Atlantis Swim School

What Atlantis Swim School does

Atlantis Swim School is a privately held, local learn-to-swim provider operating four pool facilities across Hialeah and Miami, Florida. It delivers structured American Red Cross Learn-to-Swim instruction to a broad consumer base spanning infants and parents (6 months to 3 years), children and youth (ages 4-17 across four progressive skill levels), adults, and special-needs/adaptive swimmers through a partnership with Easter Seals South Florida. The portfolio includes group lessons with a maximum 6:1 or 7:1 student-to-instructor ratio, 1:1 private lessons, mobile at-home instruction, and a Pre-Swim Team advancement tier, with all class enrollment routed through the JackRabbit Class online registration platform.

The business model is unit-priced and direct-to-consumer: group lessons sell at $100 for an 8-class half-hour pack held twice weekly, private lessons at $55 per 45-minute session, and at-home lessons at $55 per class with a 5-class prepaid minimum. Customer acquisition runs through a website (atlantisswimschool.com), an Instagram presence, and a phone line (786-916-4914), with no enterprise sales motion or named institutional customers. Operational footprint consists of three Hialeah pool sites (Milander Pool at 4820 Palm Avenue, Babcock Pool at 430 E 7 Street / 651 E 4th Avenue, and Bucky Dent Aquatic Center at 2505 W 60 Street) and one indoor heated Miami facility at Easter Seals South Florida (1475 NW 14 Avenue). The company has approximately 5 employees, no disclosed funding history, no parent company, and no identified institutional ownership, consistent with a bootstrapped founder-operated local service business.

Name

Atlantis Swim School

Legal name

Atlantis Swim School

Website

https://atlantisswimschool.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantis Swim School is a privately held, local learn-to-swim provider operating four pool locations across Hialeah and Miami, Florida, offering American Red Cross certified group, private, at-home, and adaptive/special-needs lessons to children, adults, infants, and parents.

Ownership category

akta.pro rank

Product category

Swimming Instruction Services

NAICS

Sports and Recreation Instruction (61162)

akta.pro industry

PRIMARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Swim instruction services
• Learn-to-swim programs
• Water safety education
• Private swim lessons
• Adaptive swim lessons

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Group Swim Lessons: Group classes at 1:6 instructor-to-student ratio, $100 for 8 half-hour lessons held twice weekly. Core revenue stream serving children ages 4-14 and adults.
2. Private Swim Lessons: One-to-one instruction at $55 per 45-minute class. Premium pricing for personalized attention.
3. At-Home Lessons: Mobile swim instruction at customer location, $55 per class with 5-class minimum, paid in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atlantis Swim School provides in-person learn-to-swim instruction at four pool locations in Hialeah and Miami, Florida. Offerings include parent-and-baby classes (6 months–3 years), progressive children's lessons (Levels 1–4, ages 4–14), adult learn-to-swim classes, special needs/adaptive semi-private lessons, and a Pre-Swim Team program, plus mobile at-home lessons. Instruction follows the American Red Cross Learn-to-Swim curriculum, with class ratios capped at 7 students per instructor and pools heated to 85°F.

