ATLANTA 1996: The Living Legacy of Atlanta 1996 Centennial Olympic Games

Name

ATLANTA 1996: The Living Legacy of Atlanta 1996 Centennial Olympic Games

Legal name

ATLANTA 1996, Inc.

Website

https://atlanta1996.us

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Olympic Athlete Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAJAB

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Olympic athlete training
• Elite sports development
• International athletics programs
• Youth track competition
• Olympic legacy institution

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Grants: The Atlanta 1996 receives donations through its partner organization Atlanta 1996 Centennial Foundation, Inc. (formerly Forging New Tomorrows, Inc.) with 501(c)(3) status. Federal funding includes $1,000,000 secured through Senators Saxby Chambliss and Johnny Isakson for Peace and Reconciliation Sports & Education Scholarship Program.
2. Training Services: ATLANTA 1996 provides room, board, transportation, training gear, and sports medicine to resident athletes in exchange for their training and competition participation.
3. Competitions and Events: Revenue generated through organizing elite competitions including the Atlanta DeKalb International Prep Classic (ATLANTA CLASSIC) for youth athletes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ATLANTA 1996 is a nonprofit Olympic training institution that provides elite athlete development programs across eight sports disciplines including Cycling, Modern Pentathlon, Swimming, Team Handball, Tennis, and Track & Field. It offers resident athletes comprehensive support—housing, meals, transportation, training gear, sports medicine, and competition access—at no direct cost, in exchange for their training and competition participation. The organization also operates the annual Atlanta International Prep Classic (ATLANTA CLASSIC) youth track competition and seasonal summer camps.

Product overview

ATLANTA 1996 (formerly DeKalb International Training Center/DITC) is an Olympic legacy institution offering a portfolio of athletic training and sports development programs. The core offering includes elite athlete training across eight disciplines (Cycling, Modern Pentathlon, Swimming, Team Handball, Tennis, Track & Field), complemented by the annual Atlanta International Prep Classic youth competition, Summer Camps, sports medicine services, and an Olympic Art program. The institution operates from its Brook Run campus in Atlanta and has trained over 2,000 athletes from 53 nations since 2002.

Differentiator

Problem solved

Functional benefit

Brands

• ATLANTA CLASSIC (Atlanta DeKalb International Prep Classic): An elite youth (14-18) Track & Field competition established in 2004, held annually at Georgia Tech.
• Sergey Bubka Pole Vaulting Program

Products and services

• Athlete Training Programs Comprehensive multi-sport training programs for elite and Olympic-level athletes across eight disciplines including Cycling, Modern Pentathlon, Swimming, Team Handball, Tennis, and Track & Field. Resident athletes receive housing, meals, transportation, training gear, sports medicine, and competition access in exchange for training participation. Athletes from 53 nations have benefited since 2002.
• Atlanta International Prep Classic (ATLANTA CLASSIC) Annual elite youth (14-18) Track & Field competition established in 2004, held at Georgia Tech, featuring athletes from multiple U.S. states and 16+ countries competing in a format similar to the Keebler Invitational Prep Meeting. Provides international competition exposure and college recruiting opportunities for high school athletes.
• Summer Camps Program

