Association of Teachers of Mathematics (ATM)

What Association of Teachers of Mathematics (ATM) does

The Association of Teachers of Mathematics (ATM) is a UK-based charitable membership organization founded in 1952 that serves mathematics educators across primary, secondary, further education, and higher education sectors. The organization provides a combination of peer-reviewed publications, classroom resources, professional development, and a community network for nearly 4,000 members worldwide. Its core offerings include the Mathematics Teaching journal (published five times annually with a full digital archive spanning decades), a catalogue of practitioner-authored books and e-books, physical manipulatives (MATs), educational software (Grid Algebra), and an annual Easter conference plus CPD day courses. ATM operates as a constituent brand within the Association for Mathematics in Education (AMiE), a merged entity formed by bringing together ATM, The Mathematical Association (MA), AMET, NAMA, and NANAMIC under a unified umbrella headquartered at Loughborough University Science and Enterprise Park.

ATM's commercial model is built on three recurring and transactional revenue streams: annual membership subscriptions across personal, concessionary, ECT, student, institutional, library, and cluster tiers; one-time and licensed publication sales through the ATM/AMiE online shop, including physical books, e-books, and multi-year site licences for institutions; and transactional fees from the annual conference and CPD events. The go-to-market motion is community-led, leveraging local branch meetings, the annual conference, peer recommendations, and digital channels (MT Blog, MT Podcast, email newsletter, social media campaigns such as #beingmathematical and #MayMTMonth). Institutional sales are facilitated through direct purchase order and invoicing, with site licences enabling multi-year contracts with schools, colleges, and universities.

The organization is operated by 17 employees and maintains a digital platform consisting of the ATM website (atm.org.uk), the AMiE shop (m-a.org.uk), the My ATM members-only area, and a planned consolidated AMiE website. Technology infrastructure is conventional web and e-commerce rather than proprietary AI or ML systems. PCI DSS compliance is maintained through third-party payment processors. ATM is registered as a charity (Reg. No. 1117838) under company number 05729264, with VAT registration 199 3211 41 GB, and is not publicly traded.

Name

Association of Teachers of Mathematics (ATM)

Legal name

Association for Mathematics in Education (AMiE)

Website

https://atm.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ATM is a UK-based charitable membership association serving nearly 4,000 mathematics educators worldwide through peer-reviewed publications, the Mathematics Teaching journal, classroom resources, and a community-led professional development network, now operating within the merged AMiE umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Membership subscriptions: ATM generates revenue primarily through annual membership subscriptions. Individual membership is available at personal, concessionary, ECT (newly qualified teacher), student, and retired rates. Institutional memberships are offered for primary schools, secondary schools, large institutions, and libraries. Cluster membership options are also available for groups of teachers. Membership provides access to the journal, member discounts, and the members-only area of the website.
2. Sale of publications and educational resources: ATM sells books, e-books, printed journals, downloadable resources, software, posters, and merchandise through its online shop. Products span the full mathematics education curriculum from Early Years through to KS5 and adult learners. Both physical books and PDF/e-book versions are available. The shop also sells site licences and multi-year licences for educational institutions and university virtual learning networks.
3. Annual Conference and CPD events: ATM organizes and hosts an annual conference each Easter, offering nationally recognized continuing professional development (CPD) opportunities. Additional CPD day courses are offered throughout the year. These events provide revenue through registration fees and represent a key professional development offering for members and non-members alike.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ATM is a UK-based charitable membership association that delivers practitioner-authored mathematics education resources, professional development, and community networking to mathematics teachers. It sells individual and institutional memberships, publishes the Mathematics Teaching journal five times a year, and offers books, e-books, manipulatives, classroom software, and CPD events including an annual conference.

Product overview

The Association of Teachers of Mathematics (ATM), now part of AMiE (Association for Mathematics in Education), offers a comprehensive portfolio of mathematics education products and services. The core offerings include the Mathematics Teaching Journal (MT), published five times annually with online archive access, and an extensive range of publications and e-books covering mathematics pedagogy from EYFS through KS5. The ATM Shop provides physical and digital resources including MATs manipulatives, teaching software like Grid Algebra, and classroom materials. Professional development is delivered through CPD courses, video shorts, and an annual Easter conference. The organization also provides free open resources and member-only content including the journal archive, teaching resources, and downloadable materials.

