Atlas Fuel Services

What Atlas Fuel Services does

Atlas Fuel Services, LLC is a US private company formed in 2021 through the combination of Atlas Oil (founded 1985 in Taylor, Michigan) and Diesel Direct, operating a nationwide commercial and emergency fuel delivery platform. The company delivers roughly one billion gallons of fuel per year across a fleet of nearly 1,000 trucks and serves mission-critical industries including healthcare facilities and hospitals, data centers and IT infrastructure, government customers (with coordinated disaster deployment alongside FEMA and the Department of Homeland Security), transportation and logistics operators, construction and industrial sites, and utility providers. Headquartered in Taylor, Michigan with a 24/7 nationwide emergency command center in Houston, Texas, the company operates 24/7/365 and advertises 60–90 minute response times in most urban and suburban areas within its service region.

Name

Atlas Fuel Services

Legal name

Atlas Fuel Services, LLC

Website

https://atlasfuelservices.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Fuel Services is a US nationwide commercial and emergency fuel delivery provider formed in 2021 from the merger of Atlas Oil and Diesel Direct. Operating roughly 1,000 trucks, it delivers on-site, mobile, and generator fueling to healthcare, data center, government, transportation, and industrial customers with 24/7/365 service and proprietary FUELLOC tracking technology.

Ownership category

akta.pro rank

Product category

Commercial Fuel Delivery Services

NAICS

Fuel Dealers (457210), Fuel Dealers (4572)

SIC

Trucking & Courier Services (No Air) (4210), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

Keywords

• Mobile fuel delivery
• Emergency fuel services
• Fleet refueling
• On-site fuel delivery
• Generator refueling

Headquarters

HQ city

Taylor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Fuel Delivery: 24/7 rapid-response emergency fuel delivery services for businesses experiencing fuel shortages, power outages, natural disasters, or operational disruptions. Response within 60-90 minutes in most urban and suburban areas.
2. On-Site and Mobile Fueling: Scheduled delivery of fuel directly to fleet equipment or bulk tanks at customer facilities. Includes night/day logistics optimization to eliminate run-outs and reduce downtime.
3. Generator Refueling Service: Generator fuel delivery supporting both regular planned needs and emergency situations. Includes Fleet Assurance Plan and Generator Assurance Plan for guaranteed fuel supply during emergencies.
4. Fuel Tank Rentals: Above-ground fuel tank rentals (500, 1000, and 2500 gallons) with optional pumps, nozzles, hoses, and wireless monitors for on-site fuel storage and supply.
5. Fuel Products and Additives: Diesel additives (Dry Edge, Fuel'z Edge, Power'z Edge, Pure Edge, Winter'z Edge), Diesel Exhaust Fluid (DEF) delivery in various packaging options, fuel testing, fuel polishing, and tank cleaning services.
6. Emergency Service Management (ESM): Business continuity planning and emergency preparedness programs including in-depth needs assessments, customized emergency fueling solutions, and disaster deployment coordination with FEMA and Department of Homeland Security.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Atlas Fuel Services provides direct-to-site delivery of diesel, gasoline, DEF, renewable diesel/HVO, and proprietary Edge fuel additives to commercial fleets, equipment, and backup generators across the United States. Service is delivered on scheduled routes and via 24/7/365 emergency response, supported by a fleet of nearly 1,000 trucks delivering approximately 1 billion gallons per year. Fuel tank rentals and the FUELLOC fuel management platform round out the offering.

Product overview

Atlas Fuel Services offers a unified fuel delivery and management platform combining emergency fuel services, on-site mobile fueling, generator refueling, and fuel products (DEF, diesel additives, Renewable Diesel/HVO). The core offering is built around 24/7/365 emergency and scheduled fuel delivery with proprietary FUELLOC technology for real-time tracking and reporting. The company operates a Storm Proof fleet for disaster resilience and provides supporting programs including Fleet Assurance Plan and Generator Assurance Plan for business continuity. Additional offerings include fuel tank rentals and comprehensive fuel tank maintenance services (fuel polishing, diesel additives, tank cleaning). The 2021 merger of Atlas Oil (1985) with Diesel Direct created a nationwide network of approximately 1,000 trucking units serving commercial, industrial, and mission-critical customers.