Quantifiable outcome

• Over 2,000 athletes trained from 53 nations since 2002
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• World Union of Olympic Cities (WUOC)coreStrategic or Co-development Partner · 1 January 2009Since 2009, ATLANTA 1996 is a Member of the World Union of Olympic Cities (WUOC). Since 2009, ATLANTA 1996 is the Official Representative of the City of Atlanta to the WUOC.
• USA Team HandballcoreStrategic or Co-development Partner · 1 July 2007ATLANTA 1996 became designated USOC Training Site for USA Team Handball Men's National Team in July 2007. First national tryout held January 2008. Training at John H. Lewis Student Athletics Center of Morris Brown College.
• Forging New Tomorrows, Inc. / Atlanta 1996 Centennial FoundationcoreStrategic or Co-development Partner · 1 January 2007Forging New Tomorrows, Inc. (FNT) was established in 1994 as a US-based international non-profit. On July 1, 2012, FNT changed name to Atlanta 1996 Centennial Foundation, Inc. (ATL96 Foundation). FNT/ATL96 Foundation is the partner non-profit of ATLANTA 1996, Inc.
• Association of National Olympic Committees of Africa (ANOCA)coreStrategic or Co-development Partner · 1 January 2005ANOCA and ATLANTA 1996 partnership. General Lassana Palenfo, ANOCA President and IOC Member thanked DITC for financial contribution to ANOCA's new website. ANOCA invited DITC to attend General Assemblies and supported athlete training programs.
• African Athletics Confederation (AAC/CAA)coreStrategic or Co-development Partner · 31 October 2003Agreement signed October 31, 2003 during 1st Afro-Asian Games in Hyderabad between AAC and ATLANTA 1996. Ambassador Andrew Young and Colonel Hamad Kalkaba Malboum signed. Partnership for training elite African athletes and establishing US-Africa athletics exchanges.
• World Olympians Association (WOA)coreStrategic or Co-development Partner · 24 January 2003Agreement signed January 24, 2003 at IOC headquarters in Lausanne between WOA and ATLANTA 1996. Dr. Pal Schmitt, IOC Member and WOA President, and Dr. Marc Daniel Gutekunst signed with HSH Prince Albert of Monaco. ATLANTA 1996 participates in WOA General Assemblies and Africa meetings.
• United States Olympic Committee (USOC)coreStrategic or Co-development Partner · 1 January 2003Formal agreement signed between USOC and ATLANTA 1996. In 2007, ATLANTA 1996 became a designated USOC Training Site for USA Team Handball Men's National Team. USOC Sports Partnership Director visited facilities and met with DeKalb County Government executives.
• DeKalb County GovernmentcoreStrategic or Co-development Partner · 1 January 2001In 2001, the Atlanta 1996 Centennial Foundation (then Forging New Tomorrows) partnered with DeKalb County Government to establish the DeKalb International Training Center (DITC). From 2001-2010, ATLANTA 1996 was operated by the Atlanta 1996 Centennial Foundation in partnership with DeKalb County Government. From 2007-2010, ATLANTA 1996 served as DeKalb County's Sports Authority.
• Emory Sports Medicine CenterminorStrategic or Co-development PartnerATLANTA 1996 partners with Emory Sports Medicine Center for sports medicine and physical therapy services. Dr. John Xerogeanes serves as Chief of Sports Medicine, with additional physicians including Dr. Jeffrey W. Webb and Dr. R. Amadeus Mason.
• Georgia Institute of Technology (GA Tech)minorStrategic or Co-development PartnerATLANTA CLASSIC competitions held at George C. Griffin Track on the campus of GA Tech. Assistant coaches from GA Tech assist with track and field programs.
• Agnes Scott CollegeminorStrategic or Co-development PartnerSummer camps hosted on the Campus of Agnes Scott College. Swimming and wrestling camps conducted at Agnes Scott. Venue for 2009 Modern Pentathlon World Cup II shooting, fencing, and swimming events.
• DeKalb County School SystemminorStrategic or Co-development PartnerAgreement signed between Dekalb County School System, Georgia and Atlanta 1996 Centennial Foundation, Inc. for youth development programs.
• Delta Air LinesminorOthersDelta Air Lines sponsored airfares for athletes from Brazil and British Virgin Islands to attend DeKalb International Prep Classic competitions.

Scale indicators6 records

Recent moves11 records

Expansion highlights3 records

Broad incumbents

• United States Olympic & Paralympic Committee (USOPC): The national governing body that designates ATLANTA 1996 as a USOC training site for Team Handball. Comparable as the umbrella organization overseeing athlete development pathways across all US Olympic sports, with much broader scope and resources.
• USA Track & Field (USATF): The national governing body for athletics in the United States, with which ATLANTA 1996 partners (e.g., USATF Georgia). Comparable as a broader industry actor overseeing the sport-specific ecosystem in which ATLANTA 1996's track and field training operates.

Direct peers

• IMG Academy: A multi-sport training academy in Bradenton, Florida providing residential programs across athletics, swimming, tennis, and other sports. Comparable as a multi-discipline sport academy delivering coaching, housing, and competition exposure to aspiring athletes.
• Aspire Academy (Qatar): A multi-sport elite athlete academy in Doha that recruits international talent across multiple disciplines (football, athletics, swimming, etc.) with full room-and-board support. Comparable to ATLANTA 1996's model of housing, training, and educating international athletes from dozens of nations.
• Italian Olympic Training Center (Formia, Italy): CONI's Olympic training center in Formia, Italy where ATLANTA 1996's Sergey Bubka Pole Vault Program coordinator Vitali Petrov serves as Senior Coach. Directly comparable as a national Olympic training center providing sport-specific elite coaching and athlete residency.
• IAAF Regional Training Centre (Dakar, Senegal): The Confederation of African Athletics regional training centre in Dakar serving elite African track and field athletes. ATLANTA 1996 board member Amadou Dia Ba serves as its Vice President. Directly comparable as an athletics-focused training hub for African Olympic athletes.
• United States Olympic & Paralympic Training Center (Colorado Springs): The flagship US Olympic & Paralympic Committee training facility in Colorado Springs, offering multi-sport resident athlete programs, coaching, and competition support. Directly comparable to ATLANTA 1996 as a designated US-aligned Olympic training center serving elite athletes.
• IAAF World Athletics Centre (Monaco): The World Athletics (formerly IAAF) training centre in Monaco providing elite athletics coaching and athlete development programs. Directly comparable as a global athletics training destination affiliated with World Athletics, where ATLANTA 1996 board member Amadou Dia Ba has ties.

Others

• World Olympians Association (WOA): The global association of Olympic athletes, with which ATLANTA 1996 has a formal agreement since 2003. Comparable as an Olympic ecosystem partner supporting athlete welfare, training access, and Olympians network connections that ATLANTA 1996 leverages for athlete pipeline and credibility.

Emerging players

• Stellenbosch Academy of Sport (South Africa): A multi-sport high-performance training academy in South Africa offering athletics, swimming, and rugby programs for elite African and international athletes. Comparable as a regional multi-sport academy focused on developing athletes from emerging Olympic markets.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlanta1996

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ATLANTA 1996: The Living Legacy of Atlanta 1996 Centennial Olympic Games