What CTV Atlantic does

CTV Atlantic is the Atlantic Canada regional division of CTV News, operated by Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (Bell Canada Enterprises). The operation delivers local and regional news, weather forecasts, traffic updates, breaking-news alerts, community-event coverage, and regional sports reporting (including PWHL and local coverage such as Halifax Pride) to residents of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador. It operates with a 28-person team and is organized into discrete provincial editorial sections on the CTV News digital platform.

The core product surface consists of scheduled broadcast television programming — notably CTV News at Five and CTV Your Morning Atlantic — alongside a digital platform (CTV News Atlantic website and mobile application), email newsletters, and official accounts on TikTok and X for short-form and social distribution. The underlying technology stack is described as standard broadcast television with web-based content delivery and video streaming; no proprietary technical components or platform architecture are disclosed.

The business model is advertising-led: CTV Atlantic sells commercial airtime during news broadcasts and across digital platforms, supplemented by affiliate-marketing commissions earned through the CTV Shopping Trends section. Content is free to consumers, with no subscription or paywall. The go-to-market motion is sales-led on the broadcast side (selling ad inventory to regional advertisers) and self-serve/PLG on the digital side for viewer consumption. As a regional sub-unit within Bell Media, CTV Atlantic does not file independent financials and its strategic direction is set within the parent company's broader portfolio of television, radio, and digital media properties.

Name

CTV Atlantic

Legal name

Bell Media Inc.

Website

https://atlantic.ctv.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CTV Atlantic is the Atlantic Canada regional news division of CTV News, operated by Bell Media. It delivers local news, weather, traffic, and sports coverage to viewers in Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador via broadcast television, a digital platform, and social channels.

Ownership category

akta.pro rank

Product category

Regional Television News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local news broadcasting
• Regional television news
• Digital news platform
• Weather traffic updates
• Breaking news coverage

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: CTV Atlantic generates revenue primarily through advertising, selling commercial airtime during news broadcasts and across digital platforms. The Shopping Trends section indicates affiliate marketing commissions are also earned when users purchase products through their shopping links.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CTV Atlantic is a regional news broadcasting operation and digital media property serving Atlantic Canada. It produces and distributes local news, weather forecasts, traffic updates, and breaking news coverage for residents of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador through scheduled broadcast television programming, a digital news platform, and a mobile application.

Product overview

CTV Atlantic is a regional news broadcasting operation and digital media property within the CTV News network, owned by Bell Media. It operates as a single unified digital news platform covering Atlantic Canada, delivering local news, weather forecasts, traffic updates, video content, and breaking news coverage across multiple provinces. The platform is organized into provincial sections (Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador) and offers a mobile app for on-the-go access.

Differentiator

Problem solved

Functional benefit

Products and services

• CTV News Atlantic Digital Platform A regional digital news platform providing local news, weather, traffic updates, and video content for Atlantic Canada communities including Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.
• CTV News at Five A scheduled evening broadcast television newscast covering Atlantic Canada regional news, weather, and stories for viewers across Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.
• CTV Your Morning Atlantic A scheduled morning broadcast television program providing Atlantic Canada regional news, weather, traffic, and lifestyle coverage for viewers in the four Atlantic provinces.
• CTV News Mobile App A mobile application providing on-the-go access to CTV News Atlantic content, including news alerts, articles, weather, and video content for users in Atlantic Canada.
• CTV Atlantic Video Streaming and Live Coverage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• CTV News Edmonton: Bell Media-owned regional CTV news operation serving Alberta. Comparable in business model, scale, distribution channels, and parent-company structure as another regional CTV division.
• Global News (Halifax/Maritimes): Global News operates regional Maritimes coverage with broadcast and digital properties competing head-to-head with CTV Atlantic for local news audience and ad share in Nova Scotia and New Brunswick.
• CTV News Ottawa: Regional CTV News property covering Ottawa and Eastern Ontario. Closely comparable in operations, staffing scale, and go-to-market as another local CTV News division under Bell Media.
• CBC Atlantic: CBC's regional service covering Nova Scotia, New Brunswick, PEI, and Newfoundland. Directly competes with CTV Atlantic for the same Atlantic Canada audience and local advertiser budgets across broadcast, web, and app.
• CTV News Vancouver: Another regional CTV/Bell Media news operation. Highly comparable as a sibling regional brand under the same network, sharing content, sales infrastructure, and digital platform while serving a different Canadian region.

Broad incumbents

• CP24: Bell Media-owned 24-hour local news channel serving the Greater Toronto Area. Comparable as a Bell Media regional/local news operation with continuous broadcast programming and digital properties, though at a much larger scale.
• CityNews: Rogers-owned Canadian news brand operating across broadcast and digital. Overlaps with CTV Atlantic in offering local news programming and competes for both viewers and advertisers in overlapping Canadian markets.
• CTV National News: The national CTV News brand and flagship broadcast. Overlaps with CTV Atlantic via shared content, cross-promotion, and unified digital platform, but operates at national scale rather than regional focus.

Emerging players

• SaltWire Network: Digital-first Atlantic Canadian news network (including the Halifax Chronicle-Herald). Competes directly with CTV Atlantic for Atlantic Canada audience and digital ad revenue via local digital news coverage.

Others

• BNN Bloomberg: A Bell Media-owned specialty news channel. Comparable as a Bell Media sibling news property sharing sales and digital infrastructure with CTV Atlantic, though focused on business news rather than regional news.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CTVAtlantic
• YouTubeyoutube.com/playlist?list=PLLzHOgGvydCkIouWEXrrTEHN9ol-9G18S
• TikToktiktok.com/@ctvatlanticnews
• LinkedInlinkedin.com/company/ctv-atlantic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTV Atlantic