Differentiator

Problem solved

Functional benefit

Brands

• Storm Proof™: Storm-ready fleet technology and emergency fueling services for harsh conditions.
• FUELLOC®
• Edge® Fuel Additives

Products and services

• Emergency Fuel Delivery Rapid-response 24/7/365 fuel delivery to commercial sites, backup generators, and fleets during outages, storms, supply disruptions, or other emergencies, served by the dedicated Storm Proof Fleet.
• On-Site Fuel Delivery Scheduled bulk delivery of diesel and gasoline directly to commercial vehicle fleets, heavy equipment, and on-site storage tanks across the United States, eliminating trips to retail fuel stations.
• Generator Refueling Direct refueling of backup and standby generators at data centers, hospitals, telecom sites, and commercial facilities to maintain continuous power during grid outages and storms.
• DEF (Diesel Exhaust Fluid) Supply Bulk supply of Diesel Exhaust Fluid for diesel engines to support emissions compliance, delivered alongside diesel fuel or as a standalone product to commercial fleets and equipment operators.
• Edge Fuel Additives Proprietary Atlas Edge line of fuel additives formulated with ECC Technology to improve combustion efficiency, fuel quality, and equipment performance for diesel and gasoline users.
• Renewable Diesel / HVO Supply of renewable diesel (HVO) to commercial customers seeking lower-carbon diesel alternatives for fleets, generators, and equipment without engine modifications.
• Fuel Tank Rentals Rental of temporary and permanent on-site fuel storage tanks so customers can hold bulk fuel inventory without capital expenditure on tank infrastructure.

Quantifiable outcome

• 1 billion gallons of fuel delivered yearly
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Diesel DirectcoreStrategic or Co-development Partner · 1 January 2021In 2021, Atlas Oil (established 1985) collaborated with Diesel Direct to create Atlas Fuel Services, LLC. This partnership combined Atlas Oil's history, success, and customer commitment with Diesel Direct's cutting-edge technology and nationwide fleet fueling reach. The merger created a formidable onsite fueling service with combined trucking assets approaching 1,000 units, enabling service across the entire fueling spectrum from small local to large national customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fuel Force: Fuel Force provides on-site and mobile fleet fueling services to commercial customers across multiple U.S. regions. Directly comparable business model delivering fuel to fleets, equipment, and bulk tanks at customer sites.
• Refuel Operating Company: Refuel provides mobile and on-site fuel delivery to commercial and government fleets, with technology-enabled fuel management. Directly comparable in business model, target customer base, and tech-driven service delivery.
• Shipley Energy: Shipley Energy provides on-site commercial fueling, heating oil, and bulk fuel delivery across the Mid-Atlantic. Comparable in fleet fueling, fuel products, and recurring commercial customer relationships.
• Mansfield Energy: Mansfield Energy is one of the largest U.S. commercial and government fuel distributors, delivering diesel, gasoline, and DEF to fleets and mission-critical facilities nationwide. Directly comparable to Atlas in target customer base, product mix, and government-contract exposure.
• Booster Fuels: Booster delivers fuel directly to commercial fleets at customer locations, similar to Atlas's mobile fueling model. Now owned by Pilot Flying J, Booster competes in the same on-site fleet fueling category.

Broad incumbents

• World Fuel Services: World Fuel Services is a global fuel marketing and distribution company serving aviation, marine, and land transportation customers. Comparable as a broad incumbent in commercial fuel logistics, particularly in government and mission-critical segments.
• Sunoco LP: Sunoco LP is a major wholesale fuel distributor and one of the largest U.S. motor fuel networks. Comparable as a broad incumbent in petroleum distribution with overlapping commercial customer base.
• Pilot Travel Centers: Pilot Flying J operates the largest U.S. travel center network and acquired Booster Fuels, expanding into mobile fleet fueling. Comparable as a broad incumbent in fleet fuel services with overlapping commercial customer base, though its core is fixed-site travel centers.
• Sapp Bros: Sapp Bros operates a network of travel centers offering fuel, lubricants, and DEF with wholesale and commercial fueling programs. Comparable as a broad incumbent in commercial fuel distribution and DEF/lubricants product lines.

Regional players

• Pacific Fuel & Electric: Pacific Fuel & Electric provides on-site and emergency fuel delivery primarily across the Western U.S. Comparable service offering and customer verticals, but operates in a different geographic territory than Atlas's Midwest stronghold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlasfuelservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Fuel Services