ATLANTIS YACHT CLUB

What ATLANTIS YACHT CLUB does

Atlantis Yacht Club is a private, member-owned 501(c)(7) nonprofit yacht club founded in 1961 by five cruising yachtsmen and headquartered at 66 River Avenue in Monmouth Beach, New Jersey. It serves boating enthusiasts who own vessels of at least 16 feet and seek a family-oriented social and cruising environment on the Shrewsbury River along the Northeast Coast. The club moved from an original 24-slip marina in Sea Bright (acquired in 1964) to its current purpose-built facility in Monmouth Beach in 1998 after demand pushed roughly half of membership onto a waiting list; the clubhouse was subsequently rebuilt in 2012 following Hurricane Sandy damage.

The club's core offering is an integrated membership experience combining wet-slip dockage with shore power, a clubhouse with showers and a TV room, a heated pool, a bocce court, organized cruises, and social events. Technology infrastructure is modest: the ClubExpress platform powers the public website and member management, while Dockwa handles transient slip reservations and ActiveCaptain/NOAA Charts provide navigational reference. There are no proprietary technology assets, mobile applications, or AI-driven features disclosed. Facility operations are supported by approximately 10 staff and a 2025-2026 elected officer slate led by Commodore Alan Cohen.

Revenue derives from two streams: annual membership dues (Regular Members holding Certificates of Interest and Associate Members) and dockage fees (seasonal/year-round slips plus transient bookings). Initial founding dues were $25 per year in 1961; current dues are not publicly disclosed. Go-to-market is community-led and referral-driven through a formal application process with committee review, Board of Governors approval, and a mandatory minimum 2-year associate membership period before regular membership eligibility, supplemented by transient dockage bookings via Dockwa.

Name

ATLANTIS YACHT CLUB

Legal name

Atlantis Yacht Club

Website

https://atlantisyachtclub.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantis Yacht Club is a private, member-owned 501(c)(7) nonprofit yacht club in Monmouth Beach, New Jersey, founded in 1961, serving boating enthusiast families with marina dockage, clubhouse amenities, and organized cruising on the Shrewsbury River.

Ownership category

akta.pro rank

Headquarters

HQ city

Monmouth Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Annual membership dues from Regular Members and Associate Members. Dues originally set at $25/year in 1961. Current dues not publicly disclosed.
2. Dockage Fees: Revenue from transient dockage rentals through Dockwa booking platform, plus seasonal/year-round slip fees. Electric shore power fees based on size of vessel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Atlantis Yacht Club is a private, member-owned 501(c)(7) yacht club that sells Regular and Associate memberships giving access to wet-slip marina dockage, clubhouse amenities (showers, TV room, weekend continental breakfasts), a heated pool, a bocce court, and organized cruising and social events. The club also earns revenue from transient slip rentals booked through Dockwa and seasonal/year-round slip fees for vessels owned by members.

Product overview

Atlantis Yacht Club is a private, family-oriented yacht club offering a unified membership experience centered around marina services, recreational facilities, and social activities. The core offerings include wet slips and dockage for boats, a clubhouse with amenities (showers, TV room, continental breakfasts), a heated pool, and a bocce court. The club organizes cruising activities and social events for members. All services are integrated under a membership program governed by elected officers and a Board of Governors, with facilities located on the Shrewsbury River in Monmouth Beach, NJ. The club uses ClubExpress for its online member management and booking systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Yacht Club Membership Program
• Marina Wet Slip and Dockage Services
• Clubhouse Facilities
• Heated Swimming Pool and Lounges
• Bocce Court
• Organized Cruises and Social Events

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• DockwacoreChannel Partner/ Reseller/ DistributorDockwa is the online booking platform for transient dockage at Atlantis Yacht Club. Members and visitors can book slips through Dockwa's website. The partnership enables the club to manage transient guest reservations digitally.
• ClubExpresscoreTechnology or IntegrationClubExpress provides the website platform powering atlantisyachtclub.org, including membership management, content pages, photo albums, and member login functionality.

Scale indicators4 records

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Liberty Landing Marina: Larger commercial marina in Jersey City offering transient and seasonal dockage, fuel, and services. Comparable in marina/dockage operations but operates as a broader commercial incumbent rather than a private membership club.

Direct peers

• New York Yacht Club: Historic East Coast yacht club with a membership-based model, clubhouse facilities, organized cruises, and formal governance via elected officers and board. Closely comparable to Atlantis in its emphasis on tradition, camaraderie, and dues-supported operations.
• Shrewsbury River Yacht Club: Directly named for the same Shrewsbury River waterway where Atlantis operates, making it the closest geographic peer with overlapping boating community and customer pool on the Jersey Shore.
• Keyport Yacht Club: New Jersey-based private yacht club providing dockage, clubhouse amenities, and member social events. Comparable in scale, member-owned governance, and reliance on annual dues plus slip fees.
• Manhattan Yacht Club: Membership-oriented NYC yacht club offering slips, social programming, and cruising activities to boat-owning families. Comparable to AYC in target customer (private boat-owning members) and bundled marina-plus-clubhouse offering.

Regional players

• Atlantic Highlands Yacht Harbor: Monmouth County-area marina and yacht harbor near Sandy Hook providing seasonal and transient slips. Adjacent to AYC's geography and serves a similar Northeast Coast boating customer base, though without the private membership-club overlay.
• Highlands Yacht Club: Shrewsbury River/Sandy Hook area yacht club located just north of Monmouth Beach. Directly comparable Northeast Coast geography, member base, and marina-plus-clubhouse model, though it serves a separate local chapter of boaters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlantis-yacht-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATLANTIS YACHT CLUB