Differentiator

Problem solved

Functional benefit

Brands

• Mathematics Teaching Journal: The flagship journal of AMiE, published five times annually, featuring articles on mathematics learning and teaching across all educational stages.
• MT Podcast
• MicroMath Library

Products and services

• Mathematics Teaching Journal (MT) The flagship journal of AMiE/ATM, published five times annually, featuring articles on the learning and teaching of mathematics spanning early years to higher education. Members receive printed editions and online access to the complete back-catalogue.
• ATM Publications & e-books Mathematics education resources including books, PDFs, and downloadable materials covering topics such as algebra, geometry, problem-solving, assessment, and pedagogical approaches for EYFS through KS5.
• MATs (Manipulative Achievement Tools) Physical mathematical manipulatives extensively used from infant to post-16 education for teaching shape, space, tessellations, reflection, rotation, angle, and tiling patterns.
• ATM Software Products (e.g., Grid Algebra) Educational software including Grid Algebra and other mathematics teaching tools available for purchase or download, with site licence options available.
• CPD Courses & Annual Conference Continuing professional development opportunities including annual conference each Easter with nationally recognised CPD, CPD video shorts, and support packs for mathematics teachers.
• Classroom Resources (Open & Member-Only) Free and member-only digital resources including Maths Snacks Videos, CPD materials, computational thinking reports, Bowland Maths, and printable resources for classroom use.
• Site Licences and Multi-Year Institutional Licences Site licences and multi-year virtual learning network licences available for universities and educational institutions, including Single Book 2-Year, 5-Year, and Perpetual Licence options for digital resources.

Quantifiable outcome

• Nearly 4,000 members worldwide across primary schools, secondary schools, colleges, and universities

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Association for Mathematics in Education (AMiE)coreStrategic or Co-development PartnerATM is one of the founding member organizations of AMiE (Association for Mathematics in Education), which was created following the merger of several mathematics education associations. AMiE brings together ATM, The Mathematical Association (MA), Association of Mathematics Education Teachers (AMET), National Association of Mathematics Advisers (NAMA), and National Association for Numeracy and Mathematics in Colleges (NANAMIC) under a shared home for mathematics education. The merger represents a strategic consolidation of the UK's leading mathematics education associations. AMiE's mission is to foster lifelong skills, promote collaboration, and make mathematics accessible, relevant, and engaging for all. ATM continues to operate under its own brand while being part of the AMiE collective.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Centre for Excellence in the Teaching of Mathematics (NCETM): Government-backed organization providing CPD, resources, and community for mathematics teachers across England. It is publicly funded and free to access, making it a broader incumbent with overlapping CPD offerings (though without a paid membership structure), and the dominant alternative source of math teacher professional development in the UK.
• National STEM Learning Centre: Provides STEM-focused CPD and resources to UK schools, including dedicated mathematics professional development. Operates at a broader STEM level but overlaps meaningfully with ATM's mathematics CPD product set and competes for institutional training budgets.
• British Educational Research Association (BERA): UK-wide academic association for educational research across all subjects, including mathematics. While BERA is research-focused rather than practitioner-focused, it operates a similar journal publication and academic membership model to ATM and competes for CPD/research budget from the same institutional buyer.

Direct peers

• National Association of Mathematics Advisers (NAMA): UK association specifically for mathematics education advisers and consultants. Originally a peer organization alongside ATM, NAMA has now merged into AMiE alongside ATM, MA, AMET, and NANAMIC. Previously served a closely overlapping membership base with differentiated focus on advisory roles.
• Mathematical Association (MA): The historical direct peer to ATM in UK mathematics education, focused on secondary and FE mathematics. MA publishes The Mathematical Gazette and serves overlapping members. MA has now merged with ATM into AMiE under a shared home, but as a legacy operating body it remains a directly comparable professional association.
• Chartered College of Teaching: The UK's chartered-status professional body for teachers, offering Chartered Teacher accreditation analogous to ATM's CMathTeach designation. It operates a similar membership/CPD/journal model to ATM, but across all subjects rather than specializing in mathematics - directly comparable on business model and member propositions.
• National Council of Teachers of Mathematics (NCTM): The US counterpart to ATM: a 100,000+ member subject-specific professional association serving K-16 mathematics educators. NCTM publishes journals (Teaching Children Mathematics, Mathematics Teacher), runs an annual conference, sells practitioner resources, and maintains a similar member-driven GTM - making it the closest international analogue to ATM.
• Association of Teachers of Mathematics in Colleges (NANAMIC): Pre-merger peer association serving post-16 mathematics teachers in UK FE colleges, now part of AMiE alongside ATM. Provided publications and CPD specifically for FE math teaching - directly comparable to ATM's secondary education focus, though with narrower scope.

Emerging players

• NRICH (Cambridge Maths Project): Free-to-access Cambridge University mathematics education resource providing problem-solving materials, teacher resources and articles. NRICH is a partial overlap peer - especially in teacher-facing resources and articles, similar to ATM's MT journal. While free, it competes for the time and mind-share ATM relies on for engagement.

Regional players

• National Council for the Teaching of Mathematics (South Africa - AMESA): South Africa's counterpart subject teaching association (AMESA). Operates with similar member/publisher/CPD model serving the Southern African market. Comparable to ATM in operational structure but geographically distinct and serving a different national curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwk8O1x06wBqNZe4WJE3Pug
• Facebookfacebook.com/298455460217243
• LinkedInlinkedin.com/company/atmmathematics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Association of Teachers of Mathematics (ATM)