Atlantic Boat Rentals

What Atlantic Boat Rentals does

Atlantic Boat Rentals (legal name: Atlantic Boat & Jet Ski Rentals) is a privately held, direct-to-consumer boat and jet ski rental business based in Pompano Beach, Florida. The company operates from Sands Harbor Resort & Marina on the intracoastal waterway, serving a geographic corridor that spans Fort Lauderdale, Pompano Beach, Deerfield Beach, and Boca Raton. Its fleet consists of approximately 19 named vessels up to 29 feet in length — bow riders, deck boats, center consoles, and pontoon boats — supplemented by 2022 Yamaha WaveRunners. No proprietary technology platform exists; reservations are processed through the FareHarbor booking engine embedded on the company website and via phone lines.

The revenue model is a hybrid of transactional rentals and recurring memberships. One-time rentals are priced at $100-$150 per hour, $400-$600 per half-day, and $650-$1,000 per full-day depending on vessel size, with jet skis at $125 per hour plus fuel and second-passenger fees. A three-tier membership program (Platinum at $4,150 initiation + $349/month, Gold at $2,500 one-time, and Standard at $1,150 down + $59/month) provides a smaller but recurring revenue stream and targets frequent local boaters. The customer base is almost entirely individual recreational users and tourists; no enterprise or B2B clients are disclosed, and the offering is segmented horizontally across use cases (cruising, fishing, beach outings, jet ski rental).

The business is small, with a reported headcount of 5 and no external funding, parent company, or M&A activity on record. Distribution is anchored at the marina storefront and augmented by a Facebook page, Google Maps listing, and Pinterest gallery. The company offers no mobile app, no API, and no certifications or patents. Operating geography is explicitly limited to South Florida's intracoastal waterways, with no claims of broader domestic or international footprint.

Name

Atlantic Boat Rentals

Legal name

Atlantic Boat & Jet Ski Rentals

Website

https://atlanticboatrentals.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantic Boat Rentals is a privately held boat and jet ski rental operator in Pompano Beach, Florida, serving individual recreational customers across the Fort Lauderdale to Boca Raton intracoastal corridor via a fleet of approximately 19 vessels and a three-tier membership program.

Ownership category

akta.pro rank

Product category

Recreational Boat and Jet Ski Rentals

NAICS

Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Personal Watercraft (Jet Ski / Sea-Doo) Rentals (THADAHAJ)

akta.pro secondary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Boat rentals
• Jet ski rentals
• Boating memberships
• Watercraft rentals
• Recreational boating

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Boat Rentals: Hourly, half-day, and full-day boat rentals ranging from $100-$150/hour, $400-$600 half-day, and $650-$1,000 full-day depending on vessel type and size. Fleet includes deck boats, center consoles, and bow riders up to 29 feet.
2. Jet Ski Rentals: Hourly jet ski rentals at $125/hour plus fuel ($15/hour) and second passenger fee ($15). Features 2022 Yamaha Jet Skis for intracoastal or ocean riding.
3. Boating Memberships: Three membership tiers: Platinum ($4,150 initiation + $349/month, no rental rates, no blackouts), Gold ($2,500 one-time payment, 30 hours included), and Standard ($1,150 down + $59/month, 40% off rentals). Provides recurring subscription revenue from frequent boaters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Atlantic Boat & Jet Ski Rentals operates a watercraft rental service from its marina location at Sands Harbor Resort & Marina in Pompano Beach, Florida, offering hourly, half-day, and full-day rentals of powerboats up to 29 feet and 2022 Yamaha VX/FX-series jet skis. The company sells three boating membership tiers (Platinum, Gold, Standard) that bundle reserved hours, fuel inclusions, and discounts for frequent local renters, plus gift cards usable across the rental fleet.

Product overview

Atlantic Boat & Jet Ski Rentals operates as a watercraft rental service offering two core product lines: boat rentals (power boats up to 27 feet including bow riders, deck boats, pontoon boats, and center console boats) and jet ski rentals (2022 Yamaha models). The fleet includes named vessels such as the 29' Gulf Stream, 24' Blue Lagoon, 24' Island Time, 21' Bimini Blast, 23' Sandy Cay, 22' Kai Cay, 24' Black Pearl, and various deck boats. The company supplements rentals with a membership program featuring three tiers (Platinum, Gold, and Standard) that provide discounted rates and added benefits. Online booking is handled through FareHarbor integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Rentals Hourly, half-day, and full-day rentals of a fleet of powerboats up to 29 feet including pontoons, deck boats, bowriders, and center consoles for individual tourists, couples, families, and local members cruising the Intracoastal Waterway and nearby sandbars.
• Jet Ski Rentals Per-session rentals of 2022 Yamaha VX and FX-series jet skis for one or two riders, positioned as a short-duration, lower-cost alternative to a full boat rental for tourists and local thrill riders.
• Boating Memberships Three-tier subscription program (Platinum, Gold, Standard) that provides recurring local boaters with reserved time, fuel inclusions or discounts, and waived or discounted rental fees on the boat and jet ski fleet.
• Gift Cards Fixed-denomination gift cards redeemable across the boat and jet ski rental fleet, sold to consumers as a gifting option for friends and family to use toward any rental product.

Quantifiable outcome

• 40% savings on boat rentals for Standard members
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• GetMyBoat: Peer-to-peer boat rental marketplace connecting boat owners with renters globally. Directly competes with Atlantic Boat Rentals for South Florida recreational boating bookings and offers both self-driven and captained options.
• Boatsetter: Peer-to-peer and operator-based boat rental platform active in South Florida. Competes with Atlantic Boat Rentals on hourly/daily powerboat and jet ski rentals in the same Fort Lauderdale / Miami intracoastal market.
• Carefree Boat Club: Membership-based boat club operating multiple Florida locations with tiered membership and fleet access. Directly comparable business model combining recurring subscription revenue with fleet-based boat usage.
• Freedom Boat Club: National boat club franchise offering membership-based access to a fleet of boats at multiple locations, including South Florida. Closely comparable subscription/membership model to Atlantic Boat Rentals' tiered membership program.

Emerging players

• Sailo: Online boat rental marketplace focusing on sailboats and yachts, with South Florida presence. Adjacent competitor for the same recreational boater customer seeking daily or multi-day rentals.

Regional players

• Fun In The Sun Boat Rentals: Local South Florida boat rental company operating from area marinas. Competes for the same Pompano Beach / Fort Lauderdale recreational boating customer with similar fleet and pricing structure.
• Tropical Boat Rentals: Florida-based boat and jet ski rental operator with multiple South Florida locations. Comparable offering of hourly/half-day/full-day powerboat and jet ski rentals targeting tourists and locals.
• Pompano Boat Rentals: Local South Florida boat rental operator serving Pompano Beach and surrounding areas. Direct head-to-head competitor for the same intracoastal and offshore rental demand with similar vessel types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/[email protected]
• Pinterestpinterest.com/atlanticboatrentals
• LinkedInlinkedin.com/company/atlantic-boat-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Boat Rentals