Mulberry Learning Centre @ ATP Pte Ltd

What Mulberry Learning Centre @ ATP Pte Ltd does

Mulberry Learning Centre @ ATP Pte Ltd operates a single premium preschool and infant care centre at Alexandra Technopark in Singapore (~6,000 sqft), licensed to deliver programmes for children aged 2 months to 6 years under the broader Mulberry Learning brand. The educational product is built on a proprietary, award-winning Reggio-Inspired Curriculum delivered through age-stratified learning zones — including three infant zones with a dedicated infant spa and massage programme, an indoor playground, a Discovery Tower with loft, and access to HortPark for nature-led learning. The centre's signature differentiator is the Habits of Mind programme, for which Mulberry Learning is the first and only preschool in Singapore certified by The Institute for Habits of Mind (USA), supplemented by the Project Inquiry methodology that develops research and presentation skills in children under 6. Educators are trained for 250+ hours through the proprietary i-Inspire™ Educator Growth Model and coached by Behaviour Experts on classroom management, centralising the company's value proposition on curriculum quality and educator rigor rather than on technology tooling.

The business operates on a direct-to-consumer, subscription-style tuition model paid monthly, with quote-based pricing typical of Singapore preschools and periodic promotional discounts (up to $200-300/month for 24-month commitments) to extend enrollment tenure. Go-to-market is centred on school tours and WhatsApp enquiries (+65 9248 4384), supported by an organic social presence on Facebook (@MulberryAlexandraTechnoPark) and Instagram (@mulberry.atp). Target customers are Singapore-resident parents of infants and young children seeking premium early-childhood education with strong Primary 1 readiness outcomes — the company claims children develop 4,500+ English words, 2,000+ Chinese characters, and strong mathematical grasp by age 6.

Revenue and headcount scale are not publicly disclosed beyond a stated employee count of 21; the entity was incorporated in 2022, holds no disclosed funding, has no app or digital product surface, and operates as a single-site legal entity within a multi-centre brand ecosystem. No M&A, partnerships beyond the Habits of Mind certification, or geographic expansion at this entity level are documented in the input data.

Name

Mulberry Learning Centre @ ATP Pte Ltd

Legal name

Mulberry Learning Centre @ ATP Pte Ltd

Website

https://atp.mulberrylearning.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mulberry Learning Centre @ ATP Pte Ltd operates a ~6,000 sqft premium preschool and infant care centre at Alexandra Technopark, Singapore, serving children aged 2 months to 6 years through a proprietary Reggio-Inspired Curriculum and an exclusive Habits of Mind programme on a monthly tuition model targeted at Singapore parents.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Infant Care Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

Center-Based Infant Care (0–18 months) (EDACAGAA), Center-Based Toddler Care (18–36 months) (EDACAGAB)

Keywords

• Preschool education services
• Infant care programmes
• Early childhood education
• Reggio-inspired curriculum
• Childcare services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Preschool Tuition and Care Services: Monthly tuition fees for infant care (from 2 months) and childcare/preschool programmes (up to 6 years). Services include Experiential Learning, Reggio-Inspired Curriculum delivery, and Habits of Mind programming. Revenue is recurring on a monthly/annual billing cycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mulberry Learning Centre @ ATP Pte Ltd operates a preschool and infant care service in Singapore for children from 2 months to 6 years old. The company delivers its proprietary award-winning Reggio-Inspired Curriculum and the Habits of Mind Programme (certified by The Institute for Habits of Mind from the USA, the first such certification in a Singapore preschool) through two core programmes: an Infant Care Programme for babies from 2 months and a Child Care/Preschool Programme preparing children for Primary 1, with all instruction delivered by educators trained 250+ hours via the i-Inspire Educator Growth Model.

Product overview

Mulberry Learning Centre @ ATP Pte Ltd operates as a preschool and infant care provider offering programmes for children from 2 months to 6 years old. The centre delivers its services through two interconnected core offerings: the proprietary award-winning Reggio-Inspired Curriculum and the Habits of Mind Programme (certified by The Institute for Habits of Mind from the USA, making it the first and only preschool in Singapore to hold this certification). The Infant Care and Child Care programmes serve as the delivery vehicles for these curricula, while the Project Inquiry experiences and i-Inspire Educator Growth Model provide supplementary research capabilities and educator training respectively. The Mulberry Learning @ ATP centre at Alexandra Technopark serves as the flagship location, spanning approximately 6,000 sqft with purpose-built Reggio-inspired learning spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Care Programme Dedicated infant care for babies from 2 months old featuring three individual zones separated by age group and developmental stage, an infant spa and massage programme, and expert guidance from specialist infant teachers. Targeted at Singapore parents seeking premium early developmental care.
• Child Care / Preschool Programme Comprehensive childcare and preschool programmes for children from 2 months up to 6 years old, covering language, numeracy, social skills, Habits of Mind development, and preparation for Primary 1. Targeted at Singapore families seeking curriculum-led early childhood education.

Quantifiable outcome

• By age 6, children develop expressive vocabulary of more than 4,500 English words
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Institute for Habits of Mind (USA)coreStrategic or Co-development PartnerExclusive certification partnership making Mulberry Learning the first and only preschool in Singapore certified by The Institute for Habits of Mind. This validates their proprietary Habits of Mind programme, a key differentiator in their curriculum offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Busy Bees Asia: Regional preschool/childcare group with Singapore operations serving infants to preschoolers. Larger incumbent offering comparable infant care and preschool programmes across multiple sites.
• EtonHouse: Singapore-headquartered international preschool and education group operating many centres globally. Broader incumbent with overlapping curriculum-driven philosophy and similar Singapore premium positioning.

Direct peers

• Brighton Montessori: Singapore preschool chain offering Montessori-based programmes for infants through preschoolers. Competes for the same premium-tier Singapore parent segment.
• Pat's Schoolhouse: Established Singapore preschool chain with multiple centres and full infant-to-preschool coverage. Comparable as a multi-site premium preschool operator serving similar Singapore parent segments.
• Cherie Hearts: Multi-centre Singapore preschool and infant-care operator serving the same 2-month to 6-year age band. Direct competitor in the licensed Singapore childcare centre market.
• MindChamps PreSchool: Singapore-headquartered premium preschool chain offering proprietary curriculum (3 Minds) for infants through preschoolers. Directly comparable to Mulberry Learning by age range, premium positioning, and proprietary curriculum-led differentiation.
• Julia Gabriel Centre: Singapore premium preschool and learning centre brand (EduDrama, Chiltern House). Operates in adjacent preschool/childcare segment targeting similar affluent Singaporean and expat families.
• The Little Skool-Inu (NTUC): Singapore NTUC-affiliated preschool chain offering infant and childcare programmes. Directly comparable by Singapore footprint, age coverage, and curriculum-driven positioning.
• Learning Vision: Singapore preschool chain with infant care to kindergarten programmes and curriculum-based positioning. Directly comparable by age coverage, multi-site model, and Singapore market.
• Kinderland (Ednovation): Singapore preschool chain with proprietary curriculum and bilingual programme emphasis. Comparable to Mulberry Learning in age range, curriculum-driven positioning, and Singapore footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MulberryAlexandraTechnoPark
• Instagraminstagram.com/mulberry.atp
• LinkedInlinkedin.com/company/mulberry-learning-centre-atp-pte-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulberry Learning Centre @ ATP Pte Ltd