Product overview

Atlantis Swim School is a swim lesson provider offering a unified portfolio of learn-to-swim programs across multiple locations in Hialeah and Miami, Florida. The core offering consists of progressive lesson programs spanning Parent and Baby Swim Lessons (6 months to 3 years), Children's Swim Lessons with four skill levels (Level 1-4), Adult Learn to Swim Classes, and Special Needs Swimming Lessons. Additional offerings include a Pre-Swim Team Program for advanced youth swimmers. Lessons are delivered through multiple formats including group classes (6:1 ratio), private lessons (1:1), and at-home private lessons. The American Red Cross Certified Learn-to-Swim program allows students to progress at their own pace, with class formats available at various pool locations including Milander Aquatic Center, Babcock Pool, Bucky Dent Aquatic Center, and Easter Seals South Florida. The school operates heated pools (85°F) and uses Jackrabbit Class for online registration and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Parent and Baby Swim Lessons Aquatics class for children ages 6 months to 3 years and their parents, designed to increase comfort level in water while creating positive experiences in a friendly group lesson format.
• Children's Swim Lessons (Level 1–4) Progressive learn-to-swim program for children ages 4–14 with four levels: Level 1 (Introduction to Water Skills), Level 2 (Fundamentals of Aquatic Skills), Level 3 (Stroke Development), and Level 4 (Stroke Improvement).
• Adult Learn to Swim Classes Swimming lessons for adults designed to teach basics, perfect strokes, gain endurance, or learn water safety foundations, with language and exercises tailored to adult learners.
• Special Needs Swimming Lessons Semi-private adaptive swim lessons designed to help participants build water safety skills, confidence, and swimming ability in a supportive environment, available at Easter Seals South Florida.
• Pre-Swim Team Program Advanced swimming program for youth ages 6–15 designed for those who love swimming and want to build real-world water safety skills, offered at Milander Pool, Babcock Pool, and Bucky Dent Aquatic Center.
• Group Swim Classes Group swim lessons with a 6:1 student-to-instructor ratio, priced at $100 for 8 half-hour lessons held twice weekly, offered at Milander Aquatic Center with heated pool at 85 degrees.
• Private Swim Lessons One-to-one swim instruction sessions lasting 45 minutes, priced at $55 per session, offering individualized attention and instruction.
• At-Home Learn to Swim Lessons Private swim lessons conducted at the customer's home location, priced at $55 per class with a minimum of 5 lessons that must be paid in advance.

Quantifiable outcome

• Students master one skill level before advancing to the next, ensuring solid foundational skills
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Easter Seals South FloridacoreStrategic or Co-development PartnerAtlantis Swim School conducts semi-private adaptive swim lessons at the Easter Seals South Florida facility located at 1475 NW 14 Avenue, Miami, FL 33125. This partnership provides a dedicated venue for special needs and adaptive swim instruction with lower student-to-instructor ratios for individualized attention.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Swim School: Franchise delivering water survival and learn-to-swim lessons to children and adults using a proprietary curriculum. Comparable to Atlantis on target customer (parents, children, adults), structured progression, and facility-based delivery model.
• Aqua-Tots Swim Schools: International franchise focused on children's swim lessons using a proprietary curriculum across multiple age levels. Comparable to Atlantis on age-graded progression, small class ratios, and warm-water year-round operating model.
• Sunsational Swim School: Swim school offering at-home and community-pool private swim lessons nationwide. Directly comparable to Atlantis's at-home learn-to-swim offering on delivery model, private lesson pricing structure, and customer profile.
• Goldfish Swim School: National franchise offering year-round indoor swim lessons for children (4 months to 12 years) using a proprietary curriculum and small class ratios. Directly comparable to Atlantis on age segments, instructional structure, and warm-pool operating model, but operates at far greater scale via franchising.
• SafeSplash Swim School: Franchise swim school focused on survival and learn-to-swim instruction for children and adults. Matches Atlantis on curriculum-based progression, multi-age segments, and small group ratios, and competes in the same value-conscious parent segment.
• SwimJim: Multi-location swim school with locations in New York and Miami offering group, private, and adaptive swim lessons. Directly comparable to Atlantis on geographic overlap (Miami), adult and adaptive swim offerings, and small class ratios.
• Big Blue Swim School: Multi-location operator of year-round indoor learn-to-swim programs for children and adults with small class sizes. Directly comparable to Atlantis on operational model (multi-site, heated pools, structured curriculum) and customer base.
• Emler Swim School: Regional multi-location swim school offering instructional programs for infants through competitive swimmers in Texas. Comparable to Atlantis on curriculum progression, parent-and-me classes, and child-to-pre-team pathway.
• Swim Lessons Unlimited: Multi-location Florida-based swim school offering group and private lessons for children and adults. Directly comparable to Atlantis on Florida regional footprint, lesson formats, and curriculum-based progression.

Broad incumbents

• YMCA: National nonprofit operating pools and swim programs for children and adults at community centers, including South Florida. Comparable to Atlantis on swim instruction for similar age groups, but operates as a broad community-services incumbent rather than a dedicated learn-to-swim specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlantis-swim-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantis Swim School