Atostogų Parkas

What Atostogų Parkas does

Atostogų Parkas (legal entity UAB Atostogų parkas, registration code 301608930) operates the largest recreation and wellness complex in Western Lithuania, located in Žibininkai, Kretinga district, in the Palanga coastal area. The single-site facility integrates 16 swimming pools, 7 saunas with professional sauna-master programs, hotel rooms on the 2nd and 3rd floors of the main building, forest-surrounded log villas, a restaurant (Parko virtuvėlė), a sports club with gym equipment, four outdoor paddle courts, two tennis courts operated by Palanga Padel club, a horse ranch (Parko ranča), a camping area, event halls, and dedicated children's facilities including a swimming school and birthday party spaces. The medical/wellness offering leverages naturally occurring therapeutic resources — mineral geothermal water, sapropel mud, halotherapy, vertical and pearl baths, and medical massages — delivered by qualified specialists and doctors.

The business model is direct-to-consumer and pay-as-you-go, with seven primary revenue streams: accommodation (hotel and log villas), spa and wellness services, medical and rehabilitation programs, catering, events and corporate hire, gift vouchers (sold via e-shop), and sports/recreation activities. A client loyalty card adds a small recurring monthly subscription component. The primary customer segments are leisure tourists and day visitors, families with children, health and rehabilitation seekers, corporate groups, and senior visitors. Marketing is conducted through a multilingual own-website (Lithuanian, English, Russian, Latvian) with integrated online booking, plus Facebook, Instagram, YouTube, LinkedIn, email newsletter, and a 3D virtual tour.

Growth has been supported by three EU/NextGenerationEU grants totaling approximately €172k between 2021 and 2024 — for e-commerce implementation, eco-friendly outdoor pool water purification, and export market development in Estonia, Netherlands, and Denmark. The company participates in the EU Coastour project (2023-2025) and joined the Baltic States Family Card program in April 2026, offering 50% discounts on pool access to cross-Baltic cardholders. The firm employs 15 people; revenue is not publicly disclosed.

Name

Atostogų Parkas

Legal name

UAB Atostogų parkas

Website

https://atostoguparkas.lt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atostogų Parkas operates the largest recreation and wellness complex in Western Lithuania, in the Palanga area. The single-site facility offers 16 swimming pools, 7 saunas, accommodation, medical treatments using geothermal water and sapropel mud, dining, sports, and family programming, serving leisure tourists, families, health seekers, and corporate groups via direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Wellness Resort & Spa

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Wellness resort services
• Spa and sauna
• Medical rehabilitation
• Hotel accommodation
• Recreation complex

Headquarters

HQ city

Žibininkai, Kretinga district

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Hotel rooms on the 2nd and 3rd floor of the main complex building, plus log villas surrounded by forest. Open 24/7. Revenue generated through room nightly rates and packages.
2. Spa and Wellness Services: 16 swimming pools, 7 saunas with professional sauna programs, exclusive SPA services. Revenue per visit or package basis.
3. Medical and Health Treatment Programs: Treatment and health improvement programs using geothermal mineral water, sapropel mud, medical massages, vertical baths, pearl baths, halotherapy. Performed by qualified specialists and doctors.
4. Catering and Restaurant (Parko virtuvėlė): On-site restaurant offering authentic cuisine with focus on quality ingredients and cooking process.
5. Events, Celebrations and Corporate Hire: Event halls for private celebrations, corporate events, children's birthday parties. Also seasonal events like fishing competitions and summer camps.
6. Gift Vouchers (Dovanų kuponas): Gift coupons sold through the e-shop for various services and stays.
7. Sports and Recreation: Sports club with gym equipment, outdoor paddle and tennis courts, horse ranch (Parko ranča), bicycle rental, outdoor hot tub and sauna. Revenue from day passes and memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Atostogų Parkas operates a recreation and wellness complex in Western Lithuania, providing hotel accommodation, log villa stays, water and sauna facilities (16 pools and 7 saunas), SPA treatments, medical rehabilitation programs using mineral geothermal water and sapropel mud, restaurant dining, sports and recreation, horse ranch activities, camping, children's programming, and event hosting for private and corporate gatherings.

