atlatszo.hu
Átlátszó is a Hungarian non-profit investigative journalism newsroom founded in 2010, serving Hungarian-speaking readers with free, ad-free reporting on public spending, corruption, and open data. It operates KiMitTud (FOI requests), MagyarLeaks (whistleblowers), a data viz team, podcasts, and regional editions in Romania and Serbia.
- Company typePrivate
- Founded2010
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What atlatszo.hu does
Átlátszó is a Hungarian non-profit investigative journalism organization founded in 2010 as the first non-profit investigative newsroom in Hungarian online media. It is operated through atlatszo.hu Kh. Nonprofit Kft. and the Átlátszónet Alapítvány (Foundation), headquartered at Déri Miksa utca 10, Budapest. The organization produces investigative reporting across topic sections covering public spending (Közpénz), open data (Közadat), environment (Környezet), public affairs (Közügy), the weekly Mutyimondó news roundup, world affairs (Világtérkép), culture, education, and an impact/impakt vertical, plus podcasts and video.
The core technology platform comprises the main editorial website (atlatszo.hu), native iOS and Android mobile applications launched in August 2026, the Átló data visualization team and toolset (atlo.team), KiMitTud.hu — Hungary's only public freedom-of-information request platform — MagyarLeaks (a TOR-encrypted whistleblower submission platform), and TudoLeaks (a joint academic-sector whistleblower platform built with the Akadémiai Dolgozók Fóruma). Supplementary properties include guest blogs (Középidő, Mérték, PC Blog, Ideablog, Darvas Béla, Vageszblog, Százegyes szoba), the Álhírvadász fake-news monitoring tool, and regional editions Átlátszó Erdély (Romania, atlatszo.ro) and Átlátszó Vajdaság (Serbia, atlatszo.rs). Distribution spans 12 social/audio channels plus the Mutyimondó weekly email newsletter.
Átlátszó's revenue model is community-funded: voluntary reader donations, the Hungarian SZJA 1% personal income tax redirection (tax number 18516641-1-42), Patreon supporter tiers (Néző, Szurkoló, B-közép, VIP-páholy), and merchandise sales (t-shirts 10,000 Ft, caps 8,000 Ft). All content is free with no paywall and no advertising; the organization explicitly refuses government, municipal, political-party, state-owned-company, and non-transparent legal-entity funding. Donors contributing more than 5% of annual revenue sign contracts committing not to influence editorial work. Strategic partnerships include ICIJ, OCCRP, GIJN, the European Data Journalism Network, VSquare, K-Monitor, Transparency International Magyarország, Magyar Helsinki Bizottság, and Political Capital, supporting cross-border investigations such as the 2019 Azerbaijan money-laundering project.
atlatszo.hu firmographics
Firmographics- Name
- atlatszo.hu
- Legal name
- atlatszo.hu Kh. Nonprofit Kft.
- Website
- https://atlatszo.hu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Átlátszó is a Hungarian non-profit investigative journalism newsroom founded in 2010, serving Hungarian-speaking readers with free, ad-free reporting on public spending, corruption, and open data. It operates KiMitTud (FOI requests), MagyarLeaks (whistleblowers), a data viz team, podcasts, and regional editions in Romania and Serbia.
- Ownership category
- akta.pro rank
atlatszo.hu industry classification
Industry- Product category
- Investigative Journalism
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
- akta.pro secondary industries
- Public Transparency Portals & Open Data Reporting (EDADAIAN), Funding, Finance & Grants Reporting (Allocations, Claims, Reconciliation) (EDADAIAG)
Keywords
Where atlatszo.hu is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
atlatszo.hu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Community Donations: Átlátszó operates entirely on private donations from readers. The organization explicitly refuses government, municipal, or party funding. Donors contributing above 5% of annual revenue sign specific contracts committing not to influence editorial work. Small donors can remain anonymous upon request.
- 1% Tax Donation (SZJA 1%): Hungarian taxpayers can donate 1% of their personal income tax to Átlátszónet Foundation (tax number: 18516641-1-42)
- Merchandise Sales: Branded merchandise including t-shirts (10,000 Ft) and baseball caps (8,000 Ft) sold as supporter gifts
- Patreon Subscriptions: Monthly subscription tiers on Patreon: Néző, Szurkoló, B-közép, and VIP-páholy categories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Access - All Content |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
atlatszo.hu product offering
Product offeringCore offering
Átlátszó is a Hungarian nonprofit investigative journalism organization that publishes free, paywall-free investigative reports, data visualizations, podcasts, and video content on public spending, corruption, environment, and government accountability. It operates several dedicated digital tools: KiMitTud (a public freedom-of-information request platform), MagyarLeaks (a TOR-based whistleblower submission platform), TudoLeaks (a joint academic-sector whistleblower platform with the Academic Workers' Forum), and the Átló data visualization team.
