What ATQ Germany does

ATQ Germany (legal entity ATQ GERMANY e.K.) is a sole proprietorship registered at Amtsgericht Mannheim (HRA 706691) and headquartered at Altrottstr. 31, 69190 Walldorf, Baden-Württemberg, Germany. It operates as an aftermarket distributor of original-equipment-quality (OE-quality) replacement parts for passenger cars (PKW) and commercial trucks (LKW), serving European and Asian vehicle types. The product catalog spans over 30 categories including brake systems, brake fluids, drive shafts, wheel hub bearings, shock absorbers, steering parts and racks, radiators, water pumps, thermostats, timing belt and chain kits, filters, fuel pumps, EGR valves, turbochargers, gaskets, clutches, spark plugs, ignition coils, automotive sensors, starters/alternators, batteries, lighting, wiper blades, plus lubricants (engine oil, AdBlue, coolant additives). For trucks specifically it offers air compressors, cabin dampers, and steering/suspension components. Underlying quality methodology relies on OE-spec testing (e.g., 100% hub-bearing testing, one-by-one ignition coil testing, vibration/noise/durability/leakage testing for compressors) and premium material sourcing — but the firm does not appear to manufacture these parts itself; rather it acts as a branded distributor of OE-quality components across multiple categories.

The business model is direct-to-consumer B2C/B2B e-commerce via www.atq-germany.com, complemented by trade-fair acquisition at Automechanika Frankfurt and Istanbul and lead/conversion via WhatsApp, Facebook, Instagram, and LinkedIn. Pricing is not publicly disclosed and is handled through a contact form inquiry, consistent with quote-based or individually negotiated transactions typical for auto-parts distribution. Revenue is transactional (one-time purchase per part) with recurring top-line potential from consumable lubricants and fluids. The company has no disclosed management team, no external funding, no subsidiaries, no named enterprise customers, and no parent organization, making it a micro-entity (5 reported employees) operating in a fragmented global aftermarket replacement-parts market.

Name

ATQ Germany

Legal name

ATQ GERMANY e.K.

Website

https://atq-germany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ATQ Germany (ATQ GERMANY e.K.) is a sole-proprietorship aftermarket distributor based in Walldorf, Germany, supplying OE-quality replacement parts — over 30 categories covering brakes, drivetrain, steering, cooling, engine, electricals, and lubricants — for European and Asian passenger cars and commercial trucks via direct e-commerce and trade-fair channels.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

akta.pro secondary industries

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

Keywords

• Aftermarket auto parts
• OE-quality replacement parts
• Passenger car components
• Commercial truck parts
• Automotive brake systems

Headquarters

HQ city

Walldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Parts Sales: ATQ Germany generates revenue through the sale of aftermarket automotive parts and components for passenger cars (PKW) and trucks (LKW). Products include brake systems, engine components, steering parts, cooling systems, and more. Revenue is transactional with one-time purchase model per part.
2. Lubricants and Fluids: Sale of automotive fluids including engine oil, AdBlue, and coolant additives. These are consumable products with recurring purchase patterns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ATQ Germany supplies aftermarket automotive replacement parts manufactured to original equipment (OE) specifications for passenger cars (PKW) and commercial trucks (LKW). The portfolio covers 30+ product categories including brake systems, drivetrain, steering, suspension, cooling, engine, electrical, turbo, EGR, gaskets, lighting, wipers, and lubricants (engine oil, AdBlue, coolant additives), targeting European and Asian vehicle types globally.

