Atlantis Aquarium Madrid

What Atlantis Aquarium Madrid does

Atlantis Aquarium Madrid is a 6,000 m² interactive aquarium attraction located in Arroyomolinos, in the Community of Madrid, Spain. Opened in 2018 as the first interactive aquarium in Europe themed around climate change and ocean conservation, it is operated by Mall Entertainment Centre Acuario Arroyomolinos, S.L., a wholly-owned subsidiary of the Parques Reunidos group (parent: Parques Reunidos Servicios Centrales, S.A.). The facility is organized into nine themed zones — Mediterráneo, Río y Manglar, Arrecifes Tropicales, Mar Abierto, Polos, Meteorito, Profundidades Marinas, Playa Interactiva, and Pasillo Inmersivo — and integrates live marine ecosystems with technology-driven exhibits including a virtual reality shark dive (Shark Xperience VR), a live video link to the Spanish Antarctic Base, and unique overnight programming inside the shark tank (Durmiendo entre Tiburones). Sustainability infrastructure includes recycled-glass filtration and on-site solar panels, and the aquarium holds the Sustainable Tourism 'S' Certificate, the Safe Tourism seal, AIZA membership and IUCN recognition.

The company serves three primary customer segments: families and individual tourists seeking educational leisure experiences; schools and educational groups, including special-needs programs such as TEAtlantis and SIGNAtlantis; and corporate/private event organizers using dedicated Shark Zone, Polar Zone, and Educational Classroom venues for team-building, launches, and celebrations. Revenue is generated through general admission tickets (online from €9.90, walk-up €18.90), open-date tickets (€19.90), subscription-based Bono Parques / Bono Verano season passes (from €12.95/month), corporate event and venue hire, on-site retail and dining, and premium add-on experiences (VR, guided tours, educational talks, workshops, birthday parties, and overnight shark encounters). Distribution is direct-to-consumer via the company website with cross-promotion and bundling through the Parques Reunidos Bonoparques platform and group sales handled by a dedicated B2B sales channel.

From a business model standpoint, Atlantis is structurally a high-fixed-cost physical venue with diversified demand across ticket, subscription, event, and ancillary streams. The model is volume-driven on family/school visitation, supported by promotional campaigns (up to 45% off general admission, 10% newsletter conversion offer), recurring seasonal activations (Shark Season, Climate Change Month, Easter, Halloween, Christmas), and ESG-led differentiation targeting the Madrid metropolitan and inbound Spanish tourist market. Operating leverage flows primarily through the parent company's centralized services, marketing infrastructure and multi-park distribution, with Atlantis functioning as one node within a broader leisure park portfolio rather than a standalone growth engine.

Name

Atlantis Aquarium Madrid

Legal name

Mall Entertainment Centre Acuario Arroyomolinos, S.L.

Website

https://atlantisaquarium-madrid.es

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantis Aquarium Madrid is a 6,000 m² interactive marine aquarium in Arroyomolinos, Madrid, operated by the Parques Reunidos group. It serves families, schools, corporate groups, and private event clients through general admission tickets, season passes, premium experiences, and on-site events.

Ownership category

akta.pro rank

Product category

Aquarium and Marine Attractions

NAICS

Zoos and Botanical Gardens (712130), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marine Wildlife Sanctuaries & Protected Seascape Visitor Operations (Reef/Marine Parks) (THAAAFAJ)

akta.pro secondary industry

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)

Keywords

• Marine aquarium exhibits
• Interactive aquarium experiences
• Marine conservation education
• Themed visitor attractions
• Leisure park ticketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. General Admission Tickets: Sale of individual tickets for general admission to the aquarium, with standard and reduced-rate pricing. Primary revenue stream.
2. Season Passes (Bono Parques): Subscription-based unlimited access passes (Bono Verano, Bono Oro) providing access to Atlantis Aquarium and other Parques Reunidos parks. Recurring revenue through monthly or annual billing.
3. Corporate Events and Private Hire: Rental of aquarium spaces (Shark Zone, Polar Zone, Educational Classroom) for corporate events, product launches, weddings, communions, and private celebrations. Professional services and venue rental revenue.
4. On-site Food and Retail: On-site dining/restoration and gift shop sales within the aquarium facilities.
5. Experiences and Add-ons: Sale of premium experiences including Shark Xperience VR, VIP Tours, educational talks, guided visits, and special activity packages.
6. Special Activity Events: Themed seasonal events such as Climate Change Month activities, Halloween programs, Easter hunts (En Busca de los Huesitos Perdidos), and Christmas activities generate additional ticket and experience sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Atlantis Aquarium Madrid operates a 6,000 m² interactive marine aquarium in Arroyomolinos (Madrid) featuring nine themed exhibition zones (Mediterranean, tropical reefs, open ocean, polar regions, etc.). It sells admission tickets and premium add-on experiences including an overnight 'Sleeping with Sharks' program, a virtual reality shark dive, guided and VIP tours, educational talks, workshops, season passes, birthday parties, and corporate/private event hosting, all built around marine conservation and climate change education.