Product overview
Átlátszó is a Hungarian investigative journalism nonprofit operating as a single editorial platform offering free, paywall-free journalism across multiple topic sections (public spending, open data, environment, public affairs, weekly news roundup, world affairs, culture, education, impact reporting, and podcast). The organization also maintains several branded digital tools: KiMitTud.hu (a freedom-of-information request platform), MagyarLeaks (an anonymous whistleblowing platform), TudoLeaks (a joint academic-sector whistleblower platform with the Academic Workers Forum), the Átló data visualization team, and a mobile app for iOS and Android. The portfolio is unified by a community-funded, nonprofit journalism mission rather than a platform-plus-modules product architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Átlátszó Oknyomozó Újságíró Központ: Full Hungarian name meaning 'Átlátszó Investigative Journalism Center'
- MagyarLeaks
- KiMitTud
- Átló
- TudoLeaks
- Papíron szép
Products and services
- Átlátszó Main Editorial Platform Free, paywall-free Hungarian investigative journalism website covering public spending (Közpénz), open data (Közadat), environment (Környezet), public affairs (Közügy), the weekly Mutyimondó news roundup, world affairs (Világtérkép), culture (Kult), education (Oktatás), impact reporting (Impakt), and podcasts. Targeted at Hungarian readers seeking independent reporting.
- MagyarLeaks Anonymous whistleblowing platform operated by Átlátszó that allows sources to securely submit documents and tips via email, post, or TOR-encrypted channel. Materials are published when a public-interest justification exists. Targeted at whistleblowers and confidential sources.
- TudoLeaks Joint whistleblower platform run by Átlátszó and the Academic Workers' Forum (Akadémiai Dolgozók Fóruma) to receive and process documents related to science and higher-education sector spending, allocations, and irregularities. Targeted at academic-sector sources and civil society.
- KiMitTud.hu Hungary's only public freedom-of-information request platform, providing citizens, civil organizations, and journalists with practical tools to file data requests to public bodies and track responses. Targeted at citizens, NGOs, and journalists seeking government data.
- Átlátszó Mobile Application (iOS and Android) Native mobile app available on iOS and Android offering faster article reading, customizable push notifications, investigative articles, and video content aggregated in one application. Targeted at Hungarian readers consuming Átlátszó content on mobile devices.
- Átlátszó Podcast (Papíron szép and other series) Podcast series including the 'Papíron szép' investigative series and general Átlátszó podcast episodes covering current affairs, interviews, and documentary-style reporting. Distributed on Spotify, SoundCloud, and YouTube. Targeted at podcast listeners in Hungary.
- Átló Data Visualization Team Data visualization team producing interactive maps, charts, and infographics for Átlátszó articles, including election trackers, EU funding maps, and the 15-year archive visualization. Targeted at readers of data-driven journalism and partner outlets.
- Átlátszó Videók (Video Content) Video reports and documentary content embedded in articles and available on the YouTube channel, covering investigative stories, environmental issues, and political accountability. Targeted at video audiences on YouTube and embedded article readers.
Quantifiable outcome
- Multiple investigations leading to official investigations, police probes, and government policy changes
- +2 more outcomes
Companies that use atlatszo.hu
Customer profileSegments3 records
Ideal customer profiles1 record
atlatszo.hu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
atlatszo.hu partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- KIJ - Global Investigative Journalism NetworkcoreInternational network of investigative journalism organizations providing resources, training, and collaborative opportunities for investigative reporters worldwide
- ICIJ - International Consortium of Investigative JournalistscoreGlobal consortium that coordinates large-scale investigative projects across borders, known for Panama Papers and other major investigations
- OCCRP - Organized Crime and Corruption Reporting ProjectcoreNetwork supporting investigative reporting on organized crime and corruption across Europe, Asia, and Latin America
- European Data Journalism NetworkcoreEuropean collaboration focused on data-driven journalism and visualization techniques
- VSquarecoreCentral European investigative journalism network
- K-Monitor Közhasznú EgyesületcoreHungarian nonprofit organization focused on monitoring public spending and government transparency
- Magyar Helsinki BizottságcoreHungarian Helsinki Committee - human rights organization providing legal expertise
- Transparency International MagyarországcoreHungarian chapter of global anti-corruption organization
- Political CapitalcoreHungarian political risk analysis and policy research institute
- Magyar Hang MagazinminorIndependent Hungarian magazine and news outlet
- Médiafórum EgyesületminorHungarian media association
- Akadémiai Dolgozók Fóruma (ADF)coreJoint TudoLeaks whistleblower platform for science and higher education sector; ADF experts and Átlátszó journalists jointly process and publish materials
- KiMitTud PlatformcoreHungary's only public interest data request platform operated by Átlátszó; provides citizens practical tools to request government data
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
atlatszo.hu competitors and assessment
Company assessmentDirect peers
- Direkt36: Hungarian nonprofit investigative journalism outlet focused on accountability reporting. Directly comparable in mission (nonprofit, investigative), funding model (donor-supported), and target audience (Hungarian readers).