Product overview

Atostogų Parkas is the largest recreation and wellness complex in Western Lithuania, offering a comprehensive portfolio of integrated services. The core offering centers on accommodation (hotel rooms on the 2nd-3rd floors and forest-surrounded log villas), water recreation (16 swimming pools and 7 saunas), and SPA/wellness services. Supporting services include medical treatment and rehabilitation programs (using mineral geothermal water, sapropel mud, and therapeutic procedures), the Parko virtuvėlė restaurant, sports club with fitness equipment and paddle/tennis courts, and a camping site. Family-oriented offerings comprise children's swimming school, birthday party services, and organized summer camps (Dragūnas HappyKids, Horse&Rider, Talent Camp, TinaDance iCamp, and Padel camps). Additional amenities include the Parko ranča horse ranch, event halls for celebrations, gift coupons, loyalty cards, 3D virtual tours, and business conference services. The complex positions itself as a one-stop destination combining relaxation, health improvement, active recreation, and family entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Parko virtuvėlė: Restaurant located within the complex offering authentic local cuisine
• Parko ranča
• Palangos Padelis

Products and services

• Hotel Accommodation

Quantifiable outcome

• 50% discount on swimming pools for Baltic States Family Card holders starting April 2026

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Baltic States Family Card ProgramminorGTM or Marketing Partner · 1 April 2026Starting April 2026, Atostogų parkas joined the Baltic States Family Card program, offering 50% discounts on swimming pool access to program members across the Baltic countries.
• Palanga Padel ClubminorChannel Partner/ Reseller/ DistributorThe Palanga Padel club operates from the paddle and tennis courts located next to Atostogų parkas, providing padel tennis services to resort visitors.
• European Union (Coastour Project)minorOthersAtostogų parkas participates in the Coastour project funded by the EU's Internal Market Programme (Grant Agreement No.101085863), running from January 1, 2023 to December 31, 2025. The project aims to enhance the competitiveness of European coastal tourism enterprises and strengthen international capabilities post-COVID-19.
• Lithuanian Energy AgencyminorOthersUAB Atostogų parkas received investment support from the joint project 'Investment Support for Energy Storage Facilities' administered by the Lithuanian Energy Agency, funded under the economic recovery plan 'New Generation Lithuania' with EU NextGenerationEU resources.
• ROMADA (Fishing Equipment)minorGTM or Marketing PartnerROMADA, a professional fishing equipment team with many years of experience, sponsors and provides prizes for the free Midsummer fishing competition at Atostogų parkas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Palangos Padelis: On-site padel and tennis court operator adjacent to the resort — adjacent ecosystem partner rather than direct competitor, illustrating the local sports-tourism network.

Broad incumbents

• Therme Group: European operator of large-scale wellness and thermal spa destinations with a broader international portfolio — relevant as a scaled incumbent in the integrated wellness-resort category.

Direct peers

• Hotel Jūrmala Spa: Wellness-focused hotel in Jūrmala, Latvia with spa treatments, pools, saunas, and family programming — comparable Baltic leisure and wellness resort serving similar guest segments.
• Baltic Beach Hotel & SPA: Five-star spa hotel on the Jūrmala beach in Latvia with extensive wellness and medical-spa offerings — comparable premium Baltic destination spa resort model.
• Grand SPA Lietuva: One of the largest spa and wellness resort complexes in Druskininkai, Lithuania, combining hotel accommodation, multiple pools, saunas, medical treatments, and dining — directly comparable in integrated wellness-resort model.
• Lielupe Hotel & Spa: Spa resort hotel in Jūrmala, Latvia offering accommodation, wellness treatments, pools, and conference facilities — comparable Baltic-region integrated wellness resort targeting similar leisure and corporate segments.
• Wellton Riverside Spa Hotel: Riga-based spa hotel with wellness center, pools, and accommodation — comparable Baltic urban/resort wellness offering targeting similar leisure and corporate guests.
• Sanatorija Eglė (Egle): Large Lithuanian sanatorium and spa complex offering medical rehabilitation and wellness treatments using mineral waters — directly comparable in medical-wellness positioning and therapeutic natural-resource angle.
• Tervis Spa Hotel & Conference: One of the largest spa hotels in Pärnu, Estonia combining wellness, medical treatments, accommodation, and conferences — comparable Baltic destination spa resort structure.

Regional players

• Druskininkai Aquapark: Major indoor water park and sauna complex in Druskininkai, Lithuania — comparable on pool/sauna scale but focused on water-park entertainment rather than integrated medical-spa-resort model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVF6H-d_c-nZCiA7zoQpXw
• Facebookfacebook.com/atostoguparkas
• Instagraminstagram.com/atostoguparkas
• LinkedInlinkedin.com/company/atostog%C5%B3-parkas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atostogų Parkas