Younger Associates is a privately held, Tennessee-based research and marketing agency specializing in economic development research, impact and portfolio analyses, and digital and traditional marketing for economic development organizations and financial institutions.

Ownership category

akta.pro rank

Product category

Economic Development Research and Marketing Services

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industry

University- or College-Affiliated Senior Learning Programs (EDAAAMAC)

Keywords

• Economic development research
• Market research services
• Marketing agency services
• Impact analysis research
• Digital marketing services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Research and Marketing Services: The company generates revenue through providing economic development research, market research, digital and traditional marketing services to clients. Services include impact analysis, portfolio analysis, and strategic marketing support for economic development organizations and businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Younger Associates is a full-service research and marketing agency that provides economic development research, market research, and digital and traditional marketing services. The firm delivers impact analyses, portfolio analyses, and strategic marketing support to economic development organizations and regional businesses. Its offerings are organized around two core service lines: Research Services and Marketing Services.

Product overview

Younger Associates is a full-service research and marketing agency offering two core service areas: Research Services and Marketing Services. The Research Services component provides economic development research and market research, including specialized deliverables such as impact analyses (e.g., Campbellsville University Impact Analysis) and portfolio analyses (e.g., EDGE Portfolio Analysis). The Marketing Services component covers both digital and traditional marketing. The two core service lines work together to support clients' economic development goals through data-driven research and strategic marketing execution.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Buxton: Buxton is a market analytics firm specializing in customer analytics and economic development site selection, serving retailers, restaurants, and economic development organizations. It overlaps with Younger Associates' market research focus and economic development clientele.
• TIP Strategies: TIP Strategies is an economic development consulting firm that delivers market research, strategic planning, and impact analyses for cities, regions, and economic development organizations. It directly parallels Younger Associates' research-driven economic development focus and target client base.
• AngelouEconomics: AngelouEconomics is an economic development consulting firm providing target industry analysis, workforce studies, and strategic planning for cities and regions. It directly competes in the same research-based economic development niche as Younger Associates.
• Place Dynamics: Place Dynamics provides place branding, economic development marketing, and community research services. It overlaps with the marketing-services side of Younger Associates' business for economic development clients.
• Avalanche Consulting: Avalanche Consulting provides economic impact analysis, target industry studies, and strategic planning for economic development clients. It is highly comparable to Younger Associates' research services practice serving similar government and quasi-government customers.
• Market Street Services: Market Street Services is an economic development research and strategy firm serving communities, regions, and utilities. Its focus on data-driven economic development research closely mirrors Younger Associates' core research service line.
• Garner Economics: Garner Economics delivers economic impact analysis, target industry strategies, and location advisory services for economic development organizations. Comparable in offering impact studies and strategic research similar to Younger Associates' Campbellsville and EDGE deliverables.
• Young Strategies: Young Strategies is a boutique economic development firm specializing in research, strategic planning, and executive recruitment for economic development organizations. Its size, niche focus, and service mix are highly comparable to Younger Associates.

Broad incumbents

• Deloitte (Economic Development practice): Deloitte operates a broad economic development and location advisory practice within its larger consulting portfolio. While much larger and not niche-focused, it competes for strategic economic development engagements that overlap with Younger Associates' research and strategic planning services.
• RSM US: RSM US is a large professional services firm offering advisory, consulting, and assurance services including economic development advisory. As a much larger incumbent, it competes for some of the same economic development and banking clients that Younger Associates serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/youngersocial
• Facebookfacebook.com/YoungerAssociates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Younger Associates