- ProPublica: Premier U.S. nonprofit investigative newsroom funded by donations and grants. Closest international structural peer: nonprofit model, donor-funded, paywall-free investigative journalism with civic impact.
- Bellingcat: International nonprofit investigative collective using open-source and data-driven methods. Comparable in nonprofit funding model, data-journalism methodology, and cross-border investigative output.
- VSquare: Central European cross-border investigative journalism network. Directly comparable as a regional investigative collaboration partner already named in Átlátszó's strategic partnerships.
- 444.hu: One of Hungary's leading independent online news outlets with strong investigative and political coverage. Comparable in audience (Hungarian independent-media readers), product (digital-first news), and editorial positioning.
- OCCRP: Global investigative reporting network focused on organized crime and corruption. Both a strategic partner and a functional peer: cross-border investigations, donor funding, and data-driven investigative journalism.
- K-Monitor: Hungarian nonprofit focused on monitoring public spending and government transparency. Direct functional peer for Átlátszó's Közpénz and Közadat coverage and a listed strategic partner.
- Telex.hu: Major Hungarian independent news outlet founded by former Index journalists. Comparable as a digital-first Hungarian independent newsroom with significant investigative and political coverage targeting the same audience.
- The Intercept: Nonprofit investigative newsroom covering government accountability, security, and civil liberties. Comparable in donor-funded nonprofit model, investigative depth, and adversarial-stakeholder editorial posture.
Broad incumbents
- HVG: Established Hungarian weekly news magazine with broad political and investigative coverage. Comparable topical coverage but operates as a commercial subscription magazine rather than a nonprofit newsroom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
atlatszo.hu social profiles
Digital presenceatlatszo.hu financial estimates
Financial estimateRevenue estimate
Valuation estimate
atlatszo.hu leadership team
Management profileNumber of profiles
Profiles13 records
atlatszo.hu subsidiaries and ownership
Company hierarchySubsidiaries13 records
atlatszo.hu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
atlatszo.hu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about atlatszo.hu
What does atlatszo.hu do?
Átlátszó is a Hungarian nonprofit investigative journalism organization that publishes free, paywall-free investigative reports, data visualizations, podcasts, and video content on public spending, corruption, environment, and government accountability. It operates several dedicated digital tools: KiMitTud (a public freedom-of-information request platform), MagyarLeaks (a TOR-based whistleblower submission platform), TudoLeaks (a joint academic-sector whistleblower platform with the Academic Workers' Forum), and the Átló data visualization team.
Is atlatszo.hu a public or private company?
atlatszo.hu is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was atlatszo.hu founded?
atlatszo.hu was founded in 2010. It employs 11 to 50 people.
Where is atlatszo.hu based?
atlatszo.hu is headquartered in Budapest, Hungary, in the Europe region.
How does atlatszo.hu make money?
Four revenue lines are on record. Community Donations are the primary driver. The others are 1% Tax Donation (SZJA 1%), merchandise Sales and patreon Subscriptions.
Who are atlatszo.hu's main competitors?
Direct peers on record are Direkt36, ProPublica, Bellingcat, VSquare, 444.hu, OCCRP, K-Monitor, Telex.hu and The Intercept. HVG is listed as a broad incumbent.
Does atlatszo.hu have an API?
No public API is recorded for atlatszo.hu.
What industry is atlatszo.hu in?
atlatszo.hu's product category is Investigative Journalism. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations, with a secondary code of EDADAIAN, Public Transparency Portals & Open Data Reporting. Its NAICS code is 51621.