La Baule Événements

What La Baule Événements does

La Baule Événements is the commercial brand of SPL Atlantia, a French Société Publique Locale (public local company) that operates two event venues in La Baule-Escoublac, southern Brittany: the Palais des congrès et des festivals Atlantia (a convention center and festival venue with an integrated auditorium and modular spaces) and the Échappée Mer seminar space. The business serves a dual market: on the B2B side, it provides full-service event organization for corporations, associations, and institutions running congresses, conventions, corporate seminars, general assemblies, and professional exhibitions; on the B2C side, it programs and tickets public entertainment — concerts, comedy, theater, dance, and festivals — through its own ticketing platform (billetterie.labaule-evenements.com).

The company's underlying capability combines physical venue infrastructure (auditorium with integrated control room, exhibition spaces, sub-commission rooms, terrace, and partner 'Sites Insolites' such as the La Baule beach, Parc des Dryades, and Halle du marché) with technical production services (audiovisual, scenographic, space design, and digital/connected event solutions) and a hospitality layer (reception, accommodation coordination via a partner hotel network, catering, on-site mobility, security, and incentive activities). A 19-person in-house team spanning 14 professional trades acts as dedicated expert coordinators for each event, supported by external partner caterers, hotels, and activity providers.

Revenue is generated through three streams: (1) quote-based venue rental and full-service event management for B2B clients (professional services model), (2) direct ticket sales to the public for entertainment programming (transaction-fee model via the in-house ticketing platform), and (3) technical, hospitality, and ancillary services bundled into events (professional services). The company markets through its website, email newsletter, social media, 360° virtual tours, press coverage, and direct B2B sales. It has operated since 1985 (40 years of stated experience), achieved ISO 20121 sustainable event certification in 2015 (the first event site in France outside Paris to do so), and runs approximately 120 events per year serving around 60,000 visitors annually.

Name

La Baule Événements

Legal name

SPL Atlantia

Website

https://atlantia-labaule.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

La Baule Événements (SPL Atlantia) operates the Palais des congrès Atlantia and Échappée Mer venues in La Baule, France, providing full-service B2B event management for corporate congresses and conventions alongside B2C ticketed public entertainment such as concerts, comedy, and festivals.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Convention center operations
• Event management services
• Professional congress hosting
• Corporate event venue
• Public ticketing services

Headquarters

HQ city

La Baule-Escoublac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rental and Event Hosting: Revenue generated from renting out event venues including the Palais des congrès Atlantia, Échappée Mer seminar space, and partner sites (beach, parks, market hall). Services include full coordination of congresses, conventions, and corporate events.
2. Public Event Ticket Sales: Direct ticket sales to the public for shows, concerts, comedy performances, theater, dance, and festivals. Ticket sales conducted through their billetterie.labaule-evenements.com platform.
3. Technical and Support Services: Revenue from technical solutions including space layout and design, audiovisual and technical services, and digital/connected event solutions. Also includes accommodation services, catering, and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

La Baule Événements operates two major event venues—the Palais des congrès et des festivals Atlantia (convention center and auditorium) and the Échappée Mer seminar space—in La Baule, France. It sells venue rental, full-service event organization, technical and audiovisual solutions, accommodation and catering coordination, and a public ticketing platform for shows, concerts, comedy, theater, and festivals. The company delivers end-to-end event execution for both B2B corporate/association clients and B2C individual spectators.