Product overview

ATQ Germany is an aftermarket auto parts supplier offering replacement parts in original equipment manufacturer (OEM) quality for passenger cars (PKW) and commercial trucks (LKW). The product portfolio includes brake systems (pads, discs, fluids), drivetrain components (drive shafts, wheel hub bearings, clutches), suspension and steering (shock absorbers, steering parts, racks), cooling systems (radiators, water pumps, thermostats, fan clutches, radiator fans), engine components (timing belts/chains, filters, fuel pumps, spark plugs, ignition coils), electrical systems (starters, alternators, batteries, sensors), turbochargers, EGR valves, gaskets, automotive lighting, and wiping systems. The company also offers lubricants including engine oil, AdBlue, and coolant additives. For trucks, additional products include air compressors and cabin dampers. All products undergo strict quality controls to ensure OE-level standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Systems (PKW/LKW) Brake pads and discs manufactured to OE-level quality standards, available at competitive aftermarket prices for passenger cars and trucks.
• Brake Fluids Hydraulic brake fluids (DOT 3, DOT 4, DOT 4 ESP, DOT 5.1, DOT 5.1 ESP) that transfer force from the brake pedal through the braking system.
• Drive Shafts CV-Joint kits and shafts designed and manufactured to precise OE standards for passenger cars.
• Wheel Hub Bearings Premium quality hub bearings manufactured using high-quality steel, premium seals, OE-grade sensors and precision techniques, 100% tested to OE specifications.
• Shock Absorbers Main suspension elements moderating vehicle movements during curves or on damaged roads, available in hydraulic or gas types.
• Steering Parts Drag links, tie rod ends, rubber-metal parts, stabilizers and complete steering gears for a wide range of vehicle types.
• Steering Racks Rack and Pinion units built to meet or exceed OEM performance, with all critical components tested for proper function.
• Radiators Aftermarket radiators for heating, cooling and air conditioning systems for cars and light trucks, with premium plastic tanks, OE-quality silicone gaskets, and 100% leaking test.
• Compressors Air conditioning compressors adaptable to a full range of vehicles, tested following OE requirements for vibration, noise, durability and leakage.
• Radiator Fans High-quality fan assemblies and fan components with proven cooling performance and stable, long-life operation, tested to OE requirements.
• Fan Clutches Fan clutches quality assured through reliability based on production techniques developed in-house.
• Thermostats Thermostats protecting engine and heat exchangers in extreme temperature conditions, matching OE specifications.
• Water Pumps High-quality water pumps providing safety and longest possible service life for engines.
• Timing Belt Kits and Components Precision timing belt kits ensuring trouble-free operation over the entire life of the engine, with full program coverage for all applications and models.
• Drive Belts Drive belts designed for positive, no-slip drive requirements on demanding overhead cam applications.
• Timing Chain Kits Timing chain kits covering many vehicle applications including European, Japanese, Korean cars and light commercial vehicles, subjected to numerous testing phases.
• Filters Complete range of OE quality oil, air, cabin air, petrol and diesel filters.
• Fuel Pumps Superior performance fuel pump modules combining OE-designed technology with filtration, level-sensing and storage, available from sports cars to pickup trucks.
• EGR Valves Exhaust Gas Recirculation valves offering different solutions for emission reduction, with full range covering all main car brands.
• Turbochargers Turbochargers manufactured in line with stringent, globally acknowledged quality standards meeting highest expectations.
• Gaskets Wide and up-to-date range of gaskets assuring highest sealing reliability.
• Clutches Clutches manufactured to highest quality standards, serving as a leading worldwide supplier of medium and heavy-duty clutches to the commercial vehicle industry.
• Power Steering Pumps Power steering pumps designed for high performance and OE replacement, offering both electric and mechanical variants.
• Spark Plugs Highly specialized precision components developed to meet vehicle manufacturers' specifications, produced on up-to-date production lines.
• Ignition Coils Large variety of ignition coils for European, American and Asian cars; all ignition coils are tested one by one before sale.
• Automotive Sensors Extensive portfolio of sensors for monitoring passenger compartment, environment, powertrain, emissions, speed and suspension.
• Starters and Alternators Full portfolio of starters and alternators for passenger cars and trucks, delivering high quality, reliable products.
• Batteries Automotive batteries with a balance between price and high quality, offering reliable and lasting performance and power.
• Automotive Lighting Replacement auto headlights and upgrade headlight bulbs providing greater safety and style.
• Wiping Systems Full range of front and rear wiper blades adapted to all vehicles, from Conventional and Flat blades to Hybrid designs.
• Engine Oil High quality engine oil lubricants offering reliability and performance catering for all customer needs.
• AdBlue Diesel exhaust fluid used to implement EURO 4 and EURO 5 emission levels using SCR (selective catalytic reduction) technology.
• Coolant Additives Highly effective antifreeze protecting engine from corrosion, overheating and scale formation while providing excellent heat flow for cooling performance.
• Air Compressors (LKW) High quality truck air compressors covering a wide range of transport and propulsion requirements, available as flange mounted with direct gear drive, or base mounted with belt drive, in one or two cylinder configurations.
• Cabin Dampers (LKW) Damping systems providing greater safety, comfort and stability for driver cabs, available as individual shock or in combination with coil-spring or air-spring.
• Steering and Suspension (LKW) Truck control arms guaranteeing 100% driving stability, intensively tested for fitting accuracy, dimensional accuracy, material quality and tensile strength.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meyle: Hamburg-based aftermarket parts manufacturer with a broad multi-category catalog (brakes, steering, suspension, drivetrain) for European vehicles. Directly comparable on German quality positioning and OE-equivalent product line-up.
• SWAG (Bilstein Group): German aftermarket brand under the Bilstein Group offering OE-quality replacement parts for European passenger vehicles. Comparable multi-category catalog and German heritage positioning.
• Herth+Buss Fahrzeugteile: German automotive parts distributor offering a broad multi-category aftermarket range for European vehicles. Comparable mid-sized competitor with similar catalog breadth and German quality positioning.
• Febi Bilstein: German aftermarket parts brand offering OE-quality replacement parts across steering, suspension, brakes, engine, and drivetrain categories. The closest direct competitor to ATQ Germany in the 'German OE-quality aftermarket' positioning.
• Blue Print (ADL Automotive): Aftermarket parts supplier focused on Asian and European vehicles with a broad multi-category parts range. Comparable on catalog breadth and the Asian-vehicle targeting that ATQ Germany also emphasizes.
• VAICO (VIEROL): German aftermarket brand offering OE-quality replacement parts across multiple vehicle systems. Comparable catalog breadth, German heritage, and target customer base of workshops.

Broad incumbents

• Bosch Automotive Aftermarket: Largest global automotive aftermarket player, offering OE and OE-quality parts across virtually every category ATQ Germany covers. Acts as the broad incumbent benchmark rather than a direct niche competitor.
• ZF Aftermarket: Major incumbent supplying OE-quality driveline, chassis, and steering aftermarket parts globally. Overlaps heavily with ATQ Germany's steering, suspension, and drivetrain categories but at much greater scale.
• Schaeffler / LuK / FAG / INA: German automotive supplier whose aftermarket brands (LuK clutches, INA, FAG, Ruville) cover drivetrain, engine, and chassis parts. Comparable OE-quality aftermarket offering with far greater scale and certification footprint.

Regional players

• Autodoc: Large European online retailer of aftermarket auto parts with multi-brand catalog spanning brakes, filters, steering, and engine parts. Comparable on DTC e-commerce distribution of OE-quality aftermarket parts, though at significantly larger scale and with multi-brand inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ATQ-Germany-1355667044456967
• LinkedInlinkedin.com/company/atqgermany
• Instagraminstagram.com/atq.germany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATQ Germany