Product overview

Atlantis Aquarium Madrid is a 6,000 m² marine-themed attraction operated by Parques Reunidos, offering a comprehensive visitor experience centered on marine conservation and education. The core offering consists of general admission tickets and open-date tickets providing access to nine distinct themed zones (Mediterranean, River & Mangrove, Tropical Reefs, Open Ocean, Polar Regions, Marine Depths, Interactive Beach, Immersive Corridor, and Meteorite Zone). Premium add-on experiences include the Durmiendo entre Tiburones overnight shark experience, Shark Xperience VR virtual reality attraction, guided tours including the new VIP Corazón de Atlantis experience, educational talks, workshops, and the Pasaporte interactive children's activity. The aquarium also offers group tickets, season passes (Bono Parques), birthday party packages, and corporate event hosting across three dedicated spaces (Shark Zone, Polar Zone, and Educational Classroom). Conservation and education programs serve schools, families, and visitors with disabilities through specialized offerings including SIGNAtlantis sign language glossary and TEAtlantis accessibility program. The aquarium operates a seasonal events calendar including the Climate Change Month and En Busca de los Huesitos Perdidos activities.

Differentiator

Problem solved

Functional benefit

Brands

• Durmiendo entre Tiburones: An overnight experience where visitors sleep surrounded by sharks in the aquarium.
• Shark Xperience
• Pasaporte Atlantis
• Visita VIP: Corazón de Atlantis
• TEAtlantis
• SIGNAtlantis

Products and services

• Entrada General (General Admission) Standard date-specific park entry tickets providing full access to all aquarium zones and exhibits for visitors over 140 cm. The primary ticket product for individual and family visitors.
• Entradas con Fecha Abierta (Open-Date Tickets) Flexible admission tickets usable on any available date, targeted at visitors who want to decide their visit date later, including gift purchases.
• Durmiendo entre Tiburones (Sleeping with Sharks) Overnight experience in which visitors sleep surrounded by sharks inside the aquarium, with marine educator-guided activities and educational content on marine conservation.
• Shark Xperience VR Virtual reality underwater experience providing immersive shark-focused ocean exploration using VR technology, sold as an add-on to general admission tickets.
• Bono Parques (Season Pass) Subscription-based season pass (Bono Verano from €12.95/month, Bono Oro) granting unlimited access to Atlantis Aquarium and other Parques Reunidos parks during the validity period.
• Visita Guiada (Guided Tour) Educational guided tours led by marine educators covering marine ecosystems and animal habitats, sold as an add-on experience for visitors seeking deeper learning.
• Visita VIP: Corazón de Atlantis Exclusive VIP guided tour providing behind-the-scenes access to the aquarium's inner operations and marine life, launched in 2025 as part of the Shark Season offering.
• Charlas Educativas (Educational Talks) Live educational presentations with animal feeding demonstrations, teaching visitors about marine species, behavior, and conservation.
• Pasaporte Atlantis (Passport Activity) Interactive stamp-collecting activity where children explore aquarium zones and collect stamps while learning about marine life, sold as an add-on experience.
• Fiestas de Cumpleaños (Birthday Parties) Private birthday celebration packages including educator-guided visits, themed activities, and exclusive party spaces within the aquarium.
• Eventos Corporativos (Corporate Events) Private venue rental and event hosting for businesses, including product presentations, team-building activities, photo sessions, incentives, family days, and film productions across three marine-themed event spaces.
• Talleres (Educational Workshops) Hands-on educational workshops such as 'El Mar lleva tu nombre' lanyard-making and climate change themed activities for children and families.
• Conservation and Education Programs Structured educational programs including school visits, teacher workshops (Jornadas del Profesor), special educational needs programs, and summer camps focused on marine conservation.
• En Busca de los Huesitos Perdidos Seasonal Easter scavenger-hunt activity (April-May) where children ages 3-12 search for hidden 'Huesitos' throughout the aquarium, complete a map, and receive a prize.
• Mes del Cambio Climático (Climate Change Month) Annual October-November themed event featuring anti-lectures, workshops on whale sharks and climate change, face painting, guided tours, and expert conferences on climate action.

Quantifiable outcome

• First aquarium in Madrid with autism support measures (Sensory-friendly accessibility)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, supporting and flagship.

• AIZA - Asociación Ibérica de Zoos y AcuarioscoreStrategic or Co-development PartnerAtlantis Aquarium Madrid is a member of AIZA (Iberian Association of Zoos and Aquariums), which brings together zoos and aquariums in Spain and Portugal. Membership provides access to best practices, conservation programs, and industry collaboration.
• Fundación Parques ReunidoscoreStrategic or Co-development PartnerThe Parques Reunidos Foundation supports conservation and social initiatives across the group's parks. Atlantis Aquarium participates in the foundation's conservation and education programs.
• UICN - Unión Internacional para la Conservación de la NaturalezacoreStrategic or Co-development PartnerAtlantis Aquarium is a member of IUCN (International Union for Conservation of Nature). The IUCN Commission for the Survival of Species has formally recognized the contribution of zoos and aquariums to species conservation.
• EcoembessupportingStrategic or Co-development PartnerCollaboration with Ecoembes on marine conservation and recycling awareness. The aquarium and Ecoembes have co-branded initiatives to educate visitors about waste management and biodiversity protection.
• Base Antártica EspañolasupportingStrategic or Co-development PartnerAtlantis Aquarium conducts live video connections with the Spanish Antarctic Base, enabling remote educational programs about Antarctic marine environments and climate change.
• Parques ReunidosflagshipOthersAtlantis Aquarium Madrid is operated by Mall Entertainment Centre Acuario Arroyomolinos S.L., a member of the Parques Reunidos group. Parques Reunidos Servicios Centrales S.A. is the parent company holding the domain and providing centralized services. The group operates multiple leisure parks across Spain, Europe, and Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlantis-aquarium-madrid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantis Aquarium Madrid