Product overview

La Baule Événements is an event management company (SPL Atlantia) that operates two major event venues: the Palais des congrès et des festivals Atlantia (convention center and festival venue) and Échappée Mer (seminar space). The company provides comprehensive event organization services including venue management, technical solutions (space design, audiovisual, digital events), reception and hospitality services (accommodation, catering, visitor management, transportation), and access to partner venues including unusual sites like beaches and parks. Their portfolio encompasses congresses, corporate conventions, concerts, theater performances, festivals, and comedy shows. The company also offers a public ticketing platform for attendees to reserve events.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlantia Palais des congrès Primary convention center and festival venue operated by La Baule Événements, hosting congresses, conventions, concerts, theater performances, and conferences with an auditorium and modular spaces.
• Échappée Mer Seminar and event space offering an intimate setting for professional meetings and corporate events.
• Technical Solutions Comprehensive technical services including space design and layout, audiovisual and technical production services, and digital/connected event solutions for hybrid or virtual event experiences.
• Reception and Guest Services Guest services including reception and welcome desk, accommodation coordination, catering and refreshments, visitor assistance, incentive activities, and on-site mobility coordination.
• Responsible Event Services Sustainable and responsible event services helping organizers create environmentally conscious events, leveraging ISO 20121 certification and 100% RSE-evaluated procurement.
• Public Agenda and Ticketing Platform Online event calendar and ticketing service allowing visitors to browse and purchase tickets for shows, concerts, festivals, comedy, theater, dance, and conferences hosted at La Baule venues.

Quantifiable outcome

• 120 events organized annually
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Partner Reception SitesminorOthersVarious partner receptive sites including the Hippodrome de Pornichet (horse racing venue) are referenced as partner locations for hosting events. These are external venues that collaborate with La Baule Événements for event hosting purposes.
• Local HotelscoreChannel Partner/ Reseller/ DistributorPartnership with local hotel network across all categories to provide accommodation services for event attendees. Described as 'Un parc hôtelier toutes catégories' - hotel park across all categories.
• Local CatererscoreStrategic or Co-development PartnerPartnership with quality caterers for event meals, dinners, and gourmet breaks. Catering services are provided by partner companies for events.
• Local Activity ProvidersminorStrategic or Co-development PartnerPartnership with local activity providers for incentive activities including sailing initiation and other original activities. Part of the comprehensive service offering for corporate events.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viparis: Viparis operates France's largest portfolio of convention and exhibition venues, including Paris Expo Porte de Versailles and the Palais des Congrès de Paris. Directly comparable as a venue operator hosting both professional congresses and public entertainment events, but at much larger national scale.
• GL Events: GL Events is a global event industry group headquartered in Lyon, operating venue management, event organization, and exhibition services across more than 20 countries. Comparable as a venue operator and event services provider, with substantially broader geographic and segment reach than La Baule Événements.
• Comexposium: One of Europe's largest trade show and event organizers, headquartered in Paris. Comparable in organizing and hosting large-scale professional exhibitions and congresses across multiple industries, though with much broader scope and proprietary event ownership.

Direct peers

• Weyou Group: French operator of convention and exhibition centers hosting professional events and entertainment. Comparable as a venue operator running B2B congress business alongside public-facing events in regional French markets.
• La Cité des Congrès de Nantes: Convention and event venue in Nantes, the largest city in the Pays de la Loire region neighboring La Baule. Most directly comparable regional competitor, hosting congresses, conventions, concerts, and cultural events for both professional and consumer audiences.
• Centre de Congrès Pierre Baudis: Convention and exhibition venue in Toulouse offering modular spaces, auditorium, and event services for congresses and corporate events. Comparable French regional convention center competing for the same MICE segment as La Baule Événements.
• Palais des Congrès de Bordeaux: Convention center and event venue in Bordeaux offering congress, exhibition, and entertainment programming. Directly comparable in scale and dual B2B/B2C orientation as a French regional Palais des congrès hosting professional events and public spectacles.
• Cité Internationale - Centre des Congrès de Lyon: Major convention center in Lyon operated within the Cité Internationale complex, hosting congresses, exhibitions, and entertainment. Comparable as a French regional Palais des congrès serving both corporate events and public programming.

Emerging players

• Maison & Objet: Leading international B2B trade show for design, lifestyle, and interior decoration held at Paris Nord Villepinte. Comparable as an event organizer hosting consumer-facing professional exhibitions, but operates one flagship event rather than year-round venue programming.

Regional players

• Comité Régional du Tourisme de Bretagne: Regional tourism development agency promoting Brittany as a destination for leisure and business events. Adjacent peer driving demand into La Baule Événements, with overlapping regional tourism promotion mandate rather than direct venue competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-baule-evenements

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